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Find out how much ad networks are bidding in real timeEver wanted to find the winning bid for a specific ad unit? How on earth would you go about determining that? How about discovering which ad networks were bidding on an ad unit and what their bids were? Your first thought might be: “I’m going to need some serious technical skills and a lot of… Continue reading Find out how much ad networks are bidding in real time
How to Ensure Ad Quality?What is Ad Quality? Why does it matter? Ad quality refers to the overall user experience and effectiveness of advertisements on a website. It encompasses several factors such as relevance, placement, format, and targeting, which affect the user’s perception of the ad and its impact on their behavior. Ad quality matters because it can significantly… Continue reading How to Ensure Ad Quality?
5 Winning Mobile Monetization Strategies for PublishersIf you’re a mobile app publisher, finding the right monetization strategy can be crucial to the success of your app. With the constantly evolving mobile landscape, it’s essential to stay up-to-date with the latest mobile monetization trends to maximize your revenue potential. In this article, we’ll explore five winning mobile monetization strategies that are relevant… Continue reading 5 Winning Mobile Monetization Strategies for Publishers
¿Cuántos anuncios de AdSense deberÃas tener por página?¿Estás buscando maximizar tus ingresos de AdSense sin violar las directrices de Google? Comprender el número ideal de anuncios de AdSense para incluir en una página es crucial. En este artÃculo, proporcionaremos consejos e información de expertos para ayudarte a determinar la ubicación y densidad de anuncios ideales basados en tu contenido, diseño y experiencia… Continue reading ¿Cuántos anuncios de AdSense deberÃas tener por página?
Quantos anúncios do AdSense você deve ter por página?Você está procurando maximizar sua receita do AdSense sem violar as diretrizes do Google? Compreender o número ideal de anúncios do AdSense para incluir em uma página é crucial. Neste artigo, forneceremos dicas e insights de especialistas para ajudá-lo a determinar o posicionamento ideal de anúncios e densidade com base em seu conteúdo, layout e… Continue reading Quantos anúncios do AdSense você deve ter por página?
How to Split Test Ad Management PlatformsThis is a short guide about split testing MonetizeMore’s award-winning platform with other adtech partners — what is it, how does it work, and what you can expect from it. Split Testing Explained Split testing, sometimes called an A/B test, 50/50 test, or multivariate test, is a transparent and agnostic way to prove, with real-life… Continue reading How to Split Test Ad Management Platforms
How to improve website engagement and make visitors happy while optimizing adsDiscover expert tips for optimizing website engagement and revenue through ad optimization. Learn how to balance user experience with ad revenue and boost website performance with these proven strategies. What encourages Website Engagement? Content Most beginner publishers attempt to join Google Adsense when they start out. The assumption can be that this is just a… Continue reading How to improve website engagement and make visitors happy while optimizing ads
Google Optimize A/B Testing Guide For 2023 ? Step By Step InstructionsFor publishers who want to do a randomized experiment using two or more variants of the same web page to see which layout performs better, we recommend doing the AB testing Google’s way. For example, a single page layout vs. a paginated one, Optimize will capture the performance for each variant per your objective and… Continue reading Google Optimize A/B Testing Guide For 2023 – Step By Step Instructions
How 7 figure publishers pick ads to show on their sites?This post was most recently updated on April 26th, 2023When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Choosing what ads to display on your site is one of your many responsibilities as a publisher. As an example,… Continue reading How 7 figure publishers pick ads to show on their sites?
How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlesslyAs an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. We all know that organization is the key to success in Ad Ops, unfortunately, when we’re creating our daily task-list… Continue reading How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlessly
Common Reasons for AdSense Rejection & Content RestrictionsGoogle has strict policies that govern the types of content that can be monetized with ads. Content Restrictions are in place to ensure that ads are not served alongside content that violates Google’s guidelines or could be considered inappropriate or offensive. Publishers who want to monetize their content through any ads must adhere to these… Continue reading Common Reasons for AdSense Rejection & Content Restrictions
Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. By the end of this comparison,… Continue reading Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023
How many AdSense ads should you have per page?Are you looking to maximize your AdSense revenue without violating Google’s guidelines? Understanding the optimal number of AdSense ads to include on a page is crucial. In this article, we’ll provide expert tips and insights to help you determine the ideal ad placement and density based on your content, layout, and user experience. Keep reading… Continue reading How many AdSense ads should you have per page?
OTT vs CTV (Streaming a través de internet vs TV Conectada)Este artÃculo ha sido actualizado por última vez el 18 de enero de 2023. La industria televisiva ha cambiado y sigue evolucionando. Lo que alguna vez parecÃa imposible, ver televisión a través de internet, se ha convertido en una necesidad para millones de personas. Muchos incluso han abandonado la televisión tradicional para dedicarse exclusivamente a… Continue reading OTT vs CTV (Streaming a través de internet vs TV Conectada)
OTT vs CTV (Streaming via internet vs TV Conectada)Este post foi atualizado pela última vez em 18 de janeiro de 2023. A indústria televisiva mudou e continua a evoluir. O que um dia parecia impossÃvel – a TV assistida pela internet – tornou-se uma necessidade para milhões de pessoas. Muitos inclusive abandonaram a TV tradicional para se dedicar exclusivamente a programas online. Neste… Continue reading OTT vs CTV (Streaming via internet vs TV Conectada)
Google Content Policy Violations and How Your Website Can Avoid ThemMonetizeMore is in the business of helping website publishers realize their full ad revenue potential. In line with this, we would like each and every site under our care to be fully Google-compliant. We have worked with many publishers who have encountered issues with getting banned or having their ads disabled by Adsense due to… Continue reading Google Content Policy Violations and How Your Website Can Avoid Them
How to maximize revenue with Header Bidding? [10x more ad revenue]Header bidding. It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying… Continue reading How to maximize revenue with Header Bidding? [10x more ad revenue]
Infinite Scroll vs Pagination Yield ComparisonIn the web browsing world, many websites have evolved their content navigation strategy by breaking content into pages ? typically called pagination. On the other hand, in infinite scrolling, the site or app delivers an ongoing flow of new content as the user scrolls down the page. A publisher has to consider how users navigate… Continue reading Infinite Scroll vs Pagination Yield Comparison
Troubleshooting AdSense Crawler Issues: A Comprehensive GuideGoogle AdSense crawls websites to display relevant ads to users. Sometimes, AdSense may encounter errors while crawling a website, which can impact the delivery of ads. For publishers who focus on monetizing their ad inventory, it is a huge plus to know what AdSense crawlers are and how they can help you to fix issues.… Continue reading Troubleshooting AdSense Crawler Issues: A Comprehensive Guide
Uncover Ad Inventory Insights with Google Ad Manager’s Traffic Explorer​​A powerful feature in Google Ad Manager provides publishers with valuable information that shows instant insights about first-party data directly from the publisher’s inventory. This feature is called Traffic Explorer. To access it, go to Google Ad Manager, click on Inventory and select Traffic Explorer. Set your preferred report date range. You can then click… Continue reading Uncover Ad Inventory Insights with Google Ad Manager’s Traffic Explorer
MonetizeMore Ranks Among America’s Fastest Growing Companies for Second Consecutive Year on Financial TimesMonetizeMore secures its position among America’s Fastest Growing Companies for the second consecutive year, earning a prestigious spot on the Financial Times‘ list. This prestigious recognition is a testament to the company’s commitment to empowering publishers through its AI-powered platform, PubGuru, expert AdOps support, and premium demand partnerships. With a team of over 300 highly… Continue reading MonetizeMore Ranks Among America’s Fastest Growing Companies for Second Consecutive Year on Financial Times
How to appeal an AdSense ban for invalid traffic?If you’ve landed here, chances are you’ve just received the dreaded AdSense ban. It might seem like the end of the world, but all is not lost yet. In this post, we’re going to show you the steps you can take to help appeal your AdSense ban for invalid traffic. We’re also going to highlight… Continue reading How to appeal an AdSense ban for invalid traffic?
GuÃa del editor sobre el fraude publicitario Este post fue actualizado el 31 de julio de 2020 El fraude publicitario es un problema al que la industria de la publicidad digital se enfrenta desde hace muchos años sin una solución clara y definitiva. Afecta a casi todos los miembros del sector, ya sean editores, anunciantes, redes publicitarias, etc. Las estadÃsticas sobre el… Continue reading GuÃa del editor sobre el fraude publicitario
Guia do Editor para Fraude Publicitária Esse post foi atualizado em 31 de julho, 2020 A fraude publicitária é um problema que a indústria de publicidade digital enfrenta há muitos anos sem uma solução clara e definitiva. Garantidamente, afeta quase todos os membros da indústria, sejam eles editores, anunciantes, redes publicitárias e assim por diante. As estatÃsticas sobre a fraude publicitária… Continue reading Guia do Editor para Fraude Publicitária
PMP Optimization: How To Increase Your Lift With First Party DataProgrammatic Guaranteed (PG) and Private Marketplace (PMP) deals are two of the most effective ways for publishers and advertisers to transact premium inventory programmatically. PMP deals allow publishers to offer premium inventory to selected buyers at a negotiated price, while PG deals enable publishers to sell premium inventory to a single buyer at a fixed… Continue reading PMP Optimization: How To Increase Your Lift With First Party Data
Dirty Little Google AdSense SecretsGoogle has done a great job securing and growing their market share of advertising reach. How did they do this? The Google AdSense name is no doubt the biggest in the advertising platform market. Ease of use is definitely one of Google AdSense’s strongest traits as well. To top it all off, Google AdSense performs very well. This is because their contextual advertising platform is very well designed and optimized and they have one of the most advertisers online. Just because they perform well doesn’t mean you can’t do better though.
The Top 5 Ad Sizes That Generate the Most Revenue in 2023As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in ?thought units?, a few words at once. More extensive ad sizes allow them to read more fluidly without avoiding a line and coming back to one side… Continue reading The Top 5 Ad Sizes That Generate the Most Revenue in 2023
Pros y contras de ChatGPT para editores | Maximiza tus ingresos… ¿pero a qué precio?Desde su introducción en noviembre de 2022, ChatGPT, una herramienta de generación de contenidos impulsada por IA y basada en la arquitectura GPT-4, ha causado un gran impacto en la industria editorial. Esta tecnologÃa de vanguardia tiene el potencial de revolucionar la forma en que se crean, personalizan y distribuyen los contenidos. Una de las… Continue reading Pros y contras de ChatGPT para editores | Maximiza tus ingresos… ¿pero a qué precio?
Os prós e contras do ChatGPT para editores | Maximize sua receita… mas a que custo?Desde sua introdução em novembro de 2022, o ChatGPT, uma ferramenta de geração de conteúdo alimentada por IA baseada na arquitetura GPT-4, tem causado impacto na indústria editorial. Essa tecnologia de ponta tem o potencial de revolucionar a maneira como o conteúdo é criado, personalizado e distribuÃdo. Um dos principais impactos do ChatGPT tem sido… Continue reading Os prós e contras do ChatGPT para editores | Maximize sua receita… mas a que custo?
The Ups and Downs of ChatGPT for Publishers| Maximize Your Revenue…But at What Cost?Since its introduction in November 2022, ChatGPT, an AI-powered content generation tool based on the GPT-4 architecture, has made waves in the publishing industry. This cutting-edge technology has the potential to revolutionize the way content is created, personalized, and distributed. One of the key impacts of ChatGPT has been its ability to increase the speed… Continue reading The Ups and Downs of ChatGPT for Publishers| Maximize Your Revenue…But at What Cost?
The High Cost of Fake Traffic: $143 Billion GoneHow’s your experience been with invalid traffic (IVT)? If left unchecked, fake traffic can cause publishers to lose their ad accounts and experience many unpleasant issues in their business. Did you know that over 40% of all traffic online is invalid? Invalid traffic is any activity that is generated by bots, click farms, or other… Continue reading The High Cost of Fake Traffic: $143 Billion Gone
Google Ad Manager Advanced Troubleshooting Guide for Display AdsTroubleshooting ad serving and delivery should not be a daunting task. When something breaks, there has to be something that tells you exactly what is going on and how to fix it. In fact, a good tool not only tells you when something goes wrong but warns you beforehand. Below we provide you with a… Continue reading Google Ad Manager Advanced Troubleshooting Guide for Display Ads
¿Cómo apelar un bloqueo de AdSense por tráfico inválido?Si has aterrizado aquÃ, lo más probable es que acabes de recibir el temido bloqueo de AdSense. Puede parecer el fin del mundo, pero aún no está todo perdido. En este artÃculo, te mostraremos los pasos que puedes seguir para apelar un bloqueo de AdSense por tráfico inválido. También destacaremos cómo puedes evitar que el… Continue reading ¿Cómo apelar un bloqueo de AdSense por tráfico inválido?
Como apelar de um banimento do AdSense por tráfego inválido?Se você desembarcou aqui, é provável que tenha acabado de receber o temido banimento do AdSense. Pode parecer o fim do mundo, mas nem tudo está perdido ainda. Neste post, vamos mostrar as medidas que você pode tomar para recorrer da proibição do AdSense por tráfego inválido. Também vamos destacar como você pode evitar que… Continue reading Como apelar de um banimento do AdSense por tráfego inválido?
Invalid AdSense Activity: The Silent Killer of Your Online RevenueAs an AdSense publisher, you likely understand the importance of adhering to AdSense policies to ensure the integrity of your account and protect your earnings. However, one of the biggest challenges faced by AdSense publishers is invalid activity, which can result in penalties, suspension, or even termination of an AdSense account. Invalid AdSense activity refers… Continue reading Invalid AdSense Activity: The Silent Killer of Your Online Revenue
CPM vs eCPMMaximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM, but while they may sound similar, they have distinct differences that are important to understand. In this… Continue reading CPM vs eCPM
7 Best Mobile Ad Optimization StrategiesMobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile… Continue reading 7 Best Mobile Ad Optimization Strategies
7 Best Mobile Ad Optimization StrategiesMobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile… Continue reading 7 Best Mobile Ad Optimization Strategies
MonetizeMore Goes for the Gold, Acquires Advanced Ads to Take Ad Optimization to the Next Level!This post was most recently updated on March 19th, 2023We are thrilled to announce that MonetizeMore has acquired Advanced Ads, a leading ad optimization platform. This acquisition will further strengthen MonetizeMore’s position as a global leader in digital advertising and empower publishers with cutting-edge solutions. As our CEO, Kean Graham, explained, ?Advanced Ads is a… Continue reading MonetizeMore Goes for the Gold, Acquires Advanced Ads to Take Ad Optimization to the Next Level!
What is RPM (Session, Page and Ad RPM)In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important… Continue reading What is RPM (Session, Page and Ad RPM)
What is RPM (Session, Page and Ad RPM)In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important… Continue reading What is RPM (Session, Page and Ad RPM)
Ad RPM vs Page RPMIf you are looking for what differentiates Ad RPM vs. Page RPM, you have come to the right place. These are valuable metrics that publishers use to analyze their ad performance. However, often, publishers are confused and wonder which of these metrics should be their focus. Let’s first quickly determine how RPMs are calculated. Ad… Continue reading Ad RPM vs Page RPM
Ad RPM vs Page RPMIf you are looking for what differentiates Ad RPM vs. Page RPM, you have come to the right place. These are valuable metrics that publishers use to analyze their ad performance. However, often, publishers are confused and wonder which of these metrics should be their focus. Let’s first quickly determine how RPMs are calculated. Ad… Continue reading Ad RPM vs Page RPM
Why are Blank Ads Appearing?Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers. We’ll also cover common causes of… Continue reading Why are Blank Ads Appearing?
Why are Blank Ads Appearing?Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers. We’ll also cover common causes of… Continue reading Why are Blank Ads Appearing?
How Can I Increase my Website’s Pageviews?One of the most important metrics to track is pageviews, which measures the number of times a page has been viewed by visitors. As Google Analytics is a widely used tool for tracking website traffic and user behavior, it’s essential to have a solid grasp of what pageviews are and how they work. In this… Continue reading How Can I Increase my Website’s Pageviews?
How Can I Increase my Website’s Pageviews?In the world of online publishers, the number and quality of website visitors received are critical. Without website visitors, there can be no ad sales and no business. It makes understanding and optimizing metrics like pageviews all the more critical. Since Google Analytics is one of the most popular website traffic tracking and analytical tools… Continue reading How Can I Increase my Website’s Pageviews?
12 Quick Approval Ad Networks For 2023 ? Jumpstart Site MonetizationIf you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time. In this context, the article ?Quick Approval Ad Networks… Continue reading 12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
12 Quick Approval Ad Networks For 2023 ? Jumpstart Site MonetizationIf you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time. In this context, the article ?Quick Approval Ad Networks… Continue reading 12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
Real Time Bidding (RTB) Explained ? Programmatic Buying, Platforms, Ads & Networks Guide For 2023Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher. RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. In this guide, we’ll explore everything you need to know about RTB, including how it works, the benefits it offers publishers, and how… Continue reading Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Real Time Bidding (RTB) Explained ? Programmatic Buying, Platforms, Ads & Networks Guide For 2023Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher. RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. In this guide, we’ll explore everything you need to know about RTB, including how it works, the benefits it offers publishers, and how… Continue reading Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
How to apply for an AdSense account without getting banned?Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. This ad network offers a wide range of ad units for multiple… Continue reading How to apply for an AdSense account without getting banned?
How to apply for an AdSense account without getting banned?Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. This ad network offers a wide range of ad units for multiple… Continue reading How to apply for an AdSense account without getting banned?
What to do if Your AdSense Application is Rejected ? A GuideThis post was most recently updated on March 1st, 2023 A popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!), the first… Continue reading What to do if Your AdSense Application is Rejected – A Guide
What to do if Your AdSense Application is Rejected ? A GuideA popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!), the first step towards getting accepted by Google is to plan very… Continue reading What to do if Your AdSense Application is Rejected – A Guide
CPM vs eCPMMaximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM, but while they may sound similar, they have distinct differences that are important to understand. In this… Continue reading CPM vs eCPM
RPM vs CPMWhen comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used… Continue reading RPM vs CPM
How Google’s Ad Exchange Changes Will Impact Publishers’ Revenue StreamsGoogle has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. Find out what it means for you and your revenue stream in this blog post. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM). By… Continue reading How Google’s Ad Exchange Changes Will Impact Publishers’ Revenue Streams
AdSense vs Ad Exchange: Battle of the Ad Titans ? Which Will Reign Supreme?Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. In this blog post, we will answer common questions that publishers may have about Google AdX… Continue reading AdSense vs Ad Exchange: Battle of the Ad Titans – Which Will Reign Supreme?
What are Parallax Ads? Is this 2023’s best ad format?As a publisher, you’re always on the lookout for new ways to engage your audience and drive revenue. One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and… Continue reading What are Parallax Ads? Is this 2023’s best ad format?
Ad Networks vs Ad Exchanges | What Publishers should choose in 2022?Do you know the difference between an ad network and an ad exchange? If not, you’re in for a treat! It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and […]
Unlock 100% revenue Potential of Your Ad Inventory with Google Ad Manager Pricing RulesIntroduction Unified Pricing Rules (UPR) in Google Ad Manager (GAM) allow publishers to optimize their ad revenue by experimenting with different pricing strategies for their inventory. Opportunities and experiments are available under the Pricing Rules section in GAM, where publishers can access historical data-based ad optimization suggestions and set up experiments on each particular pricing… Continue reading Unlock 100% revenue Potential of Your Ad Inventory with Google Ad Manager Pricing Rules
The No-BS guide to getting the RPM results you wantTired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Imagine… Continue reading The No-BS guide to getting the RPM results you want
7 ways Publishers make more money with MonetizeMore [Future You Essentials]This post was most recently updated on February 9th, 2023How do publishers make more money with MonetizeMore? Are you tired of hearing the same ol’ promises from adtech companies? Every publisher gets skeptical at times while searching for the best ad management partner that can help them maximize their revenue. Every programmatic ad management partner… Continue reading 7 ways Publishers make more money with MonetizeMore [Future You Essentials]
10 Best Alternatives to Third Party Cookies [2023]Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. Whether you’re looking for more control over your data or want to meet rising consumer expectations and improve user experience, we’ve… Continue reading 10 Best Alternatives to Third Party Cookies [2023]
Protect the Value of Your Ad Inventory with Optimized PricingOne of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. There’s no particular classification of which site, what vertical, and what profile is being affected. It’s sweeping across the industry, and it will take a significant internal investment of time and… Continue reading Protect the Value of Your Ad Inventory with Optimized Pricing
GuÃa sobre el tráfico de bots: deja de permitir que el IVT te robe ingresos¿Sabes que más del 42% de todo el tráfico de Internet está generado por bots? Asà es, según statista.com (en inglés), un asombroso 42,3% de toda la actividad de Internet es tráfico inválido. Con el rápido avance de la tecnologÃa, no es de extrañar que los bots se hayan convertido en una fuerza tan predominante… Continue reading GuÃa sobre el tráfico de bots: deja de permitir que el IVT te robe ingresos
Guia para o Tráfego de Bot: pare de deixar o IVT roubar sua receitaVocê está ciente de que mais de 42% de todo o tráfego da Internet é gerado por bots? Isso mesmo, de acordo com statista.com (em inglês), surpreendentes 42,3% de toda a atividade da Internet é uma atividade de tráfego inválido. Com o rápido avanço da tecnologia, não é surpresa que os bots tenham se tornado… Continue reading Guia para o Tráfego de Bot: pare de deixar o IVT roubar sua receita
Optimize Viewability & Long Term Ad Revenue in 2023Introduction In today’s digital world, publishers are always looking for new ways to increase advertising revenue. It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers,… Continue reading Optimize Viewability & Long Term Ad Revenue in 2023
Banner Sizes: The Must-Have Banners of 2023Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. Advertisers would know which banner sizes have inventory readily… Continue reading Banner Sizes: The Must-Have Banners of 2023
¿Qué son los anuncios fijos?This post was most recently updated on February 3rd, 2023Con tantos tipos de bloques de anuncios disponibles, es difÃcil para los editores decidir qué tipos utilizar. Los anuncios fijos son una nueva unidad publicitaria diseñada para ayudar a los editores a crear una experiencia publicitaria más atractiva para su audiencia. Este tipo de anuncio destaca… Continue reading ¿Qué son los anuncios fijos?
MonetizeMore Wins Google Innovation Award for 2022 [2X in a row]Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the… Continue reading MonetizeMore Wins Google Innovation Award for 2022 [2X in a row]
How to Troubleshoot & Fix Unfilled Ad Impressions?Unfilled ad impressions mean ad revenue left on the table. This is one of the biggest issues the publishers are facing. Not a lot of online references out there can precisely pinpoint the best solution as publisher situations differ. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify… Continue reading How to Troubleshoot & Fix Unfilled Ad Impressions?
Anuncios de Juegos AdSense HTML5: el secreto del editor de 7 dÃgitosLos juegos HTML5 o H5 no solo son divertidos, sino también rentables. Para los desarrolladores de juegos, la creciente popularidad de los juegos H5 es una oportunidad para aumentar sus ingresos y llegar a nuevas audiencias; para los editores que no son de juegos, es una forma discreta y eficaz de atraer a nuevos lectores… Continue reading Anuncios de Juegos AdSense HTML5: el secreto del editor de 7 dÃgitos
Anúncios de Jogos AdSense HTML5: O Segredo do Editor de 7 DÃgitosOs jogos HTML5 ou H5 não são apenas divertidos, mas também são lucrativos. Para os desenvolvedores de jogos, a crescente popularidade dos jogos H5 é uma oportunidade de aumentar suas receitas e atingir novos públicos; para editores que não fazem jogos, é uma forma discreta e eficaz de atrair novos leitores e aumentar o envolvimento… Continue reading Anúncios de Jogos AdSense HTML5: O Segredo do Editor de 7 DÃgitos
Bidflation keeping publishers broke? 3 ways to fix itThe word “bidflation,†by itself, isn’t all that interesting. But when you understand what bidflation really is — and how it’s costing some major publishers millions of dollars in lost revenue — you need to pay attention. “Higher impressions aren’t necessarily aligned with higher revenues ? and that’s bidflation.? In the real world, the opposite… Continue reading Bidflation keeping publishers broke? 3 ways to fix it
¿Qué es anuncio Leaderboard? ¿Cómo genera más ingresos?El anuncio leaderboard (cabecera) es una de las unidades publicitarias más populares y de mayor rendimiento disponibles para los editores. Se trata de un anuncio rectangular de 728 pÃxeles de ancho por 90 de alto. Esta unidad publicitaria es también una de las unidades estándar de IAB que sustituyó al antiguo y mucho más pequeño… Continue reading ¿Qué es anuncio Leaderboard? ¿Cómo genera más ingresos?
O que é Anúncio Leaderboard? Como ele gera mais receita?Um anúncio leaderboard (cabeçalho) é uma das unidades de anúncios mais populares e de melhor desempenho disponÃveis para os editores. É uma unidade de anúncio retangular medindo 728 pixels de largura por 90 pixels de altura. Esta unidade de anúncio é também uma das unidades padrão IAB que substituiu o banner mais antigo e muito… Continue reading O que é Anúncio Leaderboard? Como ele gera mais receita?
User Experience ROI: How to Make the Most of This Key DataCould you be doing more to give your users a remarkable experience? In this article, we’ll explore how to measure the returns you make on your investment into customer experience. We’ll look at a few common metrics and how best to apply them. Why measure User Experience ROI? At a fundamental level, running a successful… Continue reading User Experience ROI: How to Make the Most of This Key Data
Insertion Orders: 6 Best Practices for PublishersAs a publisher, you should be well-versed in the terminology and process of working with insertion orders. After all, they’re one of the most common ways to purchase advertising space. Insertion orders are a way for both parties involved to have more control over their ad experience. However, what is an insertion order exactly? This… Continue reading Insertion Orders: 6 Best Practices for Publishers
AdSense HTML5 Games Ads: The 7 figure Publisher’s SecretHTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones. The BETA version… Continue reading AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret
Crucial tips to avoid getting a site banned by GoogleFor those who work as publishers, having a site banned by Google can be a huge problem. Imagine losing overnight a site that generates tens of dollars per month. For many, this doesn’t just mean a drop in revenue, but the failure of the business as a whole, so it’s principal to take all necessary… Continue reading Crucial tips to avoid getting a site banned by Google
AdSense invalid traffic deductions and how to minimize themHave you ever experienced AdSense invalid traffic deductions? Chances are you have, even if you weren’t aware of it. It’s something every publisher works to minimize. Google makes invalid traffic deductions in real-time and during the finalization of earnings. The reports AdSense publishers have access to in their AdSense dashboards only provide an estimate of… Continue reading AdSense invalid traffic deductions and how to minimize them
What is a Leaderboard ad? How does it bring more revenue?A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the… Continue reading What is a Leaderboard ad? How does it bring more revenue?
¿Cómo los editores ganan 10X más dinero con los precios dinámicos?Los precios dinámicos son un gran deseo en el mundo programático en este momento. A medida que los editores se enfrentan a problemas de gestión de inventario y de aumento de los eCPM, buscan una solución en los precios dinámicos. Puede ofrecer a los anunciantes una mejor oferta de inventario y, al mismo tiempo, dar… Continue reading ¿Cómo los editores ganan 10X más dinero con los precios dinámicos?
Como os editores ganham 10X mais dinheiro com pisos dinâmicos?Precificação dinâmica é um grande desejo do mundo programático neste momento. À medida que mais editores enfrentam questões em torno do gerenciamento de estoque e das crescentes eCPMs, eles estão olhando para a precificação dinâmica como uma solução. Ela pode dar aos anunciantes um melhor negócio no inventário, ao mesmo tempo em que dá aos… Continue reading Como os editores ganham 10X mais dinheiro com pisos dinâmicos?
18 Best Video Ad Networks For 2022 ? Publishers Increase Your Revenues With These PlatformsVideo ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated… Continue reading 18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms
Anuncios de vÃdeo recompensados: cómo los desarrolladores de juegos ganan millones con ellos¿Qué son los anuncios de vÃdeo recompensados? Los anuncios recompensados son anuncios que recompensan a los usuarios por ver o hacer clic en anuncios dentro de un juego, o una aplicación. La recompensa podrÃa ser, por ejemplo, más vidas o más moneda del juego (estrellas, monedas, corazones, etc.). Los editores pueden publicar anuncios recompensados directamente… Continue reading Anuncios de vÃdeo recompensados: cómo los desarrolladores de juegos ganan millones con ellos
Anúncios de vÃdeo premiados ? Como os desenvolvedores de jogos ganham milhões com issoO que são Anúncios de VÃdeo Premiados? Anúncios premiados são anúncios que recompensam os usuários por assistir ou clicar em anúncios dentro de um jogo, ou aplicativo. A recompensa pode ser, por exemplo, mais vidas ou mais moedas no jogo (estrelas, moedas, corações, etc.). Os editores podem veicular anúncios premiados diretamente ou através do Google… Continue reading Anúncios de vÃdeo premiados – Como os desenvolvedores de jogos ganham milhões com isso
How Publishers make 10X more money with Dynamic floors?Dynamic pricing is all the rage right now in the programmatic world. As more publishers face questions around inventory management and rising eCPMs, they’re looking to dynamic pricing as a solution. Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. However, choosing the right platform for your dynamic… Continue reading How Publishers make 10X more money with Dynamic floors?
Best Interstitial Ads Alternative Publishers Need to try nowInterscroller Ads: Best Ad Format yet? Interscroller ads despite being quite new allow publishers to insert interactive ads without degrading the user experience & helping with search engine rankings. Since interstitial ads’ usage is now being discouraged on mobile apps with Google’s latest algorithm update, it’s time to try out interscroller ads. In this article,… Continue reading Best Interstitial Ads Alternative Publishers Need to try now
Best Rewarded Ads Practices for Mobile Apps 101What are Rewarded Video Ads Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). Publishers can serve rewarded ads either directly or through Google Ad Manager, Ad Exchange, the […]
Mejores prácticas publicitarias para que los desarrolladores de aplicaciones multipliquen sus ingresos 10XSu aplicación es brillante. Es exactamente lo que la gente ha estado esperando, y todo el mundo se está volviendo loco con las nuevas y revolucionarias funciones que ha añadido. Ahora, estás tratando de encontrar la mejor manera de monetizarla. Cuando se trata de la monetización de las aplicaciones, la publicidad es la que tiene… Continue reading Mejores prácticas publicitarias para que los desarrolladores de aplicaciones multipliquen sus ingresos 10X
Melhores Práticas de Publicidade para Desenvolvedores de Aplicativos Multiplicarem sua Receita em 10XSeu aplicativo é brilhante. É exatamente o que as pessoas estavam esperando, e todos estão ficando loucos com as novidades revolucionárias que você acrescentou. Agora, você está tentando encontrar a melhor maneira de monetizá-lo. Quando se trata de monetização de aplicativos, a publicidade tem o máximo potencial a respeito de geração de receita. Enquanto modelos… Continue reading Melhores Práticas de Publicidade para Desenvolvedores de Aplicativos Multiplicarem sua Receita em 10X
Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]We call it the most wonderful time of the year — I’m talking about Q4. I know you’re probably not poppin’ open champagne whilst reading this, but in all seriousness, we are at an ideal time to maximize revenue for your site. With more and more advertisers fighting for users’ attention, there’s never been a… Continue reading Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]
Best Advertising Practices for App Developers to 10X RevenueYour app is brilliant. It’s exactly what people have been waiting for, and everyone is going nuts over the revolutionary new features you’ve added. Now, you’re trying to find the best way to monetize it. When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. While non-advertising models like… Continue reading Best Advertising Practices for App Developers to 10X Revenue
Mejores Redes de Anuncios de Juegos [2022]Como editor, debe saber qué socios publicitarios son adecuados para su mercado especÃfico, ya que cada sitio de nicho tiene un rendimiento diferente al de los demás. El nicho de los juegos no es una excepción. En este post, le ayudaremos a identificar las mejores redes de anuncios de juegos para 2022, para que pueda… Continue reading Mejores Redes de Anuncios de Juegos [2022]
Melhores Redes de Anúncios de Jogos [2022]Como editor, você precisa saber quais parceiros publicitários são adequados para o seu mercado em especÃfico, pois cada site de nicho tem um desempenho diferente dos outros. O nicho de jogos não é exceção. Neste post, vamos ajudar a identificar as melhores redes de publicidade de jogos para 2022, para que você possa maximizar sua… Continue reading Melhores Redes de Anúncios de Jogos [2022]
Ad Clutter & Ad Density: Mistakes you’re making [STOP NOW]The top publishers are always looking for new ways to display their ads in order to increase revenue. However, more often than not, they forget that the number of ads directly impacts the user experience and they start to clutter the site with too many ads. This is especially true when sites are still testing… Continue reading Ad Clutter & Ad Density: Mistakes you’re making [STOP NOW]
Best Gaming Ad Networks [2022]As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. The gaming niche is no exception. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you… Continue reading Best Gaming Ad Networks [2022]
13 mejores modelos de monetización de juegos para editoresIntroducción Lo has oÃdo una y otra vez: ?Adaptarse o morir?. Esta es la mentalidad de los desarrolladores de juegos cuando se trata de la monetización de los juegos móviles en estos dÃas, cuando estás a pocos segundos de la próxima gran cosa. Existen grandes estrategias de monetización, pero puede ser difÃcil decidir qué formato… Continue reading 13 mejores modelos de monetización de juegos para editores
13 melhores modelos de monetização de jogos para editoresIntrodução Você já ouviu isso repetidas vezes: “Adaptar-se ou morrerâ€. Esta é a mentalidade dos desenvolvedores de jogos quando se trata de monetização de jogos móveis atualmente, quando você está a apenas alguns segundos do próximo grande acontecimento. Existem algumas ótimas estratégias de monetização por aÃ, mas pode ser um desafio decidir qual formato é… Continue reading 13 melhores modelos de monetização de jogos para editores
Average Revenue Per Visitor: The money making KPIWhat is Average Revenue Per Visitor? As an online publisher, you are likely continuously looking for ways to improve the business model. The ultimate goal of any online publisher is to maximize the value of every visitor who lands on your website. ARPV is a metric that can help you reach this goal. The idea… Continue reading Average Revenue Per Visitor: The money making KPI
Video Ad Servers vs Display Ad Servers: Use Both or One?Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot… Continue reading Video Ad Servers vs Display Ad Servers: Use Both or One?
Arbitragem do Google AdSense: vale a pena?Você sabia que a previsão de gastos globais com anúncios é de cruzar meio bilhão de dólares este ano? Com toda a seriedade, isso é muito dinheiro. Os editores precisam manter-se atualizados com as últimas tendências programáticas e trabalhar no crescimento de suas visualizações de páginas para aumentar a escala de suas impressões publicitárias. O… Continue reading Arbitragem do Google AdSense: vale a pena?
Arbitraje de Google AdSense: ¿Merece la pena?¿SabÃa que se prevé que el gasto publicitario mundial supere el medio billón de dólares este año? En serio, eso es mucho dinero. Los editores tienen que estar al dÃa de las últimas tendencias programáticas y trabajar en el aumento de las visitas a la página para escalar sus impresiones publicitarias. El mercado cambia constantemente… Continue reading Arbitraje de Google AdSense: ¿Merece la pena?
6 Best Tactics for Running Ad Yield Optimization TestsDeciding on how and what tests to run, and auditing ad yield optimization test results requires AdOps expertise. The main goal of these yield optimization tests is to improve your session RPM numbers and maximize your profits. In this article, we will give some tips to help you make the most out of running yield… Continue reading 6 Best Tactics for Running Ad Yield Optimization Tests
Your Complete Guide to Content MonetizationThe content creation process takes time. Whether you’re mass-producing content or writing well-researched quality pieces, your team exerts effort to create them. So you may need more than just marketing ROI. Content monetization generates revenue directly through each piece. Content creators, such as social media influencers and blog writers, get revenue from this. So, here… Continue reading Your Complete Guide to Content Monetization
Google MCM (Multiple Customer Management) Guide [2022]What Is Google MCM? Google MCM (Multiple Customer Management) program is a tool within Google Ad Manager 360 that allows publishers to access Google ADX through a third-party Google partner. Publishers looking to join the MCM program must qualify for certain terms and conditions. Some of these include having reliable protection against ad fraud (click… Continue reading Google MCM (Multiple Customer Management) Guide [2022]
Google AdSense Arbitrage: Is it worth it?Did you know that global ad spend is predicted to cross half a billion dollars this year? In all seriousness, that’s a lot of money. Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. The market is ever-changing and it’s important you stay… Continue reading Google AdSense Arbitrage: Is it worth it?
5 CONSEJOS PARA MEJORAR TU CTR DE ADSENSEGoogle AdSense le ayuda a generar ingresos mostrando anuncios en su sitio web. Esto difiere de Google Adwords, que permite a las empresas anunciarse en los resultados de búsqueda de Google y otras plataformas afiliadas. Una cosa es saber cuándo colocar anuncios en su sitio web y otra es saber cómo obtener ingresos de esos… Continue reading 5 CONSEJOS PARA MEJORAR TU CTR DE ADSENSE
5 Dicas Para Melhorar Seu AdSense CTRO Google AdSense ajuda você a gerar receita ao exibir anúncios em seu website. Isso difere do Google Adwords, que permite que as empresas anunciem nos resultados de busca do Google e em outras plataformas afiliadas. Uma coisa é saber quando colocar anúncios em seu website e outra é saber como obter ganhos com esses… Continue reading 5 Dicas Para Melhorar Seu AdSense CTR
13 Best Game Monetization Models for PublishersIntroduction You’ve heard it time and time again: ?Adapt or die.? This is the mentality of game developers in this day and age when you’re a mere few seconds away from the next big thing. There are some great monetization strategies out there, but it can be challenging to decide which format is suitable for you.… Continue reading 13 Best Game Monetization Models for Publishers
How much should my website be earning in 2022?I’m quite sure you’re all set to start making money from your website, but you need to get the ?ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the… Continue reading How much should my website be earning in 2022?
How much should my website be earning in 2022?I’m quite sure you’re all set to start making money from your website, but you need to get the ?ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the… Continue reading How much should my website be earning in 2022?
Recesión de las AdOps 2022: Un Viaje Salvaje Por DelanteIntroducción Desde el primer trimestre de 2022, el sector de la tecnologÃa publicitaria se enfrenta a una serie de retos que dificultarán el crecimiento previsto de los editores. Estos desafÃos incluyen el aumento del software de bloqueo de anuncios, la disminución de los RPM (ingresos por millón) de las sesiones y un mercado altamente competitivo… Continue reading Recesión de las AdOps 2022: Un Viaje Salvaje Por Delante
10X sus ingresos con estas 4 Estrategias de Colocación de AnunciosUtilizar ubicaciones de anuncios que maximicen sus ingresos por publicidad sin destruir la experiencia general del usuario se considera el Santo Grial para muchos editores. El comportamiento de la audiencia y la segmentación siguen cambiando a un ritmo rápido, y aprovechar las estrategias de colocación de anuncios puede convertirse en un reto si no se… Continue reading 10X sus ingresos con estas 4 Estrategias de Colocación de Anuncios
10X sus ingresos con estas 4 Estrategias de Colocación de AnunciosUtilizar ubicaciones de anuncios que maximicen sus ingresos por publicidad sin destruir la experiencia general del usuario se considera el Santo Grial para muchos editores. El comportamiento de la audiencia y la segmentación siguen cambiando a un ritmo rápido, y aprovechar las estrategias de colocación de anuncios puede convertirse en un reto si no se… Continue reading 10X sus ingresos con estas 4 Estrategias de Colocación de Anuncios
10X sua Receita com estas 4 Estratégias de Posicionamento de AnúnciosUsar posicionamentos de anúncios que maximizam sua receita publicitária sem destruir a experiência geral do usuário é considerado o Santo Graal para muitos editores. O comportamento e o direcionamento da audiência continuam mudando em um ritmo rápido, e aproveitar as estratégias de colocação de anúncios pode se tornar um desafio se você não estiver acompanhando… Continue reading 10X sua Receita com estas 4 Estratégias de Posicionamento de Anúncios
10X sua Receita com estas 4 Estratégias de Posicionamento de AnúnciosUsar posicionamentos de anúncios que maximizam sua receita publicitária sem destruir a experiência geral do usuário é considerado o Santo Graal para muitos editores. O comportamento e o direcionamento da audiência continuam mudando em um ritmo rápido, e aproveitar as estratégias de colocação de anúncios pode se tornar um desafio se você não estiver acompanhando… Continue reading 10X sua Receita com estas 4 Estratégias de Posicionamento de Anúncios
Twitter Spam Bots Are #1 on Elon Musk’s RadarElon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. He still stands strong by the fact that Twitter is hiding information on how it has been calculating the total percentage of bots as he attempts to get away… Continue reading Twitter Spam Bots Are #1 on Elon Musk’s Radar
Ad tech firms targeted for bot account audit in Musk’s Twitter Takeover LawsuitElon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. He still stands strong by the fact that Twitter is hiding information on how it has been calculating the total percentage of bots as he attempts to get away… Continue reading Ad tech firms targeted for bot account audit in Musk’s Twitter Takeover Lawsuit
10X your Revenue with these 4 Ad Placement StrategiesThis post was most recently updated on August 25th, 2022Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Audience behavior and targeting keep changing at a rapid pace, and harnessing ad placement strategies can become a challenge if you’re not keeping up… Continue reading 10X your Revenue with these 4 Ad Placement Strategies
10X your Revenue with these 4 Ad Placement StrategiesUsing ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Audience behavior and targeting keep changing at a rapid pace, and harnessing ad placement strategies can become a challenge if you’re not keeping up with the AdTech industry. This blog post breaks down… Continue reading 10X your Revenue with these 4 Ad Placement Strategies
6 MODELOS DE INGRESO PUBLICITARIO IN-APP QUE GENERAN MILLONESTodos conocemos el concepto de tienda de aplicaciones. Un nicho lucrativo lleno de cientos y miles de usuarios dispuestos a descargar una aplicación tras otra, con la esperanza de encontrar el próximo éxito viral. Como editor de aplicaciones, tu objetivo es monetizar tu aplicación y convertir ese tiempo pasivo de los usuarios en un recurso… Continue reading 6 MODELOS DE INGRESO PUBLICITARIO IN-APP QUE GENERAN MILLONES
6 MODELOS DE INGRESO PUBLICITARIO IN-APP QUE GENERAN MILLONESTodos conocemos el concepto de tienda de aplicaciones. Un nicho lucrativo lleno de cientos y miles de usuarios dispuestos a descargar una aplicación tras otra, con la esperanza de encontrar el próximo éxito viral. Como editor de aplicaciones, tu objetivo es monetizar tu aplicación y convertir ese tiempo pasivo de los usuarios en un recurso… Continue reading 6 MODELOS DE INGRESO PUBLICITARIO IN-APP QUE GENERAN MILLONES
6 MODELOS DE RECEITA PUBLICITÃRIA IN-APP QUE RENDEM MILHÕESEstamos todos familiarizados com o conceito de loja de aplicativos. Um nicho lucrativo cheio de centenas e milhares de usuários dispostos a baixar aplicativo após aplicativo, na esperança de encontrar o próximo sucesso viral. Como um editor de aplicativos, seu objetivo é rentabilizar seu aplicativo e transformar esse tempo passivo gasto pelos usuários em um… Continue reading 6 MODELOS DE RECEITA PUBLICITÃRIA IN-APP QUE RENDEM MILHÕES
6 MODELOS DE RECEITA PUBLICITÃRIA IN-APP QUE RENDEM MILHÕESEstamos todos familiarizados com o conceito de loja de aplicativos. Um nicho lucrativo cheio de centenas e milhares de usuários dispostos a baixar aplicativo após aplicativo, na esperança de encontrar o próximo sucesso viral. Como um editor de aplicativos, seu objetivo é rentabilizar seu aplicativo e transformar esse tempo passivo gasto pelos usuários em um… Continue reading 6 MODELOS DE RECEITA PUBLICITÃRIA IN-APP QUE RENDEM MILHÕES
5 Tips for Improving Your AdSense CTRThis post was most recently updated on August 24th, 2022Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. It’s one thing to know when to put ads on your website and another to know… Continue reading 5 Tips for Improving Your AdSense CTR
5 Tips for Improving Your AdSense CTRGoogle AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. If you… Continue reading 5 Tips for Improving Your AdSense CTR
6 In-App Advertising Revenue Models that Make MillionsThis post was most recently updated on August 18th, 2022We’re all familiar with the app store concept. A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that… Continue reading 6 In-App Advertising Revenue Models that Make Millions
6 In-App Advertising Revenue Models that Make MillionsWe’re all familiar with the app store concept. A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource.… Continue reading 6 In-App Advertising Revenue Models that Make Millions
Recesión de las AdOps 2022: Un Viaje Salvaje Por DelanteIntroducción Desde el primer trimestre de 2022, el sector de la tecnologÃa publicitaria se enfrenta a una serie de retos que dificultarán el crecimiento previsto de los editores. Estos desafÃos incluyen el aumento del software de bloqueo de anuncios, la disminución de los RPM (ingresos por millón) de las sesiones y un mercado altamente competitivo… Continue reading Recesión de las AdOps 2022: Un Viaje Salvaje Por Delante
Recessão das AdOps 2022: Um Passeio Selvagem Pela FrenteIntrodução Desde o primeiro trimestre de 2022, a indústria adtech vem enfrentando uma série de desafios que dificultarão os editores de crescer conforme planejado. Esses desafios incluem o aumento do software de bloqueio de ad-blocking, o declÃnio das RPMs de sessão (receita por milhão) e um mercado altamente competitivo, que requer produtos mais sofisticados do… Continue reading Recessão das AdOps 2022: Um Passeio Selvagem Pela Frente
What is ad mediation?Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory. Ad mediation is the… Continue reading What is ad mediation?
Optimize Page RPMs with our PubGuru Page ReportIntroduction Confused about figuring out exactly how much you make per page of your website? You’d definitely need to check out our Page Report if you have ads on your homepage and are wondering, “How much did I make last month with MonetizeMore?†The Page Report allows you to analyze which content or landing page… Continue reading Optimize Page RPMs with our PubGuru Page Report
AdOps Recession 2022: A Wild Ride AheadIntroduction Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as planned. These challenges include the rise of ad-blocking software, declining session RPMs (revenue per mille), and a highly competitive market that requires more sophisticated products than traditional banner ads. In… Continue reading AdOps Recession 2022: A Wild Ride Ahead
Eliminación De Las Cookies de Terceros ? ¿Edad de Piedra o Nuevo Mundo?En 2019, Google inicialmente anunció que las cookies de terceros quedarÃan obsoletas con el interés de proteger la privacidad del usuario. El plazo lÃmite se retrasó muchas veces por varias razones. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. ¿Qué es una cookie de… Continue reading Eliminación De Las Cookies de Terceros – ¿Edad de Piedra o Nuevo Mundo?
GOOGLE TAG MANAGER: MEJORES PRÃCTICAS PARA EDITORES [2022]Google Tag Manager (GTM) es una potente herramienta que, al igual que muchos otros productos de Google, hace exactamente lo que su nombre indica: gestionar etiquetas. En este caso, las ?etiquetas? se refieren a códigos y fragmentos de código que permiten analizar y medir el tráfico y los usuarios. En cierto modo, Tag Manager hace… Continue reading GOOGLE TAG MANAGER: MEJORES PRÃCTICAS PARA EDITORES [2022]
GOOGLE TAG MANAGER: MEJORES PRÃCTICAS PARA EDITORES [2022]Google Tag Manager (GTM) es una potente herramienta que, al igual que muchos otros productos de Google, hace exactamente lo que su nombre indica: gestionar etiquetas. En este caso, las ?etiquetas? se refieren a códigos y fragmentos de código que permiten analizar y medir el tráfico y los usuarios. En cierto modo, Tag Manager hace […]
GOOGLE TAG MANAGER: MELHORES PRÃTICAS PARA EDITORES [2022]O Google Tag Manager (GTM) é uma ferramenta poderosa que, em comum com muitos outros produtos Google, faz exatamente o que seu nome implica: ele gerencia tags. Neste caso, ?tags? se refere a códigos e fragmentos de código que permitem analisar e medir seu tráfego e usuários. Em alguns aspectos, o Tag Manager faz para… Continue reading GOOGLE TAG MANAGER: MELHORES PRÃTICAS PARA EDITORES [2022]
GOOGLE TAG MANAGER: MELHORES PRÃTICAS PARA EDITORES [2022]O Google Tag Manager (GTM) é uma ferramenta poderosa que, em comum com muitos outros produtos Google, faz exatamente o que seu nome implica: ele gerencia tags. Neste caso, ?tags? se refere a códigos e fragmentos de código que permitem analisar e medir seu tráfego e usuários. Em alguns aspectos, o Tag Manager faz para […]
Video Monetization Strategies: Which One is best for You?The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks. But, you can opt […]
Mobile Ad Networks 2022: What you need to know?If you’re an app developer or a publisher, you need different ways to monetize your app. One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad […]
Google Open Bidding: Is it better than Header Bidding?If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so […]
Google Tag Manager: Best Practices for Publishers [2022]Google Tag Manager (GTM) is a powerful tool that, in common with a lot of other Google products, does exactly what its name implies: it manages tags. In this case, ?tags’ refers to codes and code fragments that enable analysis and measurement of your traffic and users. In some respects, Tag Manager does for tags […]
How to use the Page Report in PubGuruThe page report allows you to analyze the revenue generated per landing page. This data is very important, as it allows publishers to make decisions for each page of their website, and improve their Ad Optimization. We have three main metrics in page report: sessions, session revenue and session RPM. How to use the Page […]
¿CÓMO EMPEZAR CON LOS ANUNCIOS MULTIPLEX? [Mejores Prácticas Incluidas]¿Sientes que estás luchando constantemente por llamar la atención en la web? Con tanta competencia por hacerse notar, ¿es difÃcil sobresalir entre la multitud? No se preocupe, tenemos una solución: Multiplex Ads. Nuestro nuevo formato de anuncio está diseñado para ayudarlo a destacarse y llamar la atención. Además, es fácil de usar, ¡simplemente elige tu… Continue reading ¿CÓMO EMPEZAR CON LOS ANUNCIOS MULTIPLEX? [Mejores Prácticas Incluidas]
¿CÓMO EMPEZAR CON LOS ANUNCIOS MULTIPLEX? [Mejores Prácticas Incluidas]¿Sientes que estás luchando constantemente por llamar la atención en la web? Con tanta competencia por hacerse notar, ¿es difÃcil sobresalir entre la multitud? No se preocupe, tenemos una solución: Multiplex Ads. Nuestro nuevo formato de anuncio está diseñado para ayudarlo a destacarse y llamar la atención. Además, es fácil de usar, ¡simplemente elige tu […]
COMO COMEÇAR COM OS MULTIPLEX ADS? [Melhores Práticas IncluÃdas]Você sente que está constantemente lutando por atenção na web? Com tanta competição por olhares, é difÃcil destacar-se na multidão? Não se preocupe, nós temos uma solução: Multiplex Ads. O nosso novo formato de anúncio foi concebido para ajudá-lo a se destacar e ser notado. Além disso, é fácil de usar – basta escolher o… Continue reading COMO COMEÇAR COM OS MULTIPLEX ADS? [Melhores Práticas IncluÃdas]
COMO COMEÇAR COM OS MULTIPLEX ADS? [Melhores Práticas IncluÃdas]Você sente que está constantemente lutando por atenção na web? Com tanta competição por olhares, é difÃcil destacar-se na multidão? Não se preocupe, nós temos uma solução: Multiplex Ads. O nosso novo formato de anúncio foi concebido para ajudá-lo a se destacar e ser notado. Além disso, é fácil de usar – basta escolher o […]
Eliminación De Las Cookies de Terceros ? ¿Edad de Piedra o Nuevo Mundo?En 2019, Google inicialmente anunció que las cookies de terceros quedarÃan obsoletas con el interés de proteger la privacidad del usuario. El plazo lÃmite se retrasó muchas veces por varias razones. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. ¿Qué es una cookie de […]
Server Side Header Bidding & taking the hybrid approachHeader bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. However, as it’s not a cut […]
O que está acontecendo com os cookies de terceiros?Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. O prazo foi prorrogado várias vezes, por vários motivos. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Mas primeiro, o que é […]
Vignette Ads: Add this to your mobile ad stack [2022]If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display […]
Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?Google AdMob & Google AdX are two of the biggest monetization platforms for publishers and developers. Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. More than the revenue share, publishers need to focus on revenue efficiency by finding the […]
In-App Header Bidding: How to make more money with it? [7 Benefits Included]Introduction While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce […]
6 Reasons why unique content is indispensable to maximize your revenueWith the influx of visitors on the web daily, it has become more difficult than ever to make a profit. One of the ways to make a profit from a website is through monetization. Monetization is a massive problem that most businesses and websites continue to face. That is why many companies are trying to […]
How 1000+ publishers maximize ad revenue with Pubguru’s real-time reports?Introduction MonetizeMore’s Pubguru dashboard is a world-leading AdOps platform that comes with tonnes of tools, reports, and features for publishers to maximize ad revenue. Our developers are always working on upgrading the existing features and releasing new features into Pubguru. The latest tool in our Report builder is the ?Requested Reports’ tool designed for publishers […]
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Demand vs Supply-Side Marketing Platforms(DSPs vs SSPs): What’s the Difference?Advertising technology like demand-side and supply-side platforms make programmatic advertising possible and simplify the process of buying and selling display, video, and mobile ads. However, these are two platforms with distinct differences, which are important for you to understand. Read the rest of this article to discover the difference between demand-side platforms and supply-side platforms […]
How much ad revenue can apps generate?Every brand, organization, or agency seems to have an app these days. These small but powerful programs are downloaded by people all around the world, supplying anything from regular reports to a smooth purchasing channel. Whenever an app works, appears to work well for customers with few issues, and is also useful and interesting, a […]
MonetizeMore recognized as High Performer in 2 Categories in G2 Summer 2022 ReportsWe’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. G2, similar to Trustpilot is the world’s largest & most trusted source for reviews in the SAAS & tech niche. The MonetizeMore team is delighted to see our ad technology featured in G2’s […]
MonetizeMore recognized as High Performer in 3 Categories in G2 Summer 2022 ReportsWe’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. G2, similar to Trustpilot is the world’s largest & most trusted source for reviews in the SAAS & tech niche. The MonetizeMore team is delighted to see our ad technology featured in G2’s […]
Top 10 Interstitial Ad Networks for Publishers [2022]Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize […]
10 Best Alternatives to Third Party Cookies [2022]Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. Whether you’re looking for more control over your data or want to meet rising consumer expectations and improve user experience, we’ve […]
Filter bot traffic from your Google Analytics Account before its too lateIntroduction If you’re a publisher, you know that keeping track of your traffic source and website performance is key to understanding how your content is performing. And if you’ve been noticing some strange fluctuations in your Google Analytics account lately, it might not be all just due to the recent change in the way Google […]
How to generate tags for multiple ad units?Do you ever feel like you’re stuck in a tag-generation rut? Like you’ve created all the possible tags for your ad unit, and now you just can’t think of any more? Well, have no fear! This blog post is here to help. We’ll give you some tips on how to generate new tags, and show […]
Up your inventory’s worth with Optimized PricingGoogle Ad Manager now offers Optimized Pricing by default which is meant to help publishers protect and increase the long-term value of a publisher’s ad inventory. But, why did they come up with this innovative feature now, and how does it stack up against bid shading? Keep reading to find out. The latest buzz around […]
What’s the difference between RPM and session RPMs (RPS)?If you’re a publisher, you may be wondering which metric is more important to track: revenue per mile (RPM) or revenue per session (RPS)? Well, wonder no more! As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. In this blog post, we’ll break […]
What’s happening with cookies?In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. The deadline was kicked back multiple for various reasons. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? What’s it used for and […]
¿Cómo bloquear el tráfico inválido (IVT) desde paÃses especÃficos? [GuÃa de mejores estrategias]Durante años, el tráfico inválido (IVT) ha sido una de las principales preocupaciones de los editores. Eso es porque, además de costar dinero, el IVT también distorsiona los datos de análisis de tráfico y perjudica la experiencia del usuario. El bloqueo de bots y granjas de clics de paÃses que experimentan este tipo de actividad […]
Avoid penalties by implementing a consent popup for GDPR compliance. Transparency and Consent Framework 2.0 (TCF2.0) Compliance guide for MonetizeMore PublishersEffective October 15, 2020 – Ad providers will support the TCF2.0 initiative and could stop bidding for EU users on sites where consent signals are not detected. Therefore, all publishers must be TCF2.0 compliant or expect a drop in ad revenues. Read Google’s help center article here. Read our FAQ’s here: https://www.monetizemore.com/blog/frequently-asked-questions-gdpr-and-eprivacy-directive/ If you have […]
Programmatic advertising vs Direct Buying: Who’s the boss?Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? If so, this post is for you. With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of […]
Como bloquear tráfego inválido (IVT) de origem de paÃses especÃficos? [guia das melhores estratégias]Há anos, o tráfego inválido (IVT) é uma das principais preocupações dos editores. Isso porque, além de custar dinheiro, o IVT também distorce os dados de análise de tráfego e prejudica a experiência do usuário. Bloquear bots e fazendas de cliques (click farms) de paÃses que apresentam este tipo de atividade pode ajudar a reduzir […]
RCPM for Publishers: Will it trump CPMs soon?It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). So what’s the best way to measure a […]
8 best ad networks for small publishers [& fast approval]If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. But don’t worry – we’ve got you covered! Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Plus, they all have fast approval times so you can start monetizing your content quickly. […]
6 key questions to ask your IVT detection vendorMany publishers are now aware or becoming aware of invalid traffic (IVT) and the potential implications it has on their site performance and ultimately, revenue. Automated (or bot) traffic and page errors can also result in a long-term erosion of bids, bid pricing, and reputation amongst advertisers. So when there is a challenge to your […]
Herramienta ?Professor Prebid’ para Header Bidding: ¿evolución o fracaso?En este momento, el Header Bidding (ofertas de encabezado) están en aumento en el mundo de los anuncios digitales. Todos los involucrados en la industria están tratando de adaptarse a ella para aumentar sus ingresos publicitarios. Prebid ha lanzado una nueva extensión de Header Bidding para Chrome, que promete hacer la vida más fácil para […]
Ferramenta Professor Prebid para Header Bidding: divisor de águas ou fracasso?Neste momento, o header bidding está em alta no mundo editorial. Todos os envolvidos na indústria estão tentando se adaptar a ela para aumentar sua receita publicitária. A Prebid lançou uma nova extensão de header bidding para o Chrome, que promete facilitar a vida dos editores. De acordo com a empresa, esta extensão oferece ?um […]
How to stop Invalid Traffic from whole countries? [Combine these 2 bomb tools]Invalid traffic (IVT) has been a thorn in the side of online publishers for years. It not only costs publishers money but also skews analytics data and harms the user experience. Blocking bots and clicks farms from countries notorious for this type of activity can help reduce the amount of invalid traffic your site sees. […]
vCPMs: How to calculate viewability and 5 tested ways to boost vCPMsWhat’s the 411 on viewable cost-per-thousand impressions (vCPM)? If you’re like most publishers, you may be wondering what this metric means for your business and how you can capitalize on it. In this post, we’ll break down the vCPM definition for you and provide some tips on how to make the most of it. Keep […]
Playable Ads: Why they matter in 2022?Advertising apps can be a daunting prospect. There are currently 4.83 million apps available to download, 1.96 million on the Apple App Store and a further 2.87 million on the Google Play Store. So how does an app publisher go about standing out from the crowd? Increasingly, over the past few years, the answer has […]
Professor Prebid Header bidding tool: Gamechanger or Flop?Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding extension for Chrome that is supposed to make things easier for publishers. According to them, this extension offers ?a simpler […]
Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. In this article, we’ll explain what direct ad sales are, their benefits, and how […]
13 easy ways to increase page RPMAs a publisher, you’re always looking for ways to increase your page RPM. Here are 13 strategies that can help you do just that. Some are simple and easy to implement, while others may require a bit more effort, but they’re all worth trying out. So get started and see what works best for you! […]
¿Cómo identificar y prevenir los clics de spam y el fraude de clics?Si es un editor, sin duda se ha topado con esos pequeños cuadros amarillos en sus informes de anuncios que indican clics de spam o clics abusivos. Pero, ¿qué son y qué puedes hacer al respecto? Más de dos de cada diez clics desde computadoras de escritorio son clics de spam. Los editores no tienen […]
¿Cómo identificar y prevenir los clics de spam y los clics fraudulentos?Si es un editor, sin duda se ha topado con esos pequeños cuadros amarillos en sus informes de anuncios que indican clics de spam o clics abusivos. Pero, ¿qué son y qué puedes hacer al respecto? Más de dos de cada diez clics desde computadoras de escritorio son clics de spam. Los editores no tienen […]
reCAPTCHA v2 vs. v3: What’s best for invalid traffic fraud protection?Human or bot? You be the judge. The latest version of Google’s reCAPTCHA, which attempts to differentiate between humans and bots, is raising some eyebrows. Some say it’s more accurate than previous versions, while others claim that it’s just creating more work for publishers. So what’s the verdict? We’re here to break it down for […]
Como identificar e prevenir cliques de spam e cliques fraudulentos?Se você é um editor, sem dúvidas já se deparou com aquelas pequenas caixas amarelas em seus relatórios de anúncios, que indicam cliques de spam ou cliques abusivos. Mas o que eles são e o que você pode fazer a respeito deles? Mais de dois em cada dez cliques provenientes de desktops são cliques de […]
How Bid Shading impacts Publishers?Do you know what bid shading is? If not, don’t feel bad—it’s a pretty complicated topic. But it’s important for publishers to understand, so we’re going to break it down for you. Basically, bid shading is when ad networks (or other buyers) lower their bids on publisher inventory in order to get a better price […]
¿Qué es el Ad Stacking o el apilamiento de anuncios?El apilamiento de anuncios (Ad Stacking) es, literalmente, la colocación de anuncios en una página de tal manera que se superponen, uno sobre el otro, o se apilan sobre el contenido. Editores no pueden pensar que esto va a generar más ingresos, pude parecer que sÃ, pero en realidad, si recibes ingresos de 3 anuncios […]
O que é Ad Stacking e 3 maneiras de previnirAd Stacking é literalmente o posicionamento de anúncios em uma página de tal forma que eles se sobrepõem entre si, ou empilham no conteúdo. Os editores podem pensar que isto não irá gerar mais receita, mas na realidade, se você receber receita de 3 anúncios e o usuário tiver visto apenas um deles, o Google […]
What is Ad Stacking & 3 ways to prevent it?What is ad stacking? Ad stacking is literally the placing of ads on a page in such a way that they overlap, or stack, one another or other content. For a less reputable publisher, this has the advantage of getting payments for multiple ads within the same area of screen real estate, as all will […]
How to identify & prevent Spam Clicks & Click Fraud?If you’re a publisher, you’ve undoubtedly seen those little yellow boxes in your ad reports that indicate spam clicks or abusive clicks. But what are they, and what can you do about them? Over two in ten desktop clicks are spam clicks. Publishers don’t have to be victims of spam clicks if they invest in […]
7 best ways to increase ad revenueThere are plenty of things to worry about when it comes to running a website. But chief among them should be increasing ad revenue. Here are 10 tips to get that ad revenue rollin’. 1. Header bidding One of the fastest and safest ways to increase the publisher’s yield online is through header bidding. In […]
Bloquee el tráfico inválido definitivamente con las actualizaciones de Traffic CopComo editor, siempre está buscando nuevas y mejores formas de ganar más dinero mientras aborda problemas como el tráfico inválido y las prohibiciones de AdSense. Tenemos buenas noticias para ti: ¡Traffic Cop ha sido actualizado! Con nuestra solución nueva y mejorada, podrá detectar y bloquear el tráfico inválido (IVT) como nunca antes. Siga leyendo para […]
Top 10 Lies from Ad Management Companies [EXPOSED!]As a publisher, you’ve probably been told a lot of lies by ad management companies. But don’t worry, you’re not alone. In fact, we’ve compiled a list of the top 10 lies that are told to publishers by these partners. So before you sign on the dotted line with that next programmatic ad operation partner, […]
The Persistent Problem of Click Bombing in Adsense & 7 ways to avoid itThere are many ways to make money through your blog or website. You may be selling your own product or service (in which case, working out how to find affiliates for your product can be valuable), or your business model may center around making money from your site itself. If the second one is true, […]
Bloqueie o tráfego inválido definitivamente com as novas atualizações do Traffic CopComo editor, você está sempre à procura de novas e melhores maneiras de ganhar mais dinheiro enquanto combate questões como tráfego inválido e proibições do AdSense. Temos ótimas notÃcias para você: o Traffic Cop foi atualizado! Com nossa nova e melhorada solução, você será capaz de detectar e bloquear o tráfego inválido (IVT, sigla em […]
Stop Invalid Traffic forever with Traffic Cop’s latest updatesAs a publisher, you’re always looking for new and improved ways to make more money while combating issues like invalid traffic & AdSense bans. We have some great news for you: Traffic Cop has been updated! With our new and improved solution, you’ll be able to detect & block invalid traffic like never before. Keep […]
¿Cómo utilizar el informe de bloques de anuncios ocultos?El principal objetivo de implementar el informe de bloques de anuncios ocultos es admitir problemas categorizados como ?fuera del documento?. Fuera del documento significa que el bloque de anuncios en cuestión está total o parcialmente fuera de la ventana de vista previa. Anuncios ocultos de PubGuru muestra los detalles de los bloques de anuncios detectados […]
MonetizeMore’s Premium Publisher Onboarding ProcessWe all know there’s money to be made in publishing, but it can be tough to get your feet wet. MonetizeMore has the perfect solution – a premium publisher onboarding process that takes all of the hassle out of getting started. So here’s what our Onboarding process looks like: Phase 1: The Approval Process Enter […]
Como utilizar o relatório de blocos de anúncios ocultos?O principal objetivo para a implementação do relatório de blocos de anúncios ocultos é apoiar questões categorizadas como ?fora de documento?. Fora do documento significa que a unidade de anúncio em questão está parcial ou completamente fora da janela de visualização. O relatório da blocos de anúncios ocultos no PubGuru mostra os detalhes dos blocos […]
Click Fraud 101 | Should Publishers be Worried?Are you concerned about click fraud? You should be! It’s a billion-dollar problem that is only going to get worse. When someone or something clicks on your ads without intending to buy the product, you’ll still be able to get a commission out of it, but if advertisers discover click fraud, they won’t be happy […]
How to stand out in the Programmatic Market [3 tips for more ad revenue included]Over the years, MonetizeMore has seen more and more publishers leveraging the power of the programmatic market after seeing this as a massive opportunity to make more money. Furthermore, their top concerns always included the difficulty of overseeing budget optimizations and creations served through the direct sales channel, as well as the risk of the […]
Will Publishers lose money in a Cookieless World?With the withdrawal of third-party cookies imminent, publishers need to be aware of developments and how it will affect them. In this guide, we’re going to delve into this issue & how publishers can navigate in a cookieless world. History Cookies were created in the early ’90s by web developers who wanted to figure out […]
Las mejores redes de entrega de contenido para editores [2022]Producir contenido valioso que capte la atención de las personas es el primer paso para ser un editor exitoso. Sin embargo, ¿cómo te aseguras de que tus lectores puedan acceder a tu contenido de la forma más rápida y sencilla posible? Para eso, necesita usar una red de entrega de contenido (CDN). CDN utiliza servidores […]
Melhores Redes de Distribuição de Conteúdo para editores [2022]Produzir conteúdos valiosos e que prendem a atenção das pessoas é o primeiro passo para ser um publisher de sucesso. No entanto, como você se certifica de que seus leitores possam acessar seu conteúdo da maneira mais rápida e fácil possÃvel? Para isso, você precisa usar uma Rede de Distribuição de Conteúdo (CDN, sigla em […]
Best Content Delivery Networks for Publishers [2022]So, you’re a content publisher. Congratulations! You have amazing, valuable content that people want to read. But how do you make sure your readers can access it as quickly and easily as possible? For that, you need to use a content delivery network or CDN. A CDN uses servers around the world to store copies […]
Detect & mitigate Invalid Traffic with this ChecklistIf you are a publisher, there’s a good chance that Invalid Traffic is impacting your ad revenue. But what are the types of Invalid Traffic and how can you find and mitigate it? In this comprehensive guide, we’ll break down everything you need to know about Invalid Traffic so you can protect your ad revenue. […]
Detect & mitigate Invalid Traffic with this ChecklistIf you are a publisher, there’s a good chance that Invalid Traffic is impacting your ad revenue. But what are the types of Invalid Traffic and how can you find and mitigate it? In this comprehensive guide, we’ll break down everything you need to know about Invalid Traffic so you can protect your ad revenue. […]
Publisher’s best bet: Google AdSense vs SSPs? [3 Reasons to Switch]AdSense vs SSPs When it comes to monetizing your website, you might be wondering whether to use AdSense or SSPs like PubMatic, Index Exchange, etc. Both have their pros and cons, but which one is right for you? Let’s take a look at the key differences between Google AdSense and SSPs to help you make […]
5 desafÃos de monetización en Google AdSense para el 2022A partir de 2022, se han producido una serie de cambios significativos en la monetización de anuncios con Google AdSense para los editores. Prepararse para estos cambios implicará superar algunos desafÃos, lo que en última instancia conducirá a métodos de monetización de anuncios que sean más efectivos para los editores y brinden a los usuarios […]
5 desafios da monetização com AdSense em 2022A partir de 2022, uma série de mudanças significativas ocorreram na monetização de anúncios para os editores. A preparação para as mudanças de monetização com AdSense envolverá a superação de alguns desafios, que acabará levando a métodos de monetização de anúncios que são mais eficazes para os editores e dão aos usuários mais controle sobre […]
200+ Publishers benefit from ?Powered by MonetizeMore’ branding.MonetizeMore is thrilled to bring the ?Powered by MonetizeMore’ badge referral program to help publishers increase their revenue. The ‘Powered by MonetizeMore’ badge will be displayed on publisher websites and indicate to visitors that the website is using our ad optimization technology. We believe this badge will provide reassurance to visitors that they are visiting […]
5 Ad Monetization Challenges in 20222022 and beyond present a number of significant changes in ad monetization for publishers. Preparing for these changes will involve overcoming some challenges, however, they will ultimately lead to ad monetization methods that are more effective for publishers and give users more control over their data and privacy. Adapting to the ad monetization challenges of […]
Importante periódico estadounidense ofrece un inventario engañoso en Ad Exchange¡Ups! USA Today y cientos de periódicos locales, propiedad de Gannett, habÃan estado enviando un inventario engañoso a Ad Exchange durante más de 9 meses. El propietario de USA Today admitió haber proporcionado información inexacta a los anunciantes durante el perÃodo. Gannet comparte una serie de cuentas publicitarias de USA Today DIRECT para los canales […]
Grande jornal americano oferece inventários de anúncios enganosos em Ad ExchangesOops! USA Today e centenas de jornais locais de propriedade da Gannett estavam enviando solicitações de lances em inventários de anúncios enganosos para Ad Exchanges por mais de 9 meses. O proprietário do USA Today admitiu fornecer informações imprecisas aos anunciantes durante o perÃodo. A Gannet compartilha uma série de contas de anúncios DIRECT do […]
5 Best strategies to boost VAST AdsHave you ever heard of VAST? No, we’re not talking about the vast emptiness of the universe. We’re talking about the Video Ad Serving Template, a coding standard for video advertising that is used by publishers and ad networks to ensure that video ads are delivered in a consistent way. VAST ads are the most […]
USA Today Publisher spoofed Ad Inventory on major Ad exchangesOops! USA Today and hundreds of local newspapers owned by Gannett were sending spoofed bid requests to multiple ad exchanges for over 9 months The owner of USA Today has admitted to providing inaccurate information to advertisers for nine months. Gannet shares an array of DIRECT ad accounts from USA Today to Wisconsin news outlets. […]
3 easy ways to fix invalid traffic & prevent AdSense BansWith the AdSense enforcement update, Google AdSense will stop showing ads before invalid traffic and accidental clicks occur without impacting publishers. Nevertheless, if your AdSense account has been penalized, you will be notified beforehand in your AdSense Control Panel Policy Center. If you’re a publisher, then you know invalid traffic is a big no-no. But […]
Header Bidding de video para editores en 2022Antes del Header Bidding de Video, el método de cascada era la técnica preferida para optimizar el inventario de anuncios. Los editores utilizaron el enfoque en cascada para administrar a sus socios de intercambio de anuncios y los sirvieron en orden de mayor a menor prioridad. Para hacer esto, los editores trabajan con múltiples socios […]
Video Header Bidding para editores em 2022Antes do Video Header Bidding, o método de cascata era a técnica preferida para otimizar o inventário de anúncios. Os editores utilizavam a abordagem de cascata para gerenciar seus parceiros de ad exchange, servindo-os em ordem de maior a menor prioridade. Para isso, os editores trabalham com múltiplos parceiros para ganhar mais dinheiro. Infelizmente, essa […]
Video Header Bidding for Publishers in 2022Before Video Heading Bidding, the preferred auction technique to optimize ad inventory was the waterfall method. Publishers used the waterfall approach to manage their exchange partners serving them in order of highest to lowest priority. In addition, it makes the publisher work with partners to earn more money. Unfortunately, this strategy is not effective when […]
5 Ways to Make Interactive Interstitial Ads Work on MobileInterstitial ads used to be huge back then. People browsing the web would often get interrupted by large windows “popping up†to advertise a brand. Since almost everyone found these ads to be annoying (hence, affecting user experience), pop-up ad blockers were introduced. Users wouldn’t have to deal with ads unexpectedly displaying right in front […]
MonetizeMore’s Programmatic Landscape 2022As we enter 2022, the programmatic ad tech landscape is a very different place than it was in 2020. Many publishers are still trying to figure out how to monetize their content, while others have turned to AdTech to help them 3X their ad revenue. Here’s a look at MonetizeMore’s vision of the ad tech […]
AdSense desactivado: los editores rusos no pueden obtener ingresos de GoogleEl 26 de febrero, Google impidió que los medios de comunicación estatales de Rusia y otros canales recibieran ingresos publicitarios en sus sitios web, aplicaciones y videos de YouTube. El mismo dÃa, los ingresos ya empezaron a bajar con AdSense desactivado. La medida se anunció después de medidas similares del propietario de Facebook, Meta Platform […]
AdSense desativado: editores russos são impedidos de receber receitas através do GoogleOs veÃculos de mÃdia estatais da Rússia e outros canais foram impedidos de receber receitas de anúncios em seus sites, aplicativos e vÃdeos do YouTube pelo Google no dia 26 de fevereiro. No mesmo dia, receitas já começaram a cair com o AdSense desativado. A medida foi anunciada após movimentos similares da Meta Platform Inc […]
2022 ECPM Calendar for Publishers [Watchlist]ECPM PREDICTIONS (LATAM) ECPM PREDICTIONS (INDIA)
AdSense Disabled! Russian media barred from receiving ad revenue through GoogleRussia’s state-owned media outlets and other channels were barred from receiving ad revenue on their websites, apps, and YouTube videos by Google on February 26th. This came after similar moves by Meta Platform Inc (FBO), Facebook’s owner, who blocked Russian state-run media from running Facebook ads or generating revenue via FB ads on its services. […]
AdSense Disabled! Russian media barred from receiving ad revenue through GoogleRussia’s state-owned media outlets and other channels were barred from receiving ad revenue on their websites, apps, and YouTube videos by Google on February 26th. This came after similar moves by Meta Platform Inc (FBO), Facebook’s owner, who blocked Russian state-run media from running Facebook ads or generating revenue via FB ads on its services. […]
The A-Z guide to Google Ad Manager within privacy parameters [2022]The Google Ad Manager (GAM) team has been working hard on developing new features for the platform in order to provide a better user experience. This blog post will give you an overview of the new features and changes that will be available in 2022. So, whether you are a current GAM user or considering […]
Four Reasons Publishers Should Care about Zero-Party DataRising concerns about online privacy, the deprecation of the cookie, and increasing unreliability with third-party data have increased the value of first-party data. Data collected directly from your website visitors is trustworthy and exclusive to you. However, there’s something even more powerful: zero-party data. What Is Zero-Party Data? Zero-party data is data that is intentionally shared […]
La importancia del Brand Safety en el mercado publicitarioLa mayorÃa de los editores y anunciantes ya han lanzado iniciativas de Brand Safety para renovar la confianza en el mundo de la publicidad digital. Inicialmente, Brand Safety llegó por problemas de visibilidad y fraude de clics; sin embargo, en los últimos años ha crecido a un nuevo nivel de desconfianza. Nueva dimensión del Brand […]
A importância do Brand Safety no mercado de AdsA maioria dos editores e anunciantes já lançaram iniciativas de Brand Safety (segurança da marca) para renovar a confiança dentro do mundo da publicidade digital e da cadeia de suprimentos. Inicialmente, o Brand Safety tinha que ser feito com questões de fraude por clique e visibilidade; entretanto, nos últimos anos, ela cresceu para um novo […]
Looking for the best Google AdX Partner in 2022?If you’re a publisher in 2022, you may be wondering how to choose a Google Ad Exchange Partner. Google AdX IE Ad Exchange has been rapidly evolving for years and it can get confusing to pick from so many ad-tech companies and the solutions they offer. But don’t worry ? we’re here to help! In […]
Google reemplaza el “flopado” FLoC con Topics API [2022 ad targeting]A principios de 2021, Google creó FLoC (Federated Learning of Cohorts) para reemplazar las cookies de terceros, razón por la cual el usuario ve anuncios relevantes y segmentados para él en los sitios web. Después de los comentarios y las crÃticas negativas recibidas, el equipo de Privacy SandBox de Google propuso la API de temas […]
Google substitui o “flopado” FLoC por Topics API [2022 ad targeting]No inÃcio de 2021, o Google criou o FLoC (Federated Learning of Cohorts) para substituir os cookies de terceiros, motivo pelo qual o usuário vê anúncios relevantes para ele em sites. Após o feedback e crÃticas negativas recebidas, a equipe da Privacy SandBox do Google propôs a Topics API como nova solução para a segmentação […]
Why you need IBV aka IN-BANNER VIDEO MONETIZATION [4 BEST PRACTICES]IBV aka In-banner video ads is the new black! Ok, that might be a bit of an exaggeration, but they are definitely on the rise in terms of popularity. And for good reason ? they can be extremely effective at capturing attention and engaging audiences. So if you’re wondering what in-banner video ads are and […]
Serie especial MonetizeMore: Por qué elegà trabajar remotamente [5 maneras de escalar negocios remotos]Dado que la cultura de trabajar remotamente es una parte integral del ADN de MonetizeMore, la empresa ha prosperado en el entorno virtual durante más de 11 años. Si bien crear un entorno de trabajo remoto puede ser un desafÃo al principio, contribuye en gran medida a mejorar la satisfacción de los empleados, ahorrar costos […]
MonetizeMore Special Series: por que escolhi trabalhar remotamente [5 maneiras de escalar negócios remotos]Sendo a cultura de trabalhar remotamente parte integrante do DNA da MonetizeMore, a empresa vem prosperando no ambiente virtual há mais de 11 anos. Embora a criação de um ambiente de trabalho remoto possa ser um desafio no inÃcio, ele contribui muito para a empresa melhorar a satisfação dos funcionários, economizar custos e aumentar a […]
Helping Publishers Thrive in Today’s Privacy Environment [2022]Privacy remains a top priority across all of Google and it’s especially important for the publishers’ ads team. Today, I’ll share some updates about how we’re thinking about evolving ads privacy and how we plan to help publishers of all sizes navigate this landscape. It’s unlikely to surprise anyone that the digital ecosystem is evolving. […]
From $0 to Half a Million ? How OnPoint Scaled with MonetizeMore It’s a digital age, and if you’re not scaling, you’re dying. OnPoint figured this out quickly, and with the help of MonetizeMore, they were able to scale their ad revenue up to 500K within a year! Sounds amazing right? In this post, we’ll take a look at how OnPoint accomplished this and what tips you […]
Como programar o Google para otimizar anúncios automaticamenteLembra-se quando você desejou que o AdSense tivesse a mesma caracterÃstica da Ad Exchange, chamada ?Tamanhos FlexÃveis?? Com o recente lançamento do produto, o Google pode agora otimizar anúncios automaticamente de acordo com os tamanhos dos anúncios do seu aplicativo, para que assim mais anúncios sejam elegÃveis para servir em suas unidades de anúncios e […]
Cómo programar Google para optimizar automáticamente sus anuncios¿Recuerda cuando querÃa que AdSense tuviera la misma función de Ad Exchange llamada ?Tamaños flexibles?? Con el reciente lanzamiento del producto, Google ahora puede optimizar anuncios automáticamente los tamaños de los anuncios de su aplicación. De esta manera, más anuncios están aptos a publicarse en sus bloques de anuncios y aumentar las ganancias. La diferencia […]
MonetizeMore Special Series: Why I Work Remotely [5 ways to scale remote businesses]Remote culture is an integral part of MonetizeMore’s DNA as the company has been thriving in the virtual environment for over 11 years now. Although creating a remote work environment might be challenging at first, it goes a long way in helping your company improve employee satisfaction, save costs and boost productivity. The pandemic showed […]
What is Ad Trafficking & Is Ad Trafficking Easy in 2022?What is Ad trafficking? Ad trafficking is the process of formulating and running a campaign to show ads on a website or mobile app. It can be done by the creator or publisher of the website, or by dedicated ad ops teams within an organization. Ad trafficking is more than just getting an ad to […]
Best Ad Networks in Australia & New Zealand [2022 watch-list] Looking for the best ad networks in Australia or New Zealand? We’ll show you some of the best ad networks you can use to monetize traffic from Australia or New Zealand in this guide. Be sure to test which ad network is most effective for you and your website. Want help choosing which network […]
Best Ad Networks in Australia & New Zealand Looking for the best ad networks in Australia or New Zealand? We’ll show you some of the best ad networks you can use to monetize traffic from Australia or New Zealand in this guide. Be sure to test which ad network is most effective for you and your website. Want help choosing which network […]
Google FLoC Flops, Say hello to Topics API [2022 Ad Targeting]At the beginning of 2021, Google came up with FLoC i.e. Federated Learning of Cohorts to replace third-party cookies (the reason why you see relevant ads on websites). Post the feedback and criticism FLoC received, Google’s Privacy SandBox team proposed the Topics API as the new solution for interest-based targeting. Topics API groups users’ browsing […]
Aplicaciones que aumentaron sus ingresos 4 veces cambiando de socios de monetización¿Alguna vez se preguntó cómo todas las aplicaciones en su teléfono generan dinero? No, yo tampoco. Pero aparentemente, es un gran negocio, un negocio de miles de millones de dólares, de hecho. En este estudio de caso, veremos cómo tres aplicaciones populares generan dinero y veremos si podemos obtener algún consejo para nuestra propia monetización […]
Monetização de aplicativos: estudo de caso de parceiros que aumentaram sua receita publicitária em 4 vezesVocê já parou para pensar como todos os aplicativos que existem no seu celular ganham dinheiro? Não, eu também não. Mas aparentemente, é um grande negócio – negócios de bilhões de dólares, na verdade. Neste estudo de caso, olharemos como três aplicativos populares ganham dinheiro, e veremos se podemos obter alguma dica para realizar a […]
FIVE DISPLAY ADVERTISING TIPS FOR THE HOSPITALITY INDUSTRYDisplay advertising is a powerful tool when it comes to showcasing the services, packages, and overall offerings of the hospitality industry and attracting the right audience. Display advertisements these days have been transformed considerably from its earlier days when there was a static when that needed to be conveying maximum information. The basic rule of […]
Tamaños de banner: anuncios imprescindibles para 2022Por lo general, la mayorÃa de los anunciantes prefieren lanzar sus campañas en función de los tamaños de banner estándar de la industria establecidos por Interactive Advertising Bureau (IAB). Esto facilita las cosas para aquellos que buscan comprar o vender anuncios, ya que un conjunto estándar de tamaños garantiza una sólida cadena de oferta y […]
How to get started with Multiplex Ads? [Best Practices Included]Do you feel like you’re constantly battling for attention on the web? With so much competition for eyeballs, it’s tough to stand out from the crowd. But don’t worry, we’ve got a solution: Multiplex Ads. Our new ad format is designed to help you stand out and get noticed. Plus, it’s easy to use – […]
7 Key Digital Monetization Mistakes To AvoidAre you a publisher that struggles with underwhelming ad revenue? Or do you want to increase your profit, but don’t know how? Then this article is for you! Despite having existed for over two decades, digital monetization is still a relatively young field. Additionally, it suffers from being deceptively simple: many people entering it for […]
Tamanhos de banner: banners imprescindÃveis para 2022Normalmente, a maioria dos anunciantes preferem lançar suas campanhas baseados nos tamanhos de banners padrão da indústria estabelecidos pelo Interactive Advertising Bureau (IAB). Isto facilita as coisas para aqueles que procuram comprar ou vender anúncios, pois um conjunto padrão de tamanhos garante uma forte cadeia de oferta e demanda. Os anunciantes sabem exatamente quais tamanhos […]
What’s new with Google AdMob? [4 upgraded Formats]Ad monetization has been used widely in business including mobile applications. There are also numerous ways that we can add these ads to your mobile app through different networks. Google Admob by far has been the most popular ad network for app businesses. Let’s talk about the latest formats released by Google which are now […]
EZOIC VS MONETIZEMORE | Who Wins?Introduction Google AdSense is a great monetization program, but it’s not the only option out there. In fact, there are several AdSense alternatives that can be more profitable for your website. Today, we’re going to talk about one of those alternatives: MonetizeMore. So why should you choose MonetizeMore over Ezoic or any other AdSense alternative? […]
EZOIC VS MONETIZEMORE | Who Wins?Introduction Google AdSense is a great monetization program, but it’s not the only option out there. In fact, there are several AdSense alternatives that can be more profitable for your website. Today, we’re going to talk about one of those alternatives: MonetizeMore. So why should you choose MonetizeMore over Ezoic or any other AdSense alternative? […]
7 maneiras simples de lidar com quedas de receitas no Q1 [2022]A maioria dos editores apresentam quedas de receitas publicitárias no primeiro trimestre (Q1) de cada ano. Geralmente, há uma queda repentina no volume de tráfego e nas taxas de CPM quando comparado ao Q4 do ano anterior. Se o seu site ou blog também estiver passando por uma queda de visitas e receitas com ads, […]
Banner Sizes: The Must-Have Banners of 2022Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. Advertisers would know which banner sizes have inventory readily […]
7 formas simples de lidiar con las caÃdas de ingresos del Q1 [2022]La mayorÃa de los editores ven caÃdas de ingresos publicitarios en el primer trimestre (Q1) de cada año. Por lo general, hay una caÃda repentina en el volumen de tráfico y las tasas de CPM en comparación con el cuarto trimestre (Q4) del año anterior. Si su sitio web o blog también está experimentando una […]
Las Mejores Redes de Anuncios de América del Sur [2022]¿Quieres aumentar el tráfico de su sitio web o blog? ¿Sabe que las redes de anuncios tienen un papel central en el éxito de su negocio? Para que su blog tenga éxito, debe considerar el tráfico de Internet como un punto central en la planificación de una estrategia de crecimiento de ingresos. Obtener más visitantes […]
MonetizeMore assures Publisher Payments [Here’s How]Full-on Transparency when it comes to publisher payments When it comes to making money as a publisher, there’s no one better to turn to than MonetizeMore. We’re experts in the field, and we can guarantee that you’ll be paid on time every month. So what are you waiting for? Contact us today and let us […]
Monetizing your app with Google Ad Manager in 2022Even before the global pandemic, app use was on the rise, and it’s still rising. Users now spend 6 times more time on apps than they do using their browser, according to eMarketer, with time spent on apps up 25% compared to 3 years ago. Along with that comes myriad ways to monetize your app […]
Melhores redes de anúncios na América do Sul [2022]Você quer aumentar o tráfego do seu site ou blog através de redes de anúncios? Para que seu blog tenha sucesso, é preciso considerar o tráfego na Internet como um ponto central no planejamento de uma estratégia de aumento de receita. Receber mais visitantes em seu site significa melhores ranqueamentos e classificações para seu negócio, […]
Best Canadian AdTech Companies [2022 Watchlist]If you’re a publisher in Canada looking to increase your digital footprint, you’ll need to consider using AdTech companies. But with so many to choose from, which should you go with? Here is a list of the five best Canadian AdTech companies, based on their reach, innovation, and client satisfaction. 1. YTZ International Utilizing smart […]
7 easy ways to manage ad revenue drop in Q1 [2022]Most publishers see an ad revenue drop in the first quarter of the year. There is usually a sudden drop in web traffic and CPM rates after the surge publishers experience in Q4. If you are also seeing a drop in your ad revenue, fear not. Because in this article, we will see preventive measures […]
Picking the Best Ad Management Partner in 2022 [6 golden tips]When it comes to picking the right ad management partner, publishers need to consider a lot of things – your audience, the tone of your ads, the message you’re trying to send. But with so many choices out there, how do you know who is the best ad management partner for you? In addition to […]
The hottest European Ad Networks right now [2022’s High CPC AdSense Alternatives]Do you want to find out which European ad networks offer the most value for your budget? If yes, Look no further. Each ad network offers its own set of features, but they’re usually pretty similar across most platforms. Some European ad networks are performance-based, while some are flexible. It’s not always easy choosing which […]
Best Ad Networks in South America [2022]Do you have a website or blog that could use some more traffic? For your blog to be successful, you need to consider internet traffic when planning out your whole revenue incrementing strategy. Getting more visitors to your site means better rankings and ratings for your business, which leads to more visits, and so on. […]
By switching app monetization partners, these apps grew their ad revenue by 4XDo you ever stop and think about how all those apps on your phone make money? No, me neither. But apparently, it’s a big deal – billion-dollar deals, in fact. In this case study, we’ll take a look at how two popular apps make their cash, and see if we can glean any tips for […]
A guide to selling ad space in 2022 [4 best tactics included]Are you a publisher struggling to sell ad space on your website? You’re not alone. Most publishers find it difficult to get ad inventory sold, but there are a few ways to make the process a little bit easier. In this blog post, we’ll discuss some of the best ways to sell ads space on […]
Optimice la visibilidad del anuncio a largo plazo en 2022En el mundo digital actual, los editores siempre buscan nuevas formas de aumentar los ingresos de anuncios. No es ningún secreto que la visibilidad del anuncio es un tema candente en la industria editorial y será más importante que nunca en 2022. Los editores están buscando formas de garantizar que los usuarios vean sus anuncios. […]
How do I attract ads to my blog? [5 hot tips]Do you have a blog but no ad revenue? You’re not alone! Thousands of bloggers are in the same boat, but there are ways to change that. In this post, we’ll go over some methods to attract ads to your blog and start generating some income. Keep reading to get started! Whether you’re just starting […]
Otimize A Visibilidade Do Anúncio E A Receita A Longo Prazo Em 2022No mundo digital de hoje, os editores estão sempre procurando novas maneiras de aumentar a receita de anúncios. Não é segredo que a visibilidade do anúncio é um tema quente na indústria editorial e será mais importante do que nunca em 2022. Os editores estão procurando maneiras de garantir que seus anúncios sejam vistos pelos […]
How to bust Ad Fraud & Influence Real Human Traffic | Case Study [2022]How Ad Fraud is impacting your auctions? When monetized impressions on online piracy sites were the main topic of discussion in AdTech, nobody had to worry about ad fraud and invalid traffic. (ad fraud genesis). The problem with invalid traffic (IVT) is that it can have drastic effects on programmatic auctions, the worst part being […]
Optimize Viewability & Long Term Ad Revenue in 2022Introduction In today’s digital world, publishers are always looking for new ways to increase advertising revenue. It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2022. Publishers are looking for ways to ensure that their ads are being seen by viewers, […]
Monetizando aplicaciones con las ofertas de AdMob en 2022Ciertamente ya esté familiarizado con las ofertas de AdMob, ya que no es un concepto nuevo, pero ahora vemos llevaron esta funcionalidad a otro nivel. Este avance se produce en el ciclo de adopción de muchas tecnologÃas. Estamos viviendo uno de los mayores cambios tecnológicos de los tiempos modernos. Hoy en dÃa, las ofertas de […]
Monetizando Aplicativos Com Os Lances Do AdMob Em 2022Você provavelmente está familiarizado com os lances do AdMob, já que não é um conceito novo, mas agora estamos vendo sua mudança para um outro nÃvel. Esse avanço ocorre no ciclo de adoção de muitas tecnologias. Estamos vivendo uma das maiores mudanças tecnológicas dos tempos modernos. Hoje, os lances da AdMob estão em um ponto […]
How to Targets Ads on a Specific URL? [Best Practices Included]One of the many ways you can maximize the revenue of your site is by targeting an ad on a specific URL with substantial traffic. Serving the right and profitable ad to the right audience can result in better and higher earning potential. There are several ways we can target ads on specific URLs, depending […]
Maximizing Ad Revenue with AdMob Bidding in 2022You’re probably familiar with AdMob Bidding since it’s not a new concept but we are now seeing it move to a new level. This progress occurs in the adoption cycle of many technologies. So, let’s take one of the biggest technological changes in modern times. Today, AdMob bidding is at this point where we are […]
The Latest Ways for Publishers to Activate First-Party Data [2022]This year, Google Ad Manager released some of its new features that can make our publishing partners maintain direct relationships that are important to their businesses and utilize their first-party data in a way that can meet the audience’s expectations in protecting their data. One of the features that have been released is a new […]
Tendencias de monetización para 2022: ¿cómo mantener la relevancia?“Si eres un editor, debes mantenerte relevante. No es suficiente publicar el mejor contenido, porque hay otros editores que también lo harán. Su editorial debe ser diferente e innovador para que la gente lo recuerde.†– Brian Ferneyhough Se espera que la industria de la publicación digital se desarrolle un 5% en 2022, lo que […]
Previsões para a monetização de sites: como permanecer relevante em 2022?“Se você é um editor, precisa se manter relevante. Não basta apenas publicar o melhor conteúdo, porque há outros editores que farão isso também. Seu editorial precisa ser diferente e inovador para que as pessoas se lembrem dele.? -Brian Ferneyhough Espera-se que a indústria de publicação digital cresça 5% em 2022, o que é mais […]
Improving Video Programmatic Health in 2022So, you’ve decided to venture into programmatic video. Congratulations! You’re making a smart decision that will help you reach new audiences and get your content seen by more people. But before you can truly reap the benefits of programmatic video, there are a few things you need to do to make sure your campaigns run […]
What are the best ways to optimize Video Earnings in 2022? [6 tips]When it comes to optimizing video earnings on your blog, we are in the digital era, when it is no longer a fad and isn’t merely ?nice-to-have,? but a total ?must-have.? Edgy publishers that wish to establish a prominent internet presence rely on effective video advertisements as a key component of their success. Video content […]
Publisher Predictions: How to stay relevant as a publisher in 2022??If you are a publisher, you have to stay relevant. It’s not enough just to publish the best content because there are other publishers who will do that too. Your publishing house needs to be different and innovative in order for people to remember it.? -Brian Ferneyhough The digital publishing industry is expected to grow […]
5 trucos para posicionar anuncios en su sitio web: aumenta los ingresos y mejora la UXUna forma de obtener ingresos a través de la publicidad digital es posicionar anuncios en sus sitios web. La mayorÃa de los editores se centran más en la calidad de su propio contenido que en la ubicación de los anuncios; por lo tanto, puede parecer aleatorio dónde posicionan sus anuncios. Ya sea que su objetivo […]
How to monetize an auto website?Automobile verticals are pretty lucrative if they’re built correctly. With quality content, significant traffic volume, and the right monetization techniques, publishers can make a ton of money on auto sites. The key ingredient to an auto site’s success, however, lies in the site’s foundations. If a publisher intends on making their auto site last for […]
5 Truques Para Monetizar Site e Melhorar a UX Posicionando AnúnciosA maioria dos editores que querem monetizar sites, se concentram mais na qualidade de seu próprio conteúdo do que no posicionamento dos anúncios. Por isso pode parecer aleatório onde eles colocam seus anúncios. Quer seu foco seja aumentar a receita de anúncios ou aprimorar a experiência do usuário no seu site, o posicionamento dos anúncios […]
How to increase ad revenue and UX with best-in-class ad placements [5 tricks]One way for websites to earn revenue through online advertising is by placing advertisements on their sites. Most publishers focus more on the quality of their own content rather than on ad placement; therefore, it may seem random where they place their ads. Whether your focus is to increase ad revenue or enhance your site’s […]
Wait! What? Publishers are building their own walled gardens now?Anyone who works in digital advertising – from advertisers to agencies to developers and publishers – has certainly heard of a walled garden. Although the term gets thrown around in AdTech quite often, its roots reach far beyond programmatic advertising. The internet is often perceived as a place where everyone is equal and there are […]
Why Apple’s App Tracking Transparency policy cost tech giants almost $10 billion in revenueWhat is Apple’s App Tracking Transparency policy? App Tracking Transparency (ATT) was introduced with iOS 14.5. Launched back in April 2021, ATT includes a requirement that developers of apps ask permission from you before gaining access to your advertising ID that tracks your app and website activity. While the framework for ATT was introduced before […]
Best Guide to Display Lumascape [2022]Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that […]
¿Puede un alto volumen de tráfico reducir el RPM en AdSense?¿Alguna vez ha experimentado una caÃda repentina en sus ingresos de Google AdSense? ¡Le pasa al mejor de los editores la caÃda del RPM en AdSense! Para ser más especÃficos, es la tasa por mil (RPM) la que se ve afectada. La pregunta principal es ¿por qué continúan ocurriendo estas caÃdas de RPM y cómo […]
Alto Volume de Tráfego Pode Baixar Seu RPM Do AdSense?Você já se deparou com uma queda repentina em seus ganhos e no seu RPM do AdSense? Acontece com o melhor dos editores! Para ser mais especÃfico, é a taxa por mil (RPM) que sofre o impacto. A questão principal é porque essas quedas de RPM continuam ocorrendo e como podem ser controladas? Cliques fraudulentos, […]
How to thrive in the post cookie world [2022]As it is often said, fortune favors the bold, and for digital publishers, the prospect of cookieless ads should be seen as an opportunity for boldness, but one that requires it. In the ad-tech industry, publishers should be bold and realize that too much power concentrated in a few firms does not benefit consumer choice […]
Is Ad Refreshing an Important and Beneficial Strategy in 2022?In its early days, ad refreshing was misused. Greedy publishers saw it as a “get-rich-quick†strategy, and it fell into a “graveyard†of disreputable practices. All of that is changing now. Given newer technology and especially improved measurement of views, the industry is on the move again with a fresh face and great opportunities for […]
¿Cómo monetizar un sitio web de noticias? [2022]Antes de Internet, los periódicos y revistas innovaron en la distribución de noticias. Ahora, con Internet, todo el mundo parece simplemente iniciar sesión en Internet para ponerse al dÃa con las últimas noticias del mundo. Eso es ventajoso para los dueños de sitio web que descubren cómo monetizar un sitio web de noticias. Los usuarios […]
Can High Traffic crush your AdSense RPM? [2022]Ever encountered a sudden drop in your Google AdSense earnings? Happens to the best of publishers! To be specific here, it’s the rate per mile (RPM) that takes the hit. The main question is why do these RPM drops keep occurring and how can they be controlled? Fabricated clicks, irrelevant ad displays, and bots are […]
Como Monetizar Um Site De NotÃcias? [2022]Antes da internet, jornais e revistas inovaram na distribuição de notÃcias. Agora com a internet, cada pessoa parece simplesmente navegar para ficar por dentro das últimas notÃcias do mundo. Quem acaba ganhando com isso são os editores que descobrem como monetizar um site de notÃcias. Os usuários querem ter acesso a notÃcias imediatamente após um […]
When should you put ads on your website? [2021]Did you just launch a new website or just decide to investigate advertising as a monetization method? With an established digital presence and solid blog content, are you wondering when to include advertisements on your website? Here are two key indicators that will guide you to place ads on your website the right way, plus […]
How MonetizeMore Publishers 3X Ad Revenue OvernightIn this blog post, we spill the tea on our secret sauce for getting you 3X more ad revenue fast. Here’s the tea: Going through the baseline open market ad revenue potential of one high-quality site Add our 1 line advanced ad code for instant easy header bidding implementation. Boost premium revenue from strong direct […]
How to Monetize a News Site? [2022]Back in the day, magazines and newspapers were groundbreaking and revolutionary when it came to journalism. Now, with the advancement of technology, and that thing we call the “internetâ€, every person seems to just go online to keep up with the latest news around the world. Users want to gain access to news articles and […]
Stop accidental clicks on your ads nowDo you get fed up while scrolling through a website & accidentally click an ad that leads you totally astray? This can affect your ad revenue plus your readers find it extremely frustrating. Have you ever experienced abnormally high click-through rates on some ads? This happens when a reader accidentally clicks on an ad while […]
¿Cómo monetizar un sitio web de finanzas? [2022]El nicho de las finanzas, que incluye invertir y ganar dinero en lÃnea, es uno de los contenidos más populares en Internet. Monetizar un sitio web de finanzas puede ser una buena fuente de ingresos. Ayudan al lector al ofrecer múltiples ideas sobre asuntos financieros y, al hacerlo, generan ingresos publicitarios al mismo tiempo. Aquà […]
How To Monetize A Gaming Site? [2022]Gaming is one of the strongest verticals out there when it comes to site monetization. Oftentimes, these sites have high engagement rates and users tend to spend a lot of time on the pages. These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad […]
Como Monetizar Um Site De Finanças? [2022]O nicho de finanças, incluindo investir e ganhar dinheiro online, é um dos conteúdos mais populares que da internet. Monetizar um site de finanças pode ser uma boa fonte de renda. Eles ajudam o leitor oferecendo várias ideias sobre questões financeiras e, ao fazer isso, geram receita de anúncios ao mesmo tempo. Aqui está tudo […]
How to Monetize a Finance Site? [2022]The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. It gives and helps the reader/viewer by giving several ideas about financial matters, and while doing so you can make money out of it at the same time. Here is all you […]
EstadÃsticas y tendencias del diseño de anuncios en el 2021Los bloggers y propietarios de sitios web, nuevos y antiguos, tienen más probabilidades de monetizar sus sitios a través de anuncios de display (gráficos), ya que son tendencias y son fáciles de usar. Las tendencias de diseño de anuncios siguen evolucionando cada seis meses y, a veces, es difÃcil mantenerse al dÃa con los formatos […]
Tendências E EstatÃsticas De Design de Anúncios em 2021Blogueiros e proprietários de sites novos e antigos têm maior probabilidade de monetizar seus sites por meio de anúncios de display (gráficos), já que são tendências e são fáceis de usar. As tendências de design de anúncios continuam evoluindo a cada seis meses e à s vezes fica difÃcil acompanhar os formatos de anúncios disponibilizadas o […]
What does Facebook’s misleading advertising problem mean for publishers?Online advertising is continually scrutinized, from analyzing how 3rd party cookies converge with your privacy & tracking dashboard tools for Facebook ads to concerns over brands heedlessly funding bad press via ad spending. Being the most popular digital outlet for online ad campaigns, Facebook’s misleading advertising policies has been getting a lot of negative media […]
How publishers can use blockchain in their businesses Everyone in 2021 has been talking about Blockchain but it is still a mystical part of the internet to many publishers and advertising executives, separate from where they do business. Currently, blockchain technology is vastly used by companies to make money, improve business processes, & reach new audiences & potential leads. Besides knowing that […]
11 razones para monetizar con anuncios de Rich Media en 2022Los anuncios de Rich Media son un medio eficaz por el cual los editores pueden atraer y retener a su audiencia. Estos anuncios ofrecen buenos CPMs con formatos publicitarios gratuitos y pagos. Según Google, los anuncios de rich media son efectivos para resaltar una combinación de imágenes llamativas y texto persuasivo. Los anuncios de Rich […]
11 Razões Para Monetizar Com Anúncios Rich Media Em 2022Anúncios rich media são um meio eficaz pelo qual os editores podem envolver e reter seu público. Esses anúncios fornecem bons CPMs com formatos de publicidade gratuita e paga. De acordo com o Google, os anúncios de rich media são efetivos ao trazer uma combinação de visuais atraentes e textos persuasivos. Anúncios rich media sempre […]
Best Display Ad Design Trends & Stats [2021]2021 Ad Design Trends & Stats New, up-and-coming bloggers and website owners are most likely to monetize their websites through display ads since they are ever trending and easy to use. Ad design trends keep evolving every six months and it gets hard sometimes to keep up with the countless ad design trends that are […]
11 Best Affiliate Networks for Publishers [2021]The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. It is a great way of spending traffic into cash. By next year, affiliate marketing spending in the U.S. is expected to cross $8.4 billion, 3X more than what it was 10 years ago. Investing in […]
HOW PUBLISHERS’ Q4 AD SALES STRATEGIES ARE SHAPING UPUnlike last year, publishers find advertisers more willing to plan for quarter #4 before the period. The delta variant delayed advertising creative and content commitments. While branded content campaigns may have an urgent need to get on the books today, video & audio are likely to be the driving forces behind Q4 ad businesses for […]
Una GuÃa Definitiva Para Reducir La Ceguera Del BannerCon el crecimiento de la publicidad digital, los visitantes del las páginas web están experimentando un fenómeno psicológico conocido como la ceguera del banner. Este es el fenómeno por el cual el usuario se vuelve ciego a los anuncios publicitarios a medida que se acostumbra a ignorarlos. Como todos hemos visto, la publicidad de banner […]
Um Guia Definitivo Para Reduzir A Cegueira De BannerCom a proliferação de anúncios digitais, os visitantes do site estão vivenciando um fenômeno psicológico conhecido como cegueira de banner. Este é o fenômeno pelo qual o usuário se torna cego para os anúncios em banner, a medida que se acostuma a ignorá-los. Como todos vimos, a publicidade em banner é um meio popular de […]
What Publishers Need to Know about Reducing Banner Blindness | 11 TipsWith the proliferation of digital ads, website visitors are experiencing a psychological phenomenon known as banner blindness. This is the phenomenon whereby the user becomes blind to, & eventually ignores, banner advertisements. As we’ve all seen, banner advertising is a popular means for monetizing sites. In addition, as it stands right now, the promotion of […]
What publishers need to know about the IAB’s latest ad fraud crackdown [2021]What is Ads.txt? The Interactive Advertising Bureau (IAB), the industry body for digital advertising, introduced ads.txt (ads standing for Authorised Digital Sellers) to increase transparency in programmatic advertising. Ads.txt files placed on the root domain of publisher sites show exactly which sellers a publisher has authorized to fill their inventory, and therefore give brands and […]
Google AdSense Auction switches to First-Price Auction Model in Q4 [2021]By the end of 2021, your advertisers will be charged the entire amount of their bid, rather than the 2nd-highest bid in the Google AdSense Auction. By the end of this year, Google is about to lift AdSense from a second-price auction model to a first-price auction model (as per Big G’s latest announcement). Google […]
Google AdSense’s latest move to a first-price auction model in Q4 2021By the end of 2021, your advertisers will be charged the entire amount of their bid, rather than the 2nd-highest bid. By the end of this year, Google is about to lift AdSense from a 2nd-price auction model to a 1st-price auction (as per the company’s latest announcement). Google feels the switch to the […]
12 Reasons why Publishers should consider Rich Media Ads in 2021Rich media ads are an effective means by which publishers can engage and retain their audience. These ads give good CPMs with both free and paid advertising formats. According to Google, rich media ads thrive with a combination of appealing visuals and persuasive texts. Rich media ads have always delivered great CTRs, engagement rates, & […]
RPM vs. CPM: ¿En cuál deberÃan centrarse los editores?RPM y CPM son a menudo dos métricas que confunden a los nuevos editores. Si bien ambos se pueden utilizar para determinar el rendimiento de monetización de su sitio, existen diferencias importantes entre los dos. CPM es el valor que los anunciantes están dispuestos a pagar por 1000 impresiones. RPM, por otro lado, es el […]
RPM vs. CPM: Em Qual Deles Os Editores Devem Se Concentrar?RPM e CPM costumam ser duas métricas que confundem novos editores. Embora ambos possam ser usados ​​para determinar o desempenho da monetização do seu site, há diferenças importantes entre os dois. CPM é o valor que os anunciantes estão dispostos a pagar por 1000 impressões. RPM, por outro lado, é o valor total da receita […]
RPM vs. CPM: Should publishers focus on RPM or CPM?RPM and CPM are often two metrics that confuse new publishers. While they can both be used to determine your site’s monetization performance, there are key distinctions between the two. CPM is the amount that advertisers are willing to pay for 1000 impressions. RPM, on the other hand, is the total amount of ad revenue […]
How can Google Ad Manager help you to monetize your App?Before we get to the app monetization part here, let’s talk about Google Ad Manager (GAM) for a while. In this blog post, we will discuss Google Ad Manager, how it works & what you can do to monetize your app and get that ad revenue consistently coming in the bank with Google Ad Manager. […]
The Best Guide to Mobile Banner Ads 2021Mobile Banner Ads have existed since the genesis of digital marketing, & when executed correctly, they can continue to play a major role in programmatic advertising. Banner Ads are fairly easy & quick to set up. They have a higher viewability depending on how they are positioned on the page. What are mobile banner ads? […]
The Best Guide to Mobile Banner Ads 2021Mobile Banner Ads have existed since the genesis of digital marketing, & when executed correctly, they can continue to play a major role in programmatic advertising. Banner Ads are fairly easy & quick to set up. They have a higher viewability depending on how they are positioned on the page. What are mobile banner ads? […]
3 Best Ways to Monetize online Flashcards/Quiz SitesWhat are flashcards/quiz sites? Flashcard sites or quiz sites are considered extremely effective for learning purposes. They make the studying process entertaining while maintaining its effectiveness and efficiency. The cards contain information in the form of images, words, phrases, numbers, associated with any subject or topic and it asks you to spontaneously question yourself on […]
3 Best Ways to Monetize online Flashcards/Quiz SitesWhat are flashcards/quiz sites? Flashcard sites or quiz sites are considered extremely effective for learning purposes. They make the studying process entertaining while maintaining its effectiveness and efficiency. The cards contain information in the form of images, words, phrases, numbers, associated with any subject or topic and it asks you to spontaneously question yourself on […]
¿Qué es la visibilidad del anuncio y cómo se mide?La visibilidad es una métrica que se utiliza en la publicidad digital para realizar un seguimiento de las impresiones que los usuarios pueden ver o no. El hecho de que un anuncio se haya publicado en un bloque de anuncios no significa necesariamente que un visitante del sitio lo haya visto. En el espacio publicitario […]
First Party Cookies vs. Third Party Cookies: What is the big difference?Throughout the years, cookies have been the bread & butter of internet money and are the most popular method of acquiring user data online. Cookies give out a personalized browsing experience. Since privacy issues online are a huge concern right now; with the introduction of laws like the EU’s General Data Protection Regulation (GDPR) and […]
O Que É A Visibilidade do Anúncio E Como Ela É Medida?A visibilidade é uma métrica usada na publicidade digital para rastrear impressões que podem ser vistas ou visualizadas pelos usuários. Só porque um anúncio foi veiculado em um bloco de anúncios não significa necessariamente que um visitante do site o visualizou. No espaço da publicidade programática, anunciantes e editores estão começando a notar e valorizar […]
Best Video Ad Formats for Display Advertising CampaignsVideo ads formats in Mobile App Most advertisers rely on video ad format to be effective in their ad campaigns. According to experts, it is 5 times more effective than display/static media ads. The performance of video advertising formats depends on how well it is suited to user experience and advertising platform capacity. There are […]
Best Video Ad Formats for Display Advertising CampaignsVideo ads formats in Mobile App Most advertisers rely on video ad format to be effective in their ad campaigns. According to experts, it is 5 times more effective than display/static media ads. The performance of video advertising formats depends on how well it is suited to user experience and advertising platform capacity. There are […]
La guÃa definitiva para la monetización de aplicaciones en 2021Cuando dedica tanto tiempo y esfuerzo a mejorar su aplicación y brindar una buena experiencia de usuario, monetizar y generar ingresos sólidos es una forma de obtener un retorno por su trabajo. Entonces, ¿qué es la monetización de aplicaciones móviles? Es cuando encuentra oportunidades para monetizar el contenido de su aplicación. Independientemente de la estrategia […]
O Guia Definitivo Para Monetização De Aplicativos Em 2021Quando você gasta tanto tempo e esforço para aperfeiçoar seu aplicativo e oferecer uma boa experiência de usuário, monetizar e gerar uma receita sólida é uma forma de obter retorno. Então, o que é monetização de aplicativos para celular? É quando você encontra oportunidades de gerar receita com os usuários do seu aplicativo. Qualquer que […]
What is Google FLoC? | Best guide for PublishersRecap Increasing transparency and privacy is a priority for ad platforms as well as web browsers. These new measures are Google’s way of replying to those same concerns raised by other browsers. Earlier this year, Google announced its breakup with third-party cookies but also noticed a need to create advertising solutions in order to circumvent […]
The leading guide to Mobile App Monetization 2021When you have taken so much time and effort to perfect your app and offer a rich user experience; you may be wondering how you can make solid revenue from it. So, what is Mobile App Monetization? It’s when you find opportunities to earn revenue from your app users. Whatever app monetization strategy you’ll implement, […]
Tips de optimización para el aumento de ingresos en el cuarto trimestre de 2021Una de las mayores preocupaciones de los editores es cómo pueden aumentar los ingresos y esto es aún más importante a medida que se acerca el último trimestre del año. Sus ganancias del cuarto trimestre determinarán si tuvo o no un gran año en términos de ingresos. La buena noticia es que la temporada navideña […]
Saiba Como Aumentar a Receita No Quarto Trimestre De 2021Uma das maiores preocupações dos editores é como eles podem aumentar a receita e isso é ainda mais importante à medida que o último trimestre do ano se aproxima. Seus ganhos durante o quarto trimestre determinarão se você teve ou não teve um ótimo ano em termos de receita. A boa notÃcia é que a […]
¿Las etiquetas de Ad Exchange funcionarán en el MCM?Ahora, más que nunca, la publicidad digital ha sido buscada por los marketers para promocionar sus marcas sabiendo que este servicio puede llegar estratégicamente a su público. Los editores y anunciantes intercambian inventario de anuncios digitalmente en un mercado virtual llamado intercambio de anuncios (Ad Exchange). Los editores utilizan esta plataforma para vender su inventario […]
Best Revenue Optimization Tips for Publishers in Q4 2021One of the biggest concerns for publishers is how they can increase revenue. This is even more important as the final quarter of the year approaches. Your earnings during Q4 will determine if you had a great year in terms of revenue or not. The good news is that the holiday season sees higher purchase […]
Apple’s SkADNetwork & iOS 14.5 | A helpful guide for PublishersPost the IDFA Apocalypse, Apple’s upcoming launch for iOS 14.5 and SkAdNetwork updates will be bringing in a monetization option for publishers. Every September, with the launch of the new iPhone series, Apple’s SKAdNetwork comes into focus for publishers, advertisers, and mobile marketers to test and see if it’s a lucrative ad-revenue generating stream. In […]
As Tags Ad Exchange Continuam Funcionando Na MCM?Agora, mais do que nunca, a publicidade digital tem sido procurada por profissionais de marketing para promover suas marcas, sabendo que esse serviço pode atingir estrategicamente seu público-alvo. Editores e anunciantes negociam digitalmente o inventário de anúncios em um mercado virtual chamado de troca de anúncios (Ad Exchange). Essa plataforma é usada por editores para […]
Comprenda sus ingresos de anuncios por temporadas¿Alguna vez ha cuestionado por qué el RPM de sus anuncios fluctúa a lo largo del año? Puede ser frustrante y sorprendente experimentar estas fluctuaciones al intentar monetizar su sitio web. En un momento, el RPM de los anuncios puede caer y, al siguiente, puede convertirse en el RPM más alto del año. Estamos a […]
Entenda Sua Receita De Anúncios Por TemporadasVocê já se perguntou por que o RPM de seus anúncios flutuam ao longo do ano? Pode ser frustrante e também surpreendente passar por essas flutuações como editor. Em um momento, o RPM da receita de anúncios pode cair e no outro pode subir para o maior RPM de anúncios de todos os tempos. É […]
Will AD Exchange (AdX) tags continue to work after MCM migration?Now, more than ever, digital advertising has been sought after by marketers to promote their brands knowing that this service can strategically reach their target audience through different social networks and therefore effectively engage them. Publishers and advertisers digitally trade ad inventory in a virtual marketplace called the ad exchange. This platform is used by […]
Will AD Exchange (AdX) tags continue to work after MCM migration?Now, more than ever, digital advertising has been sought after by marketers to promote their brands knowing that this service can strategically reach their target audience through different social networks and therefore effectively engage them. Publishers and advertisers digitally trade ad inventory in a virtual marketplace called the ad exchange. This platform is used by […]
Understand your Ad Revenue By The SeasonsEver wondered why your ad RPMs fluctuate throughout the year? It can be both frustrating and amazing to experience these fluctuations as a publisher. One moment the ad revenue RPMs might drop, and the next, it might earn the highest ad RPM ever. It’s the beginning of September, and as we look ahead to the […]
I Only Run Ad Exchange. Do I Need Unified Pricing Rules?There could be many reasons behind the use of Unified Pricing Rules (UPR). Some publishers use it to exclude cheap paying ads which are usually causing redirects or popups on the site, or to simply push the bids up. Setting up a target CPM or floor CPM sends a message to advertisers on how valuable […]
Google AdMob: How to start generating revenue?Monetizing apps is a way to capitalize on your creative ideas and get a financial return on your investment for building an App. To achieve this goal, Google AdMob is a great tool. Whether you are an app developer or an entrepreneur who has invested heavily in app development, monetization is a subject of interest. […]
Google AdMob: ¿cómo empezar a generar ingresos?Monetizar aplicaciones es una forma de capitalizar sus ideas creativas y obtener un retorno financiero de su inversión en la creación de una Aplicación. En este caso, Google AdMob es una gran herramienta. Tanto si eres un desarrollador de aplicaciones como un emprendedor que ha invertido mucho en el desarrollo de aplicaciones, la monetización es […]
Has Google started withholding US tax from all AdSense accounts?Back in March 2021, Google warned YouTube creators that their AdSense account earnings were at risk of having US tax deducted from payouts, with the process set to start in June. But is this now happening to all AdSense accounts, not just those linked to YouTube accounts? What was announced in March? In March 2021, […]
Top 10 Google AdSense alternatives for 2021Google is the great Mother of AdSense, a dominant leader in web-based marketing with a sensitive content twist. It is contextual advertising and behavioral marketing bundled together with a watchful eye to maintain “safe†content. As all dominating forces go, there are rebels beneath who offer a twist on similar service. They could be considered friends of the underdog, or merely more people just trying to make it in the face of a dominant power. When you are dealing with AdSense, as good as it is, you will wonder what other options are available. We want some alternatives!
What Are Ad Tags and How Do They Work?In this guide, we’re going to explain what ad tags are exactly and how they work. Widely known as a snippet of HTML code, the term is primarily used in the ad tech industry. In fact, ad tags are multi-dimensional and serve many purposes, forming an essential component of digital advertising. The Function of Ad […]
Cómo utilizar el informe de Ad Stacking en PubGuruEl apilamiento de anuncios o Ad Stacking es una forma de infracción de la polÃtica de configuración de anuncios (ASPV) que puede tener efectos negativos en el rendimiento y los ingresos de los anuncios. Aquà en MonetizeMore, hemos desarrollado una función integrada en la plataforma PubGuru que detecta instancias de apilamiento de anuncios en su […]
Discrepancias entre Google Ad Manager y Google AnalyticsEs el tercer trimestre y sabe que los anunciantes están comenzando a aumentar la demanda para mantener el impulso del cuarto trimestre y maximizar el ROI. Resulta que, obtiene el informe de Google Analytics para ver el flujo de usuarios en su sitio, pero de alguna manera, los datos del informe de Google Ad Manager […]
Discrepâncias Entre O Google Ad Manager E O Google AnalyticsEstamos no terceiro trimestre e você sabe que os anunciantes estão começando a aumentar a demanda para manter o impulso no quarto trimestre e maximizar o ROI. Acontece que, à s vezes você puxa o relatório do Google Analytics para ver o fluxo de usuários em seu site, mas de alguma forma, os dados do relatório […]
Como Usar O Relatório De Ad Stacking No PubGuruO Ad Stacking ou empilhamento de anúncios é uma forma de violação da polÃtica de configuração de anúncios (ASPV) que pode causar efeitos negativos no desempenho do anúncio e na receita. Aqui na MonetizeMore, desenvolvemos um recurso integrado diretamente na plataforma PubGuru que detecta instâncias de empilhamento de anúncios em seu site, fornecendo os detalhes […]
Site Monetization 101: Top Ways For Publishers To Start Making BankWebsite monetization can be an overwhelming topic, especially for those who aren’t too tech-savvy. When your site starts gaining significant traction in terms of traffic, there’s no exact guide on what to do next. Obviously, you don’t want the attention your site is getting to go to waste! After all, not every domain gets enough traffic […]
Website Monetization Strategies for PublishersConsumption of online content around the globe has doubled over the years, opening a lot of content monetization opportunities and possibilities for digital publishers to improve their businesses. However, in order to do so, these publishers need to develop a solid website monetization strategy. What is Website Monetization? Website monetization refers to the process of […]
Como Monetizar Seu Aplicativo Com os Anúncios ?Open Ads’App Open Ads (Anúncios abertos de aplicativos) são formatos de anúncio que permitem aos editores monetizar o tempo de carregamento de tela dos aplicativos. Esses anúncios são exibidos quando os usuários abrem o aplicativo em seus dispositivos e o App começa a carregar. O formato é projetado para se integrar perfeitamente à s telas de carregamento […]
How to monetize your App with ?App Open Ads’App Open Ads are ad formats that allow publishers to monetize apps load screens. These ads are shown when the users open the app actively on their device. The format is designed to seamlessly integrate into the loading screens of the apps to maximize engagement. The users using the apps can close these ads at […]
Discrepancies Between GAM and Google Analytics and How To Solve ItIt’s Q3 and you know advertisers are starting to pick-up demand to keep their momentum on Q4 to maximize their ROI. You pull Google Analytics report seeing the flow of users on your site but somehow, your Google Ad Manager report data for Ad Impressions appear bloated and is not proportional to the overall Page […]
Google aplaza la suspensión del uso de cookies de terceros hasta 2022Google ha anunciado una aplazo en sus planes para interrumpir el uso de cookies de terceros con el fin de dar a los editores y anunciantes más tiempo para investigar e implementar alternativas. ¿Por qué se eliminan las cookies de terceros? Google cree que la cantidad de datos de usuario recopilados por las cookies, tanto […]
O Google Adia A Suspensão De Uso De Cookies De Terceiros Até 2022O Google anunciou um atraso em seus planos de suspender o uso de cookies de terceiros, de modo a dar aos editores e anunciantes, mais tempo para investigar e implementar alternativas. Por Que Os Cookies De Terceiros Estão Sendo Retirados? O Google acredita que a quantidade de dados do usuário coletados por cookies, tanto historicamente […]
¿Puedo Obtener Tags De Header Bidding Desde Google Ad Exchange?La respuesta a esta pregunta es: No. Sin embargo, hace unos años, Google respondió al método de Header Bidding y anunció el lanzamiento de Open Bidding para contrarrestar con el Header Bidding, que ahora se conocen comúnmente como una alternativa. ¿Qué Es El Open Bidding? Open Bidding es una subasta unificada que se basa en […]
Google delays the deprecation of third-party cookies until 2022Google has announced a delay in their plans to deprecate third parties cookies in order to give publishers and advertisers more time to investigate and implement alternatives. Why are third-party cookies being withdrawn? Google feels that the amount of user data that has been collected by cookies, both historically and on a day-to-day basis, has […]
Posso Obter Tags De Header Bidding Do Google Ad Exchange?A resposta a esta pergunta é: Não. No entanto, alguns anos atrás, o Google respondeu ao método de Header Bidding e anunciou o lançamento completo do Open Bidding para neutralizar o header bidding, que agora é comumente conhecido como uma alternativa. O Que É O Open Bidding? O Open Bidding é um leilão unificado que […]
How to Use the Ad Stacking Report in PubGuruAd Stacking is a form of Ad Setup Policy Violation (ASPV) that can cause detrimental effects on your ad performance and revenue. Here at MonetizeMore, we have developed a feature that is integrated right within the PubGuru platform that detects instances of ad stacking on your website, empowering you with the details that you need […]
¿Cómo Agregar Las Tags de AdSense Fácilmente En WordPress?En WordPress, tiene la libertad de tener múltiples demandas para ayudar a mejorar el rendimiento de su sitio y los ingresos por publicidad, una de ellas es AdSense. A continuación, se ofrece una descripción general rápida sobre cómo agregar códigos/tags de anuncios de AdSense en WordPress: #1 Instale el Plugin “Ad Inserter†de WordPress. Vaya […]
What to do when Google Adsense is not loading?For most publishers, Google AdSense is often one of the first doors they open when it comes to monetizing their websites. It’s one of the easiest ways that site owners can start making money off their hard-earned traffic, so long as your site meets the minimum eligibility requirements. With Google having a large pool of advertisers […]
Um Jeito Fácil De Adicionar Códigos Do AdSense No WordPressNo WordPress, você tem a liberdade de ter várias demandas para ajudar a melhorar o desempenho do seu site e a receita de anúncios, uma delas é o AdSense. Esta é uma visão geral rápida sobre como adicionar códigos do AdSense no WordPress: #1 Instale o plugin do WordPress Ad Inserter. Vá para o menu […]
¿Debo usar Mediación u Header Bidding en mi aplicación?A lo largo de los años, tanto el Header Bidding en la aplicación como la Mediación se han convertido en el tema candente para la monetización de aplicaciones. Ambos tienen pros y contras a su manera. Primero veamos qué significa cada uno de ellos. Mediación: La Mediación de anuncios (modelo en cascada) es una plataforma […]
Devo Usar Mediação Ou Header Bidding No Aplicativo?Ao longo dos anos, tanto o Header Bidding In-App, quanto a mediação se tornaram o assunto em questão para a monetização de aplicativos. Ambos têm prós e contras em seus próprios caminhos. Vamos primeiro ver o que cada um deles significa. Mediação: A mediação de anúncios (modelo em cascata) é uma plataforma que permite exibir […]
Can I get header bidding tags from Google Ad Exchange?The answer to this question is No. However, a few years ago, Google responded to Header bidding’s method. Google announced its full rollout of Open Bidding to counter punch header bidding, which is now commonly known as an alternative. What Is Open Bidding? Open Bidding is a unified auction that relies on server-side connections, where […]
Easily Adding Adsense Codes on WordPressOn WordPress, you have the freedom to have multiple demands to help improve your site’s performance and Ad revenue, one of them is AdSense. Here’s a quick overview on how to add AdSense codes on WordPress: Install WordPress Ad Inserter Plugin. Go to the WordPress Plugin menu and click the “Add New†button. Search for […]
Should I use in app header bidding or mediation?Over the few years, both In-App Header Bidding and Mediation have become the talk of the town for the App monetization. Both of these have Pros and Cons in their own ways. Let’s first see what they each mean. Meditation: Ad Mediation (Waterfall Model) is a platform that allows you to display ads on your […]
Simple steps for fixing AdSense invalid trafficAre you having a difficult time with invalid traffic or IVT? You’re not alone. It’s one of the biggest issues publishers face in the industry. Getting rid of IVT is not an easy task. However, in this article, we’ll show you how to fix AdSense invalid traffic in two steps. Step #1: Familiarize yourself with […]
Comprenda la transición de Google de Spm a McmGoogle se está moviendo del Scaled Partner Management (SPM) para el Multiple Customer Management (MCM). Aquà tiene todo lo que necesita saber. ¿Por qué el cambio? El MCM permitirá que los datos se transfieran y se pongan a disposición de los editores, lo que generará una mayor transparencia y una presentación de informes más útil […]
Entenda A Transição Do Google De Spm Para McmO Google está migrando do Scaled Partner Management (SPM) para o Multiple Customer Management (MCM). Aqui tem tudo que você precisa saber. Por Que A Mudança? O MCM permitirá que os dados sejam transferidos e disponibilizados aos editores, levando a uma maior transparência e relatórios mais úteis e imediatos. Os editores também terão mais controle […]
Understanding Google’s Transition from SPM to MCMGoogle is migrating from Scaled Partner Management (SPM) to Multiple Customer Management (MCM). Here’s what you need to know. Why the change? MCM will allow data to be transferred and available to publishers, leading to greater transparency and more useful and immediate reporting. Publishers will also have more control both over which parts of their […]
La GuÃa Completa De Las LÃneas De Pedido De Google Ad ManagerLos tipos de lÃnea de pedido y las prioridades son donde todo comienza en términos de cómo una determinada lÃnea de pedido compite en la subasta y su función en la lÃnea de anuncios. Muchos factores pueden afectar la selección de anuncios en Google Ad Manager (GAM), como la limitación de frecuencia, la publicación simultánea, […]
Where can publishers connect with advertisers for PMP deals?What is a PMP? Private marketplace (PMP) deals, also known as preferred deals, including on Google Ad Manager, are contracts made directly between the publisher and an advertiser or advertising network, managed through a supply-side platform (SSP). The two parties make contact to agree on terms like rates, placements, contract length, and so on, and […]
How to sign up to Google Ad ManagerWhat is Ad Manager? Ad Manager is an ad server program that allows you to organise how ads display on your website. It’s a seriously useful tool that can improve both the revenue your site can generate and the completion rate of your campaigns. What do I need to get it? Unfortunately, you can’t sign […]
O Guia Completo Dos Itens De Linha Do Google Ad Manager Para EditoresOs tipos e prioridades de itens de linha são onde tudo começa em termos de como um determinado item de linha compete no leilão e sua função na pilha de anúncios. Muitos fatores podem impactar a seleção de anúncios no Google Ad Manager (GAM), como limite de frequência, roadblock, exclusões, perÃodos do dia. O outro […]
¿Existe un lÃmite de cuántas redes de anuncios afiliarse?Esta pregunta se nos hacen con frecuencia, por lo que pensamos en profundizar en ella para ayudar a los nuevos editores a elegir redes de anuncios. Ya sea que tenga un blog, un sitio de fans, un sitio promocional o lo que sea, las redes de anuncios pueden ser una forma clave de comenzar a […]
How much invalid traffic is okay for AdSense?Recently, we’ve been covering some interesting topics regarding invalid traffic, such as AdSense invalid traffic deductions, how to do invalid traffic analysis, looking at invalid traffic reports in AdSense, and more! If you haven’t already, be sure to check out those blog posts. In this article, we’d like to tackle the question of how much […]
Existe Um Limite Para Quantas Redes De Anúncios Se Afiliar?Essa pergunta é feita para nós com frequência, então pensamos em nos aprofundar no assunto para ajudar novos editores a escolher redes de anúncios. Quer você tenha um blog, um site de fãs, um site promocional ou qualquer outro, as redes de anúncios podem ser uma forma fundamental de começar a monetização até que você […]
Is there a limit to how many ad networks you should have?We get asked this question quite a lot, so we thought we’d delve deeper into the ways of starting for new publishers, including ad networks. Whether you have a blog, a fan site, a promotional site, or anything else, ad networks can be a key way of getting going with monetization until you progress to […]
AdSense invalid traffic examplesAre you looking for some invalid traffic examples to help you understand it better and possibly even prevent it? Although some types of invalid traffic types might be easily avoidable, others are much more difficult to prevent unless you use sophisticated technology to automate the process. Here are some of the main examples: Bots or […]
Funciones del plugin Advanced Ads que todo editor deberÃa usarAdvanced Ads es un plugin de WordPress ampliamente utilizado por miles de editores de todo el mundo para administrar y optimizar sus anuncios. Viene con muchas funciones y herramientas inteligentes para capacitar a los editores en la creación y el mantenimiento de una sólida estrategia de monetización mientras cumplen con las polÃticas de Google. El […]
Recursos Do Plugin Advanced Ads Que Todo Editor Deve UsarAdvanced Ads é um plugin do WordPress amplamente utilizado por milhares de editores em todo o mundo para gerenciar e otimizar seus anúncios. Ele vem com muitos recursos e ferramentas inteligentes para capacitar os editores na construção e manutenção de uma estratégia de monetização forte e, ao mesmo tempo, em conformidade com as polÃticas do […]
Advanced Ads Features Every WordPress Publisher Should UseAdvanced Ads is a WordPress plugin widely used by thousands of publishers around the world to manage and optimize their ads. It comes with many intelligent features and tools to empower publishers in building and maintaining a strong monetization strategy while being compliant with policies. The workflow is very intuitive and there’s no second-guessing. Let’s […]
Should you use free invalid traffic monitoring tools?Invalid traffic remains a pain and one with serious consequences for many publishers. If you’re trying to save money, your next thought might be that you need to find a free invalid traffic monitoring tool as soon as possible so that you can get a handle on the issue. In this article, I’d like to […]
PubGuru Header Bidding Reporting explainedWhat Is Pubguru Header Bidding? Publishers who start to get serious about monetizing their traffic eventually bump into header bidding sooner or later. The most popular way of implementing it from scratch is via Prebid or also known as prebid.js, one of the open-source frameworks available for anyone to use. It already comes with adapters, […]
AdSense invalid traffic deductions and how to minimize themHave you ever experienced AdSense invalid traffic deductions? Chances are you have, even if you weren’t aware of it. It’s something every publisher works to minimize. Google makes invalid traffic deductions in real-time and during the finalization of earnings. The reports AdSense publishers have access to in their AdSense dashboards only provide an estimate of […]
¿Dónde encontrar un reporte de Tráfico Inválido en AdSense?Si es como muchos otros editores que luchan contra el tráfico inválido (IVT), es posible que esté buscando el informe de tráfico inválido de AdSense. Si aún no lo sabe, cualquier tipo de IVT es malo y deberÃa pasar lejos de su sitio web. Puede perder ingresos publicitarios debido a esto y, peor aún, a […]
What is invalid traffic analysis and how to do it?If you’ve been having problems with invalid traffic on your website, your first thought might be to conduct an invalid traffic analysis. However, how would you go about doing it anyway? You could use your Google Analytics data and look for outliers like traffic with extremely high bounce rates or low time spent on pages […]
Onde Encontrar Um Relatório De Tráfego Inválido No AdSense?Se você for como muitos outros editores que lutam contra tráfego inválido (IVT), pode estar procurando o relatório de tráfego inválido no AdSense. Se você ainda não sabe, qualquer tipo de IVT é ruim e deve passar bem longe do seu site. Você pode perder receita de anúncios por causa disso e, pior, sua conta […]
Where to find an invalid traffic report in AdSense?If you’re like many other publishers that struggle with invalid traffic (IVT), you might be looking for the invalid traffic report in AdSense. If you don’t already know, any type of IVT is bad. You want it as far away from your site as possible. You can lose ad revenue because of it and, worse, […]
How to set up Interstitial Ads in Google Ad ManagerGoogle has announced its support for Interstitial ads (a.k.a Full-page ads) which has been yielding an 11-15% revenue increase based on the tests we conducted. Performance could vary per website taking into account factors such as speed, site layout. According to Google, the Google Ad Manager Interstitial ad format is fully compliant with Better Ads […]
Is Reddit traffic invalid for AdSense?Does your website get a lot of traffic from Reddit? Have you been struggling with invalid traffic and wondering if Reddit traffic can lead to invalid traffic for AdSense? We all know Reddit, the social platform that almost seems like a forum. If you share information or links in the right group or post something […]
¿Qué es el Google Spam Score y cómo mantenerlo saludable?Es fácil confundir el Google Spam Score o la puntuación de spam. El spam puede referirse al spam de correo electrónico o describir prácticas de SEO fraudulentas y otros. Sin embargo, en este blog post, hablaremos sobre la puntuación de spam de Google atribuida a los editores a través de productos de Google, como Google […]
What is AdSense safe traffic?Do a quick Google search for “AdSense safe traffic,†and you’ll see many different, often questionable, search listings. Websites saying something like, “We’ll get you, 15000 visitors of AdSense safe trafficâ€, for $xx, xxx. Often the prices are low, and the sources of traffic are not clear. Online marketplaces where to find deals like this […]
O Que É O Google Spam Score E Como Manter O Seu Saudável?É fácil confundir o Spam Score ou Pontuação de Spam. Spam pode referir-se a spam de e-mail ou descrever práticas de SEO com spam e muito mais. No entanto, neste artigo, vamos falar da pontuação do Google Spam atribuÃda a editores por meio de produtos do Google, como Google Ad Manager, Ad Exchange e AdSense. […]
What is the Google Spam Score and how to keep yours healthy?When you hear the words “spam score,†it’s easy to confuse it for many different things. Spam can refer to email spam or describe spammy SEO practices and much more. However, in this article, we’ll take a closer look at the Google Spam score assigned to publishers via Google products such as Google Ad Manager, […]
What to do if an ad network does not pay you?It’s frustrating when this happens – a nightmare for publishers. You set things up, sign the agreements, and then when your hard-earned revenues are due, your ad network representative suddenly isn’t responsive anymore. You send countless follow-up emails, reach out to other representatives, or maybe try other avenues of contact, but you get no response. […]
Consecuencias de la Internet sin cookies para los editores Las cookies son archivos de texto con pequeños fragmentos de datos que permiten identificar su computadora cuando utiliza una red informática. Las cookies especÃficas, conocidas como cookies HTTP, se utilizan para identificar usuarios especÃficos y mejorar su experiencia de navegación web. El servidor crea datos almacenados en una cookie en su conexión. Estos datos se […]
Consequências Da Internet Sem Cookies Para Os EditoresCookies são arquivos de texto com pequenos pedaços de dados, que possibilitam identificar o seu computador conforme você usa uma rede de computadores. Cookies especÃficos, conhecidos como cookies HTTP, são usados ​​para identificar usuários especÃficos e melhorar sua experiência de navegação na web. O servidor cria dados armazenados em um cookie em sua conexão. Esses […]
AdSense matched content ads explainedAdSense Matched content ads are similar to native ads but are designed to help publishers promote their content to website visitors. You might be wondering, why on earth would you want to have ads promoting your content? Isn’t the idea to show ads from advertisers so that you can generate more ad revenue? Of course, […]
Start your Ad Ops career with our free Publisher Ad Optimization Masterclass!Not all publishers are at the same point in their publishing careers. Some have mastered almost all aspects of AdSense, Ad Exchange, and Google Ad Manager. Others have only started getting their feet wet. Maybe you’ve started generating consistent ad revenue with your websites but need a helping hand to guide you onto the next […]
The cookieless effect on publishersCookies are text files with small pieces of data, like a username and password, to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify particular users and improve your web browsing experience. The server creates data stored in a cookie upon your connection. This data […]
How to compare new and old ad revenue with PubGuruOur PubGuru team has been hard at work to bring new features to the PubGuru Ad Optimization platform. Recently, they’ve released a bunch of new features for our Ad Network report. This article will show you how to compare old to new ad revenue data and much more. The first new feature is the cards […]
El Shadow Bannig Y Sus Implicaciones Para La Monetización De Sitios WebLos editores que generan ingresos por publicidad deben ser conscientes del potencial del shadow banning, el acto de ser bloqueado por los anunciantes, que reducen o dejan de comprar de su inventario de anuncios. Esto puede tener un impacto catastrófico en sus RPMs y, en última instancia, en los ingresos de anuncios. Este artÃculo le […]
Shadow Banning E Suas Implicações Para A Monetização De SitesEditores que geram receita com anúncios precisam estar cientes do potencial de shadow banning, o ato de ser bloqueado por anunciantes, que reduzem ou param de dar lances em seus inventários de anúncios. Isso pode ter um impacto catastrófico em seus RPMs e, por fim, na receita de anúncios. Este artigo vai te mostrar o […]
New changes to impact Custom search style experiments in AdSenseOn May 10, 2021, publishers will not be able to create Custom search style experiments via AdSense. The update will be explicitly focused on Related search styles. Also, if you are running any experiments on related search styles on that date, the experiment will stop automatically. The change might be due to some error or […]
Shadow banning and the implications for ad monetized publishersAd-monetized publishers need to be aware of the potential for shadow banning, the act of being blocked by advertisers who reduce or stop bidding on your ad inventory. This can have a catastrophic impact on your RPMs and ultimately ad revenue. This article will tell you what it is, how you can find out if […]
¿Vale la pena Google AdSense?¿Quiere saber si vale la pena trabajar con Google AdSense? Este artÃculo muestra por qué vale la pena e incluso te ofrece algunas alternativas, en caso de que no estés de acuerdo con nuestro análisis. ¡Vamos a empezar! AdSense es una red publicitaria propiedad de Google que sirve a millones de editores. A menudo, es […]
How to check and resolve ad stacking with PubGuruAd stacking is an ad setup policy violation wherein two or more layers of ads overlap one another in a single ad slot and only the topmost ad gets the chance to be viewed or clicked but each advertiser for every ad served still pays for the impression regardless of where they appear in the […]
The way mobile app impressions are counted is changingGoogle recently announced that the way mobile app impressions are counted in Google Ad Manager for direct-sold impressions would change on May 3, 2021. On May 3, 2021, direct-sold impressions will start counting as soon as one or more pixels of the creative are visible on the device screen. This impression counting methodology is called […]
O Google AdSense Vale A Pena?Quer saber se vale a pena trabalhar com o Google AdSense? Este artigo mostra porque vale a pena e até te oferece algumas alternativas, caso você discorde da nossa análise. Vamos começar! O AdSense é uma rede de anúncios de propriedade do Google que atende a milhões de editores. Muitas vezes, é a rede de […]
Is Google AdSense worth it?Do you want to know if Google AdSense is worth it? This article shows you why it is and even offers some alternatives if you disagree. Let’s jump in! AdSense is a Google owned ad network that serves millions of publishers. It’s often a publisher’s first choice ad network and one of the most popular […]
Step by step process to adjust for ad network discrepancy in PrebidIf you are a publisher running Prebid, you need to look out for the discrepancy between your ad server and the ad network. These discrepancies can happen for a lot of reasons and will most likely lead to ad revenue loss. Regardless of the reason, publishers should address discrepancies as these are indicators that something […]
¿Qué son los anuncios Fallback para móviles y cómo funcionan?Anuncios Fallback (respaldo o sustitutos) para dispositivos móviles son una nueva función beta de Google Ad Manager, que los editores pueden usar para disminuir la posibilidad de impresiones vacÃas y potencialmente aumentar los ingresos con anuncios. Cuando se usa el respaldo, Google Ad Manager verifica la elegibilidad del anuncio a través de lÃneas de pedido […]
O Que São Anúncios Fallback Para Celular E Como Eles Funcionam?Os anúncios Fallback (substitutos) para celular são um novo recurso beta do Google Ad Manager, que os editores podem usar para diminuir a possibilidade de impressões não preenchidas e potencialmente aumentar a receita de anúncios. Quando usamos o Fallback, o Google Ad Manager verifica a elegibilidade do anúncio por meio de itens de linha e […]
Does AdSense offer video ads?Yes, AdSense does, and it’s called AdSense for video! It enables publishers to monetize their video content on apps. Using the Google IMA SDK, they can serve ads from the AdSense ad network on HTML5 web, iOS, and Android video players. If you’re looking for a way to monetize desktop traffic with video ads, take […]
What are Mobile fallback ads and how do they work?With Mobile fallback ads, a new beta feature in Google Ad Manager, publishers can decrease the possibility of unfilled impressions and potentially earn more ad revenue. When used, Google Ad Manager checks ad eligibility through line items and returns a group of ads that can be served instead of a single ad. Google likens it […]
The Truth Behind Ad Revenue Deductions And What Publishers Can Do About ItThere are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. When notifying publishers about the clawbacks with any invalid activity, notice that Google would normally […]
¿Debo preocuparme por las discrepancias de redes de anuncios en Google Ad Manager?La discrepancia entre redes de anuncios es una discrepancia de datos entre editores y anunciantes. Esto depende de muchos factores: interacción del usuario, tiempo de carga de la página, uso de bloqueadores de anuncios, proveedores externos y diferencia horaria. ¿Por qué es importante monitorear las discrepancias? Es importante estar al tanto de las posibles discrepancias […]
Devo Me Preocupar Com As Discrepâncias De Redes De Anúncios No Google Ad Manager?A discrepância de anúncios é uma incompatibilidade de dados entre editores e anunciantes. Isso depende de muitos fatores: interação do usuário, tempo de carregamento da página, uso de quaisquer bloqueadores de anúncios, fornecedores terceirizados e diferença de fuso horário. Por Que É Importante Monitorar As Discrepâncias? É importante ficar atento a possÃveis discrepâncias de impressões […]
What is ad network performance and how do I analyze it?Ad network performance relates to the ad revenue a publisher earns through a specific ad network. Metrics to monitor include your RPM, comparing it impressions served as well your total ad revenue earned. When comparing your ad network’s performance to another, publishers can determine whether the particular ad network is underperforming, on par with others, […]
The AdSense payment threshold explainedMany new publishers often want to know what the AdSense payment threshold is and when they get paid? In this article, we’ll take a look at that and more! Let’s get started! Before you’re able to get paid by AdSense, you need to go through a series of verification processes. This includes doing the following: […]
Why should I care about Google Ad Manager to Ad Networks discrepanciesWhat Is Google Ad Manager vs. Ad Network Discrepancy? Ad discrepancy is a mismatch of data between publishers and advertisers. This depends on many factors: (User interaction, page load time, use of any ad blockers, third-party vendors, and timezone difference). Why is it important to monitor discrepancies? It’s important to stay on top of potential […]
¿Qué es la estera voladora AMP de Google y cómo implementarla en su sitio web hoy?Conocer un nuevo formato de anuncio siempre es una ventaja. Hoy nos centraremos en el tipo de anuncio de estera voladora/flying carpet, que es un formato AMP. ¿Cómo utilizar este formato e implementarlo en su sitio web? ¿Qué es AMP? El proyecto Accelerated Mobile Pages (AMP) fue desarrollado originalmente por Google y anunciado en 2015, […]
I’ve never had issues with Invalid traffic before, why should I protect my website from IVT?Some publishers are lucky enough never to have dealt with invalid traffic and ad fraud. For others, it’s a nightmare they may never forget. Many times publishers get hit with bot traffic or invalid traffic that clicks on their ads. This leads to ad revenue clawbacks and, in many cases, them losing their AdSense or […]
O Que É O Tapete Voador AMP Do Google E Como Implementar Em Seu Site HojeConhecer um novo formato de anúncio é sempre uma vantagem. Hoje vamos nos concentrar no tipo de anúncio de tapete voador/flying carpet, que é um formato AMP. Como usar esse formato e implementar no seu site? O Que É AMP? O projeto Accelerated Mobile Pages (AMP) foi originalmente desenvolvido pelo Google e anunciado em 2015, […]
New app approval process in Google Ad Manager explainedGoogle recently announced a new mobile app approval process for publishers running mobile ads via Google Ad Manager. The new approval process is set to come into effect starting in May 2021. To traffic ads via Google Ad Manager on new mobile apps, publishers need to: Have the new app listed on a supported app […]
What is the Google AMP flying carpet and how to implement on your site todayWhat is AMP? The Accelerated Mobile Pages (AMP) project was originally developed by Google and announced in 2015 but is now run as an open-source project. AMP pages first started appearing in 2016 to improve the loading speed of web pages and ads. AMPs are served alongside standard counterparts and can be displayed instead by […]
What is AdSense for Search?AdSense for search is a tool created by Google that allows publishers to create custom Google search engines on their website and monetize them. Publishers can do so via desktop, mobile, or app devices. Here’s an example: How does it work? Publishers can place the AdSense for Search box on their site with a few […]
Ahora Se Puede Mostrar Anuncios Fijos En Dispositivos Móviles Con Google Ad ManagerLos editores ahora pueden mostrar anuncios fijos en páginas web para teléfonos móviles o tablets a través de Google Ad Manager. Esto incluye anuncios fijos en la parte superior e inferior de la pantalla. ¿No está seguro de qué son los anuncios fijos? También se denominan sticky ads y permanecen visibles en la pantalla a […]
Agora Você Pode Exibir Anúncios Fixos Em Celular Com O Google Ad ManagerOs editores agora podem exibir anúncios fixos em páginas da web para celulares ou tablets por meio do Google Ad Manager. Isso inclui anúncios fixos nas partes superior e inferior da tela. Não tem certeza do que são anúncios fixos? Eles também são chamados de sticky ads e permanecem visÃveis na tela enquanto os usuários […]
PubGuru Header Bidding Speed Test ResultsHow the Test has been run With the help of Puppeteer, we have run lighthouse tests on multiple AWS regions with simulated network traffic. 63 test pages have been created based on script location, script injection method, Script Load Type, and Ad Unit Tag Type combination. Code, Config and test pages are available on branch […]
How PubGuru Header Bidding performs with and without Google Tag ManagerThe performance test’s goal was to measure the impact of loading the PubGuru Header Bidding script directly on a web page and indirectly using Google Tag Manager. This was required because some clients implementing Google Tag Manager complained about performance degradation when loading PubGuru Header Bidding through Google Tag Manager. How the test was executed […]
How to set up and analyze the performance of UPRsWhat are Unified Pricing Rules or UPRs? UPRs or Unified Pricing Rules were introduced as 2019 was ending. The old Pricing Rules were scrubbed and replaced with UPRs, with the intention of making inventory management and floor setting much simpler for publishers. One distinguishable feature that separates the old Pricing Rules from UPRs is its […]
Cómo Crear Anuncios Internos Dinámicos En Google Ad ManagerLos anuncios internos no están sujetos a las reglas de precios unificados. Están destinados a llenar los inventarios no vendidos. Los anuncios dinámicos brindan a los editores más flexibilidad para personalizar los anuncios y mejorar la administración. En este tutorial, le enseñaremos cómo utilizar los anuncios internos para completar el inventario en un tutorial completo. […]
Como Criar Anúncios Internos Dinâmicos No Google Ad ManagerOs anúncios internos não estão sujeitos à s regras de preços unificados. Destinam-se a preencher estoques não vendidos. Os Anúncios Dinâmicos, dão aos editores mais flexibilidade para ajustar os anúncios de forma personalizada e melhorar o gerenciamento de anúncios. Neste tutorial, vamos te ensinar a usar os anúncios internos para preencher estoque em um passo a […]
Publishers can now traffic anchor ads on mobile web with Google Ad ManagerPublishers can now traffic anchor ads on mobile web pages for phones or tablets via Google Ad Manager. This includes anchor ads at the top and bottom of the screen. Not sure what anchor ads are? They’re also called sticky ads and stay viewable on the screen as users scroll up and down a page. […]
Prebid 4.31.0 release notesOn March 17, 2021, the latest Prebid update was released. In this article, we’ll take a look at the new features and product developments available with this version. What’s new? There were quite a few changes to this version, but the only new feature that came out was the Novatiq snowflake userId submodule initial release. […]
How to create dynamic house ads in Google Ad ManagerWhat is a House Order/Line item in Google Ad Manager? It is a line item type that is typically used for ads that promote products and other services chosen by publishers. It does not generate any ad revenue, it is not included in forecast results, has the lowest delivery priority of delivery types, but is […]
Cómo implementar la tag de Header Bidding con el plugin Advanced AdsEste tutorial ayudará a los editores que ya tienen una solución de Header Bidding creada por un socio o incluso por MonetizeMore, a través de PubGuru Header Bidding, nuestra tecnologÃa. Si recibió la tag, siga este paso a paso e implementarla. Al implementar Header Bidding, normalmente tendrÃa dos conjuntos de tags para insertar: la tag […]
Como Implementar A Tag De Header Bidding Com o Plugin Advanced AdsEsse tutorial vai ajudar a editores que já possuem uma solução de Header Bidding criada por um parceiro ou mesmo pela MonetizeMore, através do PubGuru Header Bidding, nossa tecnologia própria. Se você recebeu a tag, agora é só seguir esse passo a passo e implementar. Ao implementar o Header Bidding, você normalmente teria dois conjuntos […]
Best ad networks in IndiaAre you looking for the best ad networks in India? In this guide, we’ll show you some of the best ad networks to work with when you want to monetize traffic from India. Remember to test out which ad network works best for you and your website. Want help choosing which network to join, setting […]
What does it mean to optimize your ads and how to do it inside AdSense?Once you understand how to put ads on your website and get paid by Google, it can open many doors for you. If you can maintain and grow your website traffic levels, it could mean an additional income source or even a way for you to make a full-time income. We usually recommend that publishers […]
Cómo Definir Un CPM Fijo Para Sus ofertas Propias En Una Subasta De PrebidEn este artÃculo entenderemos cómo Prebid funciona en Google Ad Manager (GAM) y cómo los editores pueden inyectar o definir sus ofertas internas con un CMP fijo deseado en la subasta. Esto suele ser necesario cuando los editores desean publicar sus propios anuncios internos o campañas por debajo de un valor mÃnimo determinado. A continuación, […]
Como Definir Um CPM Fixo Para Seus Lances Próprios Em Um Leilão do PrebidNeste artigo vamos entender como o Prebid funciona no Google Ad Manager (GAM) e como os editores podem injetar seus próprios lances com um CMP fixo desejado no leilão. Isso geralmente é necessário quando os editores desejam exibir seus próprios anúncios ou campanhas internas abaixo de um valor determinado mÃnimo. Aqui está um exemplo: Digamos […]
How to inject your own bid with a fixed CPM into a Prebid auctionIn this article, we’ll take a closer look at how Prebid works in Google Ad Manager (GAM) and how publishers can inject their own bids with a desired fixed CMP in the auction. This is usually required when publishers want to show their own ads or in-house campaigns below a certain minimum. Here’s an example: […]
How to put ads on my website and get paid with AdSenseHas your website started generating consistent levels of traffic? You might be wondering how do I put ads on my website and get paid? It’s a lot easier than you think. In this article, we’ll show you how! Step #1 – Understand display ad basics Let’s quickly go over a few basic principles. When you […]
What to do when your site language is no longer supported with AdSense & Google Ad Manager?What do you do if your website is in a language that gets removed from the list of languages available for use with Google products? Recently, a publisher on the Google forums mentioned just that. They operate a non-English language website, which was removed from the list of supported languages for AdSense and Google Ad […]
Reglas de AdSense que los editores deben seguirPara ganar dinero con Google AdSense y ser un editor exitoso, debe conocer y comprender todas las reglas de AdSense. En este artÃculo, proporcionaremos una descripción general de todas las polÃticas de AdSense que necesita conocer y compartiremos recursos útiles para ayudarlo en el camino. Algunas reglas de MonetizeMore Antes de profundizar en las reglas […]
What Is Contextual Advertising?Contextual Advertising is a way of placing advertisements on a web page with regards to the content of that page. An automated system is required that targets ads by analyzing the context of what a user is looking at. It crawls the keywords on a page and returns the ads related to those keywords in […]
Regras Do AdSense Que Os Editores Precisam SeguirPara ganhar dinheiro com o Google AdSense e ser um editor de sucesso, você precisa conhecer e compreender todas as regras do AdSense! Neste artigo, forneceremos uma visão geral de todas as polÃticas do Google AdSense que você precisa conhecer e compartilharemos recursos úteis para ajudá-lo ao longo do caminho. Algumas Regras Da MonetizeMore Antes […]
MonetizeMore gana el Premio de Innovación Tecnológica 2020 de GoogleMonetizeMore alcanzó el nivel más alto de innovación en tecnologÃa publicitaria, ganando el Premio a la Innovación del Programa de Socio Certificado para la Publicación de Google, 2020. MonetizeMore fue elegida por su sofisticada solución de machine learning que ayuda a los editores a minimizar el fraude publicitario. Traffic Cop es el software de detección […]
Editores afectados por Bot.Traffic En Google AnalyticsEntre el 31 de enero y el 3 de febrero de 2021, muchos editores notaron una afluencia de tráfico de bots de spam en sus cuentas de Google Analytics. PodrÃa verse asÃ: Como puede ver en la imagen de arriba, hubo un pico de tráfico de más de 5,000 el domingo 31 de enero de […]
AdSense rules publishers need to followTo successfully make money from Google AdSense as a publisher, you need to know and understand all the AdSense rules! In this article, we’ll give you an overview of all the AdSense policies you need to be aware of and share useful resources to help you along the way. A few rules from MonetizeMore Before […]
MonetizeMore vence o Prêmio de inovação do Google 2020 em Tecnologia EditorialA MonetizeMore alcançou o mais alto escalão em inovação de tecnologia de anúncios, vencendo o Prêmio de Inovação do programa de Parceiro Certificado para Publicação do Google 2020. A MonetizeMore foi escolhida por sua solução sofisticada de machine learning, para ajudar os editores a minimizar as fraudes de anúncios. O Traffic Cop é o software […]
When to consider switching ad networks?Like any other business, owning a website means looking for potential opportunities to help it grow. You need to analyze your ad revenue performance, understand the niche, the implementations, the cost, and return, consider internal and external processes and this includes negotiating with other profitable partners. As a publisher, there are certain metrics you need […]
Editores Afetados Por Bot.Traffic No Google AnalyticsEntre 31 de janeiro e 3 de fevereiro de 2021, muitos editores notaram um influxo de tráfego de spam bot em suas contas do Google Analytics. Pode ser algo assim: Como você pode ver na imagem acima, houve um pico de tráfego de mais de 5.000 no domingo, 31 de janeiro de 2021, para uma […]
Cómo Google mide la visibilidad de los anunciosExiste un creciente interés en la visibilidad de los anuncios entre los anunciantes y editores de la industria de la publicidad digital. Si un anuncio no se mide como visible, no puede afectar el rendimiento de la campaña ni mejorar el valor del inventario. Muchas redes publicitarias consideran que las impresiones visibles son la moneda […]
What is Page RPM in AdSense?We’ve been there, you get inside a new platform and they throw a ton of new terminology at you. Leaving you with a huge education hurdle to get the most value out of the platform. This is especially true with new publishers and AdSense… We often struggle to understand the many ad metrics used in […]
Como O Google Mede A Visibilidade Do AnúncioHá um interesse crescente na visibilidade do anúncio entre os anunciantes e editores na indústria de publicidade digital. Se um anúncio não for medido como visÃvel, ele não pode afetar o desempenho da campanha e melhorar o valor do estoque. Muitas redes de anúncios consideram as impressões visÃveis como a moeda da publicidade, substituindo as […]
Related Search for content pages ads from AdSense ? a Link Ads replacementGoogle recently launched a new ad initiative called Related search for content pages on AdSense, a great alternative to link ads. Many publishers seem to have been negatively impacted by the deprecation of link ads. This new feature will help make up for that. This article will take a closer look at Related search ads, […]
How Does Google Measure Ad ViewabilityAccording to Google’s research on ad measurement, there is an increased interest in ad viewability among the advertisers and publishers in the digital advertising industry. If an ad isn’t measured as viewable, it cannot impact the campaign performance and improve inventory value. Many ad networks consider Viewable impressions as the advertising currency, replacing the served […]
Descubra la velocidad de carga de sus anuncios¿Tiene problemas con los anuncios de carga lenta? ¿Están obstaculizando la velocidad de su sitio, la experiencia del usuario y los ingresos publicitarios? A menudo, es difÃcil determinar el culpable exacto de la ralentización de su sitio. En este blog post, le mostraremos una forma rápida y sencilla de solucionar problemas relacionados con los tiempos […]
Descubra A Velocidade De Carregamento Dos Seus AnúnciosVocê está tendo problemas com anúncios de carregamento lento? Está atrapalhando a velocidade do seu site, a experiência do usuário e a receita de anúncios? Frequentemente, é difÃcil determinar o culpado exato por deixar seu site lento. Neste artigo, mostraremos uma maneira rápida e fácil de solucionar problemas de tempos de carregamento de anúncios. Também […]
Find out how fast your ads are loadingAre you having issues with slow loading ads? Is it messing up your website speed, user experience, and ad revenue? It’s often difficult to determine the exact culprit slowing down your site. In this article, we’ll show you a quick and easy way to troubleshoot ad load times. We’ll also show you how to dive […]
How to use UTM codes to track ROISome publishers use sources like Facebook, Taboola, Outbrain, or RevContent to generate traffic for their sites and monetize them with display ads. It can be a profitable business model if you can get a grip on your campaign spending and make sure you generate a positive ROI. Though accurately tracking your ad revenue and ad […]
La GuÃa Definitiva Para Editores Sobre Pares Clave-valorLos pares clave-valor (KVPs – Key Value Pairs) lo ayudan a comprender mejor a los visitantes de su sitio, comercializar su inventario de manera más efectiva y ganar más por su tráfico. Los KVPs son parámetros que se agregan a la solicitud de anuncios para facilitar la orientación a un nivel más detallado. Lo ideal […]
A Publisher’s Ultimate Guide To Key-Value PairsKey-Value Pairs (KVPs) help you better understand your site visitors, market your inventory more effectively, and earn more for your traffic. KVPs are parameters added to the ad request to facilitate targeting at a more granular level. Your strategies around KVPs should ideally align with your goals. What are you trying to achieve? That question […]
O Guia Definitivo De Pares de chave-valor Para EditoresOs pares de chave-valor (KVPs – Key Value Pairs) ajudam você a entender melhor os visitantes do seu site, comercializar seu inventário com mais eficácia e ganhar mais por seu tráfego. KVPs são parâmetros adicionados à solicitação de anúncio para facilitar a segmentação em um nÃvel mais granular. Idealmente, suas estratégias em torno dos KVPs […]
Configuración De URL Y Canales Personalizados Para Segmentar Inventario La segmentación del inventario es el proceso de configurar criterios personalizados para que pueda ver explÃcitamente el rendimiento de determinadas secciones de su sitio o grupo de bloques de anuncios en comparación con otros. Le permite agrupar partes relevantes del inventario para que luego pueda ejecutar los informes fácilmente y ejecutar acciones necesarias. Es de […]
AdSense vs Ad ExchangeBoth AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. In this article we’ll take a closer look at both AdSense and Ad Exchange and show […]
Configuração De URL E Canais Personalizados Para Segmentar Inventário E Comparar DesempenhoA segmentação de inventário é o processo de configuração de critérios personalizados para que você possa ver explicitamente o desempenho de determinadas seções de seu site, ou grupo de blocos de anúncios em comparação com outras. Ele permite que você agrupe partes relevantes do inventário para que possa posteriormente executar os relatórios de maneira fácil […]
Publishers affected by Bot.Traffic in Google AnalyticsBetween 31 January – 3 February 2021, many publishers noticed an influx of spam bot traffic in their Google Analytics accounts. It might have looked something like this: As you can see from the screenshot above, there was a 5000+ traffic spike on Sunday 31 January 2021 to a page called bottraffic.live. Actually, that page […]
¿Cuál es el reparto de ingresos entre Google Ad Manager y los editores?¿Es nuevo en Google Ad Manager y está tratando de calcular el costo de usar el servidor de anuncios? Este blog post analizará los precios y el reparto de ingresos entre Google Ad Manager y los editores. Comencemos por decir que no hay reparto de ingresos entre Google Ad Manager y los editores, al menos […]
Setting up URL or Custom Channels to Segment Inventory & Compare PerformanceSegmenting inventory is the process of setting up custom channels so you can explicitly see how certain sections of your site or group of ad units perform versus another. It allows you to group relevant portions of the inventory so you can later easily run the reports and take action as necessary. It’s extremely useful […] The post Setting up URL or Custom Channels to Segment Inventory & Compare Performance appeared first on MonetizeMore.
Qual É A Divisão Da Receita Entre O Google Ad Manager E Os Editores?Você é novo no Google Ad Manager e está tentando descobrir os custos de uso do servidor de anúncios? Este artigo examinará os preços e a divisão da receita entre o Google Ad Manager e os editores. Vamos começar dizendo que não há divisão de receita entre o Google Ad Manager e os editores, pelo […] The post Qual É A Divisão Da Receita Entre O Google Ad Manager E Os Editores? appeared first on MonetizeMore.
La diferencia entre Google AdSense y Google Ad ExchangeGoogle AdSense y Google Ad Exchange son dos productos de Google y dos herramientas esenciales en la industria. Si ingresó a esta industria para monetizar su sitio web, blog o aplicación, seguramente ha oÃdo hablar de ellos. Estas dos herramientas son diferentes y en este blog post comprenderás la diferencia entre las dos, qué son […] The post La diferencia entre Google AdSense y Google Ad Exchange appeared first on MonetizeMore.
AdSense forum help, alternatives and getting the most of out your ad inventoryThe AdSense forum for publishers using Google AdSense to monetize their traffic. Here they can get information on issues they are experiencing. Users who are more familiar with the AdSense platform help newcomers by answering questions. Sometimes, even Google employees will help publishers find solutions. There is also a treasure trove of information from past […] The post AdSense forum help, alternatives and getting the most of out your ad inventory appeared first on MonetizeMore.
A diferença entre Google AdSense e Google Ad ExchangeGoogle AdSense e Google Ad Exchange são dois produtos do Google e duas ferramentas essenciais na indústria. Se você entrou nessa indústria para monetizar seu site, blog ou aplicativo, com certeza já ouviu falar delas. Essas duas ferramentas são diferentes e nesse blog post você vai entender a diferença entre as duas, o que são […] The post A diferença entre Google AdSense e Google Ad Exchange appeared first on MonetizeMore.
What is the revenue share between Google Ad Manager and publishers?Are you new to Google Ad Manager and trying to figure out the costs of using the ad server? This article will take a closer look at prices and the revenue share between Google Ad Manager and publishers. Let’s start by saying that there is no revenue share between Google Ad Manager and publishers, at […] The post What is the revenue share between Google Ad Manager and publishers? appeared first on MonetizeMore.
¿Cómo implementar anuncios limitados? Ahora disponible en Ad ManagerRecientemente, Google anunció que ahora estarán disponibles anuncios limitados en Google Ad Manager para todos los editores. En este blog post, entenderemos los anuncios limitados, qué son, cómo funcionan, implementación y más. ¿Qué son los anuncios limitados y cómo funcionan? Los anuncios limitados están diseñados para ayudar a los editores a monetizar su inventario de […] The post ¿Cómo implementar anuncios limitados? Ahora disponible en Ad Manager appeared first on MonetizeMore.
What to do when Ad Exchange renders wrong ad sizes?As a publisher, you often do your regular checks on your site. On desktop, all ads seem to be loading correctly. Mobile seems fine, but then you scroll down and notice an oversized 300×250. A 414×345 is displayed on a medium rectangle ad slot instead of the 300×250 you initially wanted even after you’ve defined […] The post What to do when Ad Exchange renders wrong ad sizes? appeared first on MonetizeMore.
Como Implementar Anúncios Limitados? Agora DisponÃveis No Ad ManagerRecentemente, o Google anunciou que os anúncios limitados agora estarão disponÃveis no Google Ad Manager para todos os editores. Neste artigo, vamos entender os anúncios limitados, o que são, como funcionam, implementação e muito mais! O Que São Anúncios Limitados E Como Funcionam? Anúncios limitados são projetados para ajudar os editores a monetizar seu inventário […] The post Como Implementar Anúncios Limitados? Agora DisponÃveis No Ad Manager appeared first on MonetizeMore.
Google updates video features for Google Ad Manager 360Google recently announced various product feature updates and changes to Google Ad Manager 360 video solutions. Here, we’ll take a closer look at these features and what they mean for publishers. Video position targeting cleared when a line item type is changed -Any video position targeting previously saved will now be cleared whenever the line […] The post Google updates video features for Google Ad Manager 360 appeared first on MonetizeMore.
Limited ads now available in Google Ad ManagerRecently Google announced that Limited ads will now be available in Google Ad Manager to all publishers. In this article, we’ll take a closer look at Limited ads, what it is, how it works, implementation, and more! What are Limited ads and how does it work? Limited ads are designed to help publishers monetize their […] The post Limited ads now available in Google Ad Manager appeared first on MonetizeMore.
How to create an average CPMs per country report in Google Ad ManagerThe reporting suite in Google Ad Manager (GAM), even in the free version, is very comprehensive, and there is a huge wealth of information to be gleaned about the performance of ad campaigns. In this article, we’re going to tackle one example of how to conceive, design, and create a report and schedule it to […] The post How to create an average CPMs per country report in Google Ad Manager appeared first on MonetizeMore.
Cuándo agregar tamaños fluidos a Ad Exchange Y DisplayAnuncio Fluido es un tamaño de anuncio nativo recomendado por Google. No tiene un tamaño definido y se ajusta automáticamente según las dimensiones de la demanda. Permite flexibilidad en la personalización de un anuncio y funciona a la perfección con las tags programáticas receptivas. Ha estado disponible en Ad Exchange durante algún tiempo y ha […] The post Cuándo agregar tamaños fluidos a Ad Exchange Y Display appeared first on MonetizeMore.
Quando Adicionar Tamanhos Fluidos Ao Ad Exchange E DisplayAnúncio Fluido é um tamanho de anúncio nativo recomendado pelo Google. Não tem tamanho definido e se ajusta automaticamente de acordo com as dimensões da demanda. Ele permite flexibilidade na personalização de um anúncio e funciona perfeitamente com tags de anúncios responsivos. Ele está disponÃvel no Ad Exchange há algum tempo e tem obtido alta […] The post Quando Adicionar Tamanhos Fluidos Ao Ad Exchange E Display appeared first on MonetizeMore.
Open bidding now allowing bid requests for Russia and ChinaPublishers with large amounts of traffic from China and Russia can now utilize open bidding to increase their ad revenue. Google announced earlier this month that publishers would be allowed to send bid requests for Russian and Chinese traffic to Open Bidding partners. Keep in mind that the feature is currently in beta. Open bidding […] The post Open bidding now allowing bid requests for Russia and China appeared first on MonetizeMore.
Cómo agregar un nuevo dominio a una cuenta de Google Ad ManagerEs posible que haya creado un nuevo sitio web y desee tener acceso a todas las funciones avanzadas de Google Ad Manager para optimizar sus ingresos publicitarios. ¿Cómo se agrega un nuevo dominio a una cuenta de Google Ad Manager (GAM) existente? ¿Es siquiera posible? ¿Cuáles son los requerimientos? En este artÃculo, responderemos todas sus […] The post Cómo agregar un nuevo dominio a una cuenta de Google Ad Manager appeared first on MonetizeMore.
Helping Publishers Optimize Their Ad Revenue With PubGuru ReportsPubGuru is MonetizeMore’s flagship ad optimization platform consisting of various features, tools, and reports which help publishers maximize their ad revenue. Our development team has been working tirelessly to improve and release new features for the platform. In this article, we’d like to give publishers a quick update on our latest reports and showcase some […] The post Helping Publishers Optimize Their Ad Revenue With PubGuru Reports appeared first on MonetizeMore.
Como Adicionar Um Novo DomÃnio A Uma Conta Do Google Ad ManagerTalvez você adquiriu um novo website e quer ter acesso a todos os recursos avançados do Google Ad Manager, para otimizar sua receita de anúncios. Como você adiciona um novo domÃnio a uma conta existente do Google Ad Manager (GAM)? É mesmo possÃvel? Quais são os requisitos? Neste artigo, responderemos a todas as suas perguntas […] The post Como Adicionar Um Novo DomÃnio A Uma Conta Do Google Ad Manager appeared first on MonetizeMore.
When to add Fluid sizes for Ad Exchange and display ad unitsFluid is a native ad size recommended by Google. It has no definite size and automatically adjusts according to the inventory dimensions. It allows flexibility in customizing an ad and works seamlessly with responsive ad tags. It has been available in Ad Exchange for quite some time and has been getting high coverage and eCPMs […] The post When to add Fluid sizes for Ad Exchange and display ad units appeared first on MonetizeMore.
?Anuncios De Recompensa’ Ahora Funcionan Con Open BiddingEl 11 de enero de 2021, Google anunció que los editores podrÃan comenzar el seguimiento de anuncios de recompensa con socios abierto de licitación. En este artÃculo, analizaremos más de cerca los desarrollos recientes y los anuncios de recompensa. Vamos a empezar. La asignación dinámica de Open Bidding o Bidding Exchange es la alternativa a […] The post ‘Anuncios De Recompensa’ Ahora Funcionan Con Open Bidding appeared first on MonetizeMore.
How to add a new domain to an existing Google Ad Manager accountSo you’ve acquired a new website, or you want to gain access to all the advanced features of Google Ad Manager to optimize your ad revenue. How do you add a new domain to an existing Google Ad Manager (GAM) account? Is it even possible? What are the requirements? In this article, we’ll answer all […] The post How to add a new domain to an existing Google Ad Manager account appeared first on MonetizeMore.
?Anúncios Por Recompensa’ Agora Funcionam Com O Open BiddingEm 11 de janeiro de 2021, o Google anunciou que os editores poderiam começar a trafegar Anúncios por Recompensa com parceiros do Open Bidding. Neste artigo, veremos mais de perto o desenvolvimento recente e os Anúncios por Recompensa! Vamos começar. O Open Bidding ou Exchange Bidding em alocação dinâmica é a alternativa do Google aos […] The post ?Anúncios Por Recompensa’ Agora Funcionam Com O Open Bidding appeared first on MonetizeMore.
Rewarded ads now working with Open BiddingOn January 11, 2021, Google announced that publishers could start trafficking rewarded ads with Open Bidding partners. In this article, we’ll take a closer look at the recent development and rewarded ads! Let’s get started. Open Bidding or Exchange Bidding In Dynamic Allocation is Google’s alternative to header bidding. It’s a solution where a unified […] The post Rewarded ads now working with Open Bidding appeared first on MonetizeMore.
How to Use the Revenue Attribution Report in PubGuruRevenue Attribution is an important feature that reports campaign ROI and meaningful information to support your traffic acquisition decisions. In the Revenue Attribution report, you will be able to see your campaign revenues, campaign costs, the percentage of suspicious and invalid traffic, and more by UTM value. In this article, we’ll show you how to […] The post How to Use the Revenue Attribution Report in PubGuru appeared first on MonetizeMore.
Cómo Corregir La Limitación Del Servicio De Anuncios De AdSenseSi estás monetizando tu sitio web con anuncios, es probable que AdSense forme parte de tu proveedor de anuncios. Para muchos editores nuevos, AdSense suele ser la única red de anuncios que utilizan. Tener tus anuncios limitados por AdSense es una pesadilla para la mayorÃa. Básicamente, significa que tus esfuerzos de monetización son limitados y […] The post Cómo Corregir La Limitación Del Servicio De Anuncios De AdSense appeared first on MonetizeMore.
Como Corrigir Limites De Veiculação De Anúncios do AdSenseSe você está monetizando seu site com anúncios, é provável que o AdSense faça parte da sua demanda de anúncios. Para muitos editores que estão começando, o AdSense costuma ser a única rede de anúncios que eles usam. Ter a veiculação de seus anúncios limitada pelo AdSense é um pesadelo para a maioria. Significa essencialmente […] The post Como Corrigir Limites De Veiculação De Anúncios do AdSense appeared first on MonetizeMore.
Gain Valuable GDPR CMP Insights With The PubGuru Data Privacy ReportThe PubGuru Data Privacy Report provides you with insights on the GDPR Consent Management Platform (CMP) running on your site. In this article, we’ll give you a quick overview of the tool, how to use it, and what to do if you are struggling with low consent rates. When logged into your PubGuru dashboard, click […] The post Gain Valuable GDPR CMP Insights With The PubGuru Data Privacy Report appeared first on MonetizeMore.
How to Track Viewability for Video AdsAn impression is considered a viewable impression when the ad is in the browser’s viewport and on the in-focus browser tab. For in-stream video ads, 50% of its area must be displayed for at least two continuous seconds (instead of one second for standard banner ads) to be counted as a viewable impression. For example, […] The post How to Track Viewability for Video Ads appeared first on MonetizeMore.
Cómo Monitorear La Visibilidad De Los Anuncios De VideoUna impresión se considera una impresión visible cuando el anuncio se encuentra en la ventana gráfica del navegador y en la pestaña del navegador enfocada. Para los anuncios de video in-stream, el 50% de su área debe mostrarse durante al menos dos segundos continuos (en lugar de un segundo para los anuncios de banner estándar) […] The post Cómo Monitorear La Visibilidad De Los Anuncios De Video appeared first on MonetizeMore.
Como Rastrear A Visibilidade De Anúncios Em VÃdeoUma impressão é considerada uma impressão visÃvel quando o anúncio está na janela de visualização do navegador e na guia do navegador em foco. Para anúncios em vÃdeo in-stream, 50% de sua área deve ser exibida por pelo menos dois segundos contÃnuos (em vez de um segundo para anúncios de banner padrão) para ser contada […] The post Como Rastrear A Visibilidade De Anúncios Em VÃdeo appeared first on MonetizeMore.
Google Ad Manager Advanced Troubleshooting Guide for Display AdsTroubleshooting ad serving and delivery should not be a daunting task. When something breaks, there has to be something that tells you exactly what is going on and how to fix it. In fact, a good tool not only tells you when something goes wrong but warns you beforehand. Below we provide you with a […] The post Google Ad Manager Advanced Troubleshooting Guide for Display Ads appeared first on MonetizeMore.
¿Baja tasa de consentimiento en la CMP? ¿Cómo mejorar?¿Qué es una plataforma de gestión de consentimiento (CMP)? Una plataforma de gestión de consentimiento (CMP) es el proceso o sistema que administra y obtiene el consentimiento de los usuarios de un sitio web, para mantener los datos personales de esos usuarios. Con origen en la industria médica, donde era necesario desarrollar sistemas para permitir […] The post ¿Baja tasa de consentimiento en la CMP? ¿Cómo mejorar? appeared first on MonetizeMore.
Taxa De Consentimento Baixa No CMP? Como Melhorar?O Que É Uma Plataforma De Gerenciamento De Consentimento (CMP)? Uma plataforma de gerenciamento de consentimento (CMP) é o processo ou sistema que administra e obtém o consentimento dos usuários de um site, para manter dados pessoais desses usuários. Originário da indústria médica, onde os sistemas precisavam ser desenvolvidos para permitir que os usuários tivessem […] The post Taxa De Consentimento Baixa No CMP? Como Melhorar? appeared first on MonetizeMore.
No consent rates within a CMP and how to improve it?What is a Consent Management Platform (CMP)? A consent management platform (CMP) is the process or system that administers and obtains the consent of the users of a website to hold personal data about them. Originating in the medical industry where systems needed to be developed to allow users to have control over their medical […] The post No consent rates within a CMP and how to improve it? appeared first on MonetizeMore.
Se acaban los anuncios de enlaces de Google AdSense en 2021Google anunció recientemente que retirarÃa los anuncios de enlaces de AdSense. Tuvieron en cuenta los comentarios de editores y anunciantes y, como siempre, quieren mejorar continuamente sus experiencias publicitarias. Para ello, se centrarán en crear nuevos formatos publicitarios y mejorar los existentes. ¿Qué son los anuncios de enlaces? Los anuncios de enlace son similares a […] The post Se acaban los anuncios de enlaces de Google AdSense en 2021 appeared first on MonetizeMore.
Anúncios De Link Do Google Removidos Em 2021O Google anunciou recentemente que retiraria os anúncios de link do AdSense. Eles levaram em consideração os comentários de editores e anunciantes e como sempre, querem melhorar continuamente as experiências de anúncios. Para esse fim, eles se concentrarão na criação de novos formatos de anúncio e na melhoria dos existentes. O Que São Anúncios De […] The post Anúncios De Link Do Google Removidos Em 2021 appeared first on MonetizeMore.
How to create an Ad Blocking message using Google’s Funding ChoicesAsk your users to stop using an Ad Blocker, allow ads, and support your site. Why not? You deserve it. It’s now a lot easier than ever to create a popup message for ad block users, leveraging Google’s Funding Choices. The Ad blocking message is displayed if all the following conditions are met: Ad blocking […] The post How to create an Ad Blocking message using Google’s Funding Choices appeared first on MonetizeMore.
MonetizeMore Wins Google’s Most Innovative Technology Award For 2020MonetizeMore recently reached a significant milestone in ad tech innovation by winning the 2020 Google Publisher Innovation Award. We are proud to announce that MonetizeMore was chosen from multiple ad tech companies for Traffic Cop, our machine learning solution that helps publishers minimize ad fraud. Traffic Cop is MonetizeMore’s proprietary Invalid Traffic Detection and Prevention […] The post MonetizeMore Wins Google’s Most Innovative Technology Award For 2020 appeared first on MonetizeMore.
Google AdSense Link Ads Retiring in 2021Google recently announced that they would be retiring AdSense link ads. They’ve taken into account feedback from publishers and advertisers and want to improve ad experiences continuously. As such, they will instead focus on creating new ad formats and improving existing ones. What are link ads? Link ads are similar to contextual ads and are […] The post Google AdSense Link Ads Retiring in 2021 appeared first on MonetizeMore.
Configuración De Anuncios Dentro De Transmisiones En Vivo Con Google Ad Manager 360Para los editores que se enfocan en el video como medio de tráfico, monetizar su contenido de manera efectiva siempre ha sido un desafÃo. Más recientemente, las transmisiones en vivo se han convertido en una herramienta popular para que los editores compartan su contenido en vivo con su audiencia. Ahora es posible configurar anuncios para […] The post Configuración De Anuncios Dentro De Transmisiones En Vivo Con Google Ad Manager 360 appeared first on MonetizeMore.
Como Configurar Anúncios Em Transmissões Ao Vivo Usando o Google Ad Manager 360Para editores que se concentram em vÃdeos como meio de tráfego, monetizar seu conteúdo de maneira eficaz sempre foi um desafio. Mais recentemente, as transmissões ao vivo se tornaram uma ferramenta popular para os editores compartilharem seu conteúdo ao vivo com seu público. Agora é possÃvel configurar anúncios para streams ao vivo ou streams de […] The post Como Configurar Anúncios Em Transmissões Ao Vivo Usando o Google Ad Manager 360 appeared first on MonetizeMore.
Setting up ads within live streams using Google Ad Manager 360For publishers focusing on video as a traffic medium, monetizing their content effectively has always been challenging. More recently, live streams have become a popular tool for publishers to share their content live with their audience. It is now possible to set up ads for live streams or linear video streams using Google Ad Manager. […] The post Setting up ads within live streams using Google Ad Manager 360 appeared first on MonetizeMore.
Recursos de informes avanzados en Google Ad Manager 360Recursos de informes avanzados en Google Ad Manager 360 A medida que continuamos profundizando en las funciones avanzadas de Google Ad Manager 360, queremos centrar el blog post de esta semana en los mejores recursos de informes disponibles para los editores. ¡Vamos a conocer! Impresiones facturadas e impresiones facturadas no completadas Con Google Ad Manager […] The post Recursos de informes avanzados en Google Ad Manager 360 appeared first on MonetizeMore.
Publisher Ultimate Guide To Google Ad Manager Line Item TypesLine item types and priorities are where everything starts in terms of how a certain line item competes in the auction and its role in the ad stack. Many factors can impact ad selection in Google Ad Manager (GAM), like frequency capping, roadblock, exclusions, day parting. The other challenge for most publishers is, these terminologies […] The post Publisher Ultimate Guide To Google Ad Manager Line Item Types appeared first on MonetizeMore.
Recursos Avançados De Relatórios Do Google Ad Manager 360À medida que continuamos a nos aprofundar nos recursos avançados do Google Ad Manager 360, queremos concentrar o artigo desta semana nos melhores recursos de relatórios disponÃveis para os editores. Vamos entender melhor! Impressões Faturadas E Impressões Faturadas Não Preenchidas Com o Google Ad Manager (GAM) 360, os editores podem analisar melhor os custos incorridos […] The post Recursos Avançados De Relatórios Do Google Ad Manager 360 appeared first on MonetizeMore.
¿Cómo monetizar una aplicación? ¡Una guÃa práctica!¿Quieres saber cómo monetizar una aplicación? Si eres un desarrollador que quiere monetizar tu trabajo o un emprendedor que quiere entrar en el negocio invirtiendo y contratando a un desarrollador de aplicaciones, este artÃculo es para ti. Esta es una guÃa práctica, donde exploraremos las principales opciones del mercado para monetizar aplicaciones. ¿Empecemos? Vender en […] The post ¿Cómo monetizar una aplicación? ¡Una guÃa práctica! appeared first on MonetizeMore.
Como Monetizar Um Aplicativo? Um Guia Prático!Quer descobrir como monetizar um aplicativo? Seja você um desenvolvedor que quer monetizar seu trabalho ou um empreendedor que quer entrar no ramo investindo e contratando um desenvolvedor de Apps, esse artigo é pra você. Esse é um guia prático, onde vamos explorar as principais opções do mercado para a monetização de aplicativos. Vamos lá? […] The post Como Monetizar Um Aplicativo? Um Guia Prático! appeared first on MonetizeMore.
Google Ad Manager 360 Reporting Features ExplainedAs we continue to dive deeper into the advanced features of Google Ad Manager 360, we want to focus this week’s article on the best reporting features available to publishers. Let’s take a closer look! Invoiced impressions and invoiced unfilled impressions With Google Ad Manager (GAM) 360, publishers can better analyze the costs incurred for […] The post Google Ad Manager 360 Reporting Features Explained appeared first on MonetizeMore.
Recursos avanzados de Google Ad Manager 360: segmentación de audienciaGoogle Ad Manager 360 es la versión premium de Google Ad Manager (GAM). Anteriormente comparamos Google Ad Manager Small Business con GAM 360 aquÃ. Queremos ofrecer información adicional sobre algunas de las funciones avanzadas disponibles en GAM 360 para hacerte entender las increÃbles funciones de la plataforma. En este post, nos centraremos en la segmentación […] The post Recursos avanzados de Google Ad Manager 360: segmentación de audiencia appeared first on MonetizeMore.
Recursos Avançados Do Google Ad Manager 360: Segmentação De PúblicoO Google Ad Manager 360 é a versão premium do Google Ad Manager (GAM). Anteriormente, comparamos o Google Ad Manager Small Business com o GAM 360 aqui. Queremos fornecer informações adicionais sobre alguns dos recursos avançados disponÃveis no GAM 360 para mostrar a você os incrÃveis recursos da plataforma. Neste artigo, vamos nos concentrar na […] The post Recursos Avançados Do Google Ad Manager 360: Segmentação De Público appeared first on MonetizeMore.
A closer look at Google Ad Manager 360 advanced features ? Audience SegmentsGoogle Ad Manager 360 is the premium version of Google Ad Manager (GAM). We’ve previously compared Google Ad Manager Small Business vs GAM 360 here. We want to provide additional insight into some of the advanced features available in GAM 360 to show you the platform’s amazing capabilities. In this article, we’re going to focus […] The post A closer look at Google Ad Manager 360 advanced features – Audience Segments appeared first on MonetizeMore.
A closer look at Google Ad Manager 360 advanced features ? Audience SegmentsGoogle Ad Manager 360 is the premium version of Google Ad Manager (GAM). We’ve previously compared Google Ad Manager Small Business accounts to 360 versions here. We want to provide additional insight into some of the advanced features available in GAM 360 to show you the amazing platform’s capabilities. In this article, we’re going to […] The post A closer look at Google Ad Manager 360 advanced features – Audience Segments appeared first on MonetizeMore.
¿Qué son los anuncios de AMP, cómo funcionan y cómo configurarlos?El proyecto Accelerated Mobile Pages (AMP), desarrollado inicialmente por Google en 2015, es ahora un proyecto de código abierto. Las páginas AMP comenzaron a aparecer en 2016 para mejorar la velocidad de carga de páginas web y anuncios. Los anuncios se pueden publicar junto con sus homólogos estándar y los motores de búsqueda pueden publicarlos […] The post ¿Qué son los anuncios de AMP, cómo funcionan y cómo configurarlos? appeared first on MonetizeMore.
O Que São Anúncios Amp, Como Funcionam E Como Configurar?O projeto Accelerated Mobile Pages (AMP), inicialmente desenvolvido pelo Google em 2015, agora é um projeto de código aberto. As páginas AMP começaram a aparecer em 2016 para melhorar a velocidade de carregamento de páginas da Web e anúncios. Os anúncios podem ser veiculados ao lado de contrapartes padrão e exibidos por mecanismos de pesquisa […] The post O Que São Anúncios Amp, Como Funcionam E Como Configurar? appeared first on MonetizeMore.
How to add keywords to WordPress websites and increase trafficWhy would you want to add keywords to WordPress websites, and how should you go about doing it? It all comes down to the fact that search engines like Google use keywords within specific content elements to rank content within their search engine. Many ranking factors influence SEO rankings. The higher a page ranks for […] The post How to add keywords to WordPress websites and increase traffic appeared first on MonetizeMore.
Cómo utilizar el marketing de afiliación para monetizar tu inventario remanente El Inventario Remanente puede ser un problema para los editores en crecimiento. A veces faltan recursos cuando su sitio está creciendo para monetizar cada impresión que ingresa. Las vistas aumentan y tu estrategia de monetización te exigirá cada vez más. En este post, te ayudaremos con una visión más clara de qué es el inventario […] The post Cómo utilizar el marketing de afiliación para monetizar tu inventario remanente appeared first on MonetizeMore.
What to do when EBDA stops bidding?Google’s Exchange Bidding in Dynamic Allocation (EBDA) is also known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header bidding. In a nutshell, it’s a server-to-server solution that enables a unified auction to take place where ad exchanges and SSPs bid on publisher ad inventory with Google Ad Exchange. […] The post What to do when EBDA stops bidding? appeared first on MonetizeMore.
What are AMP ads, how do they work, how to set them up?The Accelerated Mobile Pages (AMP) project, initially developed by Google in 2015, is now an open-source project. AMP pages first started appearing in 2016 to improve the loading speed of webpages and ads. They can be served alongside standard counterparts and displayed by search engines instead of traditional mobile pages. Building AMP pages AMP protocols […] The post What are AMP ads, how do they work, how to set them up? appeared first on MonetizeMore.
Como Usar Marketing De Afiliados Para Monetizar Seu Inventário RemanescenteInventário remanescente pode ser um problema para editores em crescimento. Às vezes faltam recursos quando seu site está em crescimento para monetizar cada impressão que entra. As visualizações aumentam e sua estratégia de monetização vai exigir cada vez mais de você. Neste post vamos te ajudar com uma visão mais clara do que é o […] The post Como Usar Marketing De Afiliados Para Monetizar Seu Inventário Remanescente appeared first on MonetizeMore.
How to add a Google search engine to your site and earn ad revenueDid you know that you can create a custom search engine for your website with Google and monetize it with ads? It’s an age-old feature, but many publishers probably don’t know about it. Recently, Google updated the way publishers can create and monetize search results pages to make it easier and more accessible. In this […] The post How to add a Google search engine to your site and earn ad revenue appeared first on MonetizeMore.
How to Get Ahead of the Competition with Mobile Artificial IntelligenceIn 2020 artificial intelligence (AI) is everywhere and influences our decisions every day, even when we don’t realize it. From Google Maps determining the best route to take according to how busy the roads are to bank algorithms detecting fraud when a card has been used for an unusual transaction. AI is constantly there in […] The post How to Get Ahead of the Competition with Mobile Artificial Intelligence appeared first on MonetizeMore.
3 métodos probados para monetizar tu sitio webPara los editores, ya sean nuevos tengan más experiencia, monetizar el tráfico del sitio web puede ser un desafÃo. En este blog post, veremos tres métodos probados que puede utilizar para monetizar tu sitio web y crear un verdadero negocio en lÃnea. Para cada método, ofrecemos una descripción general rápida, algunas ventajas y desventajas y […] The post 3 métodos probados para monetizar tu sitio web appeared first on MonetizeMore.
How to get free content and use it to grow your website trafficContent is the lifeblood of every online publishing business. Whether you focus mostly on organic search engine traffic or generate traffic through social media, email newsletters, audience development, or other sources, it remains critical to your success. If more content creates more website traffic (obviously depending on the type of content you create, SEO factors, […] The post How to get free content and use it to grow your website traffic appeared first on MonetizeMore.
3 Métodos Comprovados Para Monetizar Seu SitePara editores, já sejam novatos ou experientes, monetizar o tráfego do site pode ser um desafio. Neste artigo, veremos três métodos comprovados que você pode usar para monetizar seu site e criar um verdadeiro negócio online. Para cada método, daremos uma visão geral rápida, alguns prós e contras e mostraremos como começar. #1 – Publicidade […] The post 3 Métodos Comprovados Para Monetizar Seu Site appeared first on MonetizeMore.
Run Only “Valid” Ads.txt Lines To Prevent Revenue LossAuthorized Digital Sellers initiative which is most commonly known as ads.txt, was established in order to prevent counterfeit inventory in the digital advertising ecosystem. It allows publishers to declare which entities or exchanges are authorized to sell their traffic. In order for ads.txt to work as expected, you need to ensure that you have the […] The post Run Only ?Valid? Ads.txt Lines To Prevent Revenue Loss appeared first on MonetizeMore.
Difference between future sell-through reports and line item forecasts in Google Ad ManagerThere has been some confusion regarding line item forecasting and future sell-through reports. In this article, we’ll show you the difference between each. Let’s dive right in! Line item forecasting A line item forecast will appear when clicking on “Check inventory†when creating or viewing a line item. The forecast given means the specific line […] The post Difference between future sell-through reports and line item forecasts in Google Ad Manager appeared first on MonetizeMore.
Three proven methods to monetize your website trafficFor novice and experienced publishers alike, monetizing website traffic can be challenging. In this article, we’re going to look at three proven and time-tested methods you can use to monetize your site and create a real online business. For each method
Are sticky ads allowed on mobile?Publishers often have many questions about sticky ads or anchor ads. What are they? Can they be used on mobile devices? Does AdSense allow sticky ads? Which ad sizes are the most popular or perform the best? How to implement them? Sticky ads are anchored
Cómo monitorear ingresos con el seguimiento UTMComo editor, deberás averiguar qué campañas funcionan mejor y ampliar las áreas de su sitio web que generan mayores ganancias. Algunos editores a menudo prueban y ejecutan campañas de compra de tráfico a través de múltiples fuentes de tráfico e i
Programmatic demand now available for AMP Web StoriesGoogle announced that they would start making programmatic demand available for AMP Web Stories during November 2020. This will help publishers increase their ad revenue through AMP Web Stories. Currently, only Google Display Ads demand is available to se
How to create UTM codes for audience development publishers and discover winning campaignsSome publishers build their businesses around audience development. They promote articles & content through a traffic source like Facebook, Twitter, Taboola and track the revenue generated from these ads, and hopefully making a positive return on thei
How to Setup Responsive Ads Using The Advanced Ads Size Mapping FeatureAdvanced Ads is a WordPress ad implementation plugin that has highly sophisticated features, making it the best tool for publishers looking for a plugin that gives them flexibility in ad implementation while adhering to policies. Size Mapping is one of th
Como Fazer Atribuição De Receita Com Rastreamento UTMComo editor, você vai precisar descobrir quais campanhas estão funcionando melhor e se expandir nas áreas do seu site que estão gerando mais lucro. Alguns editores costumam testar e executar campanhas de compra de tráfego por meio de múltiplas fontes
Getting AdSense Content Violations But Can’t Find Out From Which Page? Here’s How To Stay CompliantGoogle AdSense has strict content policies surrounding certain types of content. They prohibit any content that incites hatred, harassment, threatening people, and much more. If your website contains any words or content that fall under the inappropriate
Cómo calcular el ROI de tus campañas de compra de tráficoComprar tráfico de Internet puede ser un éxito para su negocio, pero también un fracaso si no sabes cómo medir adecuadamente su ROI. El ROI es una de las métricas más importantes en el entorno de compra y venta de Internet, es con ella que mides el
Como Calcular O ROI Das Suas Campanhas De Tráfego PagoA compra de tráfego na internet pode ser um sucesso para o seu negócio, mas também um fracasso se você não souber medir propriamente o seu ROI. O ROI é uma das métricas mais importantes no ambiente de compra e venda da internet, é com ele que você
Vignette ads to show on desktop after November 3, 2020AdSense recently released an update on vignette ads. After 3 November 2020, vignette ads will start appearing on wider screens such as desktop devices. The reason being that tests show they perform well for publishers on wider screens. What are Vignette a
What Is Footer Bidding?Header Bidding has taken the world of programmatic advertising by storm. Not only does it benefit publishers by generating them more revenue, but it also benefits advertisers because it makes the auction fairer for everyone involved. Better transparency,
Función “Mute Ads” En Detalles. ¡Entienda!¿Alguna vez has visto un pequeño icono con una ?X? en uno de tus anuncios y te preguntaste qué significa? Tiene este aspecto (la ?x? pequeña en la esquina superior derecha del anuncio). Fuente: https://support.google.com/admanager/thread/75349883?hl=es
Entenda De Uma Vez Por Todas A Função “Mute Ads”Você já viu um pequeno Ãcone “X†exibido em um de seus anúncios e se perguntou o que isso significa? Tem a seguinte aparência (o pequeno “x†no canto superior direito do anúncio). Fonte: https://support.google.com/admanager/thread/75349883?hl=pt O
The Mute Ads function explained for publishersHave you ever seen a small “X†icon displayed on one of your ads and wondered what it means? It looks like this (the little “x†in the top right corner of the ad). Source: https://support.google.com/admanager/thread/75349883?hl=en The “x†icon is ca
How to add links to YouTube videos for publishersOnline publishers use various techniques and platforms to generate traffic for their websites. Most use SEO to drive organic traffic, build up email newsletters, and create loyal audiences on social media sites like Facebook, Twitter, and even Pinterest.
Cómo crear reglas de precios en Ad Exchange con Google Ad ManagerLas reglas de precios se utilizan para centralizar y administrar tus objetivos de CPM, en todas las fuentes de demandas. Es una forma de obtener más control sobre tus ingresos. Este tutorial fue diseñado para ayudarte a comenzar a trabajar en las reglas
Google Ad Manager Integration with Advanced Ads ? Ad Implementation Made EasierAd implementation in WordPress is now made super simple with the use of Advanced Ads. It is a plugin with a powerful feature that allows publishers to connect to Google Ad Manager and automatically pull the ad inventory information. You don’t have to wo
Como Criar Regras De Preço No Ad Exchange Com O Google Ad ManagerAs regras de preço são usadas para centralizar e gerenciar o CPM desejado, em todas as demandas. É uma maneira de obter mais controle sobre sua receita. Esse tutorial foi pensado para te ajudar a começar a trabalhar as regras de preço e aumentar sua
Asignación de tamaño para anuncios responsivos con el generador de tags de Ad Manager?Responsive? significa que el bloque de anuncios se adapta automáticamente al dispositivo en el que se publica. Por ejemplo, ad_top_atf sirve como un bloque de anuncios de 970×90/728×90 en su computadora y se convierte en 300×250/320×50 en su teléfo
What are HTML5 ads?HTML or Hypertext Markup Language is a programming language used to display various elements within web browsers. It integrates and often works with other programming languages such as CSS (Cascading Style Sheets) and JavaScript. HTML has been around for
What to do if you reach the free impression limit on Google Ad ManagerWhat is the free impression limit? Isn’t Ad Manager free? Google Ad Manager is free to sign up and use, but only up to a certain point. After that point, you pay for impressions served by non-Google ad networks, direct sales, and all other demand source
Why Your Ad Revenues Plummeted Due To GDPR TCF 2.0It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are ramping up the compliance requirements again, and this time, it’s serious! While MonetizeMore is alre
Mapeamento De Tamanho Para Anúncios Responsivos Usando O Gerador De Tags Do Ad Manager“Responsivo†significa que o bloco de anúncios se adapta automaticamente ao dispositivo onde está sendo veiculado. Por exemplo, ad_top_atf serve como um bloco de anúncios de 970×90/728×90 no computador e se transforma em 300×250/320×50 no celular
Transparency and Consent Framework 2.0 (TCF2.0) Compliance ? Guide for MonetizeMore PublishersEffective October 15, 2020 – Ad providers will support the TCF2.0 initiative and could stop bidding for EU users on sites where consent signals are not detected. Therefore, all publishers must be TCF2.0 compliant or expect a drop in ad revenues. Rea
MonetizeMore reaches Google Certified Publisher Partner status!Today we are excited to announce that MonetizeMore has achieved Google’s seal of approval in its most important region, North America. We are now an official Google Certified Publisher Partner! Our official partnership with Google comes after meetin
Google stops showing ads on unsupported language sites and non-content pagesYou may have noticed some of your sites in certain languages are not serving Google Ads, or you may have noticed ad serving warnings being generated in your Google Ad Manager account. In this article, we will briefly explain the changes that came into eff
Aumenta tus ingresos con un sitio web más dinámicoPara empezar, ¿qué es un sitio web dinámico? Un sitio web dinámico es lo opuesto a estático, un sitio de acoplamiento automático y completamente adaptable. Sea cual sea el dispositivo de tu visitante, el sitio web se adaptará, según el tamaño y pr
Aumente sua receita com um site mais responsivoPara começar, o que é um site responsivo? Um site responsivo é o oposto de estático, um site de encaixe automático e completamente adaptável. Seja qual for o dispositivo do seu visitante ou leitor, o site irá se adaptar, conforme tamanho e proporç
How to change the timezone of your Google Ad Manager accountIn this article, we’ll take a closer look at changing the timezone of your Google Ad Manager account and how to do so. You can choose your time zone and currency settings when setting up your new Google Ad Manager account. #1 – Go to Google Ad Man
¿Cambiar a AMP generará un impacto en los ingresos?El AMP o Accelerated Mobile Pages se lanzó en febrero de 2016 y es un proyecto idealista de Google. Es un proyecto de código abierto que tiene como objetivo permitir que el contenido de un sitio web móvil se renderice casi al instante. Esta iniciativa
What is AdTech?Advertising technology, or AdTech, is a term used to describe systems, software, or tools used to run, deliver, manage, and optimize programmatic advertising campaigns. Although AdTech often contains complicated processes and is quite challenging to compr
Mudar Para AMP Resultará Em Um Hit De Receita?AMP ou Accelerated Mobile Pages foi lançado em fevereiro de 2016 e é um projeto idealista do Google. É um projeto de código aberto que visa permitir que o conteúdo de um site móvel seja renderizado quase que instantaneamente. Esta iniciativa tem o G
Will switching to AMP result in a revenue hit?AMP or Accelerated Mobile Pages was launched in February 2016 and is an idealistic project from Google. It’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative has Google as a sponsor, but it
How ad networks can prevent advertisers from bidding on invalid traffic with MonetizeMore IVT BlacklistsAt MonetizeMore, we’ve developed Traffic Cop, a solution that helps detect and prevent invalid traffic from clicking on a publisher’s ads. Traffic Cop has helped many publishers take back control of their ad revenue, minimize revenue clawbacks, and pr
¿Cómo ingresar a Google Ad Exchange?Muchos editores llegan a nosotros con el deseo de llevar su negocio al siguiente nivel, pero no saben exactamente cómo hacerlo o no saben cómo identificar las debilidades de sus sitios. Lo que podemos decir con certeza, con nuestros más de diez años d
Como entrar no Google Ad Exchange?Muitos editores chegam até nós querendo levar seus negócios a um próximo nÃvel, mas eles não sabem como exatamente fazer isso ou não sabem identificar quais são os pontos fracos de seus sites. O que podemos dizer com certeza, com nossos mais de de
Cómo los editores deben equilibrar ingresos y la experiencia del usuario en el vÃdeo discoveryDesde el advenimiento de la tecnologÃa publicitaria, dos fuerzas se han enfrentado. Por un lado, los editores deben priorizar la monetización si quieren mantener sus negocios saludables y mantener a su personal editorial en la nómina. Por otro lado, br
Size Mapping for Responsive Ads Using Ad Manager Tag Generator & Tester“Responsive†means the ad unit adapts automatically with the device where it’s being served. For example, ad_top_atf serves as either a 970×90/728×90 ad unit on desktop, and transforms into a 300×250/320×50 on mobile. AdSense has t
What is an ad unit?In its simplest form, an ad unit is a placeholder for an ad on a website or app. A publisher can have many ad units on a web page, each serving a specific range of ad types and ad sizes. An ad unit contains the ad code used to call ads from the ad server
Como Os Editores Podem Equilibrar Receita E Experiência Do Usuário No Video DiscoveryDesde o surgimento da tecnologia de publicidade, duas forças se opuseram. Por um lado, os editores devem priorizar a monetização se quiserem manter seus negócios saudáveis ​​e manter sua equipe editorial na folha de pagamento. Por outro lado, pro
La guÃa definitiva de Header Bidding para editoresEl término Header Bidding (ofertas de encabezado) existe desde hace algunos años, como muestra Google Trends, el término entró en juego en el verano de 2015, pero solo recientemente los editores han comenzado a utilizar esta tecnologÃa como un compon
How to stop a page from jumping because of adsWe’ve released new features for our PubGuru Header Bidding wrapper to prevent layout shifting or page jumping due to ads. This is when an ad is configured to be eligible for serving multiple sizes, for example, a 300×600/300×250 ad slot may ex
O Guia Definitivo do Header Bidding Para EditoresO termo Header Bidding já existe há alguns anos, como mostra o Google Trends, o termo entrou em cena no verão de 2015, mas apenas recentemente os editores começaram a usar essa tecnologia como um componente essencial de sua de tecnologia de anúncios.
What is the difference between estimated and finalized earnings in AdSense?Publishers often don’t understand why their ad revenue on their AdSense report differs from their actual earnings. In this post, we’ll look at possible reasons and what to do about it. During each month, earnings get updated and shown on your
What’s the best Prebid price granularity setupHeader bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can become a headache if implemented improperly or ineffectively. Although many publishers have al
Funciones de Google Ad Manager que todo editor debe dominarA lo largo de los años, Google Ad Manager (GAM) se ha convertido en un servidor de anuncios popular utilizado por los editores. Su cuota de mercado es tan grande que casi todos los tipos de sitios web, desde un bloguero principiante hasta el portal de no
Recursos Importantes Do Google Ad Manager Que Todo Editor Precisa DominarAo longo dos anos, o Google Ad Manager (GAM) se tornou um servidor de anúncios popular usado por editores. Sua participação no mercado é tão grande que quase todos os tipos de sites, desde um blogueiro amador até o maior portal de notÃcias digitais
How does Traffic Cop impact site speed and user experience?The Media Rating Council (MRC) classifies invalid traffic into two types: General invalid traffic (GIVT) and Sophisticated invalid traffic (SIVT). GIVT is the “good bot,†which refers to industry known crawlers or spiders that scan the page and is not m
Ayude a prevenir el tráfico inválido y gane más dineroCuando se trata de tráfico inválido, es muy común que los editores se sientan impotentes, especialmente cuando están comenzando. Pero además de las herramientas de prevención que existen en el mercado, incluida nuestra herramienta, Traffic Cop, hay
Important Google Ad Manager Features Every Publisher Needs To MasterOver the years, Google Ad Manager (GAM) has become a popular ad server used by publishers. Its market share is so big that almost all types of websites, ranging from an amateur blogger site up to the largest digital news portal in the world, use GAM. What
What is the difference between estimated and finalized earnings in AdSense?Publishers often don’t understand why their ad revenue on their AdSense report differs from their actual earnings. In this post, we’ll look at possible reasons and what to do about it. During each month, earnings get updated and shown on your
What’s the best Prebid price granularity setupHeader bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can become a headache if implemented improperly or ineffectively. Although many publishers have al
Funciones de Google Ad Manager que todo editor debe dominarA lo largo de los años, Google Ad Manager (GAM) se ha convertido en un servidor de anuncios popular utilizado por los editores. Su cuota de mercado es tan grande que casi todos los tipos de sitios web, desde un bloguero principiante hasta el portal de no
Recursos Importantes Do Google Ad Manager Que Todo Editor Precisa DominarAo longo dos anos, o Google Ad Manager (GAM) se tornou um servidor de anúncios popular usado por editores. Sua participação no mercado é tão grande que quase todos os tipos de sites, desde um blogueiro amador até o maior portal de notÃcias digitais
How does Traffic Cop impact site speed and user experience?The Media Rating Council (MRC) classifies invalid traffic into two types: General invalid traffic (GIVT) and Sophisticated invalid traffic (SIVT). GIVT is the “good bot,†which refers to industry known crawlers or spiders that scan the page and is not m
Ayude a prevenir el tráfico inválido y gane más dineroCuando se trata de tráfico inválido, es muy común que los editores se sientan impotentes, especialmente cuando están comenzando. Pero además de las herramientas de prevención que existen en el mercado, incluida nuestra herramienta, Traffic Cop, hay
Important Google Ad Manager Features Every Publisher Needs To MasterOver the years, Google Ad Manager (GAM) has become a popular ad server used by publishers. Its market share is so big that almost all types of websites, ranging from an amateur blogger site up to the largest digital news portal in the world, use GAM. What
Ajude a prevenir o Tráfego Inválido e Ganhe mais dinheiroQuando se trata de tráfego inválido é muito comum que editores sintam que não podem fazer nada sobre o assunto, ainda mais quando estão iniciando. Mas além das ferramentas de prevenção que existem no mercado, incluindo a nossa ferramenta, o Traffi
¿Cómo detectar el tráfico inválido con Google Analytics?A medida que crece el mundo de la publicidad digital, también lo hace la sofisticada tecnologÃa de fraude de bots. Existe una necesidad urgente y constante de que los editores protejan sus cuentas del tráfico fraudulento. En este post, te mostraremos c
Cómo conectar el AdSense al Google Ad ManagerConectar su cuenta de AdSense a Google Ad Manager (GAM) es simple, pero existen algunas trampas que la mayorÃa de los editores desconocen. En este post, cubriremos parte de la confusión cuando se trata de vincular AdSense con Ad Manager. SuscrÃbete aho
Como Conectar O Adsense Ao Google Ad ManagerConectar sua conta do AdSense ao Google Ad Manager (GAM) é simples, mas existem algumas armadilhas que a maioria dos publishers desconhecem. Neste artigo, vamos abordar algumas das confusões quando se trata de vincular o AdSense ao Ad Manager. Quer as m
Explore video content with Google Ad Manager 360On 24 August, Google released a new and improved way for publishers to view their video content consumption through Google Ad Manager 360. Content Explorer Beta is a tool available to Google Ad Manager 360 video publishers that use content ingestion and f
How to connect AdSense with Google Ad ManagerConnecting your AdSense account to Google Ad Manager (GAM) is simple, but there are some pitfalls that most publishers aren’t aware of. In this article, we’re going to address some of the confusion when it comes to linking Adsense to AdManager
¿Cómo detectar el trafego invalido con Google Analytics?A medida que crece el mundo de la publicidad digital, también lo hace la sofisticada tecnologÃa de fraude de bots. Existe una necesidad urgente y constante de que los editores protejan sus cuentas del tráfico fraudulento. En este post, te mostraremos c
Como Detectar Tráfego Inválido Com O Google Analytics?Conforme o mundo da publicidade digital cresce, a tecnologia sofisticada de fraude de bot também aumenta. Há uma necessidade urgente e constante de os publishers protegerem suas contas de tráfego fraudulento. Neste post, vamos mostrar como você pode de
AdSense releases new Reports page in August 2020On 25 August 2020, the Google AdSense team announced an upgrade to the AdSense Reports page. If you haven’t seen any changes in your account yet, don’t worry, they are rolling it out in phases. Publishers might need to wait a few weeks to see
How Publishers Can Balance Revenue & User Experience In Video DiscoverySince the dawn of advertising technology, there have been two forces opposed to one another. On one side, publishers must prioritize monetization if they want to keep their business healthy and keep their editorial staff on the payroll. On the other side,
Nichos rentables para ganar dinero con AdSense ? 2020Cuando comienzas a planificar para ganar dinero con AdSense, elegir el nicho es un paso esencial. ¿Cómo piensa en tomar esa decisión? ¿Vas a escribir sobre lo que te gusta? ¿Seguir el consejo de un amigo? ¿Buscar en Google o en alguna herramienta de pal
How to add new ad networks to your Google Ad Manager accountSome publishers new to Google Ad Manager are often confused about how to add new ad networks to their account. They might already be running Google AdSense, but want to add more ad networks. Doing this will increase ad inventory competition and lead to hi
Nichos lucrativos para ganhar dinheiro com o AdSense ? 2020Quando você começa a se planejar para ganhar dinheiro com o AdSense, a escolha do nicho é uma etapa essencial. Como você pensa em fazer essa escolha? Vai escrever sobre o que gosta? Seguir a dica de um amigo? Pesquisar no Google ou em alguma ferramenta
Should I update Prebid from version 2.xx to 3.xx?Advances in technology never stop, especially in Ad Tech. The latest major version of Prebid (Prebid.js 3.0) was first announced on October 7, 2019, and then released publicly sometime mid-November the same year. It’s come a long way since the first
Google Ad Manager Small Business vs 360Are you considering upgrading your Google Ad Manager (GAM) Small Business account to the premium version Google Ad Manager 360? In this article, we’ll provide you with all the details about upgrading, comparing the two versions, and more! When can y
¿Cómo hacer que tu sitio aparezca en Google Noticias?Si tienes un sitio web de noticias, sepas que puedes beneficiarte del compromiso de Google en brindar noticias de primera mano a los usuarios. La plataforma siempre está buscando las noticias más estructuradas para ofrecer. Entendemos que también es un
Como fazer seu site aparecer no Google NotÃcias?Se você possui um site de notÃcias, saiba que pode começar a lucrar com o comprometimento do Google em entregar notÃcias em primeira mão aos usuários! A plataforma está sempre em busca das notÃcias mais estruturadas para oferecer. Entendemos que pa
Google Ad Manager Macros every publisher needs to knowMacros in Google Ad Manager (GAM) are values or short sections of code placed inside creative codes. To humans, they look like short phrases encased in double percentage signs, but when GAM reads them, it knows to run small sections of pre-defined code. T
Impacto del Core Web Vitals en el SEO y la monetizaciónRecientemente, Google publicó el informe Core Web Vitals y anunció que tendrÃa un impacto significativo en las clasificaciones de SEO acercándose al 2021. En este artÃculo, analizaremos Core Web Vitals, sus efectos en el SEO y su impacto en tu estrat
Impacto Do Core Web Vitals No SEO E Na MonetizaçãoRecentemente, o Google lançou o relatório Core Web Vitals e anunciou que ele teria um impacto significativo nas classificações de SEO para 2021. Neste artigo, vamos analisar o Core Web Vitals, seus efeitos no SEO e seu impacto em sua estratégia de mo
Publishers to monetize in-stream audio ads in Google Ad ManagerRecently Google announced a beta program that allows publishers to monetize in-stream audio ads in Google Ad Manager. There has been a growing interest among publishers to monetize their audio content, especially in the form of podcasts. There is also sub
Programmatic Guaranteed sponsorships to be sold on CPM basisGoogle recently announced a new development in Google Ad Manager (GAM) that will enable publishers to sell programmatic guaranteed sponsorship differently. Not sure what programmatic guaranteed is? Here’s a quick rundown: Programmatic guaranteed is a pr
Melhores bancos para receber do Google AdSense no BrasilOs publishers estão sempre buscando as melhores opções para receber seu pagamento do AdSense e demais redes de anúncios. Ninguém quer ver seus ganhos diminuÃdos por taxas absurdas e impostos. Resolvemos criar este post para te ajudar a entender suas
How To Create An App-ads.txt File For Your Mobile AppAuthorized Sellers for Apps, or app-ads.txt, is an extension to the Authorized Digital Sellers standard (ads.txt). This initiative ensures your app ad inventory is only sold through channels you’ve authorized. Creating an app-ads.txt file gives you
¿El AdSense permite anuncios fijos (Sticky Ads)?Es posible que hayas notado que muchos sitios utilizan anuncios fijos en la barra lateral o en cualquier posición fija en la página. Si muestras anuncios de AdSense, es posible que hayas pensado en hacer lo mismo. En esta publicación, cubriremos los an
Core Web Vitals Impact on SEO & MonetizationRecently Google released the Core Web Vitals report and announced that it would have a significant impact on SEO rankings moving into 2021. In this article, we’re going to break down Core Web Vitals, its effects on your SEO, and its impact on your monet
O AdSense Permite Anúncios Fixos (Sticky Ads)?Você deve ter notado muitos sites que usam anúncios fixos na barra lateral ou qualquer posição fixa na página. Se você estiver exibindo anúncios do AdSense, talvez tenha pensado em fazer o mesmo. Neste post, vamos cobrir os anúncios fixos do AdSense
La guÃa definitiva para el posicionamiento de anunciosLa optimización debe comenzar con una base sólida, que incluye la planificación de dónde colocar sus anuncios, los tamaños de anuncios para mostrar, los recuentos de anuncios máximos y mÃnimos por página, elegir formatos de anuncios, mientras Prop
Can you use Google Ad Manager when you only have AdSense or do you need an Ad Exchange account?Is it possible to use Google Ad Manager when you only have an AdSense account, or do you also need an Ad Exchange account? In short, only an AdSense account is required to sign up for Google Ad Manager. Google clearly states the following: You need a vali
Does AdSense allow sticky adsYou might have noticed many websites using sticky ads in the sidebar or any fixed position on the page. If you’re running AdSense ads, you might have thought of doing the same. In this post, we’re going cover sticky ads with AdSense and answer
O Guia Definitivo Para Posicionamento De AnúnciosA otimização de anúncios deve começar com uma base sólida, que inclua o planejamento de onde colocar seus anúncios, tamanhos de anúncios a serem exibidos, contagem máxima e mÃnima de anúncios por página, escolha formatos de anúncio, enquanto f
How To Start Making Money Online With Google AdSense (Ultimate Guide For 2020 & Beyond)Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although it’s a relatively simple concept, you need to understand some specifics for success. In thi
How To Start Making Money Online With Google AdSenseUsing Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although it’s a relatively simple concept, you need to understand some specifics for success. In thi
Will Google Ad Manager work if my Adsense account was disabled?Publishers can lose their ad accounts for various reasons. More often than not, they get banned from AdSense due to invalid traffic. It’s not an easy situation to find yourself in, and you may or may not get your AdSense account reinstated. Today we’r
¿Qué es la penalización por doble clic y cómo pueden los editores recuperarse de ella?La penalización de double click de AdSense o la penalización de doble clic, que también puede ocurrir en Google Ad Exchange, es una de las penalizaciones más sutiles que los editores pueden enfrentar. Es sutil, porque ni siquiera te das cuenta de que
O Que É a Penalidade Por Duplo Clique E Como Publishers Podem Se Recuperar Dela?A penalidade de double click do AdSense ou penalidade por clique duplo, que também pode ocorrer no Google Ad Exchange, é uma das penalidades mais sutis que os publishers podem enfrentar. É sutil, pois você nem percebe que é afetado por ela antes que s
A Publisher’s Ultimate Guide To Ad PlacementsAd optimization should start on a solid foundation, which includes planning where to place your ads, ad sizes to run, maximum and minimum count of ads per page, choosing ad formats, while providing users the best user experience. In this article, we’
Como configurar itens de linha internos (house) e peças criativas no GAMO item de linha “interno†ou “houseâ€, é usado para garantir que você cada impressão seja preenchida com anúncios. E que o publisher possa monetizar essas impressões, mesmo que tenham sido rejeitadas por todos os outros anunciantes, você ainda tem
How to generate custom reports with the PubGuru Report BuilderRecently our team launched the PubGuru Report Builder. This tool allows publishers to generate and download reports based on a wide range of filters, dimensions, and metrics within seconds. In this article, we’ll give you a step by step tutorial and sho
How to deal with the valuable inventory templated page violation from AdSenseNew publishers often struggle to get accepted into AdSense. Many of them get hit with a “Valuable inventory: Templated page†AdSense violation and then don’t know how to get past it. Although there are many AdSense alternatives, AdSense remains one of
How to implement PubGuru Header Bidding using Ad InserterHeader Bidding implementation with MonetizeMore is quick and easy! Instead of having to add hundreds of lines of codes, you’ll only deploy a single one. You read that right – only one line of code (one for the header, one body tag for each ad
A Melhor Maneira De Gerar Receita Com Impressões Não Preenchidas Devido A Altas Visualizações De Página Por SessãoPrimeiro, vamos descobrir o motivo por trás das impressões não preenchidas devido à s altas visualizações de página por sessão. Pode haver alguns cenários possÃveis para um alto número de impressões não preenchidas. Que tal receber as melhores
La mejor manera de monetizar las impresiones vacÃas debido a las altas visualizaciones de página por sesiónPrimero, descubramos la razón detrás de las impresiones sin llenar debido a las altas vistas de página por sesión. Puede haber algunos escenarios posibles para una gran cantidad de impresiones sin completar. ¿Quieres los mejores tips para aumentar tus
PubGuru Dashboard Metrics ExplainedAs our PubGuru Ad Optimization platform has grown over the past year, we’d like to help publishers understand the metrics used within PubGuru. In this post, we’ll go over all the metrics used in PubGuru and explain each so that publishers can understa
Regla de precio unificado: dónde comenzar y cómo ajustar según la tasa de relleno “Real”La regla de precio unificado (UPR) solo está disponible en cuentas primarias o ?asignadas?. Tienes una cuenta asignada si puedes ver la pestaña ?Configuración de la cuenta de Ad Exchange? cuando navegas a Admin> Configuración global. Es esencial t
How to detect and stop ad stackingAd stacking is the process of stacking or layering multiple ad units on top of each other. Although only one ad unit gets viewed or clicked by the user, each advertiser pays for the impressions. It’s a common technique used by ad fraudsters. In this pos
Regra De Preço Unificado: Por Onde Começar E Como Ajustar Com Base Na Taxa De Preenchimento “Real”A regra de preço unificado (UPR) está disponÃvel apenas em contas primárias ou ?mapeadas?. Você tem uma conta mapeada se pode ver a guia ?Configurações da conta do Ad Exchange?, ao navegar em Admin> Configurações globais. É essencial consider
Best way to monetize unfilled impressions due to high pageviews per sessionFirst of all, let’s find out the reason behind unfilled impressions due to high page views per session. There can be a few possible scenarios for a high number of unfilled impressions. Increase in session depth resulting in less interest from advert
El estado del tráfico inválido para el primer trimestre de 2020¿Cómo ha sido tu experiencia con el tráfico inválido (IVT)? Si dejado sin bloqueo, los editores pueden perder sus cuentas de anuncios y enfrentar una serie de problemas muy desagradables en sus negocios, debido al tráfico inválido. Desde el lanzamien
What is the double click penalty & how can publishers recover from it?The AdSense double click penalty or two click penalty, which can also happen on Google Ad Exchange, is one of the more subtle penalties publishers may experience. It’s subtle as you might not even be aware that you are affected by it before it’s too l
Los mejores servidores de anuncios para 2020: tecnologÃa de terceros (opciones gratuitas incluidas en la lista)Al crear una audiencia para tu sitio, comienza a darte cuenta de que hay todo un mundo para explorar, fuera de AdSense, para la monetización. Sin embargo, primero, debes elegir un servidor de anuncios; en los primeros dÃas, la mayorÃa de los pequeños
O Estado Do Tráfego Inválido No Primeiro Trimestre De 2020Como tem sido sua experiência com tráfego inválido (IVT)? Se deixado à vontade, os editores podem perder suas contas de anúncios e enfrentar uma série de problemas muito desagradáveis ​​em seus negócios, por causa do tráfego inválido. Desde
9 Possible reasons for your ad requests being blockedYou’ve implemented your ad code within your page source code, and now ads are showing. If you see a blank slot once in a while, then it might be an unfilled impression, but if that is happening on every instance, then chances are, ad requests are be
Melhores Servidores De Anúncios Para 2020: Tecnologia De Terceiros (Opções Gratuitas IncluÃdas Na Lista)Ao criar um público-alvo para o seu site, você começa a perceber que há um mundo inteiro para explorar fora do AdSense para monetização. No entanto, primeiro, você precisa escolher um servidor de anúncios; nos primeiros dias, a maioria dos pequeno
Cómo monetizar tu sitio web con Google AdSense ? ¡Un paso a paso para crear una estrategia programática!¿Sabes como funciona Google AdSense? Es común que muchas personas piensen que la creación de blogs y sitios de contenido para el Internet, se realiza simplemente como un pasatiempo. Incluso hoy nos preguntamos cómo es posible ganar dinero escribiendo c
New feature allows users to share PubGuru Ad Inspector smart notificationsPubGuru Ad Inspector is MonetizeMore’s free Google Chrome browser extension that enables anyone to troubleshoot and diagnose ad-related issues on any website. Recently our team of developers has been hard at work to bring new features and make improveme
Como Monetizar Seu Site Com O Google AdSense ? Passo A Passo Para Criar Uma Estratégia Programática!O que você sabe sobre o Google AdSense? É comum muita gente pensar que a criação de blogs e sites de conteúdo para a internet, são feitos meramente por hobby. Ainda hoje nos perguntamos como é possÃvel ganhar dinheiro escrevendo conteúdo para a i
How many ad calls can Google Ad Exchange fill?We’ve seen some publishers mention that they can’t get Google Ad Exchange (AdX) to fill their ad slots when they have more than five ad calls per page. When they attempt to do more than five ad calls from AdX, they receive the following error: “google
Publishers can no longer use AdSense as a “House” line itemGoogle has updated the limits for the use of line items. Starting May 1st, 2020, Google will consider any impression using their tag as ?House’ to be invalid activity. This is a recent update, and many publishers do not know what to do. This certainly t
Publishers não podem mais usar o AdSense como um item de linha “interno”. Saiba mais!O Google atualizou os limites para o uso de itens de linha. A partir de 1º de maio de 2020, o Google considerará qualquer impressão que use sua tag como “interno†como atividade inválida. Esta é uma atualização recente e muitos publishers não sab
Los editores ya no pueden usar AdSense como una lÃnea de pedido “interna”. ¡Sepa qué hacer!Google ha actualizado los lÃmites para el uso de lÃneas de pedido. A partir del 1 de mayo de 2020, Google considerará que cualquier impresión que use su tag como ‘interno’ como una actividad no válida. Esta es una actualización reciente,
How to set a house ad for rewarded videoRewarded ads have become extremely popular for advertisers, users, and publishers alike. It’s’s estimated that over 70% of mobile users play games on their phones, and those players are often in valuable demographics. When it comes to mobile g
As Melhores Redes De Anúncios Para Aplicativos Em 2020Ser um publisher de aplicativos bem-sucedido não é uma tarefa fácil. Há o processo de desenvolvimento de aplicativos, aquisição do usuário e encontrar o equilÃbrio certo de monetização – tudo isso, em um espaço superlotado. Você pode ser
Las mejores redes de anuncios para aplicaciones en 2020Ser un editor de aplicaciones exitoso no es una tarea fácil. Existe el proceso de desarrollar las aplicaciones, adquirir y fidelizar al usuario y encontrar el equilibrio adecuado de monetización. Todo eso en un espacio superpoblado. Puedes ser excelente
The state of invalid traffic for Q1 2020What’s your experience been with invalid traffic (IVT)? If left unchecked, publishers can lose their ad accounts and experience a range of very unpleasant issues in their business. Since launching Traffic Cop, MonetizeMore’s invalid traffic detection
How To Implement Separate Header Tags Using Ad InserterIn this post, we want to show you how to implement separate header tags when you are using the Ad Insert WordPress plugin. If you have multiple Ad Maps, you’ll have to separate the header tags accordingly, so you don’t keep sending null ad req
Mejore la velocidad de tu sitio web con auditorÃas de anuncios de Publishers para LighthouseHa habido un aumento en las solicitudes de los publishers con respecto a la velocidad de carga de la página y el comportamiento general de sus sitios. En la publicación de hoy, examinaremos algunas de las preguntas que los publishers han planteado y lue
Melhore A Velocidade Do Seu Site Com Auditorias De Anúncios Do Publisher Para O LighthouseHouve um aumento nas solicitações dos publishers em relação à velocidade de carregamento da página e ao comportamento geral de seus sites. No post de hoje, examinaremos algumas das perguntas que os publishers levantaram e, posteriormente, mostraremo
Como Usar O AdSense Com O Google Ad Manager E O Ad ExchangeA monetização e otimização de anúncios em sites, estão sempre evoluindo. O Google desenvolve continuamente técnicas e plataformas para ampliar seu domÃnio no setor. Se você é um publisher, provavelmente começou a obter receita com anúncios do
Cómo Usar AdSense Con Google Ad Manager Y Ad ExchangeLa optimización y la monetización de los anuncios en sitios web, siempre están evolucionando. Google desarrolla continuamente técnicas y plataformas para extender su dominio en la industria. Si eres publisher, lo más probable es que hayas comenzado a
Reach Reports now available to all Google Ad Manager users and data extendedRecently Google announced that new Reach Reports would be made available to all Google Ad Manager users starting June 15, 2020. They’ve also extended the number of days the Reach Report can display data from 63 to 93 days. In this post, we’ll dive dee
You’ve set up Ad Exchange & Prebid, what’s next?As a publisher, you always want to ensure that you’re running an optimal ad setup and aren’t leaving money at the table. Chances are, you’ve even tried opportunities outside of AdSense. To get better ad revenues, you might have started u
Sua Inscrição Do AdSense Está Pendente Há Muito Tempo? Saiba O Que FazerVocê fez o trabalho e agora está finalmente pronto para solicitar uma conta do AdSense, mas, por algum motivo, sua solicitação está pendente por muito tempo. Ninguém gosta de ter seu trabalho atrasado, não importa qual o motivo! Então nesse post,
¿Tu Aplicación De AdSense Está Pendiente? Aquà Está Lo Que Puedes HacerHas puesto el trabajo y ahora finalmente estás listo para solicitar una cuenta de AdSense, pero por alguna razón, tu solicitud ha estado pendiente durante mucho tiempo. ¡A nadie le gusta retrasarse, sin importar la razón! En este post, analizamos el pr
Principais Diferenças Entre MÃdia Programática vs. Google AdsProfissionais de publicidade e compra de mÃdia, relatam que seus clientes anunciantes tendem a confundir Google Ads vs. mÃdia programática, o que acaba gerando a confusão na hora da compra de mÃdia. Muitos compradores entendem que ao comprar anúncio
O Que É Um Ad Blocker (Bloqueador De Anúncios)? A monetização de sites através de anúncios online cresceu tremendamente ao longo dos anos. Alguns sites seguem as posições de anúncios recomendadas pelo Google, enquanto outros colocam anúncios em qualquer lugar do site, o que os usuários acham p
¿Qué Es Un Ad Blocker?La monetización de sitios web a través de anuncios en lÃnea ha crecido enormemente a lo largo de los años. Algunos sitios siguen las ubicaciones de anuncios recomendadas por Google, mientras que otros colocan anuncios en cualquier parte de su sitio, l
O que são os Parâmetros UTM do Google Analytics e como criarSe você é um publisher que faz compra de tráfego, trabalha com guest posts ou utiliza campanha de e-mail marketing para atrair mais usuários para o seu site, os parâmetros UTM são a solução certa para você! Com eles você vai saber de tudo o que
Has your AdSense application been pending for a long time? Here’s what you can doYou’ve put in the work, and now you’re finally ready to apply for an AdSense account, but for some reason, your application has been pending for a long time. No one likes being delayed, no matter what the reason! In this post, we’ll take
How to monetize Google Ad Exchange native unfilled impressions?Most publishers have either already started testing Native ads or have it as a part of their near future strategies. Native ad serving technology in Google Ad Manager offers publishers an easy setup that can be created once and leveraged as a template wit
GuÃa De Ad Exchange: Lo Que Los Publishers Deben Saber En 2020Digiday informó que solo en 2014, alrededor de 70 mil millones de impresiones de anuncios estaban disponibles diariamente a través de intercambios de anuncios – Ad Exchange. Estas estadÃsticas fueron para el 2014, y desde entonces, la industria p
Guia Do Ad Exchange: O Que Os Publishers Precisam Saber Em 2020Digiday relatou que, somente em 2014, estavam disponÃveis diariamente cerca de 70 bilhões de impressões de anúncios via troca de anúncios (Ad Exchange). Essas estatÃsticas eram para 2014 e, desde então, o setor programático cresceu a um ritmo feno
How in-app publishers can increase app speed and minimize app sizeNo app user enjoys using a bloated, slow-loading mobile app. If an app is overloaded with ads and takes a long time to load, most users will probably end up deleting it. For publishers already spending money on advertising, marketing, and acquiring these
Improve Site Speed with Publisher Ads Audits for LighthouseThere’s been an increase in requests from publishers regarding their page load speed and the general behavior of their sites. In today’s post, we will look at some of the questions publishers have been bringing up, and later we will show you h
Em quais estratégias de marketing vale a pena investir durante a criseUma dúvida muito comum entre os profissionais de comunicação e os publishers está relacionada à definição das suas estratégias de marketing durante perÃodos de crise. A boa notÃcia é que, hoje em dia, existem diversas ações que podem ser impl
Inicie A Monetização Do Seu Site Com Essas Redes De Anúncios De Aprovação RápidaPara um publisher que está começando, gerar receita com seu site com anúncios gráficos pode parecer ciência espacial. Felizmente, não é. Com uma parceria de rede de anúncios única, você pode começar a gerar receita com anúncios a partir do seu
Inicia Ya, La Monetización De Tu Sitio Web, Con Estas Redes De Anuncios De Aprobación RápidaPara un publisher que recién comienza, monetizar tu sitio web con anuncios gráficos puede parecer una ciencia espacial. Afortunadamente, no lo es. Con una única asociación de red de anuncios, puedes comenzar a generar ingresos publicitarios a partir d
Estratégias De Otimização De Anúncios Para Quando Seu Site Se Aproximar De 1 Milhão De Visualizações De PáginaQuando os publishers iniciam um site com o objetivo de gerar receita com anúncios, o conteúdo é essencial. Construir um site que incentive os usuários a interagir e retornar pode criar ou interromper seu projeto. Quando seu site começa a gerar alguma
PubGuru University Google AdSense Course ? Learn How To Master Ad OptimizationToday we want to give you a quick overview of our Google AdSense course at PubGuru University called School of AdSense! Are you struggling with managing your AdSense account? You’re not alone! Many publishers from our community have trouble optimizing
Ad optimization strategies for when you approach 1 million pageviewsWhen publishers start a website with the goal of monetizing it with ads, content is critical. Building a site that encourages users to interact and return can make or break your project. Once your site starts generating a few hundred visitors, you start t
Nova Versão Do Google Chrome Para Bloquear Anúncios PesadosO Google sempre focou em fornecer aos usuários uma experiência rápida, responsiva e boa por meio do navegador Chrome. Eles anunciaram recentemente que o Chrome começará a bloquear anúncios com muitos recursos, que podem esgotar os dados de rede dos
New Google Chrome version to block resource-heavy adsGoogle has always focused on providing users with a fast, responsive, and good user experience through the Chrome browser. They recently announced that Chrome is going to start blocking ads that are resource-heavy and drain a user’s battery and network
Google remove o “EquilÃbrio de Anúncios” do AdSenseDe acordo com o próprio Google, essa era uma ferramenta que te ajudava a encontrar o “equilÃbrio†entre anúncios e conteúdo em seu site, para garantir uma boa experiência do usuário. A intenção por trás desta ferramenta ou recurso era “exibir a
Digital advertising trends in 2020: Mobile, Video, CTV2020 will undoubtedly be remembered as a life-changing year for many industries. Some businesses are struggling, while others get unexpected profits and lots of new clients. The digital advertising industry is also seeing massive changes, and the current
Facebook Audience Network shutting down web and in-stream ad placementsFacebook recently announced they are shutting down their web and in-stream placements on Facebook’s Audience Network (FAN). On this digital platform, advertisers can serve their ads to users who are using mobile sites and apps outside of their socia
IAB Seller.Json Explicado Y Cómo Evitar La Pérdida De Ingresos Con AnunciosEl laboratorio de tecnologÃa de IAB lanzó recientemente una nueva especificación técnica llamada Sellers.json. El objetivo de Sellers.json es ayudar a los compradores de anuncios a verificar el inventario del publisher y aumentar la confianza de la ca
IAB Seller.Json Explicado E Como Evitar Perda De Receita Em AnúnciosO laboratório de tecnologia da IAB lançou recentemente uma nova especificação técnica chamada Sellers.json. O objetivo do Sellers.json é ajudar os compradores de anúncios a verificar o inventário do publisher e aumentar a confiança da cadeia de s
IAB Seller.json explained and how to avoid ad revenue lossThe IAB tech lab recently released a new technical specification called Sellers.json.The goal of Sellers.json is to help ad buyers verify publisher inventory and increase the trust of the supply chain on the supply side of real-time bidding and programmat
How to troubleshoot deals in Google Ad ManagerProgrammatic direct has changed the way publishers sell their ad inventory to advertisers. More publishers make their premium inventory available through private auctions and preferred deals. Preferred deals allow you to sell your ad inventory to a specif
Manual ADS.TXT do Publisher: Um Guia Para A ImplementaçãoEsta É Uma Visão Geral Do Processo De Implementação Do Ads.Txt: Etapa 1: reúna todas as informações necessárias de suas contas com revendedores, parceiros de rede e partes que disponibilizam seu inventário para os compradores. Isso inclui o nome
Manual Ads.Txt Del Publisher: Una GuÃa Para La ImplementaciónUna Visión Rápida Del Proceso De Implementación De Ads.Txt: Paso 1: Reúne toda la información necesaria de sus cuentas con revendedores, socios de la red y partes que hacen que tu inventario esté disponible para los compradores. Esto incluye el nomb
O Que É LGPD E Como Os Publishers Na América Latina Podem Se Adaptar?O Que É LGPD? A LGPD ou “Lei Geral de Proteção de Dados Pessoais†é equivalente do Brasil ao GDPR e sua polÃtica de proteção de dados recém-proposta. Atualmente, o cenário brasileiro de proteção de dados é fragmentado e complicado. Esta nova
What is an anti ad blocker?Publishers hate ad blockers. These software programs/extensions/tools prevent websites from showing ads to users and seriously damage ad revenue. You can read more about ad blockers here. Thankfully there are ways to combat ad blocking and regain some of
How To Implement Header Bidding Using Advanced Ads Plugin In WordPressWhen implementing Header Bidding, you would normally have two sets of tags to deploy: the header tag that goes into the <head> </head> section, and the body tags that should go within the <body> </body> targeted where the a
What is user generated content?What is user-generated content or UGC? Brands frequently run user-generated content campaigns to sell their products and promote services. Are there any samples to show? What are some ideas of user-generated content that you can apply? In this post, we
Como comprar tráfego do jeito certo?É notável que nos últimos anos, comprar tráfego, ou o que chamamos em inglês de Audience Acquisition, se tornou uma opção atrativa para o crescimento dos publishers. A pergunta que fica é, como comprar tráfego do jeito certo? Ou seja, sem trazer
¿Cómo comprar tráfico web de la manera correcta?Es notable que en los últimos años, comprar tráfico web, o lo que llamamos en inglés de Audience Acquisition, se ha convertido en una opción atractiva para el crecimiento de los publishers. La pregunta que queda es, ¿cómo comprar tráfico web de la
O Guia Completo Da MÃdia Programática ? Conceitos Chave, Exemplos E TendênciasEstima-se que a mÃdia programática cresça a uma velocidade sem precedentes, foram mais de 30% somente em 2017. Estava previsto que dois terços da publicidade digital em todo o mundo seriam comercializados de maneira programática, até 2019 Também fo
La GuÃa Completa De La Publicidad Programática ? Conceptos Clave, Ejemplos Y TendenciasSe estima que la publicidad programática crecerá a un ritmo sin precedentes, fueron más del 30% solo en el 2017. Se dijo que dos tercios de la publicidad digital en todo el mundo se comercializarÃa de manera programática en el 2019. También se dijo
How in-app publishers can optimize their ad revenue with MonetizeMoreAre you an in-app publisher trying to monetize your app through display and video advertising? It’s a route many publishers tend to take and deemed as “the easiest way to make money from an app.†In a way, it’s true that monetizing your app content
What is bounce rate and how does it affect publishers?Publishers rely on various metrics to assess the strength and marketability of their website and ad inventory. While publishers may weigh these metrics differently, there is no mistake that many of them are important and should be carefully monitored and
Private Marketplace Ou Transações Preferenciais ExplicadosO Que É Um Acordo Pmp E Onde Ele Se Encaixa? PMP é a abreviação de ?mercado privado? (Private Marketplace) – tradicionalmente é um acordo feito diretamente entre um editor e um anunciante ou agência para inventário programático. Às vezes, o
What is Exchange Bidding In Dynamic Allocation (EBDA) or Open Bidding?Google’s Exchange Bidding in Dynamic Allocation (EBDA) is now known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header bidding. In a nutshell, it’s a server-to-server solution that enables a unified auctio
How to use the MonetizeMore API to access multiple reports in your platformMonetizeMore now offers API connections so you can pull data from different ad network dashboards and view them in your preferred platform. This way, you can use your time making business decisions, developing strategies, and increasing your revenues. You
Private Marketplace U Acuerdos Preferenciales Explicados¿Qué Es Un Acuerdo De PMP Y Dónde Se Encaja? PMP es la abreviatura de un acuerdo de private marketplace (mercado privado): tradicionalmente es un acuerdo hecho directamente entre un publisher y un anunciante o agencia de inventario programático. A vece
¿Cómo Decidir A Qué Red De Anuncios Asociarse?Como publisher, es fundamental mantener tu sitio web rentable y proporcionar valor a los visitantes. No siempre es un trabajo fácil. Además de eso, hay muchos métodos y canales de monetización para explorar, lo que puede llegar a ser abrumador. Si has
Como Escolher Uma Rede De Anúncios A Qual Se Afiliar?Como publisher, é fundamental manter seu site lucrativo e agregar valor aos visitantes. Nem sempre é um trabalho fácil. Além disso, existem muitos métodos e canais de monetização para explorar, de forma que tanta informação pode ser esmagador. Se
Traffic Cop: Detecção De Tráfego Inválido E Alternativas De BloqueioTráfego inválido pode causar estragos no site de um publisher. Se não fiscalizado, pode resultar em suspensões da conta do anúncio e perda de milhares na receita de anúncios. Existem várias maneiras de detectar fraudes em anúncios, como o uso do G
¿Qué Es Una DSP (Demand Side Platform)? Beneficios Y CaracterÃsticas Explicados. Lista de Las Mejores En El Mercado Y MásCon la aparición de plataformas de demanda (DSP – Demand Side Platform), plataformas de gestión de datos (DMP) y una amplia gama de plataformas de compra y herramientas para publicidad programática, las lÃneas a menudo pueden volverse borrosas.
Video Discovery: The Missing Piece in Your Ad StackThere are a finite number of ways to monetize your website and only so many options to beef up your ad stack before you begin to see diminishing returns. When you already have display ads, a video unit, a good header bidding set-up, and programmatic adver
How to integrate A9 alongside prebid in Google Ad Manager (GAM)Amazon has been a household name in online retail for years. Since launching their advertising solutions via their A9 subsidiary, they have been able to make tremendous inroads into the existing market. They collect a vast amount of data on their customer
As 5 Melhores Práticas De Publicidade NativaNeste momento, em que mais e mais pessoas recorrem a bloqueadores de anúncios, é crucial que você seja resolutivo ao implantar anúncios nativos em seu site. Abaixo estão as 5 melhores práticas de publicidade nativa, vindas diretamente de nossos espe
Las 5 Mejores Prácticas De Publicidad NativaEn un momento en que cada vez más personas recurren a los bloqueadores de anuncios, es crucial que seas objetivo acerca de implementar anuncios de publicidad nativa en tu sitio web. A continuación se detallan las 5 mejores prácticas de publicidad nativ
DFP Small Business: Os Poderes Do Doubleclick For Publishers E Do Adsense Combinados!Quer um retorno financeiro mais alto em suas unidades de anúncios do que está tendo atualmente? Detestamos ter que te dizer isso, mas você pode estar perdendo seu tempo com o AdSense. Você precisa conhecer o DFP Small Business. Esclarecendo: se você
Dfp Small Business: ¡Los Poderes De Doubleclick For Publishers Y De Adsense Combinados!¿Deseas obtener mayores ganancias en tus unidades de anuncios que los que recibe actualmente? Es una pena tener decÃrtelo, pero puedes estar perdiendo tu tiempo en AdSense. Debes conocer a DFP Small Business ahora mismo. Aclaremos: si estás ejecutando a
New SSP partnerships: Post-auction discounts & bid scaling impact on publishersRecently news has surfaced that GroupM has partnered with Index Exchange as their preferred vendor. Index Exchange is leveraging their buying power for lower exchange rates or better media rates. GroupM would, in return, focus the majority of their ad spe
How can the Google Ad Experience Report help publishers?Adblocking negatively impacts publishers who depend on ad revenue to monetize their businesses as well as advertisers who pay to connect to audiences. It’s all a symptom of bad user experiences that agencies, publishers, ad tech companies, and marke
Como Configurar Header Bidding De VÃdeo Com O Pubguru? ? (Lance de Cabeçalho)O Header Bidding de vÃdeo (VHB) vem crescendo lentamente no pipeline do setor nos últimos anos. Os publishers (editores) apresentaram uma variedade de perguntas e estratégias. Desenvolvemos este guia como ponto de partida para publishers que queiram en
¿Cómo Configurar Header Bidding De Video Con Pubguru? ? (Ofertas De Encabezado)El Header Bidding de video (VHB) ha crecido lentamente en el pipeline de la industria, en los últimos años. Los editores presentaron una variedad de inquietudes y estrategias. Hemos desarrollado esta guÃa como punto de partida para los editores que des
5 Tips for getting the most out of Google Search Console as a publisher in 2020Google is constantly updating its algorithm and, more recently, even updated the Google Search Console. In this post, we’ll highlight some of the ways publishers can use the Google Search Console to improve their search performance, fix issues, and
Unified Pricing Rule: Where to start and how to adjust based on the “real” fill rateUnified Pricing Rule (UPR) is only available on primary or ?mapped? accounts. You have a mapped account if you see the ?Ad Exchange account settings? tab when navigating to Admin > Global Settings. It is essential to consider that when setting up UPR,
O Que É Lance Em Tempo Real (Rtb)? ? Guia De Compra Programática, Plataformas E Redes De Anúncios Para 2020O setor de RTB (Real Time Bidding) ou lances em tempo real está aumentando, à medida que a mÃdia programática continua ganhando força. As empresas de pesquisa estão prevendo um crescimento de mais de 20% para este mercado, nos Estados Unidos, em 202
Traffic Cop Tutorial for Starter Publishers with Lazy LoadingIf running Lazy Load setup, you will be provided with tags that look like this: Check out PubGuru University to learn more about deploying ad tags, optimizing ads with AdSense, Google Ad Manager, and more! Header Tag Remove any old ad tags deployed on the
Traffic Cop Tutorial: How to block ads from serving to invalid traffic ? GAM or PGHB + Hardcoded AdX or AdSenseYou will be provided with a new set of AdSense or Ad Exchange tags which looks something like this: Your Google Ad Manager (GAM) tags will also be replaced with a new set of ad tags that looks something like this: Check out PubGuru University to learn mor
Google Publisher Toolbar discontinued from May 2020Google wants to continue to simplify its tools and product offerings for AdSense users. They want to reduce as much complexity as possible and empower publishers to create fantastic content. Keeping up with this mission, they’ve decided to discontinue t
Traffic Cop Tutorial: How to block ads from serving to invalid traffic ? GAM OnpageYour MonetizeMore Account Manager will provide you with a new set of ad tags that look something like this: Check out PubGuru University to learn more about deploying ad tags, optimizing ads with AdSense, Google Ad Manager, and more! Remove any old Google
Traffic Cop Tutorial: How to block ads from serving to invalid traffic ? AdX or AdSense hardcodedTraffic Cop If using WordPress, you can deploy the Traffic Cop script using any of these plugins: Advanced Ads Click Advanced Ads > Ads > New Ad Give it a title or name. Something that would allow you to easily identify this ad (e.g. m2_trafficcop
Traffic Cop Tutorial: How to measure invalid traffic when running Google Ad Manager or PubGuru Header Bidding, Ad Exchange or AdSense hardcoded tagsWhen using Google Ad Manager (GAM) or PubGuru Header Bidding onpage codes, deploy your <head> and <body> tags as you normally would. To enable Traffic Cop on “measure†mode, your MonetizeMore Account Manager will also provide you with an
Traffic Cop tutorial: How to measure & block ads when running PubGuru Header Bidding Off-page tagsIf you run PubGuru Header Bidding Off-page*, all you need to do is implement the codes as provided to you by your Account Manager. It should look something like this: Check out PubGuru University to learn more about deploying ad tags, optimizing ads with
How to set up Google Tag Manager and track ad click conversionsWhat is Google Ad Manager Google Tag Manager (GTM) is a way to control and analyze your digital marketing performance by allowing you to update tags (small snippets of code) on your website. The main advantage of GTM is that editing of code is not necessa
Start optimizing your ad inventory like the pros with PubGuru University!Have you tried everything to optimize your ads but can’t seem to increase your RPMs? Maybe you’ve been able to join AdSense, earn some ad revenue, and even tried a few ad optimization techniques. If you are a little more advanced, you might have set u
SameSite Google Chrome Cookie Update & Publisher ImpactRecently, on February the 4th 2020, Google released its Chrome v80 update and made changes to its SameSite cookies with regards to how they will be treated in the browser. In this post, we’ll take a closer look at what cookies are, the SameSite attribut
How to troubleshoot Prebid?Since the inception of the Prebid.js Open Source Project back in 2017, it has become the most used header bidding wrapper across the industry. Prebid.org defines Prebid.js as, ?A feature-rich header bidding platform for the web, including more than 150 de
The best email marketing tools for publishers in 2020Do you want to grow your business? Do you need email marketing tools that are easy to use, affordable with attractive features that will help turn visitors into a loyal audience? There are several email marketing tools that you can choose from when you wa
How to prevent Google from serving on pages with violations to protect your earningsGoogle can disable ad serving on your site at any time if you continue to violate program policies. The worst-case scenario is getting your entire account banned. Often, only a specific section or page is in violation, so you don’t have to shut Goog
How to set up Facebook Audience Network using Google mediationWhat is the Facebook Audience Network? Since 2014, Facebook Audience Network (FAN) monetizes third-party apps and sites by showing ads to users who visit these other sites. The network itself refers to all the sites where Facebook ads can be displayed. Th
Traffic Cop Invalid Traffic Detection & Blocking AlternativesInvalid traffic can wreak havoc on a publisher’s website. If left unchecked, it can result in ad account suspensions and loss of thousands in ad revenue. There are many ways of detecting ad fraud, such as using Google Analytics. However, sophisticated p
How to detect ad fraud with Google analytics?As the world of digital advertising grows, sophisticated bot fraud technology increases as well. There is an urgent and constant need for publishers to safeguard their accounts from fraudulent traffic. In this post, we’re going to show you how you c
A Day In The Life ? How Rizwan Helped Restore a Publisher’s Revenue Levels in 10 DaysMy name is Rizwan, and it’s my turn to share with an awesome story as part of our ?day in the life of an Ad Ops professional? series. I work with publishers of all sizes, but these days I work closely with a site in the gaming vertical. Recently, th
Google Chrome expands ad blocking on disruptive video contentRecently Google announced an update to intrusive ad blocking on its Chrome internet browser with regards to video ads starting August 5, 2020. Google first started blocking intrusive ads through the browser in 2018 as they wanted to protect users from bot
How publishers can combat the Q1 ad revenue dropAfter a fruitful festive season (Q4) that has generated the highest revenue in the entire year, publishers experience a sudden drop at the beginning of the year (Q1). Don’t feel that it’s a bad start looking at the January revenue drop. ItR
How to fix ad serving limits on AdSenseIf you’re monetizing your website with display ads, the chances are that AdSense is part of your ad stack. For many publishers starting, AdSense is often the only ad network they use. Having your ad serving limited through AdSense is a nightmare to
How publishers can scale their business using remote workersWhy do you need to go to the office every day? Why can’t you work from somewhere else? How about a coffee shop, a coworking space, mountains, or from your home? The world is witnessing a revolution in the work culture, and it’s spreading like
How to create ad units with the new Google Ad Manager interfaceGoogle has been rolling out changes in the user interface without warning. The way you create Ad Units is no longer the same as before. It has been completely overhauled, causing publishers a lot of confusion. In this post, we’ll help you remove any
Find out why your ads are blankBlank ads, also known as unfilled impressions, occur when no ads serve after an auction has completed on your ad server. As a result, you are serving blank ads to visitors, you don’t get paid for ad impressions and lose out on ad revenue. There are many
What is App-ads.txt and how it will block unauthorized ad serving?Since August 27, 2019, Google Ad Manager and AdMob started blocking the ad serving of unauthorized in-app ad inventory when publishers have app-ads.txt files implemented. In this post, we’re going to dive deeper into app-ads.txt, show you what it is
10 Easy Ways to Increase Website Speed in 2020Page speed used to be one of the basic pillars of web design. Lately, it has unfortunately taken a back seat due to higher bandwidth internet (“so why bother?â€) and the adoption of modern front-end frameworks. However, website speed is still critical to
What is LGPD & how can publishers prepare for LatAm compliance?What is LGPD? LGPD or “Lei Geral de Proteção de Dados Pessoais†is Brazil’s equivalent to GDPR and their newly proposed data protection policy. Currently, the Brazilian data protection landscape is fractured and complicated. This new policy is aimed
What is an ad blocker?Website monetization through online advertisements has grown tremendously throughout the years. Some sites follow Google’s recommended ad placements while others place ads anywhere on their site, which users find distracting. Most users end up wanting t
How to debug your header bidding setup?Header bidding has changed the game for publishers forever! All of a sudden, they can walk away from outdated waterfall setups and earn the highest bid from each ad impression available. However, it’s not without its challenges. Publishers often struggl
How to improve fill rate on a sticky ad unitSticky ad units, also known as anchor ads, ?stick’ to part of the viewable area of a webpage as the user scrolls up and down. The huge advantage for advertisers is that their ad unit will be visible the entire time that the users are viewing content on
How CCPA will pan out and affect the Ad Tech industryEvery day, there are over 2.5 quintillion bytes of data created. Approximately 90% of the data in the world was generated in the last few years. Data is a crucial component in the success of a business. Whereas companies relied on in-person data collectio
How to add AdSense to WordPressIn this post, we’d like to show those new to ad monetization how to add AdSense to their WordPress websites. However, before we do that, what is AdSense? Google AdSense is the most popular way to monetize your site through display ads. It’s Go
How many AdSense ads should you have per page?In the middle of Q3 2016, Google lifted its ads per page policy limit. Publishers used to be able to have only 3 ads per page. Now, they can have unlimited AdSense ads on a single page. However, the total number of AdSense ads or third-party ads (such as
What is your ad ops team’s KPI?It is an undeniable fact that an ad ops team plays a significant in publisher website monetization. The ad ops team implements the website’s monetization plan and focuses on maximizing potential ad revenue. Being able to think critically, working with d
How to improve website engagement and make visitors happy while optimizing adsThere can’t be many people left on the planet who haven’t looked at a website, and only slightly fewer that haven’t looked at a site a be irritated or frustrated by unclear design, intrusive ads or messy layouts. The world surpassed 1.5 billion webs
A Day In The Life ? How Mikky tripled a publisher’s session RPMs in 7 days!My name is Mikky, and I’m one of the ad optimization experts at MonetizeMore. I’ve been around the industry for almost 3 years. The digital advertising landscape has changed so much since I first stepped inside. Ad setups are getting more soph
How to make sure your ad placements are GDPR compliantStaying GDPR compliant is never easy. The more complicated your ad setup, the bigger your chances are of not being GDPR compliant. In this post, we’ll show you how you can check your ad placements for GDPR compliance with our free Chrome extension PubGu
How to get Google to optimize your ad sizes automaticallyRemember when you wished AdSense had the same feature as Ad Exchange, called ?Flexible Sizes?? With the recent product release, Google can now optimize your mobile ad sizes automatically so more ads will be eligible to serve on your ad units and increase
Discover How Header Bidding Is Slowing Down Your SiteTo many publishers, header bidding is the best thing since sliced bread! It helps them to earn the highest bids for each ad impression and can dramatically increase ROI. However, it’s not always smooth sailing. Unless you are using a reliable header bid
How to create a video ad unit in Google Ad ManagerMore and more publishers are turning to video advertising on the sites in order to take advantage of higher engagement rates that advertisers like. At the beginning of the year, eMarketer predicted that US mobile spending alone on video ads would be US$16
California Consumer Privacy Act (CCPA) compliance guide for PublishersA new law focused on businesses that collect personal data from residents in California is set to come into effect on January 1st, 2020 called the California Consumer Privacy Act or CCPA. In this post, we’d like to show you what we know so far regarding
Find out how much ad networks are bidding in real timeEver wanted to find the winning bid for a specific ad unit? How on earth would you go about determining that? How about discovering which ad networks were bidding on an ad unit and what their bids were? Your first thought might be: “I’m going to need so
How to optimize your CMP for GDPR compliance and higher ad revenues!Every publisher is aware of GDPR, especially those operating in the EU or that have site visitors coming from the EU. Although there are many caveats to GDPR, as a publisher, you need consent from users to serve targeted advertising based on their user da
How to Address WhiteOps’ Sophisticated Invalid Traffic (SIVT) Blacklisting“Your site has been flagged for high levels of SIVTâ€. Sounds familiar, but don’t know what to do? What’s more painful is seeing your charts downward sloping. Many of the big players in the advertising industry are using WhiteOps for their fraud-traf
How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlesslyAs an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. We all know that organization is the key to success in Ad
Ad RPM vs Page RPMIf you are looking for what differentiates Ad RPM vs. Page RPM, you have come to the right place. These are valuable metrics that publishers use to analyze their ad performance. However, often, publishers are confused and wonder which of these metrics sho
How to Setup Ad Revenue Attribution via UTM TrackingAs a publisher, you always want to find out what campaigns are working best and scale up in areas that are driving the most profit. Some publishers often test and run campaigns via multiple traffic sources and even base their entire business on media buyi
Does CPM scale with increased viewability?One of the most common things a publisher usually notices when they first start monetizing their site is that placements located in areas where users tend to spend time or are in highly viewable locations on a page, tend to generate more ad revenue. These
Say goodbye to data entry and get unified Ad Revenue stats in secondsAs a publisher, you want to optimize your ads and earn as much ad revenue as possible from your traffic. One of the ways to do this is to bring in more advertising partners to bid on your ad inventory. Publishers often combine as many reputable ad network
Ad revenue seasonality and optimization tips: The ultimate guide for publishers!Ever wondered why your ad RPMs fluctuate throughout the year? It can be both frustrating and amazing to experience these fluctuations as a publisher. One moment your ad revenue RPMs might drop, and the next, you might earn your highest ad RPM ever. It’s
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Realize Your Full Ad Revenue PotentialFind out how much ad networks are bidding in real timeEver wanted to find the winning bid for a specific ad unit? How on earth would you go about determining that? How about discovering which ad networks were bidding on an ad unit and what their bids were? Your first thought might be: “I’m going to need some serious technical skills and a lot of… Continue reading Find out how much ad networks are bidding in real time
How to Ensure Ad Quality?What is Ad Quality? Why does it matter? Ad quality refers to the overall user experience and effectiveness of advertisements on a website. It encompasses several factors such as relevance, placement, format, and targeting, which affect the user’s perception of the ad and its impact on their behavior. Ad quality matters because it can significantly… Continue reading How to Ensure Ad Quality?
5 Winning Mobile Monetization Strategies for PublishersIf you’re a mobile app publisher, finding the right monetization strategy can be crucial to the success of your app. With the constantly evolving mobile landscape, it’s essential to stay up-to-date with the latest mobile monetization trends to maximize your revenue potential. In this article, we’ll explore five winning mobile monetization strategies that are relevant… Continue reading 5 Winning Mobile Monetization Strategies for Publishers
¿Cuántos anuncios de AdSense deberÃas tener por página?¿Estás buscando maximizar tus ingresos de AdSense sin violar las directrices de Google? Comprender el número ideal de anuncios de AdSense para incluir en una página es crucial. En este artÃculo, proporcionaremos consejos e información de expertos para ayudarte a determinar la ubicación y densidad de anuncios ideales basados en tu contenido, diseño y experiencia… Continue reading ¿Cuántos anuncios de AdSense deberÃas tener por página?
Quantos anúncios do AdSense você deve ter por página?Você está procurando maximizar sua receita do AdSense sem violar as diretrizes do Google? Compreender o número ideal de anúncios do AdSense para incluir em uma página é crucial. Neste artigo, forneceremos dicas e insights de especialistas para ajudá-lo a determinar o posicionamento ideal de anúncios e densidade com base em seu conteúdo, layout e… Continue reading Quantos anúncios do AdSense você deve ter por página?
How to Split Test Ad Management PlatformsThis is a short guide about split testing MonetizeMore’s award-winning platform with other adtech partners — what is it, how does it work, and what you can expect from it. Split Testing Explained Split testing, sometimes called an A/B test, 50/50 test, or multivariate test, is a transparent and agnostic way to prove, with real-life… Continue reading How to Split Test Ad Management Platforms
How to improve website engagement and make visitors happy while optimizing adsDiscover expert tips for optimizing website engagement and revenue through ad optimization. Learn how to balance user experience with ad revenue and boost website performance with these proven strategies. What encourages Website Engagement? Content Most beginner publishers attempt to join Google Adsense when they start out. The assumption can be that this is just a… Continue reading How to improve website engagement and make visitors happy while optimizing ads
Google Optimize A/B Testing Guide For 2023 ? Step By Step InstructionsFor publishers who want to do a randomized experiment using two or more variants of the same web page to see which layout performs better, we recommend doing the AB testing Google’s way. For example, a single page layout vs. a paginated one, Optimize will capture the performance for each variant per your objective and… Continue reading Google Optimize A/B Testing Guide For 2023 – Step By Step Instructions
How 7 figure publishers pick ads to show on their sites?This post was most recently updated on April 26th, 2023When choosing ads to display on your site, your goal as a publisher is to improve the relevance of your ads without compromising demand or performance. Choosing what ads to display on your site is one of your many responsibilities as a publisher. As an example,… Continue reading How 7 figure publishers pick ads to show on their sites?
How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlesslyAs an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. We all know that organization is the key to success in Ad Ops, unfortunately, when we’re creating our daily task-list… Continue reading How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlessly
Common Reasons for AdSense Rejection & Content RestrictionsGoogle has strict policies that govern the types of content that can be monetized with ads. Content Restrictions are in place to ensure that ads are not served alongside content that violates Google’s guidelines or could be considered inappropriate or offensive. Publishers who want to monetize their content through any ads must adhere to these… Continue reading Common Reasons for AdSense Rejection & Content Restrictions
Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023Looking to monetize your website or blog? With so many ad networks out there, it can be challenging to decide which one is the best fit for your publishing business. In this article, we’ll compare three of the top ad networks on the market today: Mediavine, AdSense, and MonetizeMore. By the end of this comparison,… Continue reading Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023
How many AdSense ads should you have per page?Are you looking to maximize your AdSense revenue without violating Google’s guidelines? Understanding the optimal number of AdSense ads to include on a page is crucial. In this article, we’ll provide expert tips and insights to help you determine the ideal ad placement and density based on your content, layout, and user experience. Keep reading… Continue reading How many AdSense ads should you have per page?
OTT vs CTV (Streaming a través de internet vs TV Conectada)Este artÃculo ha sido actualizado por última vez el 18 de enero de 2023. La industria televisiva ha cambiado y sigue evolucionando. Lo que alguna vez parecÃa imposible, ver televisión a través de internet, se ha convertido en una necesidad para millones de personas. Muchos incluso han abandonado la televisión tradicional para dedicarse exclusivamente a… Continue reading OTT vs CTV (Streaming a través de internet vs TV Conectada)
OTT vs CTV (Streaming via internet vs TV Conectada)Este post foi atualizado pela última vez em 18 de janeiro de 2023. A indústria televisiva mudou e continua a evoluir. O que um dia parecia impossÃvel – a TV assistida pela internet – tornou-se uma necessidade para milhões de pessoas. Muitos inclusive abandonaram a TV tradicional para se dedicar exclusivamente a programas online. Neste… Continue reading OTT vs CTV (Streaming via internet vs TV Conectada)
Google Content Policy Violations and How Your Website Can Avoid ThemMonetizeMore is in the business of helping website publishers realize their full ad revenue potential. In line with this, we would like each and every site under our care to be fully Google-compliant. We have worked with many publishers who have encountered issues with getting banned or having their ads disabled by Adsense due to… Continue reading Google Content Policy Violations and How Your Website Can Avoid Them
How to maximize revenue with Header Bidding? [10x more ad revenue]Header bidding. It seems like every other week there’s a new header bidding solution on the market. Between Prebid, Index Exchange, and more, it can be hard to know which one is right for your site. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying… Continue reading How to maximize revenue with Header Bidding? [10x more ad revenue]
Infinite Scroll vs Pagination Yield ComparisonIn the web browsing world, many websites have evolved their content navigation strategy by breaking content into pages ? typically called pagination. On the other hand, in infinite scrolling, the site or app delivers an ongoing flow of new content as the user scrolls down the page. A publisher has to consider how users navigate… Continue reading Infinite Scroll vs Pagination Yield Comparison
Troubleshooting AdSense Crawler Issues: A Comprehensive GuideGoogle AdSense crawls websites to display relevant ads to users. Sometimes, AdSense may encounter errors while crawling a website, which can impact the delivery of ads. For publishers who focus on monetizing their ad inventory, it is a huge plus to know what AdSense crawlers are and how they can help you to fix issues.… Continue reading Troubleshooting AdSense Crawler Issues: A Comprehensive Guide
Uncover Ad Inventory Insights with Google Ad Manager’s Traffic Explorer​​A powerful feature in Google Ad Manager provides publishers with valuable information that shows instant insights about first-party data directly from the publisher’s inventory. This feature is called Traffic Explorer. To access it, go to Google Ad Manager, click on Inventory and select Traffic Explorer. Set your preferred report date range. You can then click… Continue reading Uncover Ad Inventory Insights with Google Ad Manager’s Traffic Explorer
MonetizeMore Ranks Among America’s Fastest Growing Companies for Second Consecutive Year on Financial TimesMonetizeMore secures its position among America’s Fastest Growing Companies for the second consecutive year, earning a prestigious spot on the Financial Times‘ list. This prestigious recognition is a testament to the company’s commitment to empowering publishers through its AI-powered platform, PubGuru, expert AdOps support, and premium demand partnerships. With a team of over 300 highly… Continue reading MonetizeMore Ranks Among America’s Fastest Growing Companies for Second Consecutive Year on Financial Times
How to appeal an AdSense ban for invalid traffic?If you’ve landed here, chances are you’ve just received the dreaded AdSense ban. It might seem like the end of the world, but all is not lost yet. In this post, we’re going to show you the steps you can take to help appeal your AdSense ban for invalid traffic. We’re also going to highlight… Continue reading How to appeal an AdSense ban for invalid traffic?
GuÃa del editor sobre el fraude publicitario Este post fue actualizado el 31 de julio de 2020 El fraude publicitario es un problema al que la industria de la publicidad digital se enfrenta desde hace muchos años sin una solución clara y definitiva. Afecta a casi todos los miembros del sector, ya sean editores, anunciantes, redes publicitarias, etc. Las estadÃsticas sobre el… Continue reading GuÃa del editor sobre el fraude publicitario
Guia do Editor para Fraude Publicitária Esse post foi atualizado em 31 de julho, 2020 A fraude publicitária é um problema que a indústria de publicidade digital enfrenta há muitos anos sem uma solução clara e definitiva. Garantidamente, afeta quase todos os membros da indústria, sejam eles editores, anunciantes, redes publicitárias e assim por diante. As estatÃsticas sobre a fraude publicitária… Continue reading Guia do Editor para Fraude Publicitária
PMP Optimization: How To Increase Your Lift With First Party DataProgrammatic Guaranteed (PG) and Private Marketplace (PMP) deals are two of the most effective ways for publishers and advertisers to transact premium inventory programmatically. PMP deals allow publishers to offer premium inventory to selected buyers at a negotiated price, while PG deals enable publishers to sell premium inventory to a single buyer at a fixed… Continue reading PMP Optimization: How To Increase Your Lift With First Party Data
Dirty Little Google AdSense SecretsGoogle has done a great job securing and growing their market share of advertising reach. How did they do this? The Google AdSense name is no doubt the biggest in the advertising platform market. Ease of use is definitely one of Google AdSense’s strongest traits as well. To top it all off, Google AdSense performs very well. This is because their contextual advertising platform is very well designed and optimized and they have one of the most advertisers online. Just because they perform well doesn’t mean you can’t do better though.
The Top 5 Ad Sizes That Generate the Most Revenue in 2023As a general guideline, wider ad sizes usually work better than taller ads because they are more visible and more attractive to the eyes. Readers assimilate data in ?thought units?, a few words at once. More extensive ad sizes allow them to read more fluidly without avoiding a line and coming back to one side… Continue reading The Top 5 Ad Sizes That Generate the Most Revenue in 2023
Pros y contras de ChatGPT para editores | Maximiza tus ingresos… ¿pero a qué precio?Desde su introducción en noviembre de 2022, ChatGPT, una herramienta de generación de contenidos impulsada por IA y basada en la arquitectura GPT-4, ha causado un gran impacto en la industria editorial. Esta tecnologÃa de vanguardia tiene el potencial de revolucionar la forma en que se crean, personalizan y distribuyen los contenidos. Una de las… Continue reading Pros y contras de ChatGPT para editores | Maximiza tus ingresos… ¿pero a qué precio?
Os prós e contras do ChatGPT para editores | Maximize sua receita… mas a que custo?Desde sua introdução em novembro de 2022, o ChatGPT, uma ferramenta de geração de conteúdo alimentada por IA baseada na arquitetura GPT-4, tem causado impacto na indústria editorial. Essa tecnologia de ponta tem o potencial de revolucionar a maneira como o conteúdo é criado, personalizado e distribuÃdo. Um dos principais impactos do ChatGPT tem sido… Continue reading Os prós e contras do ChatGPT para editores | Maximize sua receita… mas a que custo?
The Ups and Downs of ChatGPT for Publishers| Maximize Your Revenue…But at What Cost?Since its introduction in November 2022, ChatGPT, an AI-powered content generation tool based on the GPT-4 architecture, has made waves in the publishing industry. This cutting-edge technology has the potential to revolutionize the way content is created, personalized, and distributed. One of the key impacts of ChatGPT has been its ability to increase the speed… Continue reading The Ups and Downs of ChatGPT for Publishers| Maximize Your Revenue…But at What Cost?
The High Cost of Fake Traffic: $143 Billion GoneHow’s your experience been with invalid traffic (IVT)? If left unchecked, fake traffic can cause publishers to lose their ad accounts and experience many unpleasant issues in their business. Did you know that over 40% of all traffic online is invalid? Invalid traffic is any activity that is generated by bots, click farms, or other… Continue reading The High Cost of Fake Traffic: $143 Billion Gone
Google Ad Manager Advanced Troubleshooting Guide for Display AdsTroubleshooting ad serving and delivery should not be a daunting task. When something breaks, there has to be something that tells you exactly what is going on and how to fix it. In fact, a good tool not only tells you when something goes wrong but warns you beforehand. Below we provide you with a… Continue reading Google Ad Manager Advanced Troubleshooting Guide for Display Ads
¿Cómo apelar un bloqueo de AdSense por tráfico inválido?Si has aterrizado aquÃ, lo más probable es que acabes de recibir el temido bloqueo de AdSense. Puede parecer el fin del mundo, pero aún no está todo perdido. En este artÃculo, te mostraremos los pasos que puedes seguir para apelar un bloqueo de AdSense por tráfico inválido. También destacaremos cómo puedes evitar que el… Continue reading ¿Cómo apelar un bloqueo de AdSense por tráfico inválido?
Como apelar de um banimento do AdSense por tráfego inválido?Se você desembarcou aqui, é provável que tenha acabado de receber o temido banimento do AdSense. Pode parecer o fim do mundo, mas nem tudo está perdido ainda. Neste post, vamos mostrar as medidas que você pode tomar para recorrer da proibição do AdSense por tráfego inválido. Também vamos destacar como você pode evitar que… Continue reading Como apelar de um banimento do AdSense por tráfego inválido?
Invalid AdSense Activity: The Silent Killer of Your Online RevenueAs an AdSense publisher, you likely understand the importance of adhering to AdSense policies to ensure the integrity of your account and protect your earnings. However, one of the biggest challenges faced by AdSense publishers is invalid activity, which can result in penalties, suspension, or even termination of an AdSense account. Invalid AdSense activity refers… Continue reading Invalid AdSense Activity: The Silent Killer of Your Online Revenue
CPM vs eCPMMaximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM, but while they may sound similar, they have distinct differences that are important to understand. In this… Continue reading CPM vs eCPM
7 Best Mobile Ad Optimization StrategiesMobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile… Continue reading 7 Best Mobile Ad Optimization Strategies
7 Best Mobile Ad Optimization StrategiesMobile Ad Optimization is a critical component of digital advertising that involves improving the performance of mobile ads by optimizing various factors such as ad formats, placement, targeting, networks, and more. As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile… Continue reading 7 Best Mobile Ad Optimization Strategies
MonetizeMore Goes for the Gold, Acquires Advanced Ads to Take Ad Optimization to the Next Level!This post was most recently updated on March 19th, 2023We are thrilled to announce that MonetizeMore has acquired Advanced Ads, a leading ad optimization platform. This acquisition will further strengthen MonetizeMore’s position as a global leader in digital advertising and empower publishers with cutting-edge solutions. As our CEO, Kean Graham, explained, ?Advanced Ads is a… Continue reading MonetizeMore Goes for the Gold, Acquires Advanced Ads to Take Ad Optimization to the Next Level!
What is RPM (Session, Page and Ad RPM)In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important… Continue reading What is RPM (Session, Page and Ad RPM)
What is RPM (Session, Page and Ad RPM)In the world of online advertising, there are several key metrics that publishers and advertisers use to measure performance and optimize their strategies. One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It’s an important… Continue reading What is RPM (Session, Page and Ad RPM)
Ad RPM vs Page RPMIf you are looking for what differentiates Ad RPM vs. Page RPM, you have come to the right place. These are valuable metrics that publishers use to analyze their ad performance. However, often, publishers are confused and wonder which of these metrics should be their focus. Let’s first quickly determine how RPMs are calculated. Ad… Continue reading Ad RPM vs Page RPM
Ad RPM vs Page RPMIf you are looking for what differentiates Ad RPM vs. Page RPM, you have come to the right place. These are valuable metrics that publishers use to analyze their ad performance. However, often, publishers are confused and wonder which of these metrics should be their focus. Let’s first quickly determine how RPMs are calculated. Ad… Continue reading Ad RPM vs Page RPM
Why are Blank Ads Appearing?Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers. We’ll also cover common causes of… Continue reading Why are Blank Ads Appearing?
Why are Blank Ads Appearing?Blank ads can be frustrating and confusing for publishers, but they can also have a significant impact on ad revenue. When an ad fails to display properly, it can result in lost impressions, clicks, and conversions. In this post, we’ll explain blank ads and why they matter to publishers. We’ll also cover common causes of… Continue reading Why are Blank Ads Appearing?
How Can I Increase my Website’s Pageviews?One of the most important metrics to track is pageviews, which measures the number of times a page has been viewed by visitors. As Google Analytics is a widely used tool for tracking website traffic and user behavior, it’s essential to have a solid grasp of what pageviews are and how they work. In this… Continue reading How Can I Increase my Website’s Pageviews?
How Can I Increase my Website’s Pageviews?In the world of online publishers, the number and quality of website visitors received are critical. Without website visitors, there can be no ad sales and no business. It makes understanding and optimizing metrics like pageviews all the more critical. Since Google Analytics is one of the most popular website traffic tracking and analytical tools… Continue reading How Can I Increase my Website’s Pageviews?
12 Quick Approval Ad Networks For 2023 ? Jumpstart Site MonetizationIf you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time. In this context, the article ?Quick Approval Ad Networks… Continue reading 12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
12 Quick Approval Ad Networks For 2023 ? Jumpstart Site MonetizationIf you’re a small publisher looking for ways to monetize your website, you might be interested in exploring quick approval ad networks. These networks offer a streamlined and easy-to-use approval process, allowing publishers to start displaying ads on their sites within a short amount of time. In this context, the article ?Quick Approval Ad Networks… Continue reading 12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization
Real Time Bidding (RTB) Explained ? Programmatic Buying, Platforms, Ads & Networks Guide For 2023Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher. RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. In this guide, we’ll explore everything you need to know about RTB, including how it works, the benefits it offers publishers, and how… Continue reading Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
Real Time Bidding (RTB) Explained ? Programmatic Buying, Platforms, Ads & Networks Guide For 2023Understanding Real-Time Bidding (RTB) can significantly impact your bottom line as a publisher. RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. In this guide, we’ll explore everything you need to know about RTB, including how it works, the benefits it offers publishers, and how… Continue reading Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023
How to apply for an AdSense account without getting banned?Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. This ad network offers a wide range of ad units for multiple… Continue reading How to apply for an AdSense account without getting banned?
How to apply for an AdSense account without getting banned?Wanna monetize your site with ads? Whether you’ve only recently started a business online or have been going for a while, Google AdSense is the most popular ad network for publishers and the best way to start monetizing your traffic with display ads. This ad network offers a wide range of ad units for multiple… Continue reading How to apply for an AdSense account without getting banned?
What to do if Your AdSense Application is Rejected ? A GuideThis post was most recently updated on March 1st, 2023 A popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!), the first… Continue reading What to do if Your AdSense Application is Rejected – A Guide
What to do if Your AdSense Application is Rejected ? A GuideA popular question in any Google AdSense forum is: why did my AdSense application get rejected? There are a number of reasons why this may happen (listed below). But if you haven’t already applied for AdSense and are just doing your homework (kudos!), the first step towards getting accepted by Google is to plan very… Continue reading What to do if Your AdSense Application is Rejected – A Guide
CPM vs eCPMMaximizing ad revenue is a top priority for publishers, but with so many different metrics to track, it can be easy to get confused. Two of the most commonly used metrics in the industry are CPM and eCPM, but while they may sound similar, they have distinct differences that are important to understand. In this… Continue reading CPM vs eCPM
RPM vs CPMWhen comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used… Continue reading RPM vs CPM
How Google’s Ad Exchange Changes Will Impact Publishers’ Revenue StreamsGoogle has announced that Linked Ad Exchange Accounts are being deprecated, and publishers must take action before April 2023. Find out what it means for you and your revenue stream in this blog post. You will continue to have access to manage any existing Ad Exchange linked accounts to your Google Ad Manager (GAM). By… Continue reading How Google’s Ad Exchange Changes Will Impact Publishers’ Revenue Streams
AdSense vs Ad Exchange: Battle of the Ad Titans ? Which Will Reign Supreme?Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. In this blog post, we will answer common questions that publishers may have about Google AdX… Continue reading AdSense vs Ad Exchange: Battle of the Ad Titans – Which Will Reign Supreme?
What are Parallax Ads? Is this 2023’s best ad format?As a publisher, you’re always on the lookout for new ways to engage your audience and drive revenue. One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and… Continue reading What are Parallax Ads? Is this 2023’s best ad format?
Ad Networks vs Ad Exchanges | What Publishers should choose in 2022?Do you know the difference between an ad network and an ad exchange? If not, you’re in for a treat! It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and […]
Unlock 100% revenue Potential of Your Ad Inventory with Google Ad Manager Pricing RulesIntroduction Unified Pricing Rules (UPR) in Google Ad Manager (GAM) allow publishers to optimize their ad revenue by experimenting with different pricing strategies for their inventory. Opportunities and experiments are available under the Pricing Rules section in GAM, where publishers can access historical data-based ad optimization suggestions and set up experiments on each particular pricing… Continue reading Unlock 100% revenue Potential of Your Ad Inventory with Google Ad Manager Pricing Rules
The No-BS guide to getting the RPM results you wantTired of poor Ad RPMs? Even though you’re super smart and are keeping up with the top adtech industry news, I bet most of the time you still feel like there is so much you are missing. Imagine how enriching your life would be if you eliminated 90% of your site’s invalid traffic (IVT). Imagine… Continue reading The No-BS guide to getting the RPM results you want
7 ways Publishers make more money with MonetizeMore [Future You Essentials]This post was most recently updated on February 9th, 2023How do publishers make more money with MonetizeMore? Are you tired of hearing the same ol’ promises from adtech companies? Every publisher gets skeptical at times while searching for the best ad management partner that can help them maximize their revenue. Every programmatic ad management partner… Continue reading 7 ways Publishers make more money with MonetizeMore [Future You Essentials]
10 Best Alternatives to Third Party Cookies [2023]Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. Whether you’re looking for more control over your data or want to meet rising consumer expectations and improve user experience, we’ve… Continue reading 10 Best Alternatives to Third Party Cookies [2023]
Protect the Value of Your Ad Inventory with Optimized PricingOne of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. There’s no particular classification of which site, what vertical, and what profile is being affected. It’s sweeping across the industry, and it will take a significant internal investment of time and… Continue reading Protect the Value of Your Ad Inventory with Optimized Pricing
GuÃa sobre el tráfico de bots: deja de permitir que el IVT te robe ingresos¿Sabes que más del 42% de todo el tráfico de Internet está generado por bots? Asà es, según statista.com (en inglés), un asombroso 42,3% de toda la actividad de Internet es tráfico inválido. Con el rápido avance de la tecnologÃa, no es de extrañar que los bots se hayan convertido en una fuerza tan predominante… Continue reading GuÃa sobre el tráfico de bots: deja de permitir que el IVT te robe ingresos
Guia para o Tráfego de Bot: pare de deixar o IVT roubar sua receitaVocê está ciente de que mais de 42% de todo o tráfego da Internet é gerado por bots? Isso mesmo, de acordo com statista.com (em inglês), surpreendentes 42,3% de toda a atividade da Internet é uma atividade de tráfego inválido. Com o rápido avanço da tecnologia, não é surpresa que os bots tenham se tornado… Continue reading Guia para o Tráfego de Bot: pare de deixar o IVT roubar sua receita
Optimize Viewability & Long Term Ad Revenue in 2023Introduction In today’s digital world, publishers are always looking for new ways to increase advertising revenue. It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2023. Publishers are looking for ways to ensure that their ads are being seen by viewers,… Continue reading Optimize Viewability & Long Term Ad Revenue in 2023
Banner Sizes: The Must-Have Banners of 2023Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. Advertisers would know which banner sizes have inventory readily… Continue reading Banner Sizes: The Must-Have Banners of 2023
¿Qué son los anuncios fijos?This post was most recently updated on February 3rd, 2023Con tantos tipos de bloques de anuncios disponibles, es difÃcil para los editores decidir qué tipos utilizar. Los anuncios fijos son una nueva unidad publicitaria diseñada para ayudar a los editores a crear una experiencia publicitaria más atractiva para su audiencia. Este tipo de anuncio destaca… Continue reading ¿Qué son los anuncios fijos?
MonetizeMore Wins Google Innovation Award for 2022 [2X in a row]Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations. This prestigious award is given to ad tech companies with the… Continue reading MonetizeMore Wins Google Innovation Award for 2022 [2X in a row]
How to Troubleshoot & Fix Unfilled Ad Impressions?Unfilled ad impressions mean ad revenue left on the table. This is one of the biggest issues the publishers are facing. Not a lot of online references out there can precisely pinpoint the best solution as publisher situations differ. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify… Continue reading How to Troubleshoot & Fix Unfilled Ad Impressions?
Anuncios de Juegos AdSense HTML5: el secreto del editor de 7 dÃgitosLos juegos HTML5 o H5 no solo son divertidos, sino también rentables. Para los desarrolladores de juegos, la creciente popularidad de los juegos H5 es una oportunidad para aumentar sus ingresos y llegar a nuevas audiencias; para los editores que no son de juegos, es una forma discreta y eficaz de atraer a nuevos lectores… Continue reading Anuncios de Juegos AdSense HTML5: el secreto del editor de 7 dÃgitos
Anúncios de Jogos AdSense HTML5: O Segredo do Editor de 7 DÃgitosOs jogos HTML5 ou H5 não são apenas divertidos, mas também são lucrativos. Para os desenvolvedores de jogos, a crescente popularidade dos jogos H5 é uma oportunidade de aumentar suas receitas e atingir novos públicos; para editores que não fazem jogos, é uma forma discreta e eficaz de atrair novos leitores e aumentar o envolvimento… Continue reading Anúncios de Jogos AdSense HTML5: O Segredo do Editor de 7 DÃgitos
Bidflation keeping publishers broke? 3 ways to fix itThe word “bidflation,†by itself, isn’t all that interesting. But when you understand what bidflation really is — and how it’s costing some major publishers millions of dollars in lost revenue — you need to pay attention. “Higher impressions aren’t necessarily aligned with higher revenues ? and that’s bidflation.? In the real world, the opposite… Continue reading Bidflation keeping publishers broke? 3 ways to fix it
¿Qué es anuncio Leaderboard? ¿Cómo genera más ingresos?El anuncio leaderboard (cabecera) es una de las unidades publicitarias más populares y de mayor rendimiento disponibles para los editores. Se trata de un anuncio rectangular de 728 pÃxeles de ancho por 90 de alto. Esta unidad publicitaria es también una de las unidades estándar de IAB que sustituyó al antiguo y mucho más pequeño… Continue reading ¿Qué es anuncio Leaderboard? ¿Cómo genera más ingresos?
O que é Anúncio Leaderboard? Como ele gera mais receita?Um anúncio leaderboard (cabeçalho) é uma das unidades de anúncios mais populares e de melhor desempenho disponÃveis para os editores. É uma unidade de anúncio retangular medindo 728 pixels de largura por 90 pixels de altura. Esta unidade de anúncio é também uma das unidades padrão IAB que substituiu o banner mais antigo e muito… Continue reading O que é Anúncio Leaderboard? Como ele gera mais receita?
User Experience ROI: How to Make the Most of This Key DataCould you be doing more to give your users a remarkable experience? In this article, we’ll explore how to measure the returns you make on your investment into customer experience. We’ll look at a few common metrics and how best to apply them. Why measure User Experience ROI? At a fundamental level, running a successful… Continue reading User Experience ROI: How to Make the Most of This Key Data
Insertion Orders: 6 Best Practices for PublishersAs a publisher, you should be well-versed in the terminology and process of working with insertion orders. After all, they’re one of the most common ways to purchase advertising space. Insertion orders are a way for both parties involved to have more control over their ad experience. However, what is an insertion order exactly? This… Continue reading Insertion Orders: 6 Best Practices for Publishers
AdSense HTML5 Games Ads: The 7 figure Publisher’s SecretHTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones. The BETA version… Continue reading AdSense HTML5 Games Ads: The 7 figure Publisher’s Secret
Crucial tips to avoid getting a site banned by GoogleFor those who work as publishers, having a site banned by Google can be a huge problem. Imagine losing overnight a site that generates tens of dollars per month. For many, this doesn’t just mean a drop in revenue, but the failure of the business as a whole, so it’s principal to take all necessary… Continue reading Crucial tips to avoid getting a site banned by Google
AdSense invalid traffic deductions and how to minimize themHave you ever experienced AdSense invalid traffic deductions? Chances are you have, even if you weren’t aware of it. It’s something every publisher works to minimize. Google makes invalid traffic deductions in real-time and during the finalization of earnings. The reports AdSense publishers have access to in their AdSense dashboards only provide an estimate of… Continue reading AdSense invalid traffic deductions and how to minimize them
What is a Leaderboard ad? How does it bring more revenue?A leaderboard ad is one of the most popular and best-performing ad units available to publishers. It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the… Continue reading What is a Leaderboard ad? How does it bring more revenue?
¿Cómo los editores ganan 10X más dinero con los precios dinámicos?Los precios dinámicos son un gran deseo en el mundo programático en este momento. A medida que los editores se enfrentan a problemas de gestión de inventario y de aumento de los eCPM, buscan una solución en los precios dinámicos. Puede ofrecer a los anunciantes una mejor oferta de inventario y, al mismo tiempo, dar… Continue reading ¿Cómo los editores ganan 10X más dinero con los precios dinámicos?
Como os editores ganham 10X mais dinheiro com pisos dinâmicos?Precificação dinâmica é um grande desejo do mundo programático neste momento. À medida que mais editores enfrentam questões em torno do gerenciamento de estoque e das crescentes eCPMs, eles estão olhando para a precificação dinâmica como uma solução. Ela pode dar aos anunciantes um melhor negócio no inventário, ao mesmo tempo em que dá aos… Continue reading Como os editores ganham 10X mais dinheiro com pisos dinâmicos?
18 Best Video Ad Networks For 2022 ? Publishers Increase Your Revenues With These PlatformsVideo ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated… Continue reading 18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms
Anuncios de vÃdeo recompensados: cómo los desarrolladores de juegos ganan millones con ellos¿Qué son los anuncios de vÃdeo recompensados? Los anuncios recompensados son anuncios que recompensan a los usuarios por ver o hacer clic en anuncios dentro de un juego, o una aplicación. La recompensa podrÃa ser, por ejemplo, más vidas o más moneda del juego (estrellas, monedas, corazones, etc.). Los editores pueden publicar anuncios recompensados directamente… Continue reading Anuncios de vÃdeo recompensados: cómo los desarrolladores de juegos ganan millones con ellos
Anúncios de vÃdeo premiados ? Como os desenvolvedores de jogos ganham milhões com issoO que são Anúncios de VÃdeo Premiados? Anúncios premiados são anúncios que recompensam os usuários por assistir ou clicar em anúncios dentro de um jogo, ou aplicativo. A recompensa pode ser, por exemplo, mais vidas ou mais moedas no jogo (estrelas, moedas, corações, etc.). Os editores podem veicular anúncios premiados diretamente ou através do Google… Continue reading Anúncios de vÃdeo premiados – Como os desenvolvedores de jogos ganham milhões com isso
How Publishers make 10X more money with Dynamic floors?Dynamic pricing is all the rage right now in the programmatic world. As more publishers face questions around inventory management and rising eCPMs, they’re looking to dynamic pricing as a solution. Dynamic pricing can give advertisers a better deal on inventory, while also giving publishers more revenue. However, choosing the right platform for your dynamic… Continue reading How Publishers make 10X more money with Dynamic floors?
Best Interstitial Ads Alternative Publishers Need to try nowInterscroller Ads: Best Ad Format yet? Interscroller ads despite being quite new allow publishers to insert interactive ads without degrading the user experience & helping with search engine rankings. Since interstitial ads’ usage is now being discouraged on mobile apps with Google’s latest algorithm update, it’s time to try out interscroller ads. In this article,… Continue reading Best Interstitial Ads Alternative Publishers Need to try now
Best Rewarded Ads Practices for Mobile Apps 101What are Rewarded Video Ads Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). Publishers can serve rewarded ads either directly or through Google Ad Manager, Ad Exchange, the […]
Mejores prácticas publicitarias para que los desarrolladores de aplicaciones multipliquen sus ingresos 10XSu aplicación es brillante. Es exactamente lo que la gente ha estado esperando, y todo el mundo se está volviendo loco con las nuevas y revolucionarias funciones que ha añadido. Ahora, estás tratando de encontrar la mejor manera de monetizarla. Cuando se trata de la monetización de las aplicaciones, la publicidad es la que tiene… Continue reading Mejores prácticas publicitarias para que los desarrolladores de aplicaciones multipliquen sus ingresos 10X
Melhores Práticas de Publicidade para Desenvolvedores de Aplicativos Multiplicarem sua Receita em 10XSeu aplicativo é brilhante. É exatamente o que as pessoas estavam esperando, e todos estão ficando loucos com as novidades revolucionárias que você acrescentou. Agora, você está tentando encontrar a melhor maneira de monetizá-lo. Quando se trata de monetização de aplicativos, a publicidade tem o máximo potencial a respeito de geração de receita. Enquanto modelos… Continue reading Melhores Práticas de Publicidade para Desenvolvedores de Aplicativos Multiplicarem sua Receita em 10X
Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]We call it the most wonderful time of the year — I’m talking about Q4. I know you’re probably not poppin’ open champagne whilst reading this, but in all seriousness, we are at an ideal time to maximize revenue for your site. With more and more advertisers fighting for users’ attention, there’s never been a… Continue reading Maximize your Q4 revenue during an AdOps Recession [10 Best Ways]
Best Advertising Practices for App Developers to 10X RevenueYour app is brilliant. It’s exactly what people have been waiting for, and everyone is going nuts over the revolutionary new features you’ve added. Now, you’re trying to find the best way to monetize it. When it comes to app monetization, advertising has maximum potential when it comes to revenue generation. While non-advertising models like… Continue reading Best Advertising Practices for App Developers to 10X Revenue
Mejores Redes de Anuncios de Juegos [2022]Como editor, debe saber qué socios publicitarios son adecuados para su mercado especÃfico, ya que cada sitio de nicho tiene un rendimiento diferente al de los demás. El nicho de los juegos no es una excepción. En este post, le ayudaremos a identificar las mejores redes de anuncios de juegos para 2022, para que pueda… Continue reading Mejores Redes de Anuncios de Juegos [2022]
Melhores Redes de Anúncios de Jogos [2022]Como editor, você precisa saber quais parceiros publicitários são adequados para o seu mercado em especÃfico, pois cada site de nicho tem um desempenho diferente dos outros. O nicho de jogos não é exceção. Neste post, vamos ajudar a identificar as melhores redes de publicidade de jogos para 2022, para que você possa maximizar sua… Continue reading Melhores Redes de Anúncios de Jogos [2022]
Ad Clutter & Ad Density: Mistakes you’re making [STOP NOW]The top publishers are always looking for new ways to display their ads in order to increase revenue. However, more often than not, they forget that the number of ads directly impacts the user experience and they start to clutter the site with too many ads. This is especially true when sites are still testing… Continue reading Ad Clutter & Ad Density: Mistakes you’re making [STOP NOW]
Best Gaming Ad Networks [2022]As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. The gaming niche is no exception. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! Are you… Continue reading Best Gaming Ad Networks [2022]
13 mejores modelos de monetización de juegos para editoresIntroducción Lo has oÃdo una y otra vez: ?Adaptarse o morir?. Esta es la mentalidad de los desarrolladores de juegos cuando se trata de la monetización de los juegos móviles en estos dÃas, cuando estás a pocos segundos de la próxima gran cosa. Existen grandes estrategias de monetización, pero puede ser difÃcil decidir qué formato… Continue reading 13 mejores modelos de monetización de juegos para editores
13 melhores modelos de monetização de jogos para editoresIntrodução Você já ouviu isso repetidas vezes: “Adaptar-se ou morrerâ€. Esta é a mentalidade dos desenvolvedores de jogos quando se trata de monetização de jogos móveis atualmente, quando você está a apenas alguns segundos do próximo grande acontecimento. Existem algumas ótimas estratégias de monetização por aÃ, mas pode ser um desafio decidir qual formato é… Continue reading 13 melhores modelos de monetização de jogos para editores
Average Revenue Per Visitor: The money making KPIWhat is Average Revenue Per Visitor? As an online publisher, you are likely continuously looking for ways to improve the business model. The ultimate goal of any online publisher is to maximize the value of every visitor who lands on your website. ARPV is a metric that can help you reach this goal. The idea… Continue reading Average Revenue Per Visitor: The money making KPI
Video Ad Servers vs Display Ad Servers: Use Both or One?Video and display ads are the two most popular advertising formats right now that are making publishers big bucks. Video ads are booming right now. Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different ad servers available to the publisher, but they cannot… Continue reading Video Ad Servers vs Display Ad Servers: Use Both or One?
Arbitragem do Google AdSense: vale a pena?Você sabia que a previsão de gastos globais com anúncios é de cruzar meio bilhão de dólares este ano? Com toda a seriedade, isso é muito dinheiro. Os editores precisam manter-se atualizados com as últimas tendências programáticas e trabalhar no crescimento de suas visualizações de páginas para aumentar a escala de suas impressões publicitárias. O… Continue reading Arbitragem do Google AdSense: vale a pena?
Arbitraje de Google AdSense: ¿Merece la pena?¿SabÃa que se prevé que el gasto publicitario mundial supere el medio billón de dólares este año? En serio, eso es mucho dinero. Los editores tienen que estar al dÃa de las últimas tendencias programáticas y trabajar en el aumento de las visitas a la página para escalar sus impresiones publicitarias. El mercado cambia constantemente… Continue reading Arbitraje de Google AdSense: ¿Merece la pena?
6 Best Tactics for Running Ad Yield Optimization TestsDeciding on how and what tests to run, and auditing ad yield optimization test results requires AdOps expertise. The main goal of these yield optimization tests is to improve your session RPM numbers and maximize your profits. In this article, we will give some tips to help you make the most out of running yield… Continue reading 6 Best Tactics for Running Ad Yield Optimization Tests
Your Complete Guide to Content MonetizationThe content creation process takes time. Whether you’re mass-producing content or writing well-researched quality pieces, your team exerts effort to create them. So you may need more than just marketing ROI. Content monetization generates revenue directly through each piece. Content creators, such as social media influencers and blog writers, get revenue from this. So, here… Continue reading Your Complete Guide to Content Monetization
Google MCM (Multiple Customer Management) Guide [2022]What Is Google MCM? Google MCM (Multiple Customer Management) program is a tool within Google Ad Manager 360 that allows publishers to access Google ADX through a third-party Google partner. Publishers looking to join the MCM program must qualify for certain terms and conditions. Some of these include having reliable protection against ad fraud (click… Continue reading Google MCM (Multiple Customer Management) Guide [2022]
Google AdSense Arbitrage: Is it worth it?Did you know that global ad spend is predicted to cross half a billion dollars this year? In all seriousness, that’s a lot of money. Publishers need to keep up with the latest programmatic trends & work on growing their pageviews to scale their ad impressions. The market is ever-changing and it’s important you stay… Continue reading Google AdSense Arbitrage: Is it worth it?
5 CONSEJOS PARA MEJORAR TU CTR DE ADSENSEGoogle AdSense le ayuda a generar ingresos mostrando anuncios en su sitio web. Esto difiere de Google Adwords, que permite a las empresas anunciarse en los resultados de búsqueda de Google y otras plataformas afiliadas. Una cosa es saber cuándo colocar anuncios en su sitio web y otra es saber cómo obtener ingresos de esos… Continue reading 5 CONSEJOS PARA MEJORAR TU CTR DE ADSENSE
5 Dicas Para Melhorar Seu AdSense CTRO Google AdSense ajuda você a gerar receita ao exibir anúncios em seu website. Isso difere do Google Adwords, que permite que as empresas anunciem nos resultados de busca do Google e em outras plataformas afiliadas. Uma coisa é saber quando colocar anúncios em seu website e outra é saber como obter ganhos com esses… Continue reading 5 Dicas Para Melhorar Seu AdSense CTR
13 Best Game Monetization Models for PublishersIntroduction You’ve heard it time and time again: ?Adapt or die.? This is the mentality of game developers in this day and age when you’re a mere few seconds away from the next big thing. There are some great monetization strategies out there, but it can be challenging to decide which format is suitable for you.… Continue reading 13 Best Game Monetization Models for Publishers
How much should my website be earning in 2022?I’m quite sure you’re all set to start making money from your website, but you need to get the ?ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the… Continue reading How much should my website be earning in 2022?
How much should my website be earning in 2022?I’m quite sure you’re all set to start making money from your website, but you need to get the ?ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the… Continue reading How much should my website be earning in 2022?
Recesión de las AdOps 2022: Un Viaje Salvaje Por DelanteIntroducción Desde el primer trimestre de 2022, el sector de la tecnologÃa publicitaria se enfrenta a una serie de retos que dificultarán el crecimiento previsto de los editores. Estos desafÃos incluyen el aumento del software de bloqueo de anuncios, la disminución de los RPM (ingresos por millón) de las sesiones y un mercado altamente competitivo… Continue reading Recesión de las AdOps 2022: Un Viaje Salvaje Por Delante
10X sus ingresos con estas 4 Estrategias de Colocación de AnunciosUtilizar ubicaciones de anuncios que maximicen sus ingresos por publicidad sin destruir la experiencia general del usuario se considera el Santo Grial para muchos editores. El comportamiento de la audiencia y la segmentación siguen cambiando a un ritmo rápido, y aprovechar las estrategias de colocación de anuncios puede convertirse en un reto si no se… Continue reading 10X sus ingresos con estas 4 Estrategias de Colocación de Anuncios
10X sus ingresos con estas 4 Estrategias de Colocación de AnunciosUtilizar ubicaciones de anuncios que maximicen sus ingresos por publicidad sin destruir la experiencia general del usuario se considera el Santo Grial para muchos editores. El comportamiento de la audiencia y la segmentación siguen cambiando a un ritmo rápido, y aprovechar las estrategias de colocación de anuncios puede convertirse en un reto si no se… Continue reading 10X sus ingresos con estas 4 Estrategias de Colocación de Anuncios
10X sua Receita com estas 4 Estratégias de Posicionamento de AnúnciosUsar posicionamentos de anúncios que maximizam sua receita publicitária sem destruir a experiência geral do usuário é considerado o Santo Graal para muitos editores. O comportamento e o direcionamento da audiência continuam mudando em um ritmo rápido, e aproveitar as estratégias de colocação de anúncios pode se tornar um desafio se você não estiver acompanhando… Continue reading 10X sua Receita com estas 4 Estratégias de Posicionamento de Anúncios
10X sua Receita com estas 4 Estratégias de Posicionamento de AnúnciosUsar posicionamentos de anúncios que maximizam sua receita publicitária sem destruir a experiência geral do usuário é considerado o Santo Graal para muitos editores. O comportamento e o direcionamento da audiência continuam mudando em um ritmo rápido, e aproveitar as estratégias de colocação de anúncios pode se tornar um desafio se você não estiver acompanhando… Continue reading 10X sua Receita com estas 4 Estratégias de Posicionamento de Anúncios
Twitter Spam Bots Are #1 on Elon Musk’s RadarElon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. He still stands strong by the fact that Twitter is hiding information on how it has been calculating the total percentage of bots as he attempts to get away… Continue reading Twitter Spam Bots Are #1 on Elon Musk’s Radar
Ad tech firms targeted for bot account audit in Musk’s Twitter Takeover LawsuitElon Musk has been probing online advertising firms to help him investigate the volume of bots and Twitter spam bots according to recent Delaware court filings. He still stands strong by the fact that Twitter is hiding information on how it has been calculating the total percentage of bots as he attempts to get away… Continue reading Ad tech firms targeted for bot account audit in Musk’s Twitter Takeover Lawsuit
10X your Revenue with these 4 Ad Placement StrategiesThis post was most recently updated on August 25th, 2022Using ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Audience behavior and targeting keep changing at a rapid pace, and harnessing ad placement strategies can become a challenge if you’re not keeping up… Continue reading 10X your Revenue with these 4 Ad Placement Strategies
10X your Revenue with these 4 Ad Placement StrategiesUsing ad placements that maximize your ad revenue without crushing the overall user experience is considered the holy grail for many publishers. Audience behavior and targeting keep changing at a rapid pace, and harnessing ad placement strategies can become a challenge if you’re not keeping up with the AdTech industry. This blog post breaks down… Continue reading 10X your Revenue with these 4 Ad Placement Strategies
6 MODELOS DE INGRESO PUBLICITARIO IN-APP QUE GENERAN MILLONESTodos conocemos el concepto de tienda de aplicaciones. Un nicho lucrativo lleno de cientos y miles de usuarios dispuestos a descargar una aplicación tras otra, con la esperanza de encontrar el próximo éxito viral. Como editor de aplicaciones, tu objetivo es monetizar tu aplicación y convertir ese tiempo pasivo de los usuarios en un recurso… Continue reading 6 MODELOS DE INGRESO PUBLICITARIO IN-APP QUE GENERAN MILLONES
6 MODELOS DE INGRESO PUBLICITARIO IN-APP QUE GENERAN MILLONESTodos conocemos el concepto de tienda de aplicaciones. Un nicho lucrativo lleno de cientos y miles de usuarios dispuestos a descargar una aplicación tras otra, con la esperanza de encontrar el próximo éxito viral. Como editor de aplicaciones, tu objetivo es monetizar tu aplicación y convertir ese tiempo pasivo de los usuarios en un recurso… Continue reading 6 MODELOS DE INGRESO PUBLICITARIO IN-APP QUE GENERAN MILLONES
6 MODELOS DE RECEITA PUBLICITÃRIA IN-APP QUE RENDEM MILHÕESEstamos todos familiarizados com o conceito de loja de aplicativos. Um nicho lucrativo cheio de centenas e milhares de usuários dispostos a baixar aplicativo após aplicativo, na esperança de encontrar o próximo sucesso viral. Como um editor de aplicativos, seu objetivo é rentabilizar seu aplicativo e transformar esse tempo passivo gasto pelos usuários em um… Continue reading 6 MODELOS DE RECEITA PUBLICITÃRIA IN-APP QUE RENDEM MILHÕES
6 MODELOS DE RECEITA PUBLICITÃRIA IN-APP QUE RENDEM MILHÕESEstamos todos familiarizados com o conceito de loja de aplicativos. Um nicho lucrativo cheio de centenas e milhares de usuários dispostos a baixar aplicativo após aplicativo, na esperança de encontrar o próximo sucesso viral. Como um editor de aplicativos, seu objetivo é rentabilizar seu aplicativo e transformar esse tempo passivo gasto pelos usuários em um… Continue reading 6 MODELOS DE RECEITA PUBLICITÃRIA IN-APP QUE RENDEM MILHÕES
5 Tips for Improving Your AdSense CTRThis post was most recently updated on August 24th, 2022Google AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. It’s one thing to know when to put ads on your website and another to know… Continue reading 5 Tips for Improving Your AdSense CTR
5 Tips for Improving Your AdSense CTRGoogle AdSense helps you generate revenue by displaying ads on your website. That differs from Google Adwords, which allows businesses to advertise on Google search results and other affiliated platforms. It’s one thing to know when to put ads on your website and another to know how to get earnings from those ads. If you… Continue reading 5 Tips for Improving Your AdSense CTR
6 In-App Advertising Revenue Models that Make MillionsThis post was most recently updated on August 18th, 2022We’re all familiar with the app store concept. A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that… Continue reading 6 In-App Advertising Revenue Models that Make Millions
6 In-App Advertising Revenue Models that Make MillionsWe’re all familiar with the app store concept. A profitable niche filled with hundreds and thousands of users willing to download app after app in hopes of finding the next viral hit. As an App publisher, your goal is to monetize your application and turn that passive time spent by users into a profitable resource.… Continue reading 6 In-App Advertising Revenue Models that Make Millions
Recesión de las AdOps 2022: Un Viaje Salvaje Por DelanteIntroducción Desde el primer trimestre de 2022, el sector de la tecnologÃa publicitaria se enfrenta a una serie de retos que dificultarán el crecimiento previsto de los editores. Estos desafÃos incluyen el aumento del software de bloqueo de anuncios, la disminución de los RPM (ingresos por millón) de las sesiones y un mercado altamente competitivo… Continue reading Recesión de las AdOps 2022: Un Viaje Salvaje Por Delante
Recessão das AdOps 2022: Um Passeio Selvagem Pela FrenteIntrodução Desde o primeiro trimestre de 2022, a indústria adtech vem enfrentando uma série de desafios que dificultarão os editores de crescer conforme planejado. Esses desafios incluem o aumento do software de bloqueio de ad-blocking, o declÃnio das RPMs de sessão (receita por milhão) e um mercado altamente competitivo, que requer produtos mais sofisticados do… Continue reading Recessão das AdOps 2022: Um Passeio Selvagem Pela Frente
What is ad mediation?Ad mediation has been around since 2010, but publishers are now discovering the potential of these platforms since some can perform up to 20% better than a single ad network. Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory. Ad mediation is the… Continue reading What is ad mediation?
Optimize Page RPMs with our PubGuru Page ReportIntroduction Confused about figuring out exactly how much you make per page of your website? You’d definitely need to check out our Page Report if you have ads on your homepage and are wondering, “How much did I make last month with MonetizeMore?†The Page Report allows you to analyze which content or landing page… Continue reading Optimize Page RPMs with our PubGuru Page Report
AdOps Recession 2022: A Wild Ride AheadIntroduction Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as planned. These challenges include the rise of ad-blocking software, declining session RPMs (revenue per mille), and a highly competitive market that requires more sophisticated products than traditional banner ads. In… Continue reading AdOps Recession 2022: A Wild Ride Ahead
Eliminación De Las Cookies de Terceros ? ¿Edad de Piedra o Nuevo Mundo?En 2019, Google inicialmente anunció que las cookies de terceros quedarÃan obsoletas con el interés de proteger la privacidad del usuario. El plazo lÃmite se retrasó muchas veces por varias razones. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. ¿Qué es una cookie de… Continue reading Eliminación De Las Cookies de Terceros – ¿Edad de Piedra o Nuevo Mundo?
GOOGLE TAG MANAGER: MEJORES PRÃCTICAS PARA EDITORES [2022]Google Tag Manager (GTM) es una potente herramienta que, al igual que muchos otros productos de Google, hace exactamente lo que su nombre indica: gestionar etiquetas. En este caso, las ?etiquetas? se refieren a códigos y fragmentos de código que permiten analizar y medir el tráfico y los usuarios. En cierto modo, Tag Manager hace… Continue reading GOOGLE TAG MANAGER: MEJORES PRÃCTICAS PARA EDITORES [2022]
GOOGLE TAG MANAGER: MEJORES PRÃCTICAS PARA EDITORES [2022]Google Tag Manager (GTM) es una potente herramienta que, al igual que muchos otros productos de Google, hace exactamente lo que su nombre indica: gestionar etiquetas. En este caso, las ?etiquetas? se refieren a códigos y fragmentos de código que permiten analizar y medir el tráfico y los usuarios. En cierto modo, Tag Manager hace […]
GOOGLE TAG MANAGER: MELHORES PRÃTICAS PARA EDITORES [2022]O Google Tag Manager (GTM) é uma ferramenta poderosa que, em comum com muitos outros produtos Google, faz exatamente o que seu nome implica: ele gerencia tags. Neste caso, ?tags? se refere a códigos e fragmentos de código que permitem analisar e medir seu tráfego e usuários. Em alguns aspectos, o Tag Manager faz para… Continue reading GOOGLE TAG MANAGER: MELHORES PRÃTICAS PARA EDITORES [2022]
GOOGLE TAG MANAGER: MELHORES PRÃTICAS PARA EDITORES [2022]O Google Tag Manager (GTM) é uma ferramenta poderosa que, em comum com muitos outros produtos Google, faz exatamente o que seu nome implica: ele gerencia tags. Neste caso, ?tags? se refere a códigos e fragmentos de código que permitem analisar e medir seu tráfego e usuários. Em alguns aspectos, o Tag Manager faz para […]
Video Monetization Strategies: Which One is best for You?The video industry is rapidly booming, so you are here, reading this article. Nowadays, the viewers are looking forward to more content; it’s high time you must consider turning your creations into cash! Now, you might take YouTube into your account since it is an excellent platform to earn some bucks. But, you can opt […]
Mobile Ad Networks 2022: What you need to know?If you’re an app developer or a publisher, you need different ways to monetize your app. One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad […]
Google Open Bidding: Is it better than Header Bidding?If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). Google OpenBidding is an ad exchange that lets publishers invite demand partners (ad networks) to a unified, server-to-server auction so […]
Google Tag Manager: Best Practices for Publishers [2022]Google Tag Manager (GTM) is a powerful tool that, in common with a lot of other Google products, does exactly what its name implies: it manages tags. In this case, ?tags’ refers to codes and code fragments that enable analysis and measurement of your traffic and users. In some respects, Tag Manager does for tags […]
How to use the Page Report in PubGuruThe page report allows you to analyze the revenue generated per landing page. This data is very important, as it allows publishers to make decisions for each page of their website, and improve their Ad Optimization. We have three main metrics in page report: sessions, session revenue and session RPM. How to use the Page […]
¿CÓMO EMPEZAR CON LOS ANUNCIOS MULTIPLEX? [Mejores Prácticas Incluidas]¿Sientes que estás luchando constantemente por llamar la atención en la web? Con tanta competencia por hacerse notar, ¿es difÃcil sobresalir entre la multitud? No se preocupe, tenemos una solución: Multiplex Ads. Nuestro nuevo formato de anuncio está diseñado para ayudarlo a destacarse y llamar la atención. Además, es fácil de usar, ¡simplemente elige tu… Continue reading ¿CÓMO EMPEZAR CON LOS ANUNCIOS MULTIPLEX? [Mejores Prácticas Incluidas]
¿CÓMO EMPEZAR CON LOS ANUNCIOS MULTIPLEX? [Mejores Prácticas Incluidas]¿Sientes que estás luchando constantemente por llamar la atención en la web? Con tanta competencia por hacerse notar, ¿es difÃcil sobresalir entre la multitud? No se preocupe, tenemos una solución: Multiplex Ads. Nuestro nuevo formato de anuncio está diseñado para ayudarlo a destacarse y llamar la atención. Además, es fácil de usar, ¡simplemente elige tu […]
COMO COMEÇAR COM OS MULTIPLEX ADS? [Melhores Práticas IncluÃdas]Você sente que está constantemente lutando por atenção na web? Com tanta competição por olhares, é difÃcil destacar-se na multidão? Não se preocupe, nós temos uma solução: Multiplex Ads. O nosso novo formato de anúncio foi concebido para ajudá-lo a se destacar e ser notado. Além disso, é fácil de usar – basta escolher o… Continue reading COMO COMEÇAR COM OS MULTIPLEX ADS? [Melhores Práticas IncluÃdas]
COMO COMEÇAR COM OS MULTIPLEX ADS? [Melhores Práticas IncluÃdas]Você sente que está constantemente lutando por atenção na web? Com tanta competição por olhares, é difÃcil destacar-se na multidão? Não se preocupe, nós temos uma solução: Multiplex Ads. O nosso novo formato de anúncio foi concebido para ajudá-lo a se destacar e ser notado. Além disso, é fácil de usar – basta escolher o […]
Eliminación De Las Cookies de Terceros ? ¿Edad de Piedra o Nuevo Mundo?En 2019, Google inicialmente anunció que las cookies de terceros quedarÃan obsoletas con el interés de proteger la privacidad del usuario. El plazo lÃmite se retrasó muchas veces por varias razones. Google está ahora programado para eliminar gradualmente el soporte a la cookie de tercera parte a fines de 2023. ¿Qué es una cookie de […]
Server Side Header Bidding & taking the hybrid approachHeader bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. However, as it’s not a cut […]
O que está acontecendo com os cookies de terceiros?Em 2019, o Google anunciou inicialmente que os cookies de terceiros seriam descontinuados visando o interesse na proteção da privacidade do usuário. O prazo foi prorrogado várias vezes, por vários motivos. Agora, o Google se comprometeu em eliminar gradualmente o suporte para cookies de terceiros até o final de 2023. Mas primeiro, o que é […]
Vignette Ads: Add this to your mobile ad stack [2022]If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display […]
Google AdMob or Google Ad Manager/ AdX? Which monetization platform should you leverage?Google AdMob & Google AdX are two of the biggest monetization platforms for publishers and developers. Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. More than the revenue share, publishers need to focus on revenue efficiency by finding the […]
In-App Header Bidding: How to make more money with it? [7 Benefits Included]Introduction While mobile app revenue is estimated to cross the $900 billion mark by 2023, only 10% of app publishers monetize their app’s traffic. Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce […]
6 Reasons why unique content is indispensable to maximize your revenueWith the influx of visitors on the web daily, it has become more difficult than ever to make a profit. One of the ways to make a profit from a website is through monetization. Monetization is a massive problem that most businesses and websites continue to face. That is why many companies are trying to […]
How 1000+ publishers maximize ad revenue with Pubguru’s real-time reports?Introduction MonetizeMore’s Pubguru dashboard is a world-leading AdOps platform that comes with tonnes of tools, reports, and features for publishers to maximize ad revenue. Our developers are always working on upgrading the existing features and releasing new features into Pubguru. The latest tool in our Report builder is the ?Requested Reports’ tool designed for publishers […]
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Demand vs Supply-Side Marketing Platforms(DSPs vs SSPs): What’s the Difference?Advertising technology like demand-side and supply-side platforms make programmatic advertising possible and simplify the process of buying and selling display, video, and mobile ads. However, these are two platforms with distinct differences, which are important for you to understand. Read the rest of this article to discover the difference between demand-side platforms and supply-side platforms […]
How much ad revenue can apps generate?Every brand, organization, or agency seems to have an app these days. These small but powerful programs are downloaded by people all around the world, supplying anything from regular reports to a smooth purchasing channel. Whenever an app works, appears to work well for customers with few issues, and is also useful and interesting, a […]
MonetizeMore recognized as High Performer in 2 Categories in G2 Summer 2022 ReportsWe’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. G2, similar to Trustpilot is the world’s largest & most trusted source for reviews in the SAAS & tech niche. The MonetizeMore team is delighted to see our ad technology featured in G2’s […]
MonetizeMore recognized as High Performer in 3 Categories in G2 Summer 2022 ReportsWe’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. G2, similar to Trustpilot is the world’s largest & most trusted source for reviews in the SAAS & tech niche. The MonetizeMore team is delighted to see our ad technology featured in G2’s […]
Top 10 Interstitial Ad Networks for Publishers [2022]Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize […]
10 Best Alternatives to Third Party Cookies [2022]Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. Whether you’re looking for more control over your data or want to meet rising consumer expectations and improve user experience, we’ve […]
Filter bot traffic from your Google Analytics Account before its too lateIntroduction If you’re a publisher, you know that keeping track of your traffic source and website performance is key to understanding how your content is performing. And if you’ve been noticing some strange fluctuations in your Google Analytics account lately, it might not be all just due to the recent change in the way Google […]
How to generate tags for multiple ad units?Do you ever feel like you’re stuck in a tag-generation rut? Like you’ve created all the possible tags for your ad unit, and now you just can’t think of any more? Well, have no fear! This blog post is here to help. We’ll give you some tips on how to generate new tags, and show […]
Up your inventory’s worth with Optimized PricingGoogle Ad Manager now offers Optimized Pricing by default which is meant to help publishers protect and increase the long-term value of a publisher’s ad inventory. But, why did they come up with this innovative feature now, and how does it stack up against bid shading? Keep reading to find out. The latest buzz around […]
What’s the difference between RPM and session RPMs (RPS)?If you’re a publisher, you may be wondering which metric is more important to track: revenue per mile (RPM) or revenue per session (RPS)? Well, wonder no more! As publishers look for ways to understand how their ad inventory is performing, RPM and RPS are two very valuable metrics. In this blog post, we’ll break […]
What’s happening with cookies?In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. The deadline was kicked back multiple for various reasons. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie? What’s it used for and […]
¿Cómo bloquear el tráfico inválido (IVT) desde paÃses especÃficos? [GuÃa de mejores estrategias]Durante años, el tráfico inválido (IVT) ha sido una de las principales preocupaciones de los editores. Eso es porque, además de costar dinero, el IVT también distorsiona los datos de análisis de tráfico y perjudica la experiencia del usuario. El bloqueo de bots y granjas de clics de paÃses que experimentan este tipo de actividad […]
Avoid penalties by implementing a consent popup for GDPR compliance. Transparency and Consent Framework 2.0 (TCF2.0) Compliance guide for MonetizeMore PublishersEffective October 15, 2020 – Ad providers will support the TCF2.0 initiative and could stop bidding for EU users on sites where consent signals are not detected. Therefore, all publishers must be TCF2.0 compliant or expect a drop in ad revenues. Read Google’s help center article here. Read our FAQ’s here: https://www.monetizemore.com/blog/frequently-asked-questions-gdpr-and-eprivacy-directive/ If you have […]
Programmatic advertising vs Direct Buying: Who’s the boss?Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? If so, this post is for you. With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of […]
Como bloquear tráfego inválido (IVT) de origem de paÃses especÃficos? [guia das melhores estratégias]Há anos, o tráfego inválido (IVT) é uma das principais preocupações dos editores. Isso porque, além de custar dinheiro, o IVT também distorce os dados de análise de tráfego e prejudica a experiência do usuário. Bloquear bots e fazendas de cliques (click farms) de paÃses que apresentam este tipo de atividade pode ajudar a reduzir […]
RCPM for Publishers: Will it trump CPMs soon?It’s a jungle out there for publishers with so many acronyms to keep in mind like CPM, rCPM, eCPM, true CPM & RPMs. With new monetization schemes popping up every day, it can be hard to keep track of which ones are worth your time (and money). So what’s the best way to measure a […]
8 best ad networks for small publishers [& fast approval]If you’re a small publisher or new blogger, it can be tough to get approved by ad networks. But don’t worry – we’ve got you covered! Here are 8 ad networks that are perfect for smaller publishers and new bloggers. Plus, they all have fast approval times so you can start monetizing your content quickly. […]
6 key questions to ask your IVT detection vendorMany publishers are now aware or becoming aware of invalid traffic (IVT) and the potential implications it has on their site performance and ultimately, revenue. Automated (or bot) traffic and page errors can also result in a long-term erosion of bids, bid pricing, and reputation amongst advertisers. So when there is a challenge to your […]
Herramienta ?Professor Prebid’ para Header Bidding: ¿evolución o fracaso?En este momento, el Header Bidding (ofertas de encabezado) están en aumento en el mundo de los anuncios digitales. Todos los involucrados en la industria están tratando de adaptarse a ella para aumentar sus ingresos publicitarios. Prebid ha lanzado una nueva extensión de Header Bidding para Chrome, que promete hacer la vida más fácil para […]
Ferramenta Professor Prebid para Header Bidding: divisor de águas ou fracasso?Neste momento, o header bidding está em alta no mundo editorial. Todos os envolvidos na indústria estão tentando se adaptar a ela para aumentar sua receita publicitária. A Prebid lançou uma nova extensão de header bidding para o Chrome, que promete facilitar a vida dos editores. De acordo com a empresa, esta extensão oferece ?um […]
How to stop Invalid Traffic from whole countries? [Combine these 2 bomb tools]Invalid traffic (IVT) has been a thorn in the side of online publishers for years. It not only costs publishers money but also skews analytics data and harms the user experience. Blocking bots and clicks farms from countries notorious for this type of activity can help reduce the amount of invalid traffic your site sees. […]
vCPMs: How to calculate viewability and 5 tested ways to boost vCPMsWhat’s the 411 on viewable cost-per-thousand impressions (vCPM)? If you’re like most publishers, you may be wondering what this metric means for your business and how you can capitalize on it. In this post, we’ll break down the vCPM definition for you and provide some tips on how to make the most of it. Keep […]
Playable Ads: Why they matter in 2022?Advertising apps can be a daunting prospect. There are currently 4.83 million apps available to download, 1.96 million on the Apple App Store and a further 2.87 million on the Google Play Store. So how does an app publisher go about standing out from the crowd? Increasingly, over the past few years, the answer has […]
Professor Prebid Header bidding tool: Gamechanger or Flop?Header bidding is all the rage in the publishing world right now. Everyone is trying to get in on the action to increase their ad revenue. Prebid has come out with a new header bidding extension for Chrome that is supposed to make things easier for publishers. According to them, this extension offers ?a simpler […]
Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. In this article, we’ll explain what direct ad sales are, their benefits, and how […]
13 easy ways to increase page RPMAs a publisher, you’re always looking for ways to increase your page RPM. Here are 13 strategies that can help you do just that. Some are simple and easy to implement, while others may require a bit more effort, but they’re all worth trying out. So get started and see what works best for you! […]
¿Cómo identificar y prevenir los clics de spam y el fraude de clics?Si es un editor, sin duda se ha topado con esos pequeños cuadros amarillos en sus informes de anuncios que indican clics de spam o clics abusivos. Pero, ¿qué son y qué puedes hacer al respecto? Más de dos de cada diez clics desde computadoras de escritorio son clics de spam. Los editores no tienen […]
¿Cómo identificar y prevenir los clics de spam y los clics fraudulentos?Si es un editor, sin duda se ha topado con esos pequeños cuadros amarillos en sus informes de anuncios que indican clics de spam o clics abusivos. Pero, ¿qué son y qué puedes hacer al respecto? Más de dos de cada diez clics desde computadoras de escritorio son clics de spam. Los editores no tienen […]
reCAPTCHA v2 vs. v3: What’s best for invalid traffic fraud protection?Human or bot? You be the judge. The latest version of Google’s reCAPTCHA, which attempts to differentiate between humans and bots, is raising some eyebrows. Some say it’s more accurate than previous versions, while others claim that it’s just creating more work for publishers. So what’s the verdict? We’re here to break it down for […]
Como identificar e prevenir cliques de spam e cliques fraudulentos?Se você é um editor, sem dúvidas já se deparou com aquelas pequenas caixas amarelas em seus relatórios de anúncios, que indicam cliques de spam ou cliques abusivos. Mas o que eles são e o que você pode fazer a respeito deles? Mais de dois em cada dez cliques provenientes de desktops são cliques de […]
How Bid Shading impacts Publishers?Do you know what bid shading is? If not, don’t feel bad—it’s a pretty complicated topic. But it’s important for publishers to understand, so we’re going to break it down for you. Basically, bid shading is when ad networks (or other buyers) lower their bids on publisher inventory in order to get a better price […]
¿Qué es el Ad Stacking o el apilamiento de anuncios?El apilamiento de anuncios (Ad Stacking) es, literalmente, la colocación de anuncios en una página de tal manera que se superponen, uno sobre el otro, o se apilan sobre el contenido. Editores no pueden pensar que esto va a generar más ingresos, pude parecer que sÃ, pero en realidad, si recibes ingresos de 3 anuncios […]
O que é Ad Stacking e 3 maneiras de previnirAd Stacking é literalmente o posicionamento de anúncios em uma página de tal forma que eles se sobrepõem entre si, ou empilham no conteúdo. Os editores podem pensar que isto não irá gerar mais receita, mas na realidade, se você receber receita de 3 anúncios e o usuário tiver visto apenas um deles, o Google […]
What is Ad Stacking & 3 ways to prevent it?What is ad stacking? Ad stacking is literally the placing of ads on a page in such a way that they overlap, or stack, one another or other content. For a less reputable publisher, this has the advantage of getting payments for multiple ads within the same area of screen real estate, as all will […]
How to identify & prevent Spam Clicks & Click Fraud?If you’re a publisher, you’ve undoubtedly seen those little yellow boxes in your ad reports that indicate spam clicks or abusive clicks. But what are they, and what can you do about them? Over two in ten desktop clicks are spam clicks. Publishers don’t have to be victims of spam clicks if they invest in […]
7 best ways to increase ad revenueThere are plenty of things to worry about when it comes to running a website. But chief among them should be increasing ad revenue. Here are 10 tips to get that ad revenue rollin’. 1. Header bidding One of the fastest and safest ways to increase the publisher’s yield online is through header bidding. In […]
Bloquee el tráfico inválido definitivamente con las actualizaciones de Traffic CopComo editor, siempre está buscando nuevas y mejores formas de ganar más dinero mientras aborda problemas como el tráfico inválido y las prohibiciones de AdSense. Tenemos buenas noticias para ti: ¡Traffic Cop ha sido actualizado! Con nuestra solución nueva y mejorada, podrá detectar y bloquear el tráfico inválido (IVT) como nunca antes. Siga leyendo para […]
Top 10 Lies from Ad Management Companies [EXPOSED!]As a publisher, you’ve probably been told a lot of lies by ad management companies. But don’t worry, you’re not alone. In fact, we’ve compiled a list of the top 10 lies that are told to publishers by these partners. So before you sign on the dotted line with that next programmatic ad operation partner, […]
The Persistent Problem of Click Bombing in Adsense & 7 ways to avoid itThere are many ways to make money through your blog or website. You may be selling your own product or service (in which case, working out how to find affiliates for your product can be valuable), or your business model may center around making money from your site itself. If the second one is true, […]
Bloqueie o tráfego inválido definitivamente com as novas atualizações do Traffic CopComo editor, você está sempre à procura de novas e melhores maneiras de ganhar mais dinheiro enquanto combate questões como tráfego inválido e proibições do AdSense. Temos ótimas notÃcias para você: o Traffic Cop foi atualizado! Com nossa nova e melhorada solução, você será capaz de detectar e bloquear o tráfego inválido (IVT, sigla em […]
Stop Invalid Traffic forever with Traffic Cop’s latest updatesAs a publisher, you’re always looking for new and improved ways to make more money while combating issues like invalid traffic & AdSense bans. We have some great news for you: Traffic Cop has been updated! With our new and improved solution, you’ll be able to detect & block invalid traffic like never before. Keep […]
¿Cómo utilizar el informe de bloques de anuncios ocultos?El principal objetivo de implementar el informe de bloques de anuncios ocultos es admitir problemas categorizados como ?fuera del documento?. Fuera del documento significa que el bloque de anuncios en cuestión está total o parcialmente fuera de la ventana de vista previa. Anuncios ocultos de PubGuru muestra los detalles de los bloques de anuncios detectados […]
MonetizeMore’s Premium Publisher Onboarding ProcessWe all know there’s money to be made in publishing, but it can be tough to get your feet wet. MonetizeMore has the perfect solution – a premium publisher onboarding process that takes all of the hassle out of getting started. So here’s what our Onboarding process looks like: Phase 1: The Approval Process Enter […]
Como utilizar o relatório de blocos de anúncios ocultos?O principal objetivo para a implementação do relatório de blocos de anúncios ocultos é apoiar questões categorizadas como ?fora de documento?. Fora do documento significa que a unidade de anúncio em questão está parcial ou completamente fora da janela de visualização. O relatório da blocos de anúncios ocultos no PubGuru mostra os detalhes dos blocos […]
Click Fraud 101 | Should Publishers be Worried?Are you concerned about click fraud? You should be! It’s a billion-dollar problem that is only going to get worse. When someone or something clicks on your ads without intending to buy the product, you’ll still be able to get a commission out of it, but if advertisers discover click fraud, they won’t be happy […]
How to stand out in the Programmatic Market [3 tips for more ad revenue included]Over the years, MonetizeMore has seen more and more publishers leveraging the power of the programmatic market after seeing this as a massive opportunity to make more money. Furthermore, their top concerns always included the difficulty of overseeing budget optimizations and creations served through the direct sales channel, as well as the risk of the […]
Will Publishers lose money in a Cookieless World?With the withdrawal of third-party cookies imminent, publishers need to be aware of developments and how it will affect them. In this guide, we’re going to delve into this issue & how publishers can navigate in a cookieless world. History Cookies were created in the early ’90s by web developers who wanted to figure out […]
Las mejores redes de entrega de contenido para editores [2022]Producir contenido valioso que capte la atención de las personas es el primer paso para ser un editor exitoso. Sin embargo, ¿cómo te aseguras de que tus lectores puedan acceder a tu contenido de la forma más rápida y sencilla posible? Para eso, necesita usar una red de entrega de contenido (CDN). CDN utiliza servidores […]
Melhores Redes de Distribuição de Conteúdo para editores [2022]Produzir conteúdos valiosos e que prendem a atenção das pessoas é o primeiro passo para ser um publisher de sucesso. No entanto, como você se certifica de que seus leitores possam acessar seu conteúdo da maneira mais rápida e fácil possÃvel? Para isso, você precisa usar uma Rede de Distribuição de Conteúdo (CDN, sigla em […]
Best Content Delivery Networks for Publishers [2022]So, you’re a content publisher. Congratulations! You have amazing, valuable content that people want to read. But how do you make sure your readers can access it as quickly and easily as possible? For that, you need to use a content delivery network or CDN. A CDN uses servers around the world to store copies […]
Detect & mitigate Invalid Traffic with this ChecklistIf you are a publisher, there’s a good chance that Invalid Traffic is impacting your ad revenue. But what are the types of Invalid Traffic and how can you find and mitigate it? In this comprehensive guide, we’ll break down everything you need to know about Invalid Traffic so you can protect your ad revenue. […]
Detect & mitigate Invalid Traffic with this ChecklistIf you are a publisher, there’s a good chance that Invalid Traffic is impacting your ad revenue. But what are the types of Invalid Traffic and how can you find and mitigate it? In this comprehensive guide, we’ll break down everything you need to know about Invalid Traffic so you can protect your ad revenue. […]
Publisher’s best bet: Google AdSense vs SSPs? [3 Reasons to Switch]AdSense vs SSPs When it comes to monetizing your website, you might be wondering whether to use AdSense or SSPs like PubMatic, Index Exchange, etc. Both have their pros and cons, but which one is right for you? Let’s take a look at the key differences between Google AdSense and SSPs to help you make […]
5 desafÃos de monetización en Google AdSense para el 2022A partir de 2022, se han producido una serie de cambios significativos en la monetización de anuncios con Google AdSense para los editores. Prepararse para estos cambios implicará superar algunos desafÃos, lo que en última instancia conducirá a métodos de monetización de anuncios que sean más efectivos para los editores y brinden a los usuarios […]
5 desafios da monetização com AdSense em 2022A partir de 2022, uma série de mudanças significativas ocorreram na monetização de anúncios para os editores. A preparação para as mudanças de monetização com AdSense envolverá a superação de alguns desafios, que acabará levando a métodos de monetização de anúncios que são mais eficazes para os editores e dão aos usuários mais controle sobre […]
200+ Publishers benefit from ?Powered by MonetizeMore’ branding.MonetizeMore is thrilled to bring the ?Powered by MonetizeMore’ badge referral program to help publishers increase their revenue. The ‘Powered by MonetizeMore’ badge will be displayed on publisher websites and indicate to visitors that the website is using our ad optimization technology. We believe this badge will provide reassurance to visitors that they are visiting […]
5 Ad Monetization Challenges in 20222022 and beyond present a number of significant changes in ad monetization for publishers. Preparing for these changes will involve overcoming some challenges, however, they will ultimately lead to ad monetization methods that are more effective for publishers and give users more control over their data and privacy. Adapting to the ad monetization challenges of […]
Importante periódico estadounidense ofrece un inventario engañoso en Ad Exchange¡Ups! USA Today y cientos de periódicos locales, propiedad de Gannett, habÃan estado enviando un inventario engañoso a Ad Exchange durante más de 9 meses. El propietario de USA Today admitió haber proporcionado información inexacta a los anunciantes durante el perÃodo. Gannet comparte una serie de cuentas publicitarias de USA Today DIRECT para los canales […]
Grande jornal americano oferece inventários de anúncios enganosos em Ad ExchangesOops! USA Today e centenas de jornais locais de propriedade da Gannett estavam enviando solicitações de lances em inventários de anúncios enganosos para Ad Exchanges por mais de 9 meses. O proprietário do USA Today admitiu fornecer informações imprecisas aos anunciantes durante o perÃodo. A Gannet compartilha uma série de contas de anúncios DIRECT do […]
5 Best strategies to boost VAST AdsHave you ever heard of VAST? No, we’re not talking about the vast emptiness of the universe. We’re talking about the Video Ad Serving Template, a coding standard for video advertising that is used by publishers and ad networks to ensure that video ads are delivered in a consistent way. VAST ads are the most […]
USA Today Publisher spoofed Ad Inventory on major Ad exchangesOops! USA Today and hundreds of local newspapers owned by Gannett were sending spoofed bid requests to multiple ad exchanges for over 9 months The owner of USA Today has admitted to providing inaccurate information to advertisers for nine months. Gannet shares an array of DIRECT ad accounts from USA Today to Wisconsin news outlets. […]
3 easy ways to fix invalid traffic & prevent AdSense BansWith the AdSense enforcement update, Google AdSense will stop showing ads before invalid traffic and accidental clicks occur without impacting publishers. Nevertheless, if your AdSense account has been penalized, you will be notified beforehand in your AdSense Control Panel Policy Center. If you’re a publisher, then you know invalid traffic is a big no-no. But […]
Header Bidding de video para editores en 2022Antes del Header Bidding de Video, el método de cascada era la técnica preferida para optimizar el inventario de anuncios. Los editores utilizaron el enfoque en cascada para administrar a sus socios de intercambio de anuncios y los sirvieron en orden de mayor a menor prioridad. Para hacer esto, los editores trabajan con múltiples socios […]
Video Header Bidding para editores em 2022Antes do Video Header Bidding, o método de cascata era a técnica preferida para otimizar o inventário de anúncios. Os editores utilizavam a abordagem de cascata para gerenciar seus parceiros de ad exchange, servindo-os em ordem de maior a menor prioridade. Para isso, os editores trabalham com múltiplos parceiros para ganhar mais dinheiro. Infelizmente, essa […]
Video Header Bidding for Publishers in 2022Before Video Heading Bidding, the preferred auction technique to optimize ad inventory was the waterfall method. Publishers used the waterfall approach to manage their exchange partners serving them in order of highest to lowest priority. In addition, it makes the publisher work with partners to earn more money. Unfortunately, this strategy is not effective when […]
5 Ways to Make Interactive Interstitial Ads Work on MobileInterstitial ads used to be huge back then. People browsing the web would often get interrupted by large windows “popping up†to advertise a brand. Since almost everyone found these ads to be annoying (hence, affecting user experience), pop-up ad blockers were introduced. Users wouldn’t have to deal with ads unexpectedly displaying right in front […]
MonetizeMore’s Programmatic Landscape 2022As we enter 2022, the programmatic ad tech landscape is a very different place than it was in 2020. Many publishers are still trying to figure out how to monetize their content, while others have turned to AdTech to help them 3X their ad revenue. Here’s a look at MonetizeMore’s vision of the ad tech […]
AdSense desactivado: los editores rusos no pueden obtener ingresos de GoogleEl 26 de febrero, Google impidió que los medios de comunicación estatales de Rusia y otros canales recibieran ingresos publicitarios en sus sitios web, aplicaciones y videos de YouTube. El mismo dÃa, los ingresos ya empezaron a bajar con AdSense desactivado. La medida se anunció después de medidas similares del propietario de Facebook, Meta Platform […]
AdSense desativado: editores russos são impedidos de receber receitas através do GoogleOs veÃculos de mÃdia estatais da Rússia e outros canais foram impedidos de receber receitas de anúncios em seus sites, aplicativos e vÃdeos do YouTube pelo Google no dia 26 de fevereiro. No mesmo dia, receitas já começaram a cair com o AdSense desativado. A medida foi anunciada após movimentos similares da Meta Platform Inc […]
2022 ECPM Calendar for Publishers [Watchlist]ECPM PREDICTIONS (LATAM) ECPM PREDICTIONS (INDIA)
AdSense Disabled! Russian media barred from receiving ad revenue through GoogleRussia’s state-owned media outlets and other channels were barred from receiving ad revenue on their websites, apps, and YouTube videos by Google on February 26th. This came after similar moves by Meta Platform Inc (FBO), Facebook’s owner, who blocked Russian state-run media from running Facebook ads or generating revenue via FB ads on its services. […]
AdSense Disabled! Russian media barred from receiving ad revenue through GoogleRussia’s state-owned media outlets and other channels were barred from receiving ad revenue on their websites, apps, and YouTube videos by Google on February 26th. This came after similar moves by Meta Platform Inc (FBO), Facebook’s owner, who blocked Russian state-run media from running Facebook ads or generating revenue via FB ads on its services. […]
The A-Z guide to Google Ad Manager within privacy parameters [2022]The Google Ad Manager (GAM) team has been working hard on developing new features for the platform in order to provide a better user experience. This blog post will give you an overview of the new features and changes that will be available in 2022. So, whether you are a current GAM user or considering […]
Four Reasons Publishers Should Care about Zero-Party DataRising concerns about online privacy, the deprecation of the cookie, and increasing unreliability with third-party data have increased the value of first-party data. Data collected directly from your website visitors is trustworthy and exclusive to you. However, there’s something even more powerful: zero-party data. What Is Zero-Party Data? Zero-party data is data that is intentionally shared […]
La importancia del Brand Safety en el mercado publicitarioLa mayorÃa de los editores y anunciantes ya han lanzado iniciativas de Brand Safety para renovar la confianza en el mundo de la publicidad digital. Inicialmente, Brand Safety llegó por problemas de visibilidad y fraude de clics; sin embargo, en los últimos años ha crecido a un nuevo nivel de desconfianza. Nueva dimensión del Brand […]
A importância do Brand Safety no mercado de AdsA maioria dos editores e anunciantes já lançaram iniciativas de Brand Safety (segurança da marca) para renovar a confiança dentro do mundo da publicidade digital e da cadeia de suprimentos. Inicialmente, o Brand Safety tinha que ser feito com questões de fraude por clique e visibilidade; entretanto, nos últimos anos, ela cresceu para um novo […]
Looking for the best Google AdX Partner in 2022?If you’re a publisher in 2022, you may be wondering how to choose a Google Ad Exchange Partner. Google AdX IE Ad Exchange has been rapidly evolving for years and it can get confusing to pick from so many ad-tech companies and the solutions they offer. But don’t worry ? we’re here to help! In […]
Google reemplaza el “flopado” FLoC con Topics API [2022 ad targeting]A principios de 2021, Google creó FLoC (Federated Learning of Cohorts) para reemplazar las cookies de terceros, razón por la cual el usuario ve anuncios relevantes y segmentados para él en los sitios web. Después de los comentarios y las crÃticas negativas recibidas, el equipo de Privacy SandBox de Google propuso la API de temas […]
Google substitui o “flopado” FLoC por Topics API [2022 ad targeting]No inÃcio de 2021, o Google criou o FLoC (Federated Learning of Cohorts) para substituir os cookies de terceiros, motivo pelo qual o usuário vê anúncios relevantes para ele em sites. Após o feedback e crÃticas negativas recebidas, a equipe da Privacy SandBox do Google propôs a Topics API como nova solução para a segmentação […]
Why you need IBV aka IN-BANNER VIDEO MONETIZATION [4 BEST PRACTICES]IBV aka In-banner video ads is the new black! Ok, that might be a bit of an exaggeration, but they are definitely on the rise in terms of popularity. And for good reason ? they can be extremely effective at capturing attention and engaging audiences. So if you’re wondering what in-banner video ads are and […]
Serie especial MonetizeMore: Por qué elegà trabajar remotamente [5 maneras de escalar negocios remotos]Dado que la cultura de trabajar remotamente es una parte integral del ADN de MonetizeMore, la empresa ha prosperado en el entorno virtual durante más de 11 años. Si bien crear un entorno de trabajo remoto puede ser un desafÃo al principio, contribuye en gran medida a mejorar la satisfacción de los empleados, ahorrar costos […]
MonetizeMore Special Series: por que escolhi trabalhar remotamente [5 maneiras de escalar negócios remotos]Sendo a cultura de trabalhar remotamente parte integrante do DNA da MonetizeMore, a empresa vem prosperando no ambiente virtual há mais de 11 anos. Embora a criação de um ambiente de trabalho remoto possa ser um desafio no inÃcio, ele contribui muito para a empresa melhorar a satisfação dos funcionários, economizar custos e aumentar a […]
Helping Publishers Thrive in Today’s Privacy Environment [2022]Privacy remains a top priority across all of Google and it’s especially important for the publishers’ ads team. Today, I’ll share some updates about how we’re thinking about evolving ads privacy and how we plan to help publishers of all sizes navigate this landscape. It’s unlikely to surprise anyone that the digital ecosystem is evolving. […]
From $0 to Half a Million ? How OnPoint Scaled with MonetizeMore It’s a digital age, and if you’re not scaling, you’re dying. OnPoint figured this out quickly, and with the help of MonetizeMore, they were able to scale their ad revenue up to 500K within a year! Sounds amazing right? In this post, we’ll take a look at how OnPoint accomplished this and what tips you […]
Como programar o Google para otimizar anúncios automaticamenteLembra-se quando você desejou que o AdSense tivesse a mesma caracterÃstica da Ad Exchange, chamada ?Tamanhos FlexÃveis?? Com o recente lançamento do produto, o Google pode agora otimizar anúncios automaticamente de acordo com os tamanhos dos anúncios do seu aplicativo, para que assim mais anúncios sejam elegÃveis para servir em suas unidades de anúncios e […]
Cómo programar Google para optimizar automáticamente sus anuncios¿Recuerda cuando querÃa que AdSense tuviera la misma función de Ad Exchange llamada ?Tamaños flexibles?? Con el reciente lanzamiento del producto, Google ahora puede optimizar anuncios automáticamente los tamaños de los anuncios de su aplicación. De esta manera, más anuncios están aptos a publicarse en sus bloques de anuncios y aumentar las ganancias. La diferencia […]
MonetizeMore Special Series: Why I Work Remotely [5 ways to scale remote businesses]Remote culture is an integral part of MonetizeMore’s DNA as the company has been thriving in the virtual environment for over 11 years now. Although creating a remote work environment might be challenging at first, it goes a long way in helping your company improve employee satisfaction, save costs and boost productivity. The pandemic showed […]
What is Ad Trafficking & Is Ad Trafficking Easy in 2022?What is Ad trafficking? Ad trafficking is the process of formulating and running a campaign to show ads on a website or mobile app. It can be done by the creator or publisher of the website, or by dedicated ad ops teams within an organization. Ad trafficking is more than just getting an ad to […]
Best Ad Networks in Australia & New Zealand [2022 watch-list] Looking for the best ad networks in Australia or New Zealand? We’ll show you some of the best ad networks you can use to monetize traffic from Australia or New Zealand in this guide. Be sure to test which ad network is most effective for you and your website. Want help choosing which network […]
Best Ad Networks in Australia & New Zealand Looking for the best ad networks in Australia or New Zealand? We’ll show you some of the best ad networks you can use to monetize traffic from Australia or New Zealand in this guide. Be sure to test which ad network is most effective for you and your website. Want help choosing which network […]
Google FLoC Flops, Say hello to Topics API [2022 Ad Targeting]At the beginning of 2021, Google came up with FLoC i.e. Federated Learning of Cohorts to replace third-party cookies (the reason why you see relevant ads on websites). Post the feedback and criticism FLoC received, Google’s Privacy SandBox team proposed the Topics API as the new solution for interest-based targeting. Topics API groups users’ browsing […]
Aplicaciones que aumentaron sus ingresos 4 veces cambiando de socios de monetización¿Alguna vez se preguntó cómo todas las aplicaciones en su teléfono generan dinero? No, yo tampoco. Pero aparentemente, es un gran negocio, un negocio de miles de millones de dólares, de hecho. En este estudio de caso, veremos cómo tres aplicaciones populares generan dinero y veremos si podemos obtener algún consejo para nuestra propia monetización […]
Monetização de aplicativos: estudo de caso de parceiros que aumentaram sua receita publicitária em 4 vezesVocê já parou para pensar como todos os aplicativos que existem no seu celular ganham dinheiro? Não, eu também não. Mas aparentemente, é um grande negócio – negócios de bilhões de dólares, na verdade. Neste estudo de caso, olharemos como três aplicativos populares ganham dinheiro, e veremos se podemos obter alguma dica para realizar a […]
FIVE DISPLAY ADVERTISING TIPS FOR THE HOSPITALITY INDUSTRYDisplay advertising is a powerful tool when it comes to showcasing the services, packages, and overall offerings of the hospitality industry and attracting the right audience. Display advertisements these days have been transformed considerably from its earlier days when there was a static when that needed to be conveying maximum information. The basic rule of […]
Tamaños de banner: anuncios imprescindibles para 2022Por lo general, la mayorÃa de los anunciantes prefieren lanzar sus campañas en función de los tamaños de banner estándar de la industria establecidos por Interactive Advertising Bureau (IAB). Esto facilita las cosas para aquellos que buscan comprar o vender anuncios, ya que un conjunto estándar de tamaños garantiza una sólida cadena de oferta y […]
How to get started with Multiplex Ads? [Best Practices Included]Do you feel like you’re constantly battling for attention on the web? With so much competition for eyeballs, it’s tough to stand out from the crowd. But don’t worry, we’ve got a solution: Multiplex Ads. Our new ad format is designed to help you stand out and get noticed. Plus, it’s easy to use – […]
7 Key Digital Monetization Mistakes To AvoidAre you a publisher that struggles with underwhelming ad revenue? Or do you want to increase your profit, but don’t know how? Then this article is for you! Despite having existed for over two decades, digital monetization is still a relatively young field. Additionally, it suffers from being deceptively simple: many people entering it for […]
Tamanhos de banner: banners imprescindÃveis para 2022Normalmente, a maioria dos anunciantes preferem lançar suas campanhas baseados nos tamanhos de banners padrão da indústria estabelecidos pelo Interactive Advertising Bureau (IAB). Isto facilita as coisas para aqueles que procuram comprar ou vender anúncios, pois um conjunto padrão de tamanhos garante uma forte cadeia de oferta e demanda. Os anunciantes sabem exatamente quais tamanhos […]
What’s new with Google AdMob? [4 upgraded Formats]Ad monetization has been used widely in business including mobile applications. There are also numerous ways that we can add these ads to your mobile app through different networks. Google Admob by far has been the most popular ad network for app businesses. Let’s talk about the latest formats released by Google which are now […]
EZOIC VS MONETIZEMORE | Who Wins?Introduction Google AdSense is a great monetization program, but it’s not the only option out there. In fact, there are several AdSense alternatives that can be more profitable for your website. Today, we’re going to talk about one of those alternatives: MonetizeMore. So why should you choose MonetizeMore over Ezoic or any other AdSense alternative? […]
EZOIC VS MONETIZEMORE | Who Wins?Introduction Google AdSense is a great monetization program, but it’s not the only option out there. In fact, there are several AdSense alternatives that can be more profitable for your website. Today, we’re going to talk about one of those alternatives: MonetizeMore. So why should you choose MonetizeMore over Ezoic or any other AdSense alternative? […]
7 maneiras simples de lidar com quedas de receitas no Q1 [2022]A maioria dos editores apresentam quedas de receitas publicitárias no primeiro trimestre (Q1) de cada ano. Geralmente, há uma queda repentina no volume de tráfego e nas taxas de CPM quando comparado ao Q4 do ano anterior. Se o seu site ou blog também estiver passando por uma queda de visitas e receitas com ads, […]
Banner Sizes: The Must-Have Banners of 2022Most advertisers looking to launch their campaigns typically refer to the industry-standard ad sizes set by the Interactive Advertising Bureau (IAB). This makes things easier for those looking to buy or sell ads, as a standard set of sizes ensures a strong supply and demand chain. Advertisers would know which banner sizes have inventory readily […]
7 formas simples de lidiar con las caÃdas de ingresos del Q1 [2022]La mayorÃa de los editores ven caÃdas de ingresos publicitarios en el primer trimestre (Q1) de cada año. Por lo general, hay una caÃda repentina en el volumen de tráfico y las tasas de CPM en comparación con el cuarto trimestre (Q4) del año anterior. Si su sitio web o blog también está experimentando una […]
Las Mejores Redes de Anuncios de América del Sur [2022]¿Quieres aumentar el tráfico de su sitio web o blog? ¿Sabe que las redes de anuncios tienen un papel central en el éxito de su negocio? Para que su blog tenga éxito, debe considerar el tráfico de Internet como un punto central en la planificación de una estrategia de crecimiento de ingresos. Obtener más visitantes […]
MonetizeMore assures Publisher Payments [Here’s How]Full-on Transparency when it comes to publisher payments When it comes to making money as a publisher, there’s no one better to turn to than MonetizeMore. We’re experts in the field, and we can guarantee that you’ll be paid on time every month. So what are you waiting for? Contact us today and let us […]
Monetizing your app with Google Ad Manager in 2022Even before the global pandemic, app use was on the rise, and it’s still rising. Users now spend 6 times more time on apps than they do using their browser, according to eMarketer, with time spent on apps up 25% compared to 3 years ago. Along with that comes myriad ways to monetize your app […]
Melhores redes de anúncios na América do Sul [2022]Você quer aumentar o tráfego do seu site ou blog através de redes de anúncios? Para que seu blog tenha sucesso, é preciso considerar o tráfego na Internet como um ponto central no planejamento de uma estratégia de aumento de receita. Receber mais visitantes em seu site significa melhores ranqueamentos e classificações para seu negócio, […]
Best Canadian AdTech Companies [2022 Watchlist]If you’re a publisher in Canada looking to increase your digital footprint, you’ll need to consider using AdTech companies. But with so many to choose from, which should you go with? Here is a list of the five best Canadian AdTech companies, based on their reach, innovation, and client satisfaction. 1. YTZ International Utilizing smart […]
7 easy ways to manage ad revenue drop in Q1 [2022]Most publishers see an ad revenue drop in the first quarter of the year. There is usually a sudden drop in web traffic and CPM rates after the surge publishers experience in Q4. If you are also seeing a drop in your ad revenue, fear not. Because in this article, we will see preventive measures […]
Picking the Best Ad Management Partner in 2022 [6 golden tips]When it comes to picking the right ad management partner, publishers need to consider a lot of things – your audience, the tone of your ads, the message you’re trying to send. But with so many choices out there, how do you know who is the best ad management partner for you? In addition to […]
The hottest European Ad Networks right now [2022’s High CPC AdSense Alternatives]Do you want to find out which European ad networks offer the most value for your budget? If yes, Look no further. Each ad network offers its own set of features, but they’re usually pretty similar across most platforms. Some European ad networks are performance-based, while some are flexible. It’s not always easy choosing which […]
Best Ad Networks in South America [2022]Do you have a website or blog that could use some more traffic? For your blog to be successful, you need to consider internet traffic when planning out your whole revenue incrementing strategy. Getting more visitors to your site means better rankings and ratings for your business, which leads to more visits, and so on. […]
By switching app monetization partners, these apps grew their ad revenue by 4XDo you ever stop and think about how all those apps on your phone make money? No, me neither. But apparently, it’s a big deal – billion-dollar deals, in fact. In this case study, we’ll take a look at how two popular apps make their cash, and see if we can glean any tips for […]
A guide to selling ad space in 2022 [4 best tactics included]Are you a publisher struggling to sell ad space on your website? You’re not alone. Most publishers find it difficult to get ad inventory sold, but there are a few ways to make the process a little bit easier. In this blog post, we’ll discuss some of the best ways to sell ads space on […]
Optimice la visibilidad del anuncio a largo plazo en 2022En el mundo digital actual, los editores siempre buscan nuevas formas de aumentar los ingresos de anuncios. No es ningún secreto que la visibilidad del anuncio es un tema candente en la industria editorial y será más importante que nunca en 2022. Los editores están buscando formas de garantizar que los usuarios vean sus anuncios. […]
How do I attract ads to my blog? [5 hot tips]Do you have a blog but no ad revenue? You’re not alone! Thousands of bloggers are in the same boat, but there are ways to change that. In this post, we’ll go over some methods to attract ads to your blog and start generating some income. Keep reading to get started! Whether you’re just starting […]
Otimize A Visibilidade Do Anúncio E A Receita A Longo Prazo Em 2022No mundo digital de hoje, os editores estão sempre procurando novas maneiras de aumentar a receita de anúncios. Não é segredo que a visibilidade do anúncio é um tema quente na indústria editorial e será mais importante do que nunca em 2022. Os editores estão procurando maneiras de garantir que seus anúncios sejam vistos pelos […]
How to bust Ad Fraud & Influence Real Human Traffic | Case Study [2022]How Ad Fraud is impacting your auctions? When monetized impressions on online piracy sites were the main topic of discussion in AdTech, nobody had to worry about ad fraud and invalid traffic. (ad fraud genesis). The problem with invalid traffic (IVT) is that it can have drastic effects on programmatic auctions, the worst part being […]
Optimize Viewability & Long Term Ad Revenue in 2022Introduction In today’s digital world, publishers are always looking for new ways to increase advertising revenue. It’s no secret that ad viewability is a hot topic in the publishing industry and will be more important than ever before in 2022. Publishers are looking for ways to ensure that their ads are being seen by viewers, […]
Monetizando aplicaciones con las ofertas de AdMob en 2022Ciertamente ya esté familiarizado con las ofertas de AdMob, ya que no es un concepto nuevo, pero ahora vemos llevaron esta funcionalidad a otro nivel. Este avance se produce en el ciclo de adopción de muchas tecnologÃas. Estamos viviendo uno de los mayores cambios tecnológicos de los tiempos modernos. Hoy en dÃa, las ofertas de […]
Monetizando Aplicativos Com Os Lances Do AdMob Em 2022Você provavelmente está familiarizado com os lances do AdMob, já que não é um conceito novo, mas agora estamos vendo sua mudança para um outro nÃvel. Esse avanço ocorre no ciclo de adoção de muitas tecnologias. Estamos vivendo uma das maiores mudanças tecnológicas dos tempos modernos. Hoje, os lances da AdMob estão em um ponto […]
How to Targets Ads on a Specific URL? [Best Practices Included]One of the many ways you can maximize the revenue of your site is by targeting an ad on a specific URL with substantial traffic. Serving the right and profitable ad to the right audience can result in better and higher earning potential. There are several ways we can target ads on specific URLs, depending […]
Maximizing Ad Revenue with AdMob Bidding in 2022You’re probably familiar with AdMob Bidding since it’s not a new concept but we are now seeing it move to a new level. This progress occurs in the adoption cycle of many technologies. So, let’s take one of the biggest technological changes in modern times. Today, AdMob bidding is at this point where we are […]
The Latest Ways for Publishers to Activate First-Party Data [2022]This year, Google Ad Manager released some of its new features that can make our publishing partners maintain direct relationships that are important to their businesses and utilize their first-party data in a way that can meet the audience’s expectations in protecting their data. One of the features that have been released is a new […]
Tendencias de monetización para 2022: ¿cómo mantener la relevancia?“Si eres un editor, debes mantenerte relevante. No es suficiente publicar el mejor contenido, porque hay otros editores que también lo harán. Su editorial debe ser diferente e innovador para que la gente lo recuerde.†– Brian Ferneyhough Se espera que la industria de la publicación digital se desarrolle un 5% en 2022, lo que […]
Previsões para a monetização de sites: como permanecer relevante em 2022?“Se você é um editor, precisa se manter relevante. Não basta apenas publicar o melhor conteúdo, porque há outros editores que farão isso também. Seu editorial precisa ser diferente e inovador para que as pessoas se lembrem dele.? -Brian Ferneyhough Espera-se que a indústria de publicação digital cresça 5% em 2022, o que é mais […]
Improving Video Programmatic Health in 2022So, you’ve decided to venture into programmatic video. Congratulations! You’re making a smart decision that will help you reach new audiences and get your content seen by more people. But before you can truly reap the benefits of programmatic video, there are a few things you need to do to make sure your campaigns run […]
What are the best ways to optimize Video Earnings in 2022? [6 tips]When it comes to optimizing video earnings on your blog, we are in the digital era, when it is no longer a fad and isn’t merely ?nice-to-have,? but a total ?must-have.? Edgy publishers that wish to establish a prominent internet presence rely on effective video advertisements as a key component of their success. Video content […]
Publisher Predictions: How to stay relevant as a publisher in 2022??If you are a publisher, you have to stay relevant. It’s not enough just to publish the best content because there are other publishers who will do that too. Your publishing house needs to be different and innovative in order for people to remember it.? -Brian Ferneyhough The digital publishing industry is expected to grow […]
5 trucos para posicionar anuncios en su sitio web: aumenta los ingresos y mejora la UXUna forma de obtener ingresos a través de la publicidad digital es posicionar anuncios en sus sitios web. La mayorÃa de los editores se centran más en la calidad de su propio contenido que en la ubicación de los anuncios; por lo tanto, puede parecer aleatorio dónde posicionan sus anuncios. Ya sea que su objetivo […]
How to monetize an auto website?Automobile verticals are pretty lucrative if they’re built correctly. With quality content, significant traffic volume, and the right monetization techniques, publishers can make a ton of money on auto sites. The key ingredient to an auto site’s success, however, lies in the site’s foundations. If a publisher intends on making their auto site last for […]
5 Truques Para Monetizar Site e Melhorar a UX Posicionando AnúnciosA maioria dos editores que querem monetizar sites, se concentram mais na qualidade de seu próprio conteúdo do que no posicionamento dos anúncios. Por isso pode parecer aleatório onde eles colocam seus anúncios. Quer seu foco seja aumentar a receita de anúncios ou aprimorar a experiência do usuário no seu site, o posicionamento dos anúncios […]
How to increase ad revenue and UX with best-in-class ad placements [5 tricks]One way for websites to earn revenue through online advertising is by placing advertisements on their sites. Most publishers focus more on the quality of their own content rather than on ad placement; therefore, it may seem random where they place their ads. Whether your focus is to increase ad revenue or enhance your site’s […]
Wait! What? Publishers are building their own walled gardens now?Anyone who works in digital advertising – from advertisers to agencies to developers and publishers – has certainly heard of a walled garden. Although the term gets thrown around in AdTech quite often, its roots reach far beyond programmatic advertising. The internet is often perceived as a place where everyone is equal and there are […]
Why Apple’s App Tracking Transparency policy cost tech giants almost $10 billion in revenueWhat is Apple’s App Tracking Transparency policy? App Tracking Transparency (ATT) was introduced with iOS 14.5. Launched back in April 2021, ATT includes a requirement that developers of apps ask permission from you before gaining access to your advertising ID that tracks your app and website activity. While the framework for ATT was introduced before […]
Best Guide to Display Lumascape [2022]Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that […]
¿Puede un alto volumen de tráfico reducir el RPM en AdSense?¿Alguna vez ha experimentado una caÃda repentina en sus ingresos de Google AdSense? ¡Le pasa al mejor de los editores la caÃda del RPM en AdSense! Para ser más especÃficos, es la tasa por mil (RPM) la que se ve afectada. La pregunta principal es ¿por qué continúan ocurriendo estas caÃdas de RPM y cómo […]
Alto Volume de Tráfego Pode Baixar Seu RPM Do AdSense?Você já se deparou com uma queda repentina em seus ganhos e no seu RPM do AdSense? Acontece com o melhor dos editores! Para ser mais especÃfico, é a taxa por mil (RPM) que sofre o impacto. A questão principal é porque essas quedas de RPM continuam ocorrendo e como podem ser controladas? Cliques fraudulentos, […]
How to thrive in the post cookie world [2022]As it is often said, fortune favors the bold, and for digital publishers, the prospect of cookieless ads should be seen as an opportunity for boldness, but one that requires it. In the ad-tech industry, publishers should be bold and realize that too much power concentrated in a few firms does not benefit consumer choice […]
Is Ad Refreshing an Important and Beneficial Strategy in 2022?In its early days, ad refreshing was misused. Greedy publishers saw it as a “get-rich-quick†strategy, and it fell into a “graveyard†of disreputable practices. All of that is changing now. Given newer technology and especially improved measurement of views, the industry is on the move again with a fresh face and great opportunities for […]
¿Cómo monetizar un sitio web de noticias? [2022]Antes de Internet, los periódicos y revistas innovaron en la distribución de noticias. Ahora, con Internet, todo el mundo parece simplemente iniciar sesión en Internet para ponerse al dÃa con las últimas noticias del mundo. Eso es ventajoso para los dueños de sitio web que descubren cómo monetizar un sitio web de noticias. Los usuarios […]
Can High Traffic crush your AdSense RPM? [2022]Ever encountered a sudden drop in your Google AdSense earnings? Happens to the best of publishers! To be specific here, it’s the rate per mile (RPM) that takes the hit. The main question is why do these RPM drops keep occurring and how can they be controlled? Fabricated clicks, irrelevant ad displays, and bots are […]
Como Monetizar Um Site De NotÃcias? [2022]Antes da internet, jornais e revistas inovaram na distribuição de notÃcias. Agora com a internet, cada pessoa parece simplesmente navegar para ficar por dentro das últimas notÃcias do mundo. Quem acaba ganhando com isso são os editores que descobrem como monetizar um site de notÃcias. Os usuários querem ter acesso a notÃcias imediatamente após um […]
When should you put ads on your website? [2021]Did you just launch a new website or just decide to investigate advertising as a monetization method? With an established digital presence and solid blog content, are you wondering when to include advertisements on your website? Here are two key indicators that will guide you to place ads on your website the right way, plus […]
How MonetizeMore Publishers 3X Ad Revenue OvernightIn this blog post, we spill the tea on our secret sauce for getting you 3X more ad revenue fast. Here’s the tea: Going through the baseline open market ad revenue potential of one high-quality site Add our 1 line advanced ad code for instant easy header bidding implementation. Boost premium revenue from strong direct […]
How to Monetize a News Site? [2022]Back in the day, magazines and newspapers were groundbreaking and revolutionary when it came to journalism. Now, with the advancement of technology, and that thing we call the “internetâ€, every person seems to just go online to keep up with the latest news around the world. Users want to gain access to news articles and […]
Stop accidental clicks on your ads nowDo you get fed up while scrolling through a website & accidentally click an ad that leads you totally astray? This can affect your ad revenue plus your readers find it extremely frustrating. Have you ever experienced abnormally high click-through rates on some ads? This happens when a reader accidentally clicks on an ad while […]
¿Cómo monetizar un sitio web de finanzas? [2022]El nicho de las finanzas, que incluye invertir y ganar dinero en lÃnea, es uno de los contenidos más populares en Internet. Monetizar un sitio web de finanzas puede ser una buena fuente de ingresos. Ayudan al lector al ofrecer múltiples ideas sobre asuntos financieros y, al hacerlo, generan ingresos publicitarios al mismo tiempo. Aquà […]
How To Monetize A Gaming Site? [2022]Gaming is one of the strongest verticals out there when it comes to site monetization. Oftentimes, these sites have high engagement rates and users tend to spend a lot of time on the pages. These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad […]
Como Monetizar Um Site De Finanças? [2022]O nicho de finanças, incluindo investir e ganhar dinheiro online, é um dos conteúdos mais populares que da internet. Monetizar um site de finanças pode ser uma boa fonte de renda. Eles ajudam o leitor oferecendo várias ideias sobre questões financeiras e, ao fazer isso, geram receita de anúncios ao mesmo tempo. Aqui está tudo […]
How to Monetize a Finance Site? [2022]The Finance niche, including investing and making money online, is one of the most popular content that we come across on a website. It gives and helps the reader/viewer by giving several ideas about financial matters, and while doing so you can make money out of it at the same time. Here is all you […]
EstadÃsticas y tendencias del diseño de anuncios en el 2021Los bloggers y propietarios de sitios web, nuevos y antiguos, tienen más probabilidades de monetizar sus sitios a través de anuncios de display (gráficos), ya que son tendencias y son fáciles de usar. Las tendencias de diseño de anuncios siguen evolucionando cada seis meses y, a veces, es difÃcil mantenerse al dÃa con los formatos […]
Tendências E EstatÃsticas De Design de Anúncios em 2021Blogueiros e proprietários de sites novos e antigos têm maior probabilidade de monetizar seus sites por meio de anúncios de display (gráficos), já que são tendências e são fáceis de usar. As tendências de design de anúncios continuam evoluindo a cada seis meses e à s vezes fica difÃcil acompanhar os formatos de anúncios disponibilizadas o […]
What does Facebook’s misleading advertising problem mean for publishers?Online advertising is continually scrutinized, from analyzing how 3rd party cookies converge with your privacy & tracking dashboard tools for Facebook ads to concerns over brands heedlessly funding bad press via ad spending. Being the most popular digital outlet for online ad campaigns, Facebook’s misleading advertising policies has been getting a lot of negative media […]
How publishers can use blockchain in their businesses Everyone in 2021 has been talking about Blockchain but it is still a mystical part of the internet to many publishers and advertising executives, separate from where they do business. Currently, blockchain technology is vastly used by companies to make money, improve business processes, & reach new audiences & potential leads. Besides knowing that […]
11 razones para monetizar con anuncios de Rich Media en 2022Los anuncios de Rich Media son un medio eficaz por el cual los editores pueden atraer y retener a su audiencia. Estos anuncios ofrecen buenos CPMs con formatos publicitarios gratuitos y pagos. Según Google, los anuncios de rich media son efectivos para resaltar una combinación de imágenes llamativas y texto persuasivo. Los anuncios de Rich […]
11 Razões Para Monetizar Com Anúncios Rich Media Em 2022Anúncios rich media são um meio eficaz pelo qual os editores podem envolver e reter seu público. Esses anúncios fornecem bons CPMs com formatos de publicidade gratuita e paga. De acordo com o Google, os anúncios de rich media são efetivos ao trazer uma combinação de visuais atraentes e textos persuasivos. Anúncios rich media sempre […]
Best Display Ad Design Trends & Stats [2021]2021 Ad Design Trends & Stats New, up-and-coming bloggers and website owners are most likely to monetize their websites through display ads since they are ever trending and easy to use. Ad design trends keep evolving every six months and it gets hard sometimes to keep up with the countless ad design trends that are […]
11 Best Affiliate Networks for Publishers [2021]The affiliate marketing industry has grown exponentially over the past ten years and shows zero signs of slowing down. It is a great way of spending traffic into cash. By next year, affiliate marketing spending in the U.S. is expected to cross $8.4 billion, 3X more than what it was 10 years ago. Investing in […]
HOW PUBLISHERS’ Q4 AD SALES STRATEGIES ARE SHAPING UPUnlike last year, publishers find advertisers more willing to plan for quarter #4 before the period. The delta variant delayed advertising creative and content commitments. While branded content campaigns may have an urgent need to get on the books today, video & audio are likely to be the driving forces behind Q4 ad businesses for […]
Una GuÃa Definitiva Para Reducir La Ceguera Del BannerCon el crecimiento de la publicidad digital, los visitantes del las páginas web están experimentando un fenómeno psicológico conocido como la ceguera del banner. Este es el fenómeno por el cual el usuario se vuelve ciego a los anuncios publicitarios a medida que se acostumbra a ignorarlos. Como todos hemos visto, la publicidad de banner […]
Um Guia Definitivo Para Reduzir A Cegueira De BannerCom a proliferação de anúncios digitais, os visitantes do site estão vivenciando um fenômeno psicológico conhecido como cegueira de banner. Este é o fenômeno pelo qual o usuário se torna cego para os anúncios em banner, a medida que se acostuma a ignorá-los. Como todos vimos, a publicidade em banner é um meio popular de […]
What Publishers Need to Know about Reducing Banner Blindness | 11 TipsWith the proliferation of digital ads, website visitors are experiencing a psychological phenomenon known as banner blindness. This is the phenomenon whereby the user becomes blind to, & eventually ignores, banner advertisements. As we’ve all seen, banner advertising is a popular means for monetizing sites. In addition, as it stands right now, the promotion of […]
What publishers need to know about the IAB’s latest ad fraud crackdown [2021]What is Ads.txt? The Interactive Advertising Bureau (IAB), the industry body for digital advertising, introduced ads.txt (ads standing for Authorised Digital Sellers) to increase transparency in programmatic advertising. Ads.txt files placed on the root domain of publisher sites show exactly which sellers a publisher has authorized to fill their inventory, and therefore give brands and […]
Google AdSense Auction switches to First-Price Auction Model in Q4 [2021]By the end of 2021, your advertisers will be charged the entire amount of their bid, rather than the 2nd-highest bid in the Google AdSense Auction. By the end of this year, Google is about to lift AdSense from a second-price auction model to a first-price auction model (as per Big G’s latest announcement). Google […]
Google AdSense’s latest move to a first-price auction model in Q4 2021By the end of 2021, your advertisers will be charged the entire amount of their bid, rather than the 2nd-highest bid. By the end of this year, Google is about to lift AdSense from a 2nd-price auction model to a 1st-price auction (as per the company’s latest announcement). Google feels the switch to the […]
12 Reasons why Publishers should consider Rich Media Ads in 2021Rich media ads are an effective means by which publishers can engage and retain their audience. These ads give good CPMs with both free and paid advertising formats. According to Google, rich media ads thrive with a combination of appealing visuals and persuasive texts. Rich media ads have always delivered great CTRs, engagement rates, & […]
RPM vs. CPM: ¿En cuál deberÃan centrarse los editores?RPM y CPM son a menudo dos métricas que confunden a los nuevos editores. Si bien ambos se pueden utilizar para determinar el rendimiento de monetización de su sitio, existen diferencias importantes entre los dos. CPM es el valor que los anunciantes están dispuestos a pagar por 1000 impresiones. RPM, por otro lado, es el […]
RPM vs. CPM: Em Qual Deles Os Editores Devem Se Concentrar?RPM e CPM costumam ser duas métricas que confundem novos editores. Embora ambos possam ser usados ​​para determinar o desempenho da monetização do seu site, há diferenças importantes entre os dois. CPM é o valor que os anunciantes estão dispostos a pagar por 1000 impressões. RPM, por outro lado, é o valor total da receita […]
RPM vs. CPM: Should publishers focus on RPM or CPM?RPM and CPM are often two metrics that confuse new publishers. While they can both be used to determine your site’s monetization performance, there are key distinctions between the two. CPM is the amount that advertisers are willing to pay for 1000 impressions. RPM, on the other hand, is the total amount of ad revenue […]
How can Google Ad Manager help you to monetize your App?Before we get to the app monetization part here, let’s talk about Google Ad Manager (GAM) for a while. In this blog post, we will discuss Google Ad Manager, how it works & what you can do to monetize your app and get that ad revenue consistently coming in the bank with Google Ad Manager. […]
The Best Guide to Mobile Banner Ads 2021Mobile Banner Ads have existed since the genesis of digital marketing, & when executed correctly, they can continue to play a major role in programmatic advertising. Banner Ads are fairly easy & quick to set up. They have a higher viewability depending on how they are positioned on the page. What are mobile banner ads? […]
The Best Guide to Mobile Banner Ads 2021Mobile Banner Ads have existed since the genesis of digital marketing, & when executed correctly, they can continue to play a major role in programmatic advertising. Banner Ads are fairly easy & quick to set up. They have a higher viewability depending on how they are positioned on the page. What are mobile banner ads? […]
3 Best Ways to Monetize online Flashcards/Quiz SitesWhat are flashcards/quiz sites? Flashcard sites or quiz sites are considered extremely effective for learning purposes. They make the studying process entertaining while maintaining its effectiveness and efficiency. The cards contain information in the form of images, words, phrases, numbers, associated with any subject or topic and it asks you to spontaneously question yourself on […]
3 Best Ways to Monetize online Flashcards/Quiz SitesWhat are flashcards/quiz sites? Flashcard sites or quiz sites are considered extremely effective for learning purposes. They make the studying process entertaining while maintaining its effectiveness and efficiency. The cards contain information in the form of images, words, phrases, numbers, associated with any subject or topic and it asks you to spontaneously question yourself on […]
¿Qué es la visibilidad del anuncio y cómo se mide?La visibilidad es una métrica que se utiliza en la publicidad digital para realizar un seguimiento de las impresiones que los usuarios pueden ver o no. El hecho de que un anuncio se haya publicado en un bloque de anuncios no significa necesariamente que un visitante del sitio lo haya visto. En el espacio publicitario […]
First Party Cookies vs. Third Party Cookies: What is the big difference?Throughout the years, cookies have been the bread & butter of internet money and are the most popular method of acquiring user data online. Cookies give out a personalized browsing experience. Since privacy issues online are a huge concern right now; with the introduction of laws like the EU’s General Data Protection Regulation (GDPR) and […]
O Que É A Visibilidade do Anúncio E Como Ela É Medida?A visibilidade é uma métrica usada na publicidade digital para rastrear impressões que podem ser vistas ou visualizadas pelos usuários. Só porque um anúncio foi veiculado em um bloco de anúncios não significa necessariamente que um visitante do site o visualizou. No espaço da publicidade programática, anunciantes e editores estão começando a notar e valorizar […]
Best Video Ad Formats for Display Advertising CampaignsVideo ads formats in Mobile App Most advertisers rely on video ad format to be effective in their ad campaigns. According to experts, it is 5 times more effective than display/static media ads. The performance of video advertising formats depends on how well it is suited to user experience and advertising platform capacity. There are […]
Best Video Ad Formats for Display Advertising CampaignsVideo ads formats in Mobile App Most advertisers rely on video ad format to be effective in their ad campaigns. According to experts, it is 5 times more effective than display/static media ads. The performance of video advertising formats depends on how well it is suited to user experience and advertising platform capacity. There are […]
La guÃa definitiva para la monetización de aplicaciones en 2021Cuando dedica tanto tiempo y esfuerzo a mejorar su aplicación y brindar una buena experiencia de usuario, monetizar y generar ingresos sólidos es una forma de obtener un retorno por su trabajo. Entonces, ¿qué es la monetización de aplicaciones móviles? Es cuando encuentra oportunidades para monetizar el contenido de su aplicación. Independientemente de la estrategia […]
O Guia Definitivo Para Monetização De Aplicativos Em 2021Quando você gasta tanto tempo e esforço para aperfeiçoar seu aplicativo e oferecer uma boa experiência de usuário, monetizar e gerar uma receita sólida é uma forma de obter retorno. Então, o que é monetização de aplicativos para celular? É quando você encontra oportunidades de gerar receita com os usuários do seu aplicativo. Qualquer que […]
What is Google FLoC? | Best guide for PublishersRecap Increasing transparency and privacy is a priority for ad platforms as well as web browsers. These new measures are Google’s way of replying to those same concerns raised by other browsers. Earlier this year, Google announced its breakup with third-party cookies but also noticed a need to create advertising solutions in order to circumvent […]
The leading guide to Mobile App Monetization 2021When you have taken so much time and effort to perfect your app and offer a rich user experience; you may be wondering how you can make solid revenue from it. So, what is Mobile App Monetization? It’s when you find opportunities to earn revenue from your app users. Whatever app monetization strategy you’ll implement, […]
Tips de optimización para el aumento de ingresos en el cuarto trimestre de 2021Una de las mayores preocupaciones de los editores es cómo pueden aumentar los ingresos y esto es aún más importante a medida que se acerca el último trimestre del año. Sus ganancias del cuarto trimestre determinarán si tuvo o no un gran año en términos de ingresos. La buena noticia es que la temporada navideña […]
Saiba Como Aumentar a Receita No Quarto Trimestre De 2021Uma das maiores preocupações dos editores é como eles podem aumentar a receita e isso é ainda mais importante à medida que o último trimestre do ano se aproxima. Seus ganhos durante o quarto trimestre determinarão se você teve ou não teve um ótimo ano em termos de receita. A boa notÃcia é que a […]
¿Las etiquetas de Ad Exchange funcionarán en el MCM?Ahora, más que nunca, la publicidad digital ha sido buscada por los marketers para promocionar sus marcas sabiendo que este servicio puede llegar estratégicamente a su público. Los editores y anunciantes intercambian inventario de anuncios digitalmente en un mercado virtual llamado intercambio de anuncios (Ad Exchange). Los editores utilizan esta plataforma para vender su inventario […]
Best Revenue Optimization Tips for Publishers in Q4 2021One of the biggest concerns for publishers is how they can increase revenue. This is even more important as the final quarter of the year approaches. Your earnings during Q4 will determine if you had a great year in terms of revenue or not. The good news is that the holiday season sees higher purchase […]
Apple’s SkADNetwork & iOS 14.5 | A helpful guide for PublishersPost the IDFA Apocalypse, Apple’s upcoming launch for iOS 14.5 and SkAdNetwork updates will be bringing in a monetization option for publishers. Every September, with the launch of the new iPhone series, Apple’s SKAdNetwork comes into focus for publishers, advertisers, and mobile marketers to test and see if it’s a lucrative ad-revenue generating stream. In […]
As Tags Ad Exchange Continuam Funcionando Na MCM?Agora, mais do que nunca, a publicidade digital tem sido procurada por profissionais de marketing para promover suas marcas, sabendo que esse serviço pode atingir estrategicamente seu público-alvo. Editores e anunciantes negociam digitalmente o inventário de anúncios em um mercado virtual chamado de troca de anúncios (Ad Exchange). Essa plataforma é usada por editores para […]
Comprenda sus ingresos de anuncios por temporadas¿Alguna vez ha cuestionado por qué el RPM de sus anuncios fluctúa a lo largo del año? Puede ser frustrante y sorprendente experimentar estas fluctuaciones al intentar monetizar su sitio web. En un momento, el RPM de los anuncios puede caer y, al siguiente, puede convertirse en el RPM más alto del año. Estamos a […]
Entenda Sua Receita De Anúncios Por TemporadasVocê já se perguntou por que o RPM de seus anúncios flutuam ao longo do ano? Pode ser frustrante e também surpreendente passar por essas flutuações como editor. Em um momento, o RPM da receita de anúncios pode cair e no outro pode subir para o maior RPM de anúncios de todos os tempos. É […]
Will AD Exchange (AdX) tags continue to work after MCM migration?Now, more than ever, digital advertising has been sought after by marketers to promote their brands knowing that this service can strategically reach their target audience through different social networks and therefore effectively engage them. Publishers and advertisers digitally trade ad inventory in a virtual marketplace called the ad exchange. This platform is used by […]
Will AD Exchange (AdX) tags continue to work after MCM migration?Now, more than ever, digital advertising has been sought after by marketers to promote their brands knowing that this service can strategically reach their target audience through different social networks and therefore effectively engage them. Publishers and advertisers digitally trade ad inventory in a virtual marketplace called the ad exchange. This platform is used by […]
Understand your Ad Revenue By The SeasonsEver wondered why your ad RPMs fluctuate throughout the year? It can be both frustrating and amazing to experience these fluctuations as a publisher. One moment the ad revenue RPMs might drop, and the next, it might earn the highest ad RPM ever. It’s the beginning of September, and as we look ahead to the […]
I Only Run Ad Exchange. Do I Need Unified Pricing Rules?There could be many reasons behind the use of Unified Pricing Rules (UPR). Some publishers use it to exclude cheap paying ads which are usually causing redirects or popups on the site, or to simply push the bids up. Setting up a target CPM or floor CPM sends a message to advertisers on how valuable […]
Google AdMob: How to start generating revenue?Monetizing apps is a way to capitalize on your creative ideas and get a financial return on your investment for building an App. To achieve this goal, Google AdMob is a great tool. Whether you are an app developer or an entrepreneur who has invested heavily in app development, monetization is a subject of interest. […]
Google AdMob: ¿cómo empezar a generar ingresos?Monetizar aplicaciones es una forma de capitalizar sus ideas creativas y obtener un retorno financiero de su inversión en la creación de una Aplicación. En este caso, Google AdMob es una gran herramienta. Tanto si eres un desarrollador de aplicaciones como un emprendedor que ha invertido mucho en el desarrollo de aplicaciones, la monetización es […]
Has Google started withholding US tax from all AdSense accounts?Back in March 2021, Google warned YouTube creators that their AdSense account earnings were at risk of having US tax deducted from payouts, with the process set to start in June. But is this now happening to all AdSense accounts, not just those linked to YouTube accounts? What was announced in March? In March 2021, […]
Top 10 Google AdSense alternatives for 2021Google is the great Mother of AdSense, a dominant leader in web-based marketing with a sensitive content twist. It is contextual advertising and behavioral marketing bundled together with a watchful eye to maintain “safe†content. As all dominating forces go, there are rebels beneath who offer a twist on similar service. They could be considered friends of the underdog, or merely more people just trying to make it in the face of a dominant power. When you are dealing with AdSense, as good as it is, you will wonder what other options are available. We want some alternatives!
What Are Ad Tags and How Do They Work?In this guide, we’re going to explain what ad tags are exactly and how they work. Widely known as a snippet of HTML code, the term is primarily used in the ad tech industry. In fact, ad tags are multi-dimensional and serve many purposes, forming an essential component of digital advertising. The Function of Ad […]
Cómo utilizar el informe de Ad Stacking en PubGuruEl apilamiento de anuncios o Ad Stacking es una forma de infracción de la polÃtica de configuración de anuncios (ASPV) que puede tener efectos negativos en el rendimiento y los ingresos de los anuncios. Aquà en MonetizeMore, hemos desarrollado una función integrada en la plataforma PubGuru que detecta instancias de apilamiento de anuncios en su […]
Discrepancias entre Google Ad Manager y Google AnalyticsEs el tercer trimestre y sabe que los anunciantes están comenzando a aumentar la demanda para mantener el impulso del cuarto trimestre y maximizar el ROI. Resulta que, obtiene el informe de Google Analytics para ver el flujo de usuarios en su sitio, pero de alguna manera, los datos del informe de Google Ad Manager […]
Discrepâncias Entre O Google Ad Manager E O Google AnalyticsEstamos no terceiro trimestre e você sabe que os anunciantes estão começando a aumentar a demanda para manter o impulso no quarto trimestre e maximizar o ROI. Acontece que, à s vezes você puxa o relatório do Google Analytics para ver o fluxo de usuários em seu site, mas de alguma forma, os dados do relatório […]
Como Usar O Relatório De Ad Stacking No PubGuruO Ad Stacking ou empilhamento de anúncios é uma forma de violação da polÃtica de configuração de anúncios (ASPV) que pode causar efeitos negativos no desempenho do anúncio e na receita. Aqui na MonetizeMore, desenvolvemos um recurso integrado diretamente na plataforma PubGuru que detecta instâncias de empilhamento de anúncios em seu site, fornecendo os detalhes […]
Site Monetization 101: Top Ways For Publishers To Start Making BankWebsite monetization can be an overwhelming topic, especially for those who aren’t too tech-savvy. When your site starts gaining significant traction in terms of traffic, there’s no exact guide on what to do next. Obviously, you don’t want the attention your site is getting to go to waste! After all, not every domain gets enough traffic […]
Website Monetization Strategies for PublishersConsumption of online content around the globe has doubled over the years, opening a lot of content monetization opportunities and possibilities for digital publishers to improve their businesses. However, in order to do so, these publishers need to develop a solid website monetization strategy. What is Website Monetization? Website monetization refers to the process of […]
Como Monetizar Seu Aplicativo Com os Anúncios ?Open Ads’App Open Ads (Anúncios abertos de aplicativos) são formatos de anúncio que permitem aos editores monetizar o tempo de carregamento de tela dos aplicativos. Esses anúncios são exibidos quando os usuários abrem o aplicativo em seus dispositivos e o App começa a carregar. O formato é projetado para se integrar perfeitamente à s telas de carregamento […]
How to monetize your App with ?App Open Ads’App Open Ads are ad formats that allow publishers to monetize apps load screens. These ads are shown when the users open the app actively on their device. The format is designed to seamlessly integrate into the loading screens of the apps to maximize engagement. The users using the apps can close these ads at […]
Discrepancies Between GAM and Google Analytics and How To Solve ItIt’s Q3 and you know advertisers are starting to pick-up demand to keep their momentum on Q4 to maximize their ROI. You pull Google Analytics report seeing the flow of users on your site but somehow, your Google Ad Manager report data for Ad Impressions appear bloated and is not proportional to the overall Page […]
Google aplaza la suspensión del uso de cookies de terceros hasta 2022Google ha anunciado una aplazo en sus planes para interrumpir el uso de cookies de terceros con el fin de dar a los editores y anunciantes más tiempo para investigar e implementar alternativas. ¿Por qué se eliminan las cookies de terceros? Google cree que la cantidad de datos de usuario recopilados por las cookies, tanto […]
O Google Adia A Suspensão De Uso De Cookies De Terceiros Até 2022O Google anunciou um atraso em seus planos de suspender o uso de cookies de terceiros, de modo a dar aos editores e anunciantes, mais tempo para investigar e implementar alternativas. Por Que Os Cookies De Terceiros Estão Sendo Retirados? O Google acredita que a quantidade de dados do usuário coletados por cookies, tanto historicamente […]
¿Puedo Obtener Tags De Header Bidding Desde Google Ad Exchange?La respuesta a esta pregunta es: No. Sin embargo, hace unos años, Google respondió al método de Header Bidding y anunció el lanzamiento de Open Bidding para contrarrestar con el Header Bidding, que ahora se conocen comúnmente como una alternativa. ¿Qué Es El Open Bidding? Open Bidding es una subasta unificada que se basa en […]
Google delays the deprecation of third-party cookies until 2022Google has announced a delay in their plans to deprecate third parties cookies in order to give publishers and advertisers more time to investigate and implement alternatives. Why are third-party cookies being withdrawn? Google feels that the amount of user data that has been collected by cookies, both historically and on a day-to-day basis, has […]
Posso Obter Tags De Header Bidding Do Google Ad Exchange?A resposta a esta pergunta é: Não. No entanto, alguns anos atrás, o Google respondeu ao método de Header Bidding e anunciou o lançamento completo do Open Bidding para neutralizar o header bidding, que agora é comumente conhecido como uma alternativa. O Que É O Open Bidding? O Open Bidding é um leilão unificado que […]
How to Use the Ad Stacking Report in PubGuruAd Stacking is a form of Ad Setup Policy Violation (ASPV) that can cause detrimental effects on your ad performance and revenue. Here at MonetizeMore, we have developed a feature that is integrated right within the PubGuru platform that detects instances of ad stacking on your website, empowering you with the details that you need […]
¿Cómo Agregar Las Tags de AdSense Fácilmente En WordPress?En WordPress, tiene la libertad de tener múltiples demandas para ayudar a mejorar el rendimiento de su sitio y los ingresos por publicidad, una de ellas es AdSense. A continuación, se ofrece una descripción general rápida sobre cómo agregar códigos/tags de anuncios de AdSense en WordPress: #1 Instale el Plugin “Ad Inserter†de WordPress. Vaya […]
What to do when Google Adsense is not loading?For most publishers, Google AdSense is often one of the first doors they open when it comes to monetizing their websites. It’s one of the easiest ways that site owners can start making money off their hard-earned traffic, so long as your site meets the minimum eligibility requirements. With Google having a large pool of advertisers […]
Um Jeito Fácil De Adicionar Códigos Do AdSense No WordPressNo WordPress, você tem a liberdade de ter várias demandas para ajudar a melhorar o desempenho do seu site e a receita de anúncios, uma delas é o AdSense. Esta é uma visão geral rápida sobre como adicionar códigos do AdSense no WordPress: #1 Instale o plugin do WordPress Ad Inserter. Vá para o menu […]
¿Debo usar Mediación u Header Bidding en mi aplicación?A lo largo de los años, tanto el Header Bidding en la aplicación como la Mediación se han convertido en el tema candente para la monetización de aplicaciones. Ambos tienen pros y contras a su manera. Primero veamos qué significa cada uno de ellos. Mediación: La Mediación de anuncios (modelo en cascada) es una plataforma […]
Devo Usar Mediação Ou Header Bidding No Aplicativo?Ao longo dos anos, tanto o Header Bidding In-App, quanto a mediação se tornaram o assunto em questão para a monetização de aplicativos. Ambos têm prós e contras em seus próprios caminhos. Vamos primeiro ver o que cada um deles significa. Mediação: A mediação de anúncios (modelo em cascata) é uma plataforma que permite exibir […]
Can I get header bidding tags from Google Ad Exchange?The answer to this question is No. However, a few years ago, Google responded to Header bidding’s method. Google announced its full rollout of Open Bidding to counter punch header bidding, which is now commonly known as an alternative. What Is Open Bidding? Open Bidding is a unified auction that relies on server-side connections, where […]
Easily Adding Adsense Codes on WordPressOn WordPress, you have the freedom to have multiple demands to help improve your site’s performance and Ad revenue, one of them is AdSense. Here’s a quick overview on how to add AdSense codes on WordPress: Install WordPress Ad Inserter Plugin. Go to the WordPress Plugin menu and click the “Add New†button. Search for […]
Should I use in app header bidding or mediation?Over the few years, both In-App Header Bidding and Mediation have become the talk of the town for the App monetization. Both of these have Pros and Cons in their own ways. Let’s first see what they each mean. Meditation: Ad Mediation (Waterfall Model) is a platform that allows you to display ads on your […]
Simple steps for fixing AdSense invalid trafficAre you having a difficult time with invalid traffic or IVT? You’re not alone. It’s one of the biggest issues publishers face in the industry. Getting rid of IVT is not an easy task. However, in this article, we’ll show you how to fix AdSense invalid traffic in two steps. Step #1: Familiarize yourself with […]
Comprenda la transición de Google de Spm a McmGoogle se está moviendo del Scaled Partner Management (SPM) para el Multiple Customer Management (MCM). Aquà tiene todo lo que necesita saber. ¿Por qué el cambio? El MCM permitirá que los datos se transfieran y se pongan a disposición de los editores, lo que generará una mayor transparencia y una presentación de informes más útil […]
Entenda A Transição Do Google De Spm Para McmO Google está migrando do Scaled Partner Management (SPM) para o Multiple Customer Management (MCM). Aqui tem tudo que você precisa saber. Por Que A Mudança? O MCM permitirá que os dados sejam transferidos e disponibilizados aos editores, levando a uma maior transparência e relatórios mais úteis e imediatos. Os editores também terão mais controle […]
Understanding Google’s Transition from SPM to MCMGoogle is migrating from Scaled Partner Management (SPM) to Multiple Customer Management (MCM). Here’s what you need to know. Why the change? MCM will allow data to be transferred and available to publishers, leading to greater transparency and more useful and immediate reporting. Publishers will also have more control both over which parts of their […]
La GuÃa Completa De Las LÃneas De Pedido De Google Ad ManagerLos tipos de lÃnea de pedido y las prioridades son donde todo comienza en términos de cómo una determinada lÃnea de pedido compite en la subasta y su función en la lÃnea de anuncios. Muchos factores pueden afectar la selección de anuncios en Google Ad Manager (GAM), como la limitación de frecuencia, la publicación simultánea, […]
Where can publishers connect with advertisers for PMP deals?What is a PMP? Private marketplace (PMP) deals, also known as preferred deals, including on Google Ad Manager, are contracts made directly between the publisher and an advertiser or advertising network, managed through a supply-side platform (SSP). The two parties make contact to agree on terms like rates, placements, contract length, and so on, and […]
How to sign up to Google Ad ManagerWhat is Ad Manager? Ad Manager is an ad server program that allows you to organise how ads display on your website. It’s a seriously useful tool that can improve both the revenue your site can generate and the completion rate of your campaigns. What do I need to get it? Unfortunately, you can’t sign […]
O Guia Completo Dos Itens De Linha Do Google Ad Manager Para EditoresOs tipos e prioridades de itens de linha são onde tudo começa em termos de como um determinado item de linha compete no leilão e sua função na pilha de anúncios. Muitos fatores podem impactar a seleção de anúncios no Google Ad Manager (GAM), como limite de frequência, roadblock, exclusões, perÃodos do dia. O outro […]
¿Existe un lÃmite de cuántas redes de anuncios afiliarse?Esta pregunta se nos hacen con frecuencia, por lo que pensamos en profundizar en ella para ayudar a los nuevos editores a elegir redes de anuncios. Ya sea que tenga un blog, un sitio de fans, un sitio promocional o lo que sea, las redes de anuncios pueden ser una forma clave de comenzar a […]
How much invalid traffic is okay for AdSense?Recently, we’ve been covering some interesting topics regarding invalid traffic, such as AdSense invalid traffic deductions, how to do invalid traffic analysis, looking at invalid traffic reports in AdSense, and more! If you haven’t already, be sure to check out those blog posts. In this article, we’d like to tackle the question of how much […]
Existe Um Limite Para Quantas Redes De Anúncios Se Afiliar?Essa pergunta é feita para nós com frequência, então pensamos em nos aprofundar no assunto para ajudar novos editores a escolher redes de anúncios. Quer você tenha um blog, um site de fãs, um site promocional ou qualquer outro, as redes de anúncios podem ser uma forma fundamental de começar a monetização até que você […]
Is there a limit to how many ad networks you should have?We get asked this question quite a lot, so we thought we’d delve deeper into the ways of starting for new publishers, including ad networks. Whether you have a blog, a fan site, a promotional site, or anything else, ad networks can be a key way of getting going with monetization until you progress to […]
AdSense invalid traffic examplesAre you looking for some invalid traffic examples to help you understand it better and possibly even prevent it? Although some types of invalid traffic types might be easily avoidable, others are much more difficult to prevent unless you use sophisticated technology to automate the process. Here are some of the main examples: Bots or […]
Funciones del plugin Advanced Ads que todo editor deberÃa usarAdvanced Ads es un plugin de WordPress ampliamente utilizado por miles de editores de todo el mundo para administrar y optimizar sus anuncios. Viene con muchas funciones y herramientas inteligentes para capacitar a los editores en la creación y el mantenimiento de una sólida estrategia de monetización mientras cumplen con las polÃticas de Google. El […]
Recursos Do Plugin Advanced Ads Que Todo Editor Deve UsarAdvanced Ads é um plugin do WordPress amplamente utilizado por milhares de editores em todo o mundo para gerenciar e otimizar seus anúncios. Ele vem com muitos recursos e ferramentas inteligentes para capacitar os editores na construção e manutenção de uma estratégia de monetização forte e, ao mesmo tempo, em conformidade com as polÃticas do […]
Advanced Ads Features Every WordPress Publisher Should UseAdvanced Ads is a WordPress plugin widely used by thousands of publishers around the world to manage and optimize their ads. It comes with many intelligent features and tools to empower publishers in building and maintaining a strong monetization strategy while being compliant with policies. The workflow is very intuitive and there’s no second-guessing. Let’s […]
Should you use free invalid traffic monitoring tools?Invalid traffic remains a pain and one with serious consequences for many publishers. If you’re trying to save money, your next thought might be that you need to find a free invalid traffic monitoring tool as soon as possible so that you can get a handle on the issue. In this article, I’d like to […]
PubGuru Header Bidding Reporting explainedWhat Is Pubguru Header Bidding? Publishers who start to get serious about monetizing their traffic eventually bump into header bidding sooner or later. The most popular way of implementing it from scratch is via Prebid or also known as prebid.js, one of the open-source frameworks available for anyone to use. It already comes with adapters, […]
AdSense invalid traffic deductions and how to minimize themHave you ever experienced AdSense invalid traffic deductions? Chances are you have, even if you weren’t aware of it. It’s something every publisher works to minimize. Google makes invalid traffic deductions in real-time and during the finalization of earnings. The reports AdSense publishers have access to in their AdSense dashboards only provide an estimate of […]
¿Dónde encontrar un reporte de Tráfico Inválido en AdSense?Si es como muchos otros editores que luchan contra el tráfico inválido (IVT), es posible que esté buscando el informe de tráfico inválido de AdSense. Si aún no lo sabe, cualquier tipo de IVT es malo y deberÃa pasar lejos de su sitio web. Puede perder ingresos publicitarios debido a esto y, peor aún, a […]
What is invalid traffic analysis and how to do it?If you’ve been having problems with invalid traffic on your website, your first thought might be to conduct an invalid traffic analysis. However, how would you go about doing it anyway? You could use your Google Analytics data and look for outliers like traffic with extremely high bounce rates or low time spent on pages […]
Onde Encontrar Um Relatório De Tráfego Inválido No AdSense?Se você for como muitos outros editores que lutam contra tráfego inválido (IVT), pode estar procurando o relatório de tráfego inválido no AdSense. Se você ainda não sabe, qualquer tipo de IVT é ruim e deve passar bem longe do seu site. Você pode perder receita de anúncios por causa disso e, pior, sua conta […]
Where to find an invalid traffic report in AdSense?If you’re like many other publishers that struggle with invalid traffic (IVT), you might be looking for the invalid traffic report in AdSense. If you don’t already know, any type of IVT is bad. You want it as far away from your site as possible. You can lose ad revenue because of it and, worse, […]
How to set up Interstitial Ads in Google Ad ManagerGoogle has announced its support for Interstitial ads (a.k.a Full-page ads) which has been yielding an 11-15% revenue increase based on the tests we conducted. Performance could vary per website taking into account factors such as speed, site layout. According to Google, the Google Ad Manager Interstitial ad format is fully compliant with Better Ads […]
Is Reddit traffic invalid for AdSense?Does your website get a lot of traffic from Reddit? Have you been struggling with invalid traffic and wondering if Reddit traffic can lead to invalid traffic for AdSense? We all know Reddit, the social platform that almost seems like a forum. If you share information or links in the right group or post something […]
¿Qué es el Google Spam Score y cómo mantenerlo saludable?Es fácil confundir el Google Spam Score o la puntuación de spam. El spam puede referirse al spam de correo electrónico o describir prácticas de SEO fraudulentas y otros. Sin embargo, en este blog post, hablaremos sobre la puntuación de spam de Google atribuida a los editores a través de productos de Google, como Google […]
What is AdSense safe traffic?Do a quick Google search for “AdSense safe traffic,†and you’ll see many different, often questionable, search listings. Websites saying something like, “We’ll get you, 15000 visitors of AdSense safe trafficâ€, for $xx, xxx. Often the prices are low, and the sources of traffic are not clear. Online marketplaces where to find deals like this […]
O Que É O Google Spam Score E Como Manter O Seu Saudável?É fácil confundir o Spam Score ou Pontuação de Spam. Spam pode referir-se a spam de e-mail ou descrever práticas de SEO com spam e muito mais. No entanto, neste artigo, vamos falar da pontuação do Google Spam atribuÃda a editores por meio de produtos do Google, como Google Ad Manager, Ad Exchange e AdSense. […]
What is the Google Spam Score and how to keep yours healthy?When you hear the words “spam score,†it’s easy to confuse it for many different things. Spam can refer to email spam or describe spammy SEO practices and much more. However, in this article, we’ll take a closer look at the Google Spam score assigned to publishers via Google products such as Google Ad Manager, […]
What to do if an ad network does not pay you?It’s frustrating when this happens – a nightmare for publishers. You set things up, sign the agreements, and then when your hard-earned revenues are due, your ad network representative suddenly isn’t responsive anymore. You send countless follow-up emails, reach out to other representatives, or maybe try other avenues of contact, but you get no response. […]
Consecuencias de la Internet sin cookies para los editores Las cookies son archivos de texto con pequeños fragmentos de datos que permiten identificar su computadora cuando utiliza una red informática. Las cookies especÃficas, conocidas como cookies HTTP, se utilizan para identificar usuarios especÃficos y mejorar su experiencia de navegación web. El servidor crea datos almacenados en una cookie en su conexión. Estos datos se […]
Consequências Da Internet Sem Cookies Para Os EditoresCookies são arquivos de texto com pequenos pedaços de dados, que possibilitam identificar o seu computador conforme você usa uma rede de computadores. Cookies especÃficos, conhecidos como cookies HTTP, são usados ​​para identificar usuários especÃficos e melhorar sua experiência de navegação na web. O servidor cria dados armazenados em um cookie em sua conexão. Esses […]
AdSense matched content ads explainedAdSense Matched content ads are similar to native ads but are designed to help publishers promote their content to website visitors. You might be wondering, why on earth would you want to have ads promoting your content? Isn’t the idea to show ads from advertisers so that you can generate more ad revenue? Of course, […]
Start your Ad Ops career with our free Publisher Ad Optimization Masterclass!Not all publishers are at the same point in their publishing careers. Some have mastered almost all aspects of AdSense, Ad Exchange, and Google Ad Manager. Others have only started getting their feet wet. Maybe you’ve started generating consistent ad revenue with your websites but need a helping hand to guide you onto the next […]
The cookieless effect on publishersCookies are text files with small pieces of data, like a username and password, to identify your computer as you use a computer network. Specific cookies known as HTTP cookies are used to identify particular users and improve your web browsing experience. The server creates data stored in a cookie upon your connection. This data […]
How to compare new and old ad revenue with PubGuruOur PubGuru team has been hard at work to bring new features to the PubGuru Ad Optimization platform. Recently, they’ve released a bunch of new features for our Ad Network report. This article will show you how to compare old to new ad revenue data and much more. The first new feature is the cards […]
El Shadow Bannig Y Sus Implicaciones Para La Monetización De Sitios WebLos editores que generan ingresos por publicidad deben ser conscientes del potencial del shadow banning, el acto de ser bloqueado por los anunciantes, que reducen o dejan de comprar de su inventario de anuncios. Esto puede tener un impacto catastrófico en sus RPMs y, en última instancia, en los ingresos de anuncios. Este artÃculo le […]
Shadow Banning E Suas Implicações Para A Monetização De SitesEditores que geram receita com anúncios precisam estar cientes do potencial de shadow banning, o ato de ser bloqueado por anunciantes, que reduzem ou param de dar lances em seus inventários de anúncios. Isso pode ter um impacto catastrófico em seus RPMs e, por fim, na receita de anúncios. Este artigo vai te mostrar o […]
New changes to impact Custom search style experiments in AdSenseOn May 10, 2021, publishers will not be able to create Custom search style experiments via AdSense. The update will be explicitly focused on Related search styles. Also, if you are running any experiments on related search styles on that date, the experiment will stop automatically. The change might be due to some error or […]
Shadow banning and the implications for ad monetized publishersAd-monetized publishers need to be aware of the potential for shadow banning, the act of being blocked by advertisers who reduce or stop bidding on your ad inventory. This can have a catastrophic impact on your RPMs and ultimately ad revenue. This article will tell you what it is, how you can find out if […]
¿Vale la pena Google AdSense?¿Quiere saber si vale la pena trabajar con Google AdSense? Este artÃculo muestra por qué vale la pena e incluso te ofrece algunas alternativas, en caso de que no estés de acuerdo con nuestro análisis. ¡Vamos a empezar! AdSense es una red publicitaria propiedad de Google que sirve a millones de editores. A menudo, es […]
How to check and resolve ad stacking with PubGuruAd stacking is an ad setup policy violation wherein two or more layers of ads overlap one another in a single ad slot and only the topmost ad gets the chance to be viewed or clicked but each advertiser for every ad served still pays for the impression regardless of where they appear in the […]
The way mobile app impressions are counted is changingGoogle recently announced that the way mobile app impressions are counted in Google Ad Manager for direct-sold impressions would change on May 3, 2021. On May 3, 2021, direct-sold impressions will start counting as soon as one or more pixels of the creative are visible on the device screen. This impression counting methodology is called […]
O Google AdSense Vale A Pena?Quer saber se vale a pena trabalhar com o Google AdSense? Este artigo mostra porque vale a pena e até te oferece algumas alternativas, caso você discorde da nossa análise. Vamos começar! O AdSense é uma rede de anúncios de propriedade do Google que atende a milhões de editores. Muitas vezes, é a rede de […]
Is Google AdSense worth it?Do you want to know if Google AdSense is worth it? This article shows you why it is and even offers some alternatives if you disagree. Let’s jump in! AdSense is a Google owned ad network that serves millions of publishers. It’s often a publisher’s first choice ad network and one of the most popular […]
Step by step process to adjust for ad network discrepancy in PrebidIf you are a publisher running Prebid, you need to look out for the discrepancy between your ad server and the ad network. These discrepancies can happen for a lot of reasons and will most likely lead to ad revenue loss. Regardless of the reason, publishers should address discrepancies as these are indicators that something […]
¿Qué son los anuncios Fallback para móviles y cómo funcionan?Anuncios Fallback (respaldo o sustitutos) para dispositivos móviles son una nueva función beta de Google Ad Manager, que los editores pueden usar para disminuir la posibilidad de impresiones vacÃas y potencialmente aumentar los ingresos con anuncios. Cuando se usa el respaldo, Google Ad Manager verifica la elegibilidad del anuncio a través de lÃneas de pedido […]
O Que São Anúncios Fallback Para Celular E Como Eles Funcionam?Os anúncios Fallback (substitutos) para celular são um novo recurso beta do Google Ad Manager, que os editores podem usar para diminuir a possibilidade de impressões não preenchidas e potencialmente aumentar a receita de anúncios. Quando usamos o Fallback, o Google Ad Manager verifica a elegibilidade do anúncio por meio de itens de linha e […]
Does AdSense offer video ads?Yes, AdSense does, and it’s called AdSense for video! It enables publishers to monetize their video content on apps. Using the Google IMA SDK, they can serve ads from the AdSense ad network on HTML5 web, iOS, and Android video players. If you’re looking for a way to monetize desktop traffic with video ads, take […]
What are Mobile fallback ads and how do they work?With Mobile fallback ads, a new beta feature in Google Ad Manager, publishers can decrease the possibility of unfilled impressions and potentially earn more ad revenue. When used, Google Ad Manager checks ad eligibility through line items and returns a group of ads that can be served instead of a single ad. Google likens it […]
The Truth Behind Ad Revenue Deductions And What Publishers Can Do About ItThere are a couple of main reasons Google could deduct money from your account: (1) If advertisers fail to pay for the ads displayed on your site or app; or (2) If invalid activities have been detected in your account. When notifying publishers about the clawbacks with any invalid activity, notice that Google would normally […]
¿Debo preocuparme por las discrepancias de redes de anuncios en Google Ad Manager?La discrepancia entre redes de anuncios es una discrepancia de datos entre editores y anunciantes. Esto depende de muchos factores: interacción del usuario, tiempo de carga de la página, uso de bloqueadores de anuncios, proveedores externos y diferencia horaria. ¿Por qué es importante monitorear las discrepancias? Es importante estar al tanto de las posibles discrepancias […]
Devo Me Preocupar Com As Discrepâncias De Redes De Anúncios No Google Ad Manager?A discrepância de anúncios é uma incompatibilidade de dados entre editores e anunciantes. Isso depende de muitos fatores: interação do usuário, tempo de carregamento da página, uso de quaisquer bloqueadores de anúncios, fornecedores terceirizados e diferença de fuso horário. Por Que É Importante Monitorar As Discrepâncias? É importante ficar atento a possÃveis discrepâncias de impressões […]
What is ad network performance and how do I analyze it?Ad network performance relates to the ad revenue a publisher earns through a specific ad network. Metrics to monitor include your RPM, comparing it impressions served as well your total ad revenue earned. When comparing your ad network’s performance to another, publishers can determine whether the particular ad network is underperforming, on par with others, […]
The AdSense payment threshold explainedMany new publishers often want to know what the AdSense payment threshold is and when they get paid? In this article, we’ll take a look at that and more! Let’s get started! Before you’re able to get paid by AdSense, you need to go through a series of verification processes. This includes doing the following: […]
Why should I care about Google Ad Manager to Ad Networks discrepanciesWhat Is Google Ad Manager vs. Ad Network Discrepancy? Ad discrepancy is a mismatch of data between publishers and advertisers. This depends on many factors: (User interaction, page load time, use of any ad blockers, third-party vendors, and timezone difference). Why is it important to monitor discrepancies? It’s important to stay on top of potential […]
¿Qué es la estera voladora AMP de Google y cómo implementarla en su sitio web hoy?Conocer un nuevo formato de anuncio siempre es una ventaja. Hoy nos centraremos en el tipo de anuncio de estera voladora/flying carpet, que es un formato AMP. ¿Cómo utilizar este formato e implementarlo en su sitio web? ¿Qué es AMP? El proyecto Accelerated Mobile Pages (AMP) fue desarrollado originalmente por Google y anunciado en 2015, […]
I’ve never had issues with Invalid traffic before, why should I protect my website from IVT?Some publishers are lucky enough never to have dealt with invalid traffic and ad fraud. For others, it’s a nightmare they may never forget. Many times publishers get hit with bot traffic or invalid traffic that clicks on their ads. This leads to ad revenue clawbacks and, in many cases, them losing their AdSense or […]
O Que É O Tapete Voador AMP Do Google E Como Implementar Em Seu Site HojeConhecer um novo formato de anúncio é sempre uma vantagem. Hoje vamos nos concentrar no tipo de anúncio de tapete voador/flying carpet, que é um formato AMP. Como usar esse formato e implementar no seu site? O Que É AMP? O projeto Accelerated Mobile Pages (AMP) foi originalmente desenvolvido pelo Google e anunciado em 2015, […]
New app approval process in Google Ad Manager explainedGoogle recently announced a new mobile app approval process for publishers running mobile ads via Google Ad Manager. The new approval process is set to come into effect starting in May 2021. To traffic ads via Google Ad Manager on new mobile apps, publishers need to: Have the new app listed on a supported app […]
What is the Google AMP flying carpet and how to implement on your site todayWhat is AMP? The Accelerated Mobile Pages (AMP) project was originally developed by Google and announced in 2015 but is now run as an open-source project. AMP pages first started appearing in 2016 to improve the loading speed of web pages and ads. AMPs are served alongside standard counterparts and can be displayed instead by […]
What is AdSense for Search?AdSense for search is a tool created by Google that allows publishers to create custom Google search engines on their website and monetize them. Publishers can do so via desktop, mobile, or app devices. Here’s an example: How does it work? Publishers can place the AdSense for Search box on their site with a few […]
Ahora Se Puede Mostrar Anuncios Fijos En Dispositivos Móviles Con Google Ad ManagerLos editores ahora pueden mostrar anuncios fijos en páginas web para teléfonos móviles o tablets a través de Google Ad Manager. Esto incluye anuncios fijos en la parte superior e inferior de la pantalla. ¿No está seguro de qué son los anuncios fijos? También se denominan sticky ads y permanecen visibles en la pantalla a […]
Agora Você Pode Exibir Anúncios Fixos Em Celular Com O Google Ad ManagerOs editores agora podem exibir anúncios fixos em páginas da web para celulares ou tablets por meio do Google Ad Manager. Isso inclui anúncios fixos nas partes superior e inferior da tela. Não tem certeza do que são anúncios fixos? Eles também são chamados de sticky ads e permanecem visÃveis na tela enquanto os usuários […]
PubGuru Header Bidding Speed Test ResultsHow the Test has been run With the help of Puppeteer, we have run lighthouse tests on multiple AWS regions with simulated network traffic. 63 test pages have been created based on script location, script injection method, Script Load Type, and Ad Unit Tag Type combination. Code, Config and test pages are available on branch […]
How PubGuru Header Bidding performs with and without Google Tag ManagerThe performance test’s goal was to measure the impact of loading the PubGuru Header Bidding script directly on a web page and indirectly using Google Tag Manager. This was required because some clients implementing Google Tag Manager complained about performance degradation when loading PubGuru Header Bidding through Google Tag Manager. How the test was executed […]
How to set up and analyze the performance of UPRsWhat are Unified Pricing Rules or UPRs? UPRs or Unified Pricing Rules were introduced as 2019 was ending. The old Pricing Rules were scrubbed and replaced with UPRs, with the intention of making inventory management and floor setting much simpler for publishers. One distinguishable feature that separates the old Pricing Rules from UPRs is its […]
Cómo Crear Anuncios Internos Dinámicos En Google Ad ManagerLos anuncios internos no están sujetos a las reglas de precios unificados. Están destinados a llenar los inventarios no vendidos. Los anuncios dinámicos brindan a los editores más flexibilidad para personalizar los anuncios y mejorar la administración. En este tutorial, le enseñaremos cómo utilizar los anuncios internos para completar el inventario en un tutorial completo. […]
Como Criar Anúncios Internos Dinâmicos No Google Ad ManagerOs anúncios internos não estão sujeitos à s regras de preços unificados. Destinam-se a preencher estoques não vendidos. Os Anúncios Dinâmicos, dão aos editores mais flexibilidade para ajustar os anúncios de forma personalizada e melhorar o gerenciamento de anúncios. Neste tutorial, vamos te ensinar a usar os anúncios internos para preencher estoque em um passo a […]
Publishers can now traffic anchor ads on mobile web with Google Ad ManagerPublishers can now traffic anchor ads on mobile web pages for phones or tablets via Google Ad Manager. This includes anchor ads at the top and bottom of the screen. Not sure what anchor ads are? They’re also called sticky ads and stay viewable on the screen as users scroll up and down a page. […]
Prebid 4.31.0 release notesOn March 17, 2021, the latest Prebid update was released. In this article, we’ll take a look at the new features and product developments available with this version. What’s new? There were quite a few changes to this version, but the only new feature that came out was the Novatiq snowflake userId submodule initial release. […]
How to create dynamic house ads in Google Ad ManagerWhat is a House Order/Line item in Google Ad Manager? It is a line item type that is typically used for ads that promote products and other services chosen by publishers. It does not generate any ad revenue, it is not included in forecast results, has the lowest delivery priority of delivery types, but is […]
Cómo implementar la tag de Header Bidding con el plugin Advanced AdsEste tutorial ayudará a los editores que ya tienen una solución de Header Bidding creada por un socio o incluso por MonetizeMore, a través de PubGuru Header Bidding, nuestra tecnologÃa. Si recibió la tag, siga este paso a paso e implementarla. Al implementar Header Bidding, normalmente tendrÃa dos conjuntos de tags para insertar: la tag […]
Como Implementar A Tag De Header Bidding Com o Plugin Advanced AdsEsse tutorial vai ajudar a editores que já possuem uma solução de Header Bidding criada por um parceiro ou mesmo pela MonetizeMore, através do PubGuru Header Bidding, nossa tecnologia própria. Se você recebeu a tag, agora é só seguir esse passo a passo e implementar. Ao implementar o Header Bidding, você normalmente teria dois conjuntos […]
Best ad networks in IndiaAre you looking for the best ad networks in India? In this guide, we’ll show you some of the best ad networks to work with when you want to monetize traffic from India. Remember to test out which ad network works best for you and your website. Want help choosing which network to join, setting […]
What does it mean to optimize your ads and how to do it inside AdSense?Once you understand how to put ads on your website and get paid by Google, it can open many doors for you. If you can maintain and grow your website traffic levels, it could mean an additional income source or even a way for you to make a full-time income. We usually recommend that publishers […]
Cómo Definir Un CPM Fijo Para Sus ofertas Propias En Una Subasta De PrebidEn este artÃculo entenderemos cómo Prebid funciona en Google Ad Manager (GAM) y cómo los editores pueden inyectar o definir sus ofertas internas con un CMP fijo deseado en la subasta. Esto suele ser necesario cuando los editores desean publicar sus propios anuncios internos o campañas por debajo de un valor mÃnimo determinado. A continuación, […]
Como Definir Um CPM Fixo Para Seus Lances Próprios Em Um Leilão do PrebidNeste artigo vamos entender como o Prebid funciona no Google Ad Manager (GAM) e como os editores podem injetar seus próprios lances com um CMP fixo desejado no leilão. Isso geralmente é necessário quando os editores desejam exibir seus próprios anúncios ou campanhas internas abaixo de um valor determinado mÃnimo. Aqui está um exemplo: Digamos […]
How to inject your own bid with a fixed CPM into a Prebid auctionIn this article, we’ll take a closer look at how Prebid works in Google Ad Manager (GAM) and how publishers can inject their own bids with a desired fixed CMP in the auction. This is usually required when publishers want to show their own ads or in-house campaigns below a certain minimum. Here’s an example: […]
How to put ads on my website and get paid with AdSenseHas your website started generating consistent levels of traffic? You might be wondering how do I put ads on my website and get paid? It’s a lot easier than you think. In this article, we’ll show you how! Step #1 – Understand display ad basics Let’s quickly go over a few basic principles. When you […]
What to do when your site language is no longer supported with AdSense & Google Ad Manager?What do you do if your website is in a language that gets removed from the list of languages available for use with Google products? Recently, a publisher on the Google forums mentioned just that. They operate a non-English language website, which was removed from the list of supported languages for AdSense and Google Ad […]
Reglas de AdSense que los editores deben seguirPara ganar dinero con Google AdSense y ser un editor exitoso, debe conocer y comprender todas las reglas de AdSense. En este artÃculo, proporcionaremos una descripción general de todas las polÃticas de AdSense que necesita conocer y compartiremos recursos útiles para ayudarlo en el camino. Algunas reglas de MonetizeMore Antes de profundizar en las reglas […]
What Is Contextual Advertising?Contextual Advertising is a way of placing advertisements on a web page with regards to the content of that page. An automated system is required that targets ads by analyzing the context of what a user is looking at. It crawls the keywords on a page and returns the ads related to those keywords in […]
Regras Do AdSense Que Os Editores Precisam SeguirPara ganhar dinheiro com o Google AdSense e ser um editor de sucesso, você precisa conhecer e compreender todas as regras do AdSense! Neste artigo, forneceremos uma visão geral de todas as polÃticas do Google AdSense que você precisa conhecer e compartilharemos recursos úteis para ajudá-lo ao longo do caminho. Algumas Regras Da MonetizeMore Antes […]
MonetizeMore gana el Premio de Innovación Tecnológica 2020 de GoogleMonetizeMore alcanzó el nivel más alto de innovación en tecnologÃa publicitaria, ganando el Premio a la Innovación del Programa de Socio Certificado para la Publicación de Google, 2020. MonetizeMore fue elegida por su sofisticada solución de machine learning que ayuda a los editores a minimizar el fraude publicitario. Traffic Cop es el software de detección […]
Editores afectados por Bot.Traffic En Google AnalyticsEntre el 31 de enero y el 3 de febrero de 2021, muchos editores notaron una afluencia de tráfico de bots de spam en sus cuentas de Google Analytics. PodrÃa verse asÃ: Como puede ver en la imagen de arriba, hubo un pico de tráfico de más de 5,000 el domingo 31 de enero de […]
AdSense rules publishers need to followTo successfully make money from Google AdSense as a publisher, you need to know and understand all the AdSense rules! In this article, we’ll give you an overview of all the AdSense policies you need to be aware of and share useful resources to help you along the way. A few rules from MonetizeMore Before […]
MonetizeMore vence o Prêmio de inovação do Google 2020 em Tecnologia EditorialA MonetizeMore alcançou o mais alto escalão em inovação de tecnologia de anúncios, vencendo o Prêmio de Inovação do programa de Parceiro Certificado para Publicação do Google 2020. A MonetizeMore foi escolhida por sua solução sofisticada de machine learning, para ajudar os editores a minimizar as fraudes de anúncios. O Traffic Cop é o software […]
When to consider switching ad networks?Like any other business, owning a website means looking for potential opportunities to help it grow. You need to analyze your ad revenue performance, understand the niche, the implementations, the cost, and return, consider internal and external processes and this includes negotiating with other profitable partners. As a publisher, there are certain metrics you need […]
Editores Afetados Por Bot.Traffic No Google AnalyticsEntre 31 de janeiro e 3 de fevereiro de 2021, muitos editores notaram um influxo de tráfego de spam bot em suas contas do Google Analytics. Pode ser algo assim: Como você pode ver na imagem acima, houve um pico de tráfego de mais de 5.000 no domingo, 31 de janeiro de 2021, para uma […]
Cómo Google mide la visibilidad de los anunciosExiste un creciente interés en la visibilidad de los anuncios entre los anunciantes y editores de la industria de la publicidad digital. Si un anuncio no se mide como visible, no puede afectar el rendimiento de la campaña ni mejorar el valor del inventario. Muchas redes publicitarias consideran que las impresiones visibles son la moneda […]
What is Page RPM in AdSense?We’ve been there, you get inside a new platform and they throw a ton of new terminology at you. Leaving you with a huge education hurdle to get the most value out of the platform. This is especially true with new publishers and AdSense… We often struggle to understand the many ad metrics used in […]
Como O Google Mede A Visibilidade Do AnúncioHá um interesse crescente na visibilidade do anúncio entre os anunciantes e editores na indústria de publicidade digital. Se um anúncio não for medido como visÃvel, ele não pode afetar o desempenho da campanha e melhorar o valor do estoque. Muitas redes de anúncios consideram as impressões visÃveis como a moeda da publicidade, substituindo as […]
Related Search for content pages ads from AdSense ? a Link Ads replacementGoogle recently launched a new ad initiative called Related search for content pages on AdSense, a great alternative to link ads. Many publishers seem to have been negatively impacted by the deprecation of link ads. This new feature will help make up for that. This article will take a closer look at Related search ads, […]
How Does Google Measure Ad ViewabilityAccording to Google’s research on ad measurement, there is an increased interest in ad viewability among the advertisers and publishers in the digital advertising industry. If an ad isn’t measured as viewable, it cannot impact the campaign performance and improve inventory value. Many ad networks consider Viewable impressions as the advertising currency, replacing the served […]
Descubra la velocidad de carga de sus anuncios¿Tiene problemas con los anuncios de carga lenta? ¿Están obstaculizando la velocidad de su sitio, la experiencia del usuario y los ingresos publicitarios? A menudo, es difÃcil determinar el culpable exacto de la ralentización de su sitio. En este blog post, le mostraremos una forma rápida y sencilla de solucionar problemas relacionados con los tiempos […]
Descubra A Velocidade De Carregamento Dos Seus AnúnciosVocê está tendo problemas com anúncios de carregamento lento? Está atrapalhando a velocidade do seu site, a experiência do usuário e a receita de anúncios? Frequentemente, é difÃcil determinar o culpado exato por deixar seu site lento. Neste artigo, mostraremos uma maneira rápida e fácil de solucionar problemas de tempos de carregamento de anúncios. Também […]
Find out how fast your ads are loadingAre you having issues with slow loading ads? Is it messing up your website speed, user experience, and ad revenue? It’s often difficult to determine the exact culprit slowing down your site. In this article, we’ll show you a quick and easy way to troubleshoot ad load times. We’ll also show you how to dive […]
How to use UTM codes to track ROISome publishers use sources like Facebook, Taboola, Outbrain, or RevContent to generate traffic for their sites and monetize them with display ads. It can be a profitable business model if you can get a grip on your campaign spending and make sure you generate a positive ROI. Though accurately tracking your ad revenue and ad […]
La GuÃa Definitiva Para Editores Sobre Pares Clave-valorLos pares clave-valor (KVPs – Key Value Pairs) lo ayudan a comprender mejor a los visitantes de su sitio, comercializar su inventario de manera más efectiva y ganar más por su tráfico. Los KVPs son parámetros que se agregan a la solicitud de anuncios para facilitar la orientación a un nivel más detallado. Lo ideal […]
A Publisher’s Ultimate Guide To Key-Value PairsKey-Value Pairs (KVPs) help you better understand your site visitors, market your inventory more effectively, and earn more for your traffic. KVPs are parameters added to the ad request to facilitate targeting at a more granular level. Your strategies around KVPs should ideally align with your goals. What are you trying to achieve? That question […]
O Guia Definitivo De Pares de chave-valor Para EditoresOs pares de chave-valor (KVPs – Key Value Pairs) ajudam você a entender melhor os visitantes do seu site, comercializar seu inventário com mais eficácia e ganhar mais por seu tráfego. KVPs são parâmetros adicionados à solicitação de anúncio para facilitar a segmentação em um nÃvel mais granular. Idealmente, suas estratégias em torno dos KVPs […]
Configuración De URL Y Canales Personalizados Para Segmentar Inventario La segmentación del inventario es el proceso de configurar criterios personalizados para que pueda ver explÃcitamente el rendimiento de determinadas secciones de su sitio o grupo de bloques de anuncios en comparación con otros. Le permite agrupar partes relevantes del inventario para que luego pueda ejecutar los informes fácilmente y ejecutar acciones necesarias. Es de […]
AdSense vs Ad ExchangeBoth AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. In this article we’ll take a closer look at both AdSense and Ad Exchange and show […]
Configuração De URL E Canais Personalizados Para Segmentar Inventário E Comparar DesempenhoA segmentação de inventário é o processo de configuração de critérios personalizados para que você possa ver explicitamente o desempenho de determinadas seções de seu site, ou grupo de blocos de anúncios em comparação com outras. Ele permite que você agrupe partes relevantes do inventário para que possa posteriormente executar os relatórios de maneira fácil […]
Publishers affected by Bot.Traffic in Google AnalyticsBetween 31 January – 3 February 2021, many publishers noticed an influx of spam bot traffic in their Google Analytics accounts. It might have looked something like this: As you can see from the screenshot above, there was a 5000+ traffic spike on Sunday 31 January 2021 to a page called bottraffic.live. Actually, that page […]
¿Cuál es el reparto de ingresos entre Google Ad Manager y los editores?¿Es nuevo en Google Ad Manager y está tratando de calcular el costo de usar el servidor de anuncios? Este blog post analizará los precios y el reparto de ingresos entre Google Ad Manager y los editores. Comencemos por decir que no hay reparto de ingresos entre Google Ad Manager y los editores, al menos […]
Setting up URL or Custom Channels to Segment Inventory & Compare PerformanceSegmenting inventory is the process of setting up custom channels so you can explicitly see how certain sections of your site or group of ad units perform versus another. It allows you to group relevant portions of the inventory so you can later easily run the reports and take action as necessary. It’s extremely useful […] The post Setting up URL or Custom Channels to Segment Inventory & Compare Performance appeared first on MonetizeMore.
Qual É A Divisão Da Receita Entre O Google Ad Manager E Os Editores?Você é novo no Google Ad Manager e está tentando descobrir os custos de uso do servidor de anúncios? Este artigo examinará os preços e a divisão da receita entre o Google Ad Manager e os editores. Vamos começar dizendo que não há divisão de receita entre o Google Ad Manager e os editores, pelo […] The post Qual É A Divisão Da Receita Entre O Google Ad Manager E Os Editores? appeared first on MonetizeMore.
La diferencia entre Google AdSense y Google Ad ExchangeGoogle AdSense y Google Ad Exchange son dos productos de Google y dos herramientas esenciales en la industria. Si ingresó a esta industria para monetizar su sitio web, blog o aplicación, seguramente ha oÃdo hablar de ellos. Estas dos herramientas son diferentes y en este blog post comprenderás la diferencia entre las dos, qué son […] The post La diferencia entre Google AdSense y Google Ad Exchange appeared first on MonetizeMore.
AdSense forum help, alternatives and getting the most of out your ad inventoryThe AdSense forum for publishers using Google AdSense to monetize their traffic. Here they can get information on issues they are experiencing. Users who are more familiar with the AdSense platform help newcomers by answering questions. Sometimes, even Google employees will help publishers find solutions. There is also a treasure trove of information from past […] The post AdSense forum help, alternatives and getting the most of out your ad inventory appeared first on MonetizeMore.
A diferença entre Google AdSense e Google Ad ExchangeGoogle AdSense e Google Ad Exchange são dois produtos do Google e duas ferramentas essenciais na indústria. Se você entrou nessa indústria para monetizar seu site, blog ou aplicativo, com certeza já ouviu falar delas. Essas duas ferramentas são diferentes e nesse blog post você vai entender a diferença entre as duas, o que são […] The post A diferença entre Google AdSense e Google Ad Exchange appeared first on MonetizeMore.
What is the revenue share between Google Ad Manager and publishers?Are you new to Google Ad Manager and trying to figure out the costs of using the ad server? This article will take a closer look at prices and the revenue share between Google Ad Manager and publishers. Let’s start by saying that there is no revenue share between Google Ad Manager and publishers, at […] The post What is the revenue share between Google Ad Manager and publishers? appeared first on MonetizeMore.
¿Cómo implementar anuncios limitados? Ahora disponible en Ad ManagerRecientemente, Google anunció que ahora estarán disponibles anuncios limitados en Google Ad Manager para todos los editores. En este blog post, entenderemos los anuncios limitados, qué son, cómo funcionan, implementación y más. ¿Qué son los anuncios limitados y cómo funcionan? Los anuncios limitados están diseñados para ayudar a los editores a monetizar su inventario de […] The post ¿Cómo implementar anuncios limitados? Ahora disponible en Ad Manager appeared first on MonetizeMore.
What to do when Ad Exchange renders wrong ad sizes?As a publisher, you often do your regular checks on your site. On desktop, all ads seem to be loading correctly. Mobile seems fine, but then you scroll down and notice an oversized 300×250. A 414×345 is displayed on a medium rectangle ad slot instead of the 300×250 you initially wanted even after you’ve defined […] The post What to do when Ad Exchange renders wrong ad sizes? appeared first on MonetizeMore.
Como Implementar Anúncios Limitados? Agora DisponÃveis No Ad ManagerRecentemente, o Google anunciou que os anúncios limitados agora estarão disponÃveis no Google Ad Manager para todos os editores. Neste artigo, vamos entender os anúncios limitados, o que são, como funcionam, implementação e muito mais! O Que São Anúncios Limitados E Como Funcionam? Anúncios limitados são projetados para ajudar os editores a monetizar seu inventário […] The post Como Implementar Anúncios Limitados? Agora DisponÃveis No Ad Manager appeared first on MonetizeMore.
Google updates video features for Google Ad Manager 360Google recently announced various product feature updates and changes to Google Ad Manager 360 video solutions. Here, we’ll take a closer look at these features and what they mean for publishers. Video position targeting cleared when a line item type is changed -Any video position targeting previously saved will now be cleared whenever the line […] The post Google updates video features for Google Ad Manager 360 appeared first on MonetizeMore.
Limited ads now available in Google Ad ManagerRecently Google announced that Limited ads will now be available in Google Ad Manager to all publishers. In this article, we’ll take a closer look at Limited ads, what it is, how it works, implementation, and more! What are Limited ads and how does it work? Limited ads are designed to help publishers monetize their […] The post Limited ads now available in Google Ad Manager appeared first on MonetizeMore.
How to create an average CPMs per country report in Google Ad ManagerThe reporting suite in Google Ad Manager (GAM), even in the free version, is very comprehensive, and there is a huge wealth of information to be gleaned about the performance of ad campaigns. In this article, we’re going to tackle one example of how to conceive, design, and create a report and schedule it to […] The post How to create an average CPMs per country report in Google Ad Manager appeared first on MonetizeMore.
Cuándo agregar tamaños fluidos a Ad Exchange Y DisplayAnuncio Fluido es un tamaño de anuncio nativo recomendado por Google. No tiene un tamaño definido y se ajusta automáticamente según las dimensiones de la demanda. Permite flexibilidad en la personalización de un anuncio y funciona a la perfección con las tags programáticas receptivas. Ha estado disponible en Ad Exchange durante algún tiempo y ha […] The post Cuándo agregar tamaños fluidos a Ad Exchange Y Display appeared first on MonetizeMore.
Quando Adicionar Tamanhos Fluidos Ao Ad Exchange E DisplayAnúncio Fluido é um tamanho de anúncio nativo recomendado pelo Google. Não tem tamanho definido e se ajusta automaticamente de acordo com as dimensões da demanda. Ele permite flexibilidade na personalização de um anúncio e funciona perfeitamente com tags de anúncios responsivos. Ele está disponÃvel no Ad Exchange há algum tempo e tem obtido alta […] The post Quando Adicionar Tamanhos Fluidos Ao Ad Exchange E Display appeared first on MonetizeMore.
Open bidding now allowing bid requests for Russia and ChinaPublishers with large amounts of traffic from China and Russia can now utilize open bidding to increase their ad revenue. Google announced earlier this month that publishers would be allowed to send bid requests for Russian and Chinese traffic to Open Bidding partners. Keep in mind that the feature is currently in beta. Open bidding […] The post Open bidding now allowing bid requests for Russia and China appeared first on MonetizeMore.
Cómo agregar un nuevo dominio a una cuenta de Google Ad ManagerEs posible que haya creado un nuevo sitio web y desee tener acceso a todas las funciones avanzadas de Google Ad Manager para optimizar sus ingresos publicitarios. ¿Cómo se agrega un nuevo dominio a una cuenta de Google Ad Manager (GAM) existente? ¿Es siquiera posible? ¿Cuáles son los requerimientos? En este artÃculo, responderemos todas sus […] The post Cómo agregar un nuevo dominio a una cuenta de Google Ad Manager appeared first on MonetizeMore.
Helping Publishers Optimize Their Ad Revenue With PubGuru ReportsPubGuru is MonetizeMore’s flagship ad optimization platform consisting of various features, tools, and reports which help publishers maximize their ad revenue. Our development team has been working tirelessly to improve and release new features for the platform. In this article, we’d like to give publishers a quick update on our latest reports and showcase some […] The post Helping Publishers Optimize Their Ad Revenue With PubGuru Reports appeared first on MonetizeMore.
Como Adicionar Um Novo DomÃnio A Uma Conta Do Google Ad ManagerTalvez você adquiriu um novo website e quer ter acesso a todos os recursos avançados do Google Ad Manager, para otimizar sua receita de anúncios. Como você adiciona um novo domÃnio a uma conta existente do Google Ad Manager (GAM)? É mesmo possÃvel? Quais são os requisitos? Neste artigo, responderemos a todas as suas perguntas […] The post Como Adicionar Um Novo DomÃnio A Uma Conta Do Google Ad Manager appeared first on MonetizeMore.
When to add Fluid sizes for Ad Exchange and display ad unitsFluid is a native ad size recommended by Google. It has no definite size and automatically adjusts according to the inventory dimensions. It allows flexibility in customizing an ad and works seamlessly with responsive ad tags. It has been available in Ad Exchange for quite some time and has been getting high coverage and eCPMs […] The post When to add Fluid sizes for Ad Exchange and display ad units appeared first on MonetizeMore.
?Anuncios De Recompensa’ Ahora Funcionan Con Open BiddingEl 11 de enero de 2021, Google anunció que los editores podrÃan comenzar el seguimiento de anuncios de recompensa con socios abierto de licitación. En este artÃculo, analizaremos más de cerca los desarrollos recientes y los anuncios de recompensa. Vamos a empezar. La asignación dinámica de Open Bidding o Bidding Exchange es la alternativa a […] The post ‘Anuncios De Recompensa’ Ahora Funcionan Con Open Bidding appeared first on MonetizeMore.
How to add a new domain to an existing Google Ad Manager accountSo you’ve acquired a new website, or you want to gain access to all the advanced features of Google Ad Manager to optimize your ad revenue. How do you add a new domain to an existing Google Ad Manager (GAM) account? Is it even possible? What are the requirements? In this article, we’ll answer all […] The post How to add a new domain to an existing Google Ad Manager account appeared first on MonetizeMore.
?Anúncios Por Recompensa’ Agora Funcionam Com O Open BiddingEm 11 de janeiro de 2021, o Google anunciou que os editores poderiam começar a trafegar Anúncios por Recompensa com parceiros do Open Bidding. Neste artigo, veremos mais de perto o desenvolvimento recente e os Anúncios por Recompensa! Vamos começar. O Open Bidding ou Exchange Bidding em alocação dinâmica é a alternativa do Google aos […] The post ?Anúncios Por Recompensa’ Agora Funcionam Com O Open Bidding appeared first on MonetizeMore.
Rewarded ads now working with Open BiddingOn January 11, 2021, Google announced that publishers could start trafficking rewarded ads with Open Bidding partners. In this article, we’ll take a closer look at the recent development and rewarded ads! Let’s get started. Open Bidding or Exchange Bidding In Dynamic Allocation is Google’s alternative to header bidding. It’s a solution where a unified […] The post Rewarded ads now working with Open Bidding appeared first on MonetizeMore.
How to Use the Revenue Attribution Report in PubGuruRevenue Attribution is an important feature that reports campaign ROI and meaningful information to support your traffic acquisition decisions. In the Revenue Attribution report, you will be able to see your campaign revenues, campaign costs, the percentage of suspicious and invalid traffic, and more by UTM value. In this article, we’ll show you how to […] The post How to Use the Revenue Attribution Report in PubGuru appeared first on MonetizeMore.
Cómo Corregir La Limitación Del Servicio De Anuncios De AdSenseSi estás monetizando tu sitio web con anuncios, es probable que AdSense forme parte de tu proveedor de anuncios. Para muchos editores nuevos, AdSense suele ser la única red de anuncios que utilizan. Tener tus anuncios limitados por AdSense es una pesadilla para la mayorÃa. Básicamente, significa que tus esfuerzos de monetización son limitados y […] The post Cómo Corregir La Limitación Del Servicio De Anuncios De AdSense appeared first on MonetizeMore.
Como Corrigir Limites De Veiculação De Anúncios do AdSenseSe você está monetizando seu site com anúncios, é provável que o AdSense faça parte da sua demanda de anúncios. Para muitos editores que estão começando, o AdSense costuma ser a única rede de anúncios que eles usam. Ter a veiculação de seus anúncios limitada pelo AdSense é um pesadelo para a maioria. Significa essencialmente […] The post Como Corrigir Limites De Veiculação De Anúncios do AdSense appeared first on MonetizeMore.
Gain Valuable GDPR CMP Insights With The PubGuru Data Privacy ReportThe PubGuru Data Privacy Report provides you with insights on the GDPR Consent Management Platform (CMP) running on your site. In this article, we’ll give you a quick overview of the tool, how to use it, and what to do if you are struggling with low consent rates. When logged into your PubGuru dashboard, click […] The post Gain Valuable GDPR CMP Insights With The PubGuru Data Privacy Report appeared first on MonetizeMore.
How to Track Viewability for Video AdsAn impression is considered a viewable impression when the ad is in the browser’s viewport and on the in-focus browser tab. For in-stream video ads, 50% of its area must be displayed for at least two continuous seconds (instead of one second for standard banner ads) to be counted as a viewable impression. For example, […] The post How to Track Viewability for Video Ads appeared first on MonetizeMore.
Cómo Monitorear La Visibilidad De Los Anuncios De VideoUna impresión se considera una impresión visible cuando el anuncio se encuentra en la ventana gráfica del navegador y en la pestaña del navegador enfocada. Para los anuncios de video in-stream, el 50% de su área debe mostrarse durante al menos dos segundos continuos (en lugar de un segundo para los anuncios de banner estándar) […] The post Cómo Monitorear La Visibilidad De Los Anuncios De Video appeared first on MonetizeMore.
Como Rastrear A Visibilidade De Anúncios Em VÃdeoUma impressão é considerada uma impressão visÃvel quando o anúncio está na janela de visualização do navegador e na guia do navegador em foco. Para anúncios em vÃdeo in-stream, 50% de sua área deve ser exibida por pelo menos dois segundos contÃnuos (em vez de um segundo para anúncios de banner padrão) para ser contada […] The post Como Rastrear A Visibilidade De Anúncios Em VÃdeo appeared first on MonetizeMore.
Google Ad Manager Advanced Troubleshooting Guide for Display AdsTroubleshooting ad serving and delivery should not be a daunting task. When something breaks, there has to be something that tells you exactly what is going on and how to fix it. In fact, a good tool not only tells you when something goes wrong but warns you beforehand. Below we provide you with a […] The post Google Ad Manager Advanced Troubleshooting Guide for Display Ads appeared first on MonetizeMore.
¿Baja tasa de consentimiento en la CMP? ¿Cómo mejorar?¿Qué es una plataforma de gestión de consentimiento (CMP)? Una plataforma de gestión de consentimiento (CMP) es el proceso o sistema que administra y obtiene el consentimiento de los usuarios de un sitio web, para mantener los datos personales de esos usuarios. Con origen en la industria médica, donde era necesario desarrollar sistemas para permitir […] The post ¿Baja tasa de consentimiento en la CMP? ¿Cómo mejorar? appeared first on MonetizeMore.
Taxa De Consentimento Baixa No CMP? Como Melhorar?O Que É Uma Plataforma De Gerenciamento De Consentimento (CMP)? Uma plataforma de gerenciamento de consentimento (CMP) é o processo ou sistema que administra e obtém o consentimento dos usuários de um site, para manter dados pessoais desses usuários. Originário da indústria médica, onde os sistemas precisavam ser desenvolvidos para permitir que os usuários tivessem […] The post Taxa De Consentimento Baixa No CMP? Como Melhorar? appeared first on MonetizeMore.
No consent rates within a CMP and how to improve it?What is a Consent Management Platform (CMP)? A consent management platform (CMP) is the process or system that administers and obtains the consent of the users of a website to hold personal data about them. Originating in the medical industry where systems needed to be developed to allow users to have control over their medical […] The post No consent rates within a CMP and how to improve it? appeared first on MonetizeMore.
Se acaban los anuncios de enlaces de Google AdSense en 2021Google anunció recientemente que retirarÃa los anuncios de enlaces de AdSense. Tuvieron en cuenta los comentarios de editores y anunciantes y, como siempre, quieren mejorar continuamente sus experiencias publicitarias. Para ello, se centrarán en crear nuevos formatos publicitarios y mejorar los existentes. ¿Qué son los anuncios de enlaces? Los anuncios de enlace son similares a […] The post Se acaban los anuncios de enlaces de Google AdSense en 2021 appeared first on MonetizeMore.
Anúncios De Link Do Google Removidos Em 2021O Google anunciou recentemente que retiraria os anúncios de link do AdSense. Eles levaram em consideração os comentários de editores e anunciantes e como sempre, querem melhorar continuamente as experiências de anúncios. Para esse fim, eles se concentrarão na criação de novos formatos de anúncio e na melhoria dos existentes. O Que São Anúncios De […] The post Anúncios De Link Do Google Removidos Em 2021 appeared first on MonetizeMore.
How to create an Ad Blocking message using Google’s Funding ChoicesAsk your users to stop using an Ad Blocker, allow ads, and support your site. Why not? You deserve it. It’s now a lot easier than ever to create a popup message for ad block users, leveraging Google’s Funding Choices. The Ad blocking message is displayed if all the following conditions are met: Ad blocking […] The post How to create an Ad Blocking message using Google’s Funding Choices appeared first on MonetizeMore.
MonetizeMore Wins Google’s Most Innovative Technology Award For 2020MonetizeMore recently reached a significant milestone in ad tech innovation by winning the 2020 Google Publisher Innovation Award. We are proud to announce that MonetizeMore was chosen from multiple ad tech companies for Traffic Cop, our machine learning solution that helps publishers minimize ad fraud. Traffic Cop is MonetizeMore’s proprietary Invalid Traffic Detection and Prevention […] The post MonetizeMore Wins Google’s Most Innovative Technology Award For 2020 appeared first on MonetizeMore.
Google AdSense Link Ads Retiring in 2021Google recently announced that they would be retiring AdSense link ads. They’ve taken into account feedback from publishers and advertisers and want to improve ad experiences continuously. As such, they will instead focus on creating new ad formats and improving existing ones. What are link ads? Link ads are similar to contextual ads and are […] The post Google AdSense Link Ads Retiring in 2021 appeared first on MonetizeMore.
Configuración De Anuncios Dentro De Transmisiones En Vivo Con Google Ad Manager 360Para los editores que se enfocan en el video como medio de tráfico, monetizar su contenido de manera efectiva siempre ha sido un desafÃo. Más recientemente, las transmisiones en vivo se han convertido en una herramienta popular para que los editores compartan su contenido en vivo con su audiencia. Ahora es posible configurar anuncios para […] The post Configuración De Anuncios Dentro De Transmisiones En Vivo Con Google Ad Manager 360 appeared first on MonetizeMore.
Como Configurar Anúncios Em Transmissões Ao Vivo Usando o Google Ad Manager 360Para editores que se concentram em vÃdeos como meio de tráfego, monetizar seu conteúdo de maneira eficaz sempre foi um desafio. Mais recentemente, as transmissões ao vivo se tornaram uma ferramenta popular para os editores compartilharem seu conteúdo ao vivo com seu público. Agora é possÃvel configurar anúncios para streams ao vivo ou streams de […] The post Como Configurar Anúncios Em Transmissões Ao Vivo Usando o Google Ad Manager 360 appeared first on MonetizeMore.
Setting up ads within live streams using Google Ad Manager 360For publishers focusing on video as a traffic medium, monetizing their content effectively has always been challenging. More recently, live streams have become a popular tool for publishers to share their content live with their audience. It is now possible to set up ads for live streams or linear video streams using Google Ad Manager. […] The post Setting up ads within live streams using Google Ad Manager 360 appeared first on MonetizeMore.
Recursos de informes avanzados en Google Ad Manager 360Recursos de informes avanzados en Google Ad Manager 360 A medida que continuamos profundizando en las funciones avanzadas de Google Ad Manager 360, queremos centrar el blog post de esta semana en los mejores recursos de informes disponibles para los editores. ¡Vamos a conocer! Impresiones facturadas e impresiones facturadas no completadas Con Google Ad Manager […] The post Recursos de informes avanzados en Google Ad Manager 360 appeared first on MonetizeMore.
Publisher Ultimate Guide To Google Ad Manager Line Item TypesLine item types and priorities are where everything starts in terms of how a certain line item competes in the auction and its role in the ad stack. Many factors can impact ad selection in Google Ad Manager (GAM), like frequency capping, roadblock, exclusions, day parting. The other challenge for most publishers is, these terminologies […] The post Publisher Ultimate Guide To Google Ad Manager Line Item Types appeared first on MonetizeMore.
Recursos Avançados De Relatórios Do Google Ad Manager 360À medida que continuamos a nos aprofundar nos recursos avançados do Google Ad Manager 360, queremos concentrar o artigo desta semana nos melhores recursos de relatórios disponÃveis para os editores. Vamos entender melhor! Impressões Faturadas E Impressões Faturadas Não Preenchidas Com o Google Ad Manager (GAM) 360, os editores podem analisar melhor os custos incorridos […] The post Recursos Avançados De Relatórios Do Google Ad Manager 360 appeared first on MonetizeMore.
¿Cómo monetizar una aplicación? ¡Una guÃa práctica!¿Quieres saber cómo monetizar una aplicación? Si eres un desarrollador que quiere monetizar tu trabajo o un emprendedor que quiere entrar en el negocio invirtiendo y contratando a un desarrollador de aplicaciones, este artÃculo es para ti. Esta es una guÃa práctica, donde exploraremos las principales opciones del mercado para monetizar aplicaciones. ¿Empecemos? Vender en […] The post ¿Cómo monetizar una aplicación? ¡Una guÃa práctica! appeared first on MonetizeMore.
Como Monetizar Um Aplicativo? Um Guia Prático!Quer descobrir como monetizar um aplicativo? Seja você um desenvolvedor que quer monetizar seu trabalho ou um empreendedor que quer entrar no ramo investindo e contratando um desenvolvedor de Apps, esse artigo é pra você. Esse é um guia prático, onde vamos explorar as principais opções do mercado para a monetização de aplicativos. Vamos lá? […] The post Como Monetizar Um Aplicativo? Um Guia Prático! appeared first on MonetizeMore.
Google Ad Manager 360 Reporting Features ExplainedAs we continue to dive deeper into the advanced features of Google Ad Manager 360, we want to focus this week’s article on the best reporting features available to publishers. Let’s take a closer look! Invoiced impressions and invoiced unfilled impressions With Google Ad Manager (GAM) 360, publishers can better analyze the costs incurred for […] The post Google Ad Manager 360 Reporting Features Explained appeared first on MonetizeMore.
Recursos avanzados de Google Ad Manager 360: segmentación de audienciaGoogle Ad Manager 360 es la versión premium de Google Ad Manager (GAM). Anteriormente comparamos Google Ad Manager Small Business con GAM 360 aquÃ. Queremos ofrecer información adicional sobre algunas de las funciones avanzadas disponibles en GAM 360 para hacerte entender las increÃbles funciones de la plataforma. En este post, nos centraremos en la segmentación […] The post Recursos avanzados de Google Ad Manager 360: segmentación de audiencia appeared first on MonetizeMore.
Recursos Avançados Do Google Ad Manager 360: Segmentação De PúblicoO Google Ad Manager 360 é a versão premium do Google Ad Manager (GAM). Anteriormente, comparamos o Google Ad Manager Small Business com o GAM 360 aqui. Queremos fornecer informações adicionais sobre alguns dos recursos avançados disponÃveis no GAM 360 para mostrar a você os incrÃveis recursos da plataforma. Neste artigo, vamos nos concentrar na […] The post Recursos Avançados Do Google Ad Manager 360: Segmentação De Público appeared first on MonetizeMore.
A closer look at Google Ad Manager 360 advanced features ? Audience SegmentsGoogle Ad Manager 360 is the premium version of Google Ad Manager (GAM). We’ve previously compared Google Ad Manager Small Business vs GAM 360 here. We want to provide additional insight into some of the advanced features available in GAM 360 to show you the platform’s amazing capabilities. In this article, we’re going to focus […] The post A closer look at Google Ad Manager 360 advanced features – Audience Segments appeared first on MonetizeMore.
A closer look at Google Ad Manager 360 advanced features ? Audience SegmentsGoogle Ad Manager 360 is the premium version of Google Ad Manager (GAM). We’ve previously compared Google Ad Manager Small Business accounts to 360 versions here. We want to provide additional insight into some of the advanced features available in GAM 360 to show you the amazing platform’s capabilities. In this article, we’re going to […] The post A closer look at Google Ad Manager 360 advanced features – Audience Segments appeared first on MonetizeMore.
¿Qué son los anuncios de AMP, cómo funcionan y cómo configurarlos?El proyecto Accelerated Mobile Pages (AMP), desarrollado inicialmente por Google en 2015, es ahora un proyecto de código abierto. Las páginas AMP comenzaron a aparecer en 2016 para mejorar la velocidad de carga de páginas web y anuncios. Los anuncios se pueden publicar junto con sus homólogos estándar y los motores de búsqueda pueden publicarlos […] The post ¿Qué son los anuncios de AMP, cómo funcionan y cómo configurarlos? appeared first on MonetizeMore.
O Que São Anúncios Amp, Como Funcionam E Como Configurar?O projeto Accelerated Mobile Pages (AMP), inicialmente desenvolvido pelo Google em 2015, agora é um projeto de código aberto. As páginas AMP começaram a aparecer em 2016 para melhorar a velocidade de carregamento de páginas da Web e anúncios. Os anúncios podem ser veiculados ao lado de contrapartes padrão e exibidos por mecanismos de pesquisa […] The post O Que São Anúncios Amp, Como Funcionam E Como Configurar? appeared first on MonetizeMore.
How to add keywords to WordPress websites and increase trafficWhy would you want to add keywords to WordPress websites, and how should you go about doing it? It all comes down to the fact that search engines like Google use keywords within specific content elements to rank content within their search engine. Many ranking factors influence SEO rankings. The higher a page ranks for […] The post How to add keywords to WordPress websites and increase traffic appeared first on MonetizeMore.
Cómo utilizar el marketing de afiliación para monetizar tu inventario remanente El Inventario Remanente puede ser un problema para los editores en crecimiento. A veces faltan recursos cuando su sitio está creciendo para monetizar cada impresión que ingresa. Las vistas aumentan y tu estrategia de monetización te exigirá cada vez más. En este post, te ayudaremos con una visión más clara de qué es el inventario […] The post Cómo utilizar el marketing de afiliación para monetizar tu inventario remanente appeared first on MonetizeMore.
What to do when EBDA stops bidding?Google’s Exchange Bidding in Dynamic Allocation (EBDA) is also known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header bidding. In a nutshell, it’s a server-to-server solution that enables a unified auction to take place where ad exchanges and SSPs bid on publisher ad inventory with Google Ad Exchange. […] The post What to do when EBDA stops bidding? appeared first on MonetizeMore.
What are AMP ads, how do they work, how to set them up?The Accelerated Mobile Pages (AMP) project, initially developed by Google in 2015, is now an open-source project. AMP pages first started appearing in 2016 to improve the loading speed of webpages and ads. They can be served alongside standard counterparts and displayed by search engines instead of traditional mobile pages. Building AMP pages AMP protocols […] The post What are AMP ads, how do they work, how to set them up? appeared first on MonetizeMore.
Como Usar Marketing De Afiliados Para Monetizar Seu Inventário RemanescenteInventário remanescente pode ser um problema para editores em crescimento. Às vezes faltam recursos quando seu site está em crescimento para monetizar cada impressão que entra. As visualizações aumentam e sua estratégia de monetização vai exigir cada vez mais de você. Neste post vamos te ajudar com uma visão mais clara do que é o […] The post Como Usar Marketing De Afiliados Para Monetizar Seu Inventário Remanescente appeared first on MonetizeMore.
How to add a Google search engine to your site and earn ad revenueDid you know that you can create a custom search engine for your website with Google and monetize it with ads? It’s an age-old feature, but many publishers probably don’t know about it. Recently, Google updated the way publishers can create and monetize search results pages to make it easier and more accessible. In this […] The post How to add a Google search engine to your site and earn ad revenue appeared first on MonetizeMore.
How to Get Ahead of the Competition with Mobile Artificial IntelligenceIn 2020 artificial intelligence (AI) is everywhere and influences our decisions every day, even when we don’t realize it. From Google Maps determining the best route to take according to how busy the roads are to bank algorithms detecting fraud when a card has been used for an unusual transaction. AI is constantly there in […] The post How to Get Ahead of the Competition with Mobile Artificial Intelligence appeared first on MonetizeMore.
3 métodos probados para monetizar tu sitio webPara los editores, ya sean nuevos tengan más experiencia, monetizar el tráfico del sitio web puede ser un desafÃo. En este blog post, veremos tres métodos probados que puede utilizar para monetizar tu sitio web y crear un verdadero negocio en lÃnea. Para cada método, ofrecemos una descripción general rápida, algunas ventajas y desventajas y […] The post 3 métodos probados para monetizar tu sitio web appeared first on MonetizeMore.
How to get free content and use it to grow your website trafficContent is the lifeblood of every online publishing business. Whether you focus mostly on organic search engine traffic or generate traffic through social media, email newsletters, audience development, or other sources, it remains critical to your success. If more content creates more website traffic (obviously depending on the type of content you create, SEO factors, […] The post How to get free content and use it to grow your website traffic appeared first on MonetizeMore.
3 Métodos Comprovados Para Monetizar Seu SitePara editores, já sejam novatos ou experientes, monetizar o tráfego do site pode ser um desafio. Neste artigo, veremos três métodos comprovados que você pode usar para monetizar seu site e criar um verdadeiro negócio online. Para cada método, daremos uma visão geral rápida, alguns prós e contras e mostraremos como começar. #1 – Publicidade […] The post 3 Métodos Comprovados Para Monetizar Seu Site appeared first on MonetizeMore.
Run Only “Valid” Ads.txt Lines To Prevent Revenue LossAuthorized Digital Sellers initiative which is most commonly known as ads.txt, was established in order to prevent counterfeit inventory in the digital advertising ecosystem. It allows publishers to declare which entities or exchanges are authorized to sell their traffic. In order for ads.txt to work as expected, you need to ensure that you have the […] The post Run Only ?Valid? Ads.txt Lines To Prevent Revenue Loss appeared first on MonetizeMore.
Difference between future sell-through reports and line item forecasts in Google Ad ManagerThere has been some confusion regarding line item forecasting and future sell-through reports. In this article, we’ll show you the difference between each. Let’s dive right in! Line item forecasting A line item forecast will appear when clicking on “Check inventory†when creating or viewing a line item. The forecast given means the specific line […] The post Difference between future sell-through reports and line item forecasts in Google Ad Manager appeared first on MonetizeMore.
Three proven methods to monetize your website trafficFor novice and experienced publishers alike, monetizing website traffic can be challenging. In this article, we’re going to look at three proven and time-tested methods you can use to monetize your site and create a real online business. For each method
Are sticky ads allowed on mobile?Publishers often have many questions about sticky ads or anchor ads. What are they? Can they be used on mobile devices? Does AdSense allow sticky ads? Which ad sizes are the most popular or perform the best? How to implement them? Sticky ads are anchored
Cómo monitorear ingresos con el seguimiento UTMComo editor, deberás averiguar qué campañas funcionan mejor y ampliar las áreas de su sitio web que generan mayores ganancias. Algunos editores a menudo prueban y ejecutan campañas de compra de tráfico a través de múltiples fuentes de tráfico e i
Programmatic demand now available for AMP Web StoriesGoogle announced that they would start making programmatic demand available for AMP Web Stories during November 2020. This will help publishers increase their ad revenue through AMP Web Stories. Currently, only Google Display Ads demand is available to se
How to create UTM codes for audience development publishers and discover winning campaignsSome publishers build their businesses around audience development. They promote articles & content through a traffic source like Facebook, Twitter, Taboola and track the revenue generated from these ads, and hopefully making a positive return on thei
How to Setup Responsive Ads Using The Advanced Ads Size Mapping FeatureAdvanced Ads is a WordPress ad implementation plugin that has highly sophisticated features, making it the best tool for publishers looking for a plugin that gives them flexibility in ad implementation while adhering to policies. Size Mapping is one of th
Como Fazer Atribuição De Receita Com Rastreamento UTMComo editor, você vai precisar descobrir quais campanhas estão funcionando melhor e se expandir nas áreas do seu site que estão gerando mais lucro. Alguns editores costumam testar e executar campanhas de compra de tráfego por meio de múltiplas fontes
Getting AdSense Content Violations But Can’t Find Out From Which Page? Here’s How To Stay CompliantGoogle AdSense has strict content policies surrounding certain types of content. They prohibit any content that incites hatred, harassment, threatening people, and much more. If your website contains any words or content that fall under the inappropriate
Cómo calcular el ROI de tus campañas de compra de tráficoComprar tráfico de Internet puede ser un éxito para su negocio, pero también un fracaso si no sabes cómo medir adecuadamente su ROI. El ROI es una de las métricas más importantes en el entorno de compra y venta de Internet, es con ella que mides el
Como Calcular O ROI Das Suas Campanhas De Tráfego PagoA compra de tráfego na internet pode ser um sucesso para o seu negócio, mas também um fracasso se você não souber medir propriamente o seu ROI. O ROI é uma das métricas mais importantes no ambiente de compra e venda da internet, é com ele que você
Vignette ads to show on desktop after November 3, 2020AdSense recently released an update on vignette ads. After 3 November 2020, vignette ads will start appearing on wider screens such as desktop devices. The reason being that tests show they perform well for publishers on wider screens. What are Vignette a
What Is Footer Bidding?Header Bidding has taken the world of programmatic advertising by storm. Not only does it benefit publishers by generating them more revenue, but it also benefits advertisers because it makes the auction fairer for everyone involved. Better transparency,
Función “Mute Ads” En Detalles. ¡Entienda!¿Alguna vez has visto un pequeño icono con una ?X? en uno de tus anuncios y te preguntaste qué significa? Tiene este aspecto (la ?x? pequeña en la esquina superior derecha del anuncio). Fuente: https://support.google.com/admanager/thread/75349883?hl=es
Entenda De Uma Vez Por Todas A Função “Mute Ads”Você já viu um pequeno Ãcone “X†exibido em um de seus anúncios e se perguntou o que isso significa? Tem a seguinte aparência (o pequeno “x†no canto superior direito do anúncio). Fonte: https://support.google.com/admanager/thread/75349883?hl=pt O
The Mute Ads function explained for publishersHave you ever seen a small “X†icon displayed on one of your ads and wondered what it means? It looks like this (the little “x†in the top right corner of the ad). Source: https://support.google.com/admanager/thread/75349883?hl=en The “x†icon is ca
How to add links to YouTube videos for publishersOnline publishers use various techniques and platforms to generate traffic for their websites. Most use SEO to drive organic traffic, build up email newsletters, and create loyal audiences on social media sites like Facebook, Twitter, and even Pinterest.
Cómo crear reglas de precios en Ad Exchange con Google Ad ManagerLas reglas de precios se utilizan para centralizar y administrar tus objetivos de CPM, en todas las fuentes de demandas. Es una forma de obtener más control sobre tus ingresos. Este tutorial fue diseñado para ayudarte a comenzar a trabajar en las reglas
Google Ad Manager Integration with Advanced Ads ? Ad Implementation Made EasierAd implementation in WordPress is now made super simple with the use of Advanced Ads. It is a plugin with a powerful feature that allows publishers to connect to Google Ad Manager and automatically pull the ad inventory information. You don’t have to wo
Como Criar Regras De Preço No Ad Exchange Com O Google Ad ManagerAs regras de preço são usadas para centralizar e gerenciar o CPM desejado, em todas as demandas. É uma maneira de obter mais controle sobre sua receita. Esse tutorial foi pensado para te ajudar a começar a trabalhar as regras de preço e aumentar sua
Asignación de tamaño para anuncios responsivos con el generador de tags de Ad Manager?Responsive? significa que el bloque de anuncios se adapta automáticamente al dispositivo en el que se publica. Por ejemplo, ad_top_atf sirve como un bloque de anuncios de 970×90/728×90 en su computadora y se convierte en 300×250/320×50 en su teléfo
What are HTML5 ads?HTML or Hypertext Markup Language is a programming language used to display various elements within web browsers. It integrates and often works with other programming languages such as CSS (Cascading Style Sheets) and JavaScript. HTML has been around for
What to do if you reach the free impression limit on Google Ad ManagerWhat is the free impression limit? Isn’t Ad Manager free? Google Ad Manager is free to sign up and use, but only up to a certain point. After that point, you pay for impressions served by non-Google ad networks, direct sales, and all other demand source
Why Your Ad Revenues Plummeted Due To GDPR TCF 2.0It’s almost here, CMP (consent management platform) D-day! The question is, are you ready? On October 15, Google and other demand sources are ramping up the compliance requirements again, and this time, it’s serious! While MonetizeMore is alre
Mapeamento De Tamanho Para Anúncios Responsivos Usando O Gerador De Tags Do Ad Manager“Responsivo†significa que o bloco de anúncios se adapta automaticamente ao dispositivo onde está sendo veiculado. Por exemplo, ad_top_atf serve como um bloco de anúncios de 970×90/728×90 no computador e se transforma em 300×250/320×50 no celular
Transparency and Consent Framework 2.0 (TCF2.0) Compliance ? Guide for MonetizeMore PublishersEffective October 15, 2020 – Ad providers will support the TCF2.0 initiative and could stop bidding for EU users on sites where consent signals are not detected. Therefore, all publishers must be TCF2.0 compliant or expect a drop in ad revenues. Rea
MonetizeMore reaches Google Certified Publisher Partner status!Today we are excited to announce that MonetizeMore has achieved Google’s seal of approval in its most important region, North America. We are now an official Google Certified Publisher Partner! Our official partnership with Google comes after meetin
Google stops showing ads on unsupported language sites and non-content pagesYou may have noticed some of your sites in certain languages are not serving Google Ads, or you may have noticed ad serving warnings being generated in your Google Ad Manager account. In this article, we will briefly explain the changes that came into eff
Aumenta tus ingresos con un sitio web más dinámicoPara empezar, ¿qué es un sitio web dinámico? Un sitio web dinámico es lo opuesto a estático, un sitio de acoplamiento automático y completamente adaptable. Sea cual sea el dispositivo de tu visitante, el sitio web se adaptará, según el tamaño y pr
Aumente sua receita com um site mais responsivoPara começar, o que é um site responsivo? Um site responsivo é o oposto de estático, um site de encaixe automático e completamente adaptável. Seja qual for o dispositivo do seu visitante ou leitor, o site irá se adaptar, conforme tamanho e proporç
How to change the timezone of your Google Ad Manager accountIn this article, we’ll take a closer look at changing the timezone of your Google Ad Manager account and how to do so. You can choose your time zone and currency settings when setting up your new Google Ad Manager account. #1 – Go to Google Ad Man
¿Cambiar a AMP generará un impacto en los ingresos?El AMP o Accelerated Mobile Pages se lanzó en febrero de 2016 y es un proyecto idealista de Google. Es un proyecto de código abierto que tiene como objetivo permitir que el contenido de un sitio web móvil se renderice casi al instante. Esta iniciativa
What is AdTech?Advertising technology, or AdTech, is a term used to describe systems, software, or tools used to run, deliver, manage, and optimize programmatic advertising campaigns. Although AdTech often contains complicated processes and is quite challenging to compr
Mudar Para AMP Resultará Em Um Hit De Receita?AMP ou Accelerated Mobile Pages foi lançado em fevereiro de 2016 e é um projeto idealista do Google. É um projeto de código aberto que visa permitir que o conteúdo de um site móvel seja renderizado quase que instantaneamente. Esta iniciativa tem o G
Will switching to AMP result in a revenue hit?AMP or Accelerated Mobile Pages was launched in February 2016 and is an idealistic project from Google. It’s an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative has Google as a sponsor, but it
How ad networks can prevent advertisers from bidding on invalid traffic with MonetizeMore IVT BlacklistsAt MonetizeMore, we’ve developed Traffic Cop, a solution that helps detect and prevent invalid traffic from clicking on a publisher’s ads. Traffic Cop has helped many publishers take back control of their ad revenue, minimize revenue clawbacks, and pr
¿Cómo ingresar a Google Ad Exchange?Muchos editores llegan a nosotros con el deseo de llevar su negocio al siguiente nivel, pero no saben exactamente cómo hacerlo o no saben cómo identificar las debilidades de sus sitios. Lo que podemos decir con certeza, con nuestros más de diez años d
Como entrar no Google Ad Exchange?Muitos editores chegam até nós querendo levar seus negócios a um próximo nÃvel, mas eles não sabem como exatamente fazer isso ou não sabem identificar quais são os pontos fracos de seus sites. O que podemos dizer com certeza, com nossos mais de de
Cómo los editores deben equilibrar ingresos y la experiencia del usuario en el vÃdeo discoveryDesde el advenimiento de la tecnologÃa publicitaria, dos fuerzas se han enfrentado. Por un lado, los editores deben priorizar la monetización si quieren mantener sus negocios saludables y mantener a su personal editorial en la nómina. Por otro lado, br
Size Mapping for Responsive Ads Using Ad Manager Tag Generator & Tester“Responsive†means the ad unit adapts automatically with the device where it’s being served. For example, ad_top_atf serves as either a 970×90/728×90 ad unit on desktop, and transforms into a 300×250/320×50 on mobile. AdSense has t
What is an ad unit?In its simplest form, an ad unit is a placeholder for an ad on a website or app. A publisher can have many ad units on a web page, each serving a specific range of ad types and ad sizes. An ad unit contains the ad code used to call ads from the ad server
Como Os Editores Podem Equilibrar Receita E Experiência Do Usuário No Video DiscoveryDesde o surgimento da tecnologia de publicidade, duas forças se opuseram. Por um lado, os editores devem priorizar a monetização se quiserem manter seus negócios saudáveis ​​e manter sua equipe editorial na folha de pagamento. Por outro lado, pro
La guÃa definitiva de Header Bidding para editoresEl término Header Bidding (ofertas de encabezado) existe desde hace algunos años, como muestra Google Trends, el término entró en juego en el verano de 2015, pero solo recientemente los editores han comenzado a utilizar esta tecnologÃa como un compon
How to stop a page from jumping because of adsWe’ve released new features for our PubGuru Header Bidding wrapper to prevent layout shifting or page jumping due to ads. This is when an ad is configured to be eligible for serving multiple sizes, for example, a 300×600/300×250 ad slot may ex
O Guia Definitivo do Header Bidding Para EditoresO termo Header Bidding já existe há alguns anos, como mostra o Google Trends, o termo entrou em cena no verão de 2015, mas apenas recentemente os editores começaram a usar essa tecnologia como um componente essencial de sua de tecnologia de anúncios.
What is the difference between estimated and finalized earnings in AdSense?Publishers often don’t understand why their ad revenue on their AdSense report differs from their actual earnings. In this post, we’ll look at possible reasons and what to do about it. During each month, earnings get updated and shown on your
What’s the best Prebid price granularity setupHeader bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can become a headache if implemented improperly or ineffectively. Although many publishers have al
Funciones de Google Ad Manager que todo editor debe dominarA lo largo de los años, Google Ad Manager (GAM) se ha convertido en un servidor de anuncios popular utilizado por los editores. Su cuota de mercado es tan grande que casi todos los tipos de sitios web, desde un bloguero principiante hasta el portal de no
Recursos Importantes Do Google Ad Manager Que Todo Editor Precisa DominarAo longo dos anos, o Google Ad Manager (GAM) se tornou um servidor de anúncios popular usado por editores. Sua participação no mercado é tão grande que quase todos os tipos de sites, desde um blogueiro amador até o maior portal de notÃcias digitais
How does Traffic Cop impact site speed and user experience?The Media Rating Council (MRC) classifies invalid traffic into two types: General invalid traffic (GIVT) and Sophisticated invalid traffic (SIVT). GIVT is the “good bot,†which refers to industry known crawlers or spiders that scan the page and is not m
Ayude a prevenir el tráfico inválido y gane más dineroCuando se trata de tráfico inválido, es muy común que los editores se sientan impotentes, especialmente cuando están comenzando. Pero además de las herramientas de prevención que existen en el mercado, incluida nuestra herramienta, Traffic Cop, hay
Important Google Ad Manager Features Every Publisher Needs To MasterOver the years, Google Ad Manager (GAM) has become a popular ad server used by publishers. Its market share is so big that almost all types of websites, ranging from an amateur blogger site up to the largest digital news portal in the world, use GAM. What
What is the difference between estimated and finalized earnings in AdSense?Publishers often don’t understand why their ad revenue on their AdSense report differs from their actual earnings. In this post, we’ll look at possible reasons and what to do about it. During each month, earnings get updated and shown on your
What’s the best Prebid price granularity setupHeader bidding is intended to increase publisher revenue by maximizing competition and making a fair ad market. However, it comes with complicated setup and can become a headache if implemented improperly or ineffectively. Although many publishers have al
Funciones de Google Ad Manager que todo editor debe dominarA lo largo de los años, Google Ad Manager (GAM) se ha convertido en un servidor de anuncios popular utilizado por los editores. Su cuota de mercado es tan grande que casi todos los tipos de sitios web, desde un bloguero principiante hasta el portal de no
Recursos Importantes Do Google Ad Manager Que Todo Editor Precisa DominarAo longo dos anos, o Google Ad Manager (GAM) se tornou um servidor de anúncios popular usado por editores. Sua participação no mercado é tão grande que quase todos os tipos de sites, desde um blogueiro amador até o maior portal de notÃcias digitais
How does Traffic Cop impact site speed and user experience?The Media Rating Council (MRC) classifies invalid traffic into two types: General invalid traffic (GIVT) and Sophisticated invalid traffic (SIVT). GIVT is the “good bot,†which refers to industry known crawlers or spiders that scan the page and is not m
Ayude a prevenir el tráfico inválido y gane más dineroCuando se trata de tráfico inválido, es muy común que los editores se sientan impotentes, especialmente cuando están comenzando. Pero además de las herramientas de prevención que existen en el mercado, incluida nuestra herramienta, Traffic Cop, hay
Important Google Ad Manager Features Every Publisher Needs To MasterOver the years, Google Ad Manager (GAM) has become a popular ad server used by publishers. Its market share is so big that almost all types of websites, ranging from an amateur blogger site up to the largest digital news portal in the world, use GAM. What
Ajude a prevenir o Tráfego Inválido e Ganhe mais dinheiroQuando se trata de tráfego inválido é muito comum que editores sintam que não podem fazer nada sobre o assunto, ainda mais quando estão iniciando. Mas além das ferramentas de prevenção que existem no mercado, incluindo a nossa ferramenta, o Traffi
¿Cómo detectar el tráfico inválido con Google Analytics?A medida que crece el mundo de la publicidad digital, también lo hace la sofisticada tecnologÃa de fraude de bots. Existe una necesidad urgente y constante de que los editores protejan sus cuentas del tráfico fraudulento. En este post, te mostraremos c
Cómo conectar el AdSense al Google Ad ManagerConectar su cuenta de AdSense a Google Ad Manager (GAM) es simple, pero existen algunas trampas que la mayorÃa de los editores desconocen. En este post, cubriremos parte de la confusión cuando se trata de vincular AdSense con Ad Manager. SuscrÃbete aho
Como Conectar O Adsense Ao Google Ad ManagerConectar sua conta do AdSense ao Google Ad Manager (GAM) é simples, mas existem algumas armadilhas que a maioria dos publishers desconhecem. Neste artigo, vamos abordar algumas das confusões quando se trata de vincular o AdSense ao Ad Manager. Quer as m
Explore video content with Google Ad Manager 360On 24 August, Google released a new and improved way for publishers to view their video content consumption through Google Ad Manager 360. Content Explorer Beta is a tool available to Google Ad Manager 360 video publishers that use content ingestion and f
How to connect AdSense with Google Ad ManagerConnecting your AdSense account to Google Ad Manager (GAM) is simple, but there are some pitfalls that most publishers aren’t aware of. In this article, we’re going to address some of the confusion when it comes to linking Adsense to AdManager
¿Cómo detectar el trafego invalido con Google Analytics?A medida que crece el mundo de la publicidad digital, también lo hace la sofisticada tecnologÃa de fraude de bots. Existe una necesidad urgente y constante de que los editores protejan sus cuentas del tráfico fraudulento. En este post, te mostraremos c
Como Detectar Tráfego Inválido Com O Google Analytics?Conforme o mundo da publicidade digital cresce, a tecnologia sofisticada de fraude de bot também aumenta. Há uma necessidade urgente e constante de os publishers protegerem suas contas de tráfego fraudulento. Neste post, vamos mostrar como você pode de
AdSense releases new Reports page in August 2020On 25 August 2020, the Google AdSense team announced an upgrade to the AdSense Reports page. If you haven’t seen any changes in your account yet, don’t worry, they are rolling it out in phases. Publishers might need to wait a few weeks to see
How Publishers Can Balance Revenue & User Experience In Video DiscoverySince the dawn of advertising technology, there have been two forces opposed to one another. On one side, publishers must prioritize monetization if they want to keep their business healthy and keep their editorial staff on the payroll. On the other side,
Nichos rentables para ganar dinero con AdSense ? 2020Cuando comienzas a planificar para ganar dinero con AdSense, elegir el nicho es un paso esencial. ¿Cómo piensa en tomar esa decisión? ¿Vas a escribir sobre lo que te gusta? ¿Seguir el consejo de un amigo? ¿Buscar en Google o en alguna herramienta de pal
How to add new ad networks to your Google Ad Manager accountSome publishers new to Google Ad Manager are often confused about how to add new ad networks to their account. They might already be running Google AdSense, but want to add more ad networks. Doing this will increase ad inventory competition and lead to hi
Nichos lucrativos para ganhar dinheiro com o AdSense ? 2020Quando você começa a se planejar para ganhar dinheiro com o AdSense, a escolha do nicho é uma etapa essencial. Como você pensa em fazer essa escolha? Vai escrever sobre o que gosta? Seguir a dica de um amigo? Pesquisar no Google ou em alguma ferramenta
Should I update Prebid from version 2.xx to 3.xx?Advances in technology never stop, especially in Ad Tech. The latest major version of Prebid (Prebid.js 3.0) was first announced on October 7, 2019, and then released publicly sometime mid-November the same year. It’s come a long way since the first
Google Ad Manager Small Business vs 360Are you considering upgrading your Google Ad Manager (GAM) Small Business account to the premium version Google Ad Manager 360? In this article, we’ll provide you with all the details about upgrading, comparing the two versions, and more! When can y
¿Cómo hacer que tu sitio aparezca en Google Noticias?Si tienes un sitio web de noticias, sepas que puedes beneficiarte del compromiso de Google en brindar noticias de primera mano a los usuarios. La plataforma siempre está buscando las noticias más estructuradas para ofrecer. Entendemos que también es un
Como fazer seu site aparecer no Google NotÃcias?Se você possui um site de notÃcias, saiba que pode começar a lucrar com o comprometimento do Google em entregar notÃcias em primeira mão aos usuários! A plataforma está sempre em busca das notÃcias mais estruturadas para oferecer. Entendemos que pa
Google Ad Manager Macros every publisher needs to knowMacros in Google Ad Manager (GAM) are values or short sections of code placed inside creative codes. To humans, they look like short phrases encased in double percentage signs, but when GAM reads them, it knows to run small sections of pre-defined code. T
Impacto del Core Web Vitals en el SEO y la monetizaciónRecientemente, Google publicó el informe Core Web Vitals y anunció que tendrÃa un impacto significativo en las clasificaciones de SEO acercándose al 2021. En este artÃculo, analizaremos Core Web Vitals, sus efectos en el SEO y su impacto en tu estrat
Impacto Do Core Web Vitals No SEO E Na MonetizaçãoRecentemente, o Google lançou o relatório Core Web Vitals e anunciou que ele teria um impacto significativo nas classificações de SEO para 2021. Neste artigo, vamos analisar o Core Web Vitals, seus efeitos no SEO e seu impacto em sua estratégia de mo
Publishers to monetize in-stream audio ads in Google Ad ManagerRecently Google announced a beta program that allows publishers to monetize in-stream audio ads in Google Ad Manager. There has been a growing interest among publishers to monetize their audio content, especially in the form of podcasts. There is also sub
Programmatic Guaranteed sponsorships to be sold on CPM basisGoogle recently announced a new development in Google Ad Manager (GAM) that will enable publishers to sell programmatic guaranteed sponsorship differently. Not sure what programmatic guaranteed is? Here’s a quick rundown: Programmatic guaranteed is a pr
Melhores bancos para receber do Google AdSense no BrasilOs publishers estão sempre buscando as melhores opções para receber seu pagamento do AdSense e demais redes de anúncios. Ninguém quer ver seus ganhos diminuÃdos por taxas absurdas e impostos. Resolvemos criar este post para te ajudar a entender suas
How To Create An App-ads.txt File For Your Mobile AppAuthorized Sellers for Apps, or app-ads.txt, is an extension to the Authorized Digital Sellers standard (ads.txt). This initiative ensures your app ad inventory is only sold through channels you’ve authorized. Creating an app-ads.txt file gives you
¿El AdSense permite anuncios fijos (Sticky Ads)?Es posible que hayas notado que muchos sitios utilizan anuncios fijos en la barra lateral o en cualquier posición fija en la página. Si muestras anuncios de AdSense, es posible que hayas pensado en hacer lo mismo. En esta publicación, cubriremos los an
Core Web Vitals Impact on SEO & MonetizationRecently Google released the Core Web Vitals report and announced that it would have a significant impact on SEO rankings moving into 2021. In this article, we’re going to break down Core Web Vitals, its effects on your SEO, and its impact on your monet
O AdSense Permite Anúncios Fixos (Sticky Ads)?Você deve ter notado muitos sites que usam anúncios fixos na barra lateral ou qualquer posição fixa na página. Se você estiver exibindo anúncios do AdSense, talvez tenha pensado em fazer o mesmo. Neste post, vamos cobrir os anúncios fixos do AdSense
La guÃa definitiva para el posicionamiento de anunciosLa optimización debe comenzar con una base sólida, que incluye la planificación de dónde colocar sus anuncios, los tamaños de anuncios para mostrar, los recuentos de anuncios máximos y mÃnimos por página, elegir formatos de anuncios, mientras Prop
Can you use Google Ad Manager when you only have AdSense or do you need an Ad Exchange account?Is it possible to use Google Ad Manager when you only have an AdSense account, or do you also need an Ad Exchange account? In short, only an AdSense account is required to sign up for Google Ad Manager. Google clearly states the following: You need a vali
Does AdSense allow sticky adsYou might have noticed many websites using sticky ads in the sidebar or any fixed position on the page. If you’re running AdSense ads, you might have thought of doing the same. In this post, we’re going cover sticky ads with AdSense and answer
O Guia Definitivo Para Posicionamento De AnúnciosA otimização de anúncios deve começar com uma base sólida, que inclua o planejamento de onde colocar seus anúncios, tamanhos de anúncios a serem exibidos, contagem máxima e mÃnima de anúncios por página, escolha formatos de anúncio, enquanto f
How To Start Making Money Online With Google AdSense (Ultimate Guide For 2020 & Beyond)Using Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although it’s a relatively simple concept, you need to understand some specifics for success. In thi
How To Start Making Money Online With Google AdSenseUsing Google AdSense to monetize your website or app traffic with display ads is one of the simplest & most effective monetization methods. However, although it’s a relatively simple concept, you need to understand some specifics for success. In thi
Will Google Ad Manager work if my Adsense account was disabled?Publishers can lose their ad accounts for various reasons. More often than not, they get banned from AdSense due to invalid traffic. It’s not an easy situation to find yourself in, and you may or may not get your AdSense account reinstated. Today we’r
¿Qué es la penalización por doble clic y cómo pueden los editores recuperarse de ella?La penalización de double click de AdSense o la penalización de doble clic, que también puede ocurrir en Google Ad Exchange, es una de las penalizaciones más sutiles que los editores pueden enfrentar. Es sutil, porque ni siquiera te das cuenta de que
O Que É a Penalidade Por Duplo Clique E Como Publishers Podem Se Recuperar Dela?A penalidade de double click do AdSense ou penalidade por clique duplo, que também pode ocorrer no Google Ad Exchange, é uma das penalidades mais sutis que os publishers podem enfrentar. É sutil, pois você nem percebe que é afetado por ela antes que s
A Publisher’s Ultimate Guide To Ad PlacementsAd optimization should start on a solid foundation, which includes planning where to place your ads, ad sizes to run, maximum and minimum count of ads per page, choosing ad formats, while providing users the best user experience. In this article, we’
Como configurar itens de linha internos (house) e peças criativas no GAMO item de linha “interno†ou “houseâ€, é usado para garantir que você cada impressão seja preenchida com anúncios. E que o publisher possa monetizar essas impressões, mesmo que tenham sido rejeitadas por todos os outros anunciantes, você ainda tem
How to generate custom reports with the PubGuru Report BuilderRecently our team launched the PubGuru Report Builder. This tool allows publishers to generate and download reports based on a wide range of filters, dimensions, and metrics within seconds. In this article, we’ll give you a step by step tutorial and sho
How to deal with the valuable inventory templated page violation from AdSenseNew publishers often struggle to get accepted into AdSense. Many of them get hit with a “Valuable inventory: Templated page†AdSense violation and then don’t know how to get past it. Although there are many AdSense alternatives, AdSense remains one of
How to implement PubGuru Header Bidding using Ad InserterHeader Bidding implementation with MonetizeMore is quick and easy! Instead of having to add hundreds of lines of codes, you’ll only deploy a single one. You read that right – only one line of code (one for the header, one body tag for each ad
A Melhor Maneira De Gerar Receita Com Impressões Não Preenchidas Devido A Altas Visualizações De Página Por SessãoPrimeiro, vamos descobrir o motivo por trás das impressões não preenchidas devido à s altas visualizações de página por sessão. Pode haver alguns cenários possÃveis para um alto número de impressões não preenchidas. Que tal receber as melhores
La mejor manera de monetizar las impresiones vacÃas debido a las altas visualizaciones de página por sesiónPrimero, descubramos la razón detrás de las impresiones sin llenar debido a las altas vistas de página por sesión. Puede haber algunos escenarios posibles para una gran cantidad de impresiones sin completar. ¿Quieres los mejores tips para aumentar tus
PubGuru Dashboard Metrics ExplainedAs our PubGuru Ad Optimization platform has grown over the past year, we’d like to help publishers understand the metrics used within PubGuru. In this post, we’ll go over all the metrics used in PubGuru and explain each so that publishers can understa
Regla de precio unificado: dónde comenzar y cómo ajustar según la tasa de relleno “Real”La regla de precio unificado (UPR) solo está disponible en cuentas primarias o ?asignadas?. Tienes una cuenta asignada si puedes ver la pestaña ?Configuración de la cuenta de Ad Exchange? cuando navegas a Admin> Configuración global. Es esencial t
How to detect and stop ad stackingAd stacking is the process of stacking or layering multiple ad units on top of each other. Although only one ad unit gets viewed or clicked by the user, each advertiser pays for the impressions. It’s a common technique used by ad fraudsters. In this pos
Regra De Preço Unificado: Por Onde Começar E Como Ajustar Com Base Na Taxa De Preenchimento “Real”A regra de preço unificado (UPR) está disponÃvel apenas em contas primárias ou ?mapeadas?. Você tem uma conta mapeada se pode ver a guia ?Configurações da conta do Ad Exchange?, ao navegar em Admin> Configurações globais. É essencial consider
Best way to monetize unfilled impressions due to high pageviews per sessionFirst of all, let’s find out the reason behind unfilled impressions due to high page views per session. There can be a few possible scenarios for a high number of unfilled impressions. Increase in session depth resulting in less interest from advert
El estado del tráfico inválido para el primer trimestre de 2020¿Cómo ha sido tu experiencia con el tráfico inválido (IVT)? Si dejado sin bloqueo, los editores pueden perder sus cuentas de anuncios y enfrentar una serie de problemas muy desagradables en sus negocios, debido al tráfico inválido. Desde el lanzamien
What is the double click penalty & how can publishers recover from it?The AdSense double click penalty or two click penalty, which can also happen on Google Ad Exchange, is one of the more subtle penalties publishers may experience. It’s subtle as you might not even be aware that you are affected by it before it’s too l
Los mejores servidores de anuncios para 2020: tecnologÃa de terceros (opciones gratuitas incluidas en la lista)Al crear una audiencia para tu sitio, comienza a darte cuenta de que hay todo un mundo para explorar, fuera de AdSense, para la monetización. Sin embargo, primero, debes elegir un servidor de anuncios; en los primeros dÃas, la mayorÃa de los pequeños
O Estado Do Tráfego Inválido No Primeiro Trimestre De 2020Como tem sido sua experiência com tráfego inválido (IVT)? Se deixado à vontade, os editores podem perder suas contas de anúncios e enfrentar uma série de problemas muito desagradáveis ​​em seus negócios, por causa do tráfego inválido. Desde
9 Possible reasons for your ad requests being blockedYou’ve implemented your ad code within your page source code, and now ads are showing. If you see a blank slot once in a while, then it might be an unfilled impression, but if that is happening on every instance, then chances are, ad requests are be
Melhores Servidores De Anúncios Para 2020: Tecnologia De Terceiros (Opções Gratuitas IncluÃdas Na Lista)Ao criar um público-alvo para o seu site, você começa a perceber que há um mundo inteiro para explorar fora do AdSense para monetização. No entanto, primeiro, você precisa escolher um servidor de anúncios; nos primeiros dias, a maioria dos pequeno
Cómo monetizar tu sitio web con Google AdSense ? ¡Un paso a paso para crear una estrategia programática!¿Sabes como funciona Google AdSense? Es común que muchas personas piensen que la creación de blogs y sitios de contenido para el Internet, se realiza simplemente como un pasatiempo. Incluso hoy nos preguntamos cómo es posible ganar dinero escribiendo c
New feature allows users to share PubGuru Ad Inspector smart notificationsPubGuru Ad Inspector is MonetizeMore’s free Google Chrome browser extension that enables anyone to troubleshoot and diagnose ad-related issues on any website. Recently our team of developers has been hard at work to bring new features and make improveme
Como Monetizar Seu Site Com O Google AdSense ? Passo A Passo Para Criar Uma Estratégia Programática!O que você sabe sobre o Google AdSense? É comum muita gente pensar que a criação de blogs e sites de conteúdo para a internet, são feitos meramente por hobby. Ainda hoje nos perguntamos como é possÃvel ganhar dinheiro escrevendo conteúdo para a i
How many ad calls can Google Ad Exchange fill?We’ve seen some publishers mention that they can’t get Google Ad Exchange (AdX) to fill their ad slots when they have more than five ad calls per page. When they attempt to do more than five ad calls from AdX, they receive the following error: “google
Publishers can no longer use AdSense as a “House” line itemGoogle has updated the limits for the use of line items. Starting May 1st, 2020, Google will consider any impression using their tag as ?House’ to be invalid activity. This is a recent update, and many publishers do not know what to do. This certainly t
Publishers não podem mais usar o AdSense como um item de linha “interno”. Saiba mais!O Google atualizou os limites para o uso de itens de linha. A partir de 1º de maio de 2020, o Google considerará qualquer impressão que use sua tag como “interno†como atividade inválida. Esta é uma atualização recente e muitos publishers não sab
Los editores ya no pueden usar AdSense como una lÃnea de pedido “interna”. ¡Sepa qué hacer!Google ha actualizado los lÃmites para el uso de lÃneas de pedido. A partir del 1 de mayo de 2020, Google considerará que cualquier impresión que use su tag como ‘interno’ como una actividad no válida. Esta es una actualización reciente,
How to set a house ad for rewarded videoRewarded ads have become extremely popular for advertisers, users, and publishers alike. It’s’s estimated that over 70% of mobile users play games on their phones, and those players are often in valuable demographics. When it comes to mobile g
As Melhores Redes De Anúncios Para Aplicativos Em 2020Ser um publisher de aplicativos bem-sucedido não é uma tarefa fácil. Há o processo de desenvolvimento de aplicativos, aquisição do usuário e encontrar o equilÃbrio certo de monetização – tudo isso, em um espaço superlotado. Você pode ser
Las mejores redes de anuncios para aplicaciones en 2020Ser un editor de aplicaciones exitoso no es una tarea fácil. Existe el proceso de desarrollar las aplicaciones, adquirir y fidelizar al usuario y encontrar el equilibrio adecuado de monetización. Todo eso en un espacio superpoblado. Puedes ser excelente
The state of invalid traffic for Q1 2020What’s your experience been with invalid traffic (IVT)? If left unchecked, publishers can lose their ad accounts and experience a range of very unpleasant issues in their business. Since launching Traffic Cop, MonetizeMore’s invalid traffic detection
How To Implement Separate Header Tags Using Ad InserterIn this post, we want to show you how to implement separate header tags when you are using the Ad Insert WordPress plugin. If you have multiple Ad Maps, you’ll have to separate the header tags accordingly, so you don’t keep sending null ad req
Mejore la velocidad de tu sitio web con auditorÃas de anuncios de Publishers para LighthouseHa habido un aumento en las solicitudes de los publishers con respecto a la velocidad de carga de la página y el comportamiento general de sus sitios. En la publicación de hoy, examinaremos algunas de las preguntas que los publishers han planteado y lue
Melhore A Velocidade Do Seu Site Com Auditorias De Anúncios Do Publisher Para O LighthouseHouve um aumento nas solicitações dos publishers em relação à velocidade de carregamento da página e ao comportamento geral de seus sites. No post de hoje, examinaremos algumas das perguntas que os publishers levantaram e, posteriormente, mostraremo
Como Usar O AdSense Com O Google Ad Manager E O Ad ExchangeA monetização e otimização de anúncios em sites, estão sempre evoluindo. O Google desenvolve continuamente técnicas e plataformas para ampliar seu domÃnio no setor. Se você é um publisher, provavelmente começou a obter receita com anúncios do
Cómo Usar AdSense Con Google Ad Manager Y Ad ExchangeLa optimización y la monetización de los anuncios en sitios web, siempre están evolucionando. Google desarrolla continuamente técnicas y plataformas para extender su dominio en la industria. Si eres publisher, lo más probable es que hayas comenzado a
Reach Reports now available to all Google Ad Manager users and data extendedRecently Google announced that new Reach Reports would be made available to all Google Ad Manager users starting June 15, 2020. They’ve also extended the number of days the Reach Report can display data from 63 to 93 days. In this post, we’ll dive dee
You’ve set up Ad Exchange & Prebid, what’s next?As a publisher, you always want to ensure that you’re running an optimal ad setup and aren’t leaving money at the table. Chances are, you’ve even tried opportunities outside of AdSense. To get better ad revenues, you might have started u
Sua Inscrição Do AdSense Está Pendente Há Muito Tempo? Saiba O Que FazerVocê fez o trabalho e agora está finalmente pronto para solicitar uma conta do AdSense, mas, por algum motivo, sua solicitação está pendente por muito tempo. Ninguém gosta de ter seu trabalho atrasado, não importa qual o motivo! Então nesse post,
¿Tu Aplicación De AdSense Está Pendiente? Aquà Está Lo Que Puedes HacerHas puesto el trabajo y ahora finalmente estás listo para solicitar una cuenta de AdSense, pero por alguna razón, tu solicitud ha estado pendiente durante mucho tiempo. ¡A nadie le gusta retrasarse, sin importar la razón! En este post, analizamos el pr
Principais Diferenças Entre MÃdia Programática vs. Google AdsProfissionais de publicidade e compra de mÃdia, relatam que seus clientes anunciantes tendem a confundir Google Ads vs. mÃdia programática, o que acaba gerando a confusão na hora da compra de mÃdia. Muitos compradores entendem que ao comprar anúncio
O Que É Um Ad Blocker (Bloqueador De Anúncios)? A monetização de sites através de anúncios online cresceu tremendamente ao longo dos anos. Alguns sites seguem as posições de anúncios recomendadas pelo Google, enquanto outros colocam anúncios em qualquer lugar do site, o que os usuários acham p
¿Qué Es Un Ad Blocker?La monetización de sitios web a través de anuncios en lÃnea ha crecido enormemente a lo largo de los años. Algunos sitios siguen las ubicaciones de anuncios recomendadas por Google, mientras que otros colocan anuncios en cualquier parte de su sitio, l
O que são os Parâmetros UTM do Google Analytics e como criarSe você é um publisher que faz compra de tráfego, trabalha com guest posts ou utiliza campanha de e-mail marketing para atrair mais usuários para o seu site, os parâmetros UTM são a solução certa para você! Com eles você vai saber de tudo o que
Has your AdSense application been pending for a long time? Here’s what you can doYou’ve put in the work, and now you’re finally ready to apply for an AdSense account, but for some reason, your application has been pending for a long time. No one likes being delayed, no matter what the reason! In this post, we’ll take
How to monetize Google Ad Exchange native unfilled impressions?Most publishers have either already started testing Native ads or have it as a part of their near future strategies. Native ad serving technology in Google Ad Manager offers publishers an easy setup that can be created once and leveraged as a template wit
GuÃa De Ad Exchange: Lo Que Los Publishers Deben Saber En 2020Digiday informó que solo en 2014, alrededor de 70 mil millones de impresiones de anuncios estaban disponibles diariamente a través de intercambios de anuncios – Ad Exchange. Estas estadÃsticas fueron para el 2014, y desde entonces, la industria p
Guia Do Ad Exchange: O Que Os Publishers Precisam Saber Em 2020Digiday relatou que, somente em 2014, estavam disponÃveis diariamente cerca de 70 bilhões de impressões de anúncios via troca de anúncios (Ad Exchange). Essas estatÃsticas eram para 2014 e, desde então, o setor programático cresceu a um ritmo feno
How in-app publishers can increase app speed and minimize app sizeNo app user enjoys using a bloated, slow-loading mobile app. If an app is overloaded with ads and takes a long time to load, most users will probably end up deleting it. For publishers already spending money on advertising, marketing, and acquiring these
Improve Site Speed with Publisher Ads Audits for LighthouseThere’s been an increase in requests from publishers regarding their page load speed and the general behavior of their sites. In today’s post, we will look at some of the questions publishers have been bringing up, and later we will show you h
Em quais estratégias de marketing vale a pena investir durante a criseUma dúvida muito comum entre os profissionais de comunicação e os publishers está relacionada à definição das suas estratégias de marketing durante perÃodos de crise. A boa notÃcia é que, hoje em dia, existem diversas ações que podem ser impl
Inicie A Monetização Do Seu Site Com Essas Redes De Anúncios De Aprovação RápidaPara um publisher que está começando, gerar receita com seu site com anúncios gráficos pode parecer ciência espacial. Felizmente, não é. Com uma parceria de rede de anúncios única, você pode começar a gerar receita com anúncios a partir do seu
Inicia Ya, La Monetización De Tu Sitio Web, Con Estas Redes De Anuncios De Aprobación RápidaPara un publisher que recién comienza, monetizar tu sitio web con anuncios gráficos puede parecer una ciencia espacial. Afortunadamente, no lo es. Con una única asociación de red de anuncios, puedes comenzar a generar ingresos publicitarios a partir d
Estratégias De Otimização De Anúncios Para Quando Seu Site Se Aproximar De 1 Milhão De Visualizações De PáginaQuando os publishers iniciam um site com o objetivo de gerar receita com anúncios, o conteúdo é essencial. Construir um site que incentive os usuários a interagir e retornar pode criar ou interromper seu projeto. Quando seu site começa a gerar alguma
PubGuru University Google AdSense Course ? Learn How To Master Ad OptimizationToday we want to give you a quick overview of our Google AdSense course at PubGuru University called School of AdSense! Are you struggling with managing your AdSense account? You’re not alone! Many publishers from our community have trouble optimizing
Ad optimization strategies for when you approach 1 million pageviewsWhen publishers start a website with the goal of monetizing it with ads, content is critical. Building a site that encourages users to interact and return can make or break your project. Once your site starts generating a few hundred visitors, you start t
Nova Versão Do Google Chrome Para Bloquear Anúncios PesadosO Google sempre focou em fornecer aos usuários uma experiência rápida, responsiva e boa por meio do navegador Chrome. Eles anunciaram recentemente que o Chrome começará a bloquear anúncios com muitos recursos, que podem esgotar os dados de rede dos
New Google Chrome version to block resource-heavy adsGoogle has always focused on providing users with a fast, responsive, and good user experience through the Chrome browser. They recently announced that Chrome is going to start blocking ads that are resource-heavy and drain a user’s battery and network
Google remove o “EquilÃbrio de Anúncios” do AdSenseDe acordo com o próprio Google, essa era uma ferramenta que te ajudava a encontrar o “equilÃbrio†entre anúncios e conteúdo em seu site, para garantir uma boa experiência do usuário. A intenção por trás desta ferramenta ou recurso era “exibir a
Digital advertising trends in 2020: Mobile, Video, CTV2020 will undoubtedly be remembered as a life-changing year for many industries. Some businesses are struggling, while others get unexpected profits and lots of new clients. The digital advertising industry is also seeing massive changes, and the current
Facebook Audience Network shutting down web and in-stream ad placementsFacebook recently announced they are shutting down their web and in-stream placements on Facebook’s Audience Network (FAN). On this digital platform, advertisers can serve their ads to users who are using mobile sites and apps outside of their socia
IAB Seller.Json Explicado Y Cómo Evitar La Pérdida De Ingresos Con AnunciosEl laboratorio de tecnologÃa de IAB lanzó recientemente una nueva especificación técnica llamada Sellers.json. El objetivo de Sellers.json es ayudar a los compradores de anuncios a verificar el inventario del publisher y aumentar la confianza de la ca
IAB Seller.Json Explicado E Como Evitar Perda De Receita Em AnúnciosO laboratório de tecnologia da IAB lançou recentemente uma nova especificação técnica chamada Sellers.json. O objetivo do Sellers.json é ajudar os compradores de anúncios a verificar o inventário do publisher e aumentar a confiança da cadeia de s
IAB Seller.json explained and how to avoid ad revenue lossThe IAB tech lab recently released a new technical specification called Sellers.json.The goal of Sellers.json is to help ad buyers verify publisher inventory and increase the trust of the supply chain on the supply side of real-time bidding and programmat
How to troubleshoot deals in Google Ad ManagerProgrammatic direct has changed the way publishers sell their ad inventory to advertisers. More publishers make their premium inventory available through private auctions and preferred deals. Preferred deals allow you to sell your ad inventory to a specif
Manual ADS.TXT do Publisher: Um Guia Para A ImplementaçãoEsta É Uma Visão Geral Do Processo De Implementação Do Ads.Txt: Etapa 1: reúna todas as informações necessárias de suas contas com revendedores, parceiros de rede e partes que disponibilizam seu inventário para os compradores. Isso inclui o nome
Manual Ads.Txt Del Publisher: Una GuÃa Para La ImplementaciónUna Visión Rápida Del Proceso De Implementación De Ads.Txt: Paso 1: Reúne toda la información necesaria de sus cuentas con revendedores, socios de la red y partes que hacen que tu inventario esté disponible para los compradores. Esto incluye el nomb
O Que É LGPD E Como Os Publishers Na América Latina Podem Se Adaptar?O Que É LGPD? A LGPD ou “Lei Geral de Proteção de Dados Pessoais†é equivalente do Brasil ao GDPR e sua polÃtica de proteção de dados recém-proposta. Atualmente, o cenário brasileiro de proteção de dados é fragmentado e complicado. Esta nova
What is an anti ad blocker?Publishers hate ad blockers. These software programs/extensions/tools prevent websites from showing ads to users and seriously damage ad revenue. You can read more about ad blockers here. Thankfully there are ways to combat ad blocking and regain some of
How To Implement Header Bidding Using Advanced Ads Plugin In WordPressWhen implementing Header Bidding, you would normally have two sets of tags to deploy: the header tag that goes into the <head> </head> section, and the body tags that should go within the <body> </body> targeted where the a
What is user generated content?What is user-generated content or UGC? Brands frequently run user-generated content campaigns to sell their products and promote services. Are there any samples to show? What are some ideas of user-generated content that you can apply? In this post, we
Como comprar tráfego do jeito certo?É notável que nos últimos anos, comprar tráfego, ou o que chamamos em inglês de Audience Acquisition, se tornou uma opção atrativa para o crescimento dos publishers. A pergunta que fica é, como comprar tráfego do jeito certo? Ou seja, sem trazer
¿Cómo comprar tráfico web de la manera correcta?Es notable que en los últimos años, comprar tráfico web, o lo que llamamos en inglés de Audience Acquisition, se ha convertido en una opción atractiva para el crecimiento de los publishers. La pregunta que queda es, ¿cómo comprar tráfico web de la
O Guia Completo Da MÃdia Programática ? Conceitos Chave, Exemplos E TendênciasEstima-se que a mÃdia programática cresça a uma velocidade sem precedentes, foram mais de 30% somente em 2017. Estava previsto que dois terços da publicidade digital em todo o mundo seriam comercializados de maneira programática, até 2019 Também fo
La GuÃa Completa De La Publicidad Programática ? Conceptos Clave, Ejemplos Y TendenciasSe estima que la publicidad programática crecerá a un ritmo sin precedentes, fueron más del 30% solo en el 2017. Se dijo que dos tercios de la publicidad digital en todo el mundo se comercializarÃa de manera programática en el 2019. También se dijo
How in-app publishers can optimize their ad revenue with MonetizeMoreAre you an in-app publisher trying to monetize your app through display and video advertising? It’s a route many publishers tend to take and deemed as “the easiest way to make money from an app.†In a way, it’s true that monetizing your app content
What is bounce rate and how does it affect publishers?Publishers rely on various metrics to assess the strength and marketability of their website and ad inventory. While publishers may weigh these metrics differently, there is no mistake that many of them are important and should be carefully monitored and
Private Marketplace Ou Transações Preferenciais ExplicadosO Que É Um Acordo Pmp E Onde Ele Se Encaixa? PMP é a abreviação de ?mercado privado? (Private Marketplace) – tradicionalmente é um acordo feito diretamente entre um editor e um anunciante ou agência para inventário programático. Às vezes, o
What is Exchange Bidding In Dynamic Allocation (EBDA) or Open Bidding?Google’s Exchange Bidding in Dynamic Allocation (EBDA) is now known as Open Bidding. It’s often more commonly been referred to as Google’s alternative to Header bidding. In a nutshell, it’s a server-to-server solution that enables a unified auctio
How to use the MonetizeMore API to access multiple reports in your platformMonetizeMore now offers API connections so you can pull data from different ad network dashboards and view them in your preferred platform. This way, you can use your time making business decisions, developing strategies, and increasing your revenues. You
Private Marketplace U Acuerdos Preferenciales Explicados¿Qué Es Un Acuerdo De PMP Y Dónde Se Encaja? PMP es la abreviatura de un acuerdo de private marketplace (mercado privado): tradicionalmente es un acuerdo hecho directamente entre un publisher y un anunciante o agencia de inventario programático. A vece
¿Cómo Decidir A Qué Red De Anuncios Asociarse?Como publisher, es fundamental mantener tu sitio web rentable y proporcionar valor a los visitantes. No siempre es un trabajo fácil. Además de eso, hay muchos métodos y canales de monetización para explorar, lo que puede llegar a ser abrumador. Si has
Como Escolher Uma Rede De Anúncios A Qual Se Afiliar?Como publisher, é fundamental manter seu site lucrativo e agregar valor aos visitantes. Nem sempre é um trabalho fácil. Além disso, existem muitos métodos e canais de monetização para explorar, de forma que tanta informação pode ser esmagador. Se
Traffic Cop: Detecção De Tráfego Inválido E Alternativas De BloqueioTráfego inválido pode causar estragos no site de um publisher. Se não fiscalizado, pode resultar em suspensões da conta do anúncio e perda de milhares na receita de anúncios. Existem várias maneiras de detectar fraudes em anúncios, como o uso do G
¿Qué Es Una DSP (Demand Side Platform)? Beneficios Y CaracterÃsticas Explicados. Lista de Las Mejores En El Mercado Y MásCon la aparición de plataformas de demanda (DSP – Demand Side Platform), plataformas de gestión de datos (DMP) y una amplia gama de plataformas de compra y herramientas para publicidad programática, las lÃneas a menudo pueden volverse borrosas.
Video Discovery: The Missing Piece in Your Ad StackThere are a finite number of ways to monetize your website and only so many options to beef up your ad stack before you begin to see diminishing returns. When you already have display ads, a video unit, a good header bidding set-up, and programmatic adver
How to integrate A9 alongside prebid in Google Ad Manager (GAM)Amazon has been a household name in online retail for years. Since launching their advertising solutions via their A9 subsidiary, they have been able to make tremendous inroads into the existing market. They collect a vast amount of data on their customer
As 5 Melhores Práticas De Publicidade NativaNeste momento, em que mais e mais pessoas recorrem a bloqueadores de anúncios, é crucial que você seja resolutivo ao implantar anúncios nativos em seu site. Abaixo estão as 5 melhores práticas de publicidade nativa, vindas diretamente de nossos espe
Las 5 Mejores Prácticas De Publicidad NativaEn un momento en que cada vez más personas recurren a los bloqueadores de anuncios, es crucial que seas objetivo acerca de implementar anuncios de publicidad nativa en tu sitio web. A continuación se detallan las 5 mejores prácticas de publicidad nativ
DFP Small Business: Os Poderes Do Doubleclick For Publishers E Do Adsense Combinados!Quer um retorno financeiro mais alto em suas unidades de anúncios do que está tendo atualmente? Detestamos ter que te dizer isso, mas você pode estar perdendo seu tempo com o AdSense. Você precisa conhecer o DFP Small Business. Esclarecendo: se você
Dfp Small Business: ¡Los Poderes De Doubleclick For Publishers Y De Adsense Combinados!¿Deseas obtener mayores ganancias en tus unidades de anuncios que los que recibe actualmente? Es una pena tener decÃrtelo, pero puedes estar perdiendo tu tiempo en AdSense. Debes conocer a DFP Small Business ahora mismo. Aclaremos: si estás ejecutando a
New SSP partnerships: Post-auction discounts & bid scaling impact on publishersRecently news has surfaced that GroupM has partnered with Index Exchange as their preferred vendor. Index Exchange is leveraging their buying power for lower exchange rates or better media rates. GroupM would, in return, focus the majority of their ad spe
How can the Google Ad Experience Report help publishers?Adblocking negatively impacts publishers who depend on ad revenue to monetize their businesses as well as advertisers who pay to connect to audiences. It’s all a symptom of bad user experiences that agencies, publishers, ad tech companies, and marke
Como Configurar Header Bidding De VÃdeo Com O Pubguru? ? (Lance de Cabeçalho)O Header Bidding de vÃdeo (VHB) vem crescendo lentamente no pipeline do setor nos últimos anos. Os publishers (editores) apresentaram uma variedade de perguntas e estratégias. Desenvolvemos este guia como ponto de partida para publishers que queiram en
¿Cómo Configurar Header Bidding De Video Con Pubguru? ? (Ofertas De Encabezado)El Header Bidding de video (VHB) ha crecido lentamente en el pipeline de la industria, en los últimos años. Los editores presentaron una variedad de inquietudes y estrategias. Hemos desarrollado esta guÃa como punto de partida para los editores que des
5 Tips for getting the most out of Google Search Console as a publisher in 2020Google is constantly updating its algorithm and, more recently, even updated the Google Search Console. In this post, we’ll highlight some of the ways publishers can use the Google Search Console to improve their search performance, fix issues, and
Unified Pricing Rule: Where to start and how to adjust based on the “real” fill rateUnified Pricing Rule (UPR) is only available on primary or ?mapped? accounts. You have a mapped account if you see the ?Ad Exchange account settings? tab when navigating to Admin > Global Settings. It is essential to consider that when setting up UPR,
O Que É Lance Em Tempo Real (Rtb)? ? Guia De Compra Programática, Plataformas E Redes De Anúncios Para 2020O setor de RTB (Real Time Bidding) ou lances em tempo real está aumentando, à medida que a mÃdia programática continua ganhando força. As empresas de pesquisa estão prevendo um crescimento de mais de 20% para este mercado, nos Estados Unidos, em 202
Traffic Cop Tutorial for Starter Publishers with Lazy LoadingIf running Lazy Load setup, you will be provided with tags that look like this: Check out PubGuru University to learn more about deploying ad tags, optimizing ads with AdSense, Google Ad Manager, and more! Header Tag Remove any old ad tags deployed on the
Traffic Cop Tutorial: How to block ads from serving to invalid traffic ? GAM or PGHB + Hardcoded AdX or AdSenseYou will be provided with a new set of AdSense or Ad Exchange tags which looks something like this: Your Google Ad Manager (GAM) tags will also be replaced with a new set of ad tags that looks something like this: Check out PubGuru University to learn mor
Google Publisher Toolbar discontinued from May 2020Google wants to continue to simplify its tools and product offerings for AdSense users. They want to reduce as much complexity as possible and empower publishers to create fantastic content. Keeping up with this mission, they’ve decided to discontinue t
Traffic Cop Tutorial: How to block ads from serving to invalid traffic ? GAM OnpageYour MonetizeMore Account Manager will provide you with a new set of ad tags that look something like this: Check out PubGuru University to learn more about deploying ad tags, optimizing ads with AdSense, Google Ad Manager, and more! Remove any old Google
Traffic Cop Tutorial: How to block ads from serving to invalid traffic ? AdX or AdSense hardcodedTraffic Cop If using WordPress, you can deploy the Traffic Cop script using any of these plugins: Advanced Ads Click Advanced Ads > Ads > New Ad Give it a title or name. Something that would allow you to easily identify this ad (e.g. m2_trafficcop
Traffic Cop Tutorial: How to measure invalid traffic when running Google Ad Manager or PubGuru Header Bidding, Ad Exchange or AdSense hardcoded tagsWhen using Google Ad Manager (GAM) or PubGuru Header Bidding onpage codes, deploy your <head> and <body> tags as you normally would. To enable Traffic Cop on “measure†mode, your MonetizeMore Account Manager will also provide you with an
Traffic Cop tutorial: How to measure & block ads when running PubGuru Header Bidding Off-page tagsIf you run PubGuru Header Bidding Off-page*, all you need to do is implement the codes as provided to you by your Account Manager. It should look something like this: Check out PubGuru University to learn more about deploying ad tags, optimizing ads with
How to set up Google Tag Manager and track ad click conversionsWhat is Google Ad Manager Google Tag Manager (GTM) is a way to control and analyze your digital marketing performance by allowing you to update tags (small snippets of code) on your website. The main advantage of GTM is that editing of code is not necessa
Start optimizing your ad inventory like the pros with PubGuru University!Have you tried everything to optimize your ads but can’t seem to increase your RPMs? Maybe you’ve been able to join AdSense, earn some ad revenue, and even tried a few ad optimization techniques. If you are a little more advanced, you might have set u
SameSite Google Chrome Cookie Update & Publisher ImpactRecently, on February the 4th 2020, Google released its Chrome v80 update and made changes to its SameSite cookies with regards to how they will be treated in the browser. In this post, we’ll take a closer look at what cookies are, the SameSite attribut
How to troubleshoot Prebid?Since the inception of the Prebid.js Open Source Project back in 2017, it has become the most used header bidding wrapper across the industry. Prebid.org defines Prebid.js as, ?A feature-rich header bidding platform for the web, including more than 150 de
The best email marketing tools for publishers in 2020Do you want to grow your business? Do you need email marketing tools that are easy to use, affordable with attractive features that will help turn visitors into a loyal audience? There are several email marketing tools that you can choose from when you wa
How to prevent Google from serving on pages with violations to protect your earningsGoogle can disable ad serving on your site at any time if you continue to violate program policies. The worst-case scenario is getting your entire account banned. Often, only a specific section or page is in violation, so you don’t have to shut Goog
How to set up Facebook Audience Network using Google mediationWhat is the Facebook Audience Network? Since 2014, Facebook Audience Network (FAN) monetizes third-party apps and sites by showing ads to users who visit these other sites. The network itself refers to all the sites where Facebook ads can be displayed. Th
Traffic Cop Invalid Traffic Detection & Blocking AlternativesInvalid traffic can wreak havoc on a publisher’s website. If left unchecked, it can result in ad account suspensions and loss of thousands in ad revenue. There are many ways of detecting ad fraud, such as using Google Analytics. However, sophisticated p
How to detect ad fraud with Google analytics?As the world of digital advertising grows, sophisticated bot fraud technology increases as well. There is an urgent and constant need for publishers to safeguard their accounts from fraudulent traffic. In this post, we’re going to show you how you c
A Day In The Life ? How Rizwan Helped Restore a Publisher’s Revenue Levels in 10 DaysMy name is Rizwan, and it’s my turn to share with an awesome story as part of our ?day in the life of an Ad Ops professional? series. I work with publishers of all sizes, but these days I work closely with a site in the gaming vertical. Recently, th
Google Chrome expands ad blocking on disruptive video contentRecently Google announced an update to intrusive ad blocking on its Chrome internet browser with regards to video ads starting August 5, 2020. Google first started blocking intrusive ads through the browser in 2018 as they wanted to protect users from bot
How publishers can combat the Q1 ad revenue dropAfter a fruitful festive season (Q4) that has generated the highest revenue in the entire year, publishers experience a sudden drop at the beginning of the year (Q1). Don’t feel that it’s a bad start looking at the January revenue drop. ItR
How to fix ad serving limits on AdSenseIf you’re monetizing your website with display ads, the chances are that AdSense is part of your ad stack. For many publishers starting, AdSense is often the only ad network they use. Having your ad serving limited through AdSense is a nightmare to
How publishers can scale their business using remote workersWhy do you need to go to the office every day? Why can’t you work from somewhere else? How about a coffee shop, a coworking space, mountains, or from your home? The world is witnessing a revolution in the work culture, and it’s spreading like
How to create ad units with the new Google Ad Manager interfaceGoogle has been rolling out changes in the user interface without warning. The way you create Ad Units is no longer the same as before. It has been completely overhauled, causing publishers a lot of confusion. In this post, we’ll help you remove any
Find out why your ads are blankBlank ads, also known as unfilled impressions, occur when no ads serve after an auction has completed on your ad server. As a result, you are serving blank ads to visitors, you don’t get paid for ad impressions and lose out on ad revenue. There are many
What is App-ads.txt and how it will block unauthorized ad serving?Since August 27, 2019, Google Ad Manager and AdMob started blocking the ad serving of unauthorized in-app ad inventory when publishers have app-ads.txt files implemented. In this post, we’re going to dive deeper into app-ads.txt, show you what it is
10 Easy Ways to Increase Website Speed in 2020Page speed used to be one of the basic pillars of web design. Lately, it has unfortunately taken a back seat due to higher bandwidth internet (“so why bother?â€) and the adoption of modern front-end frameworks. However, website speed is still critical to
What is LGPD & how can publishers prepare for LatAm compliance?What is LGPD? LGPD or “Lei Geral de Proteção de Dados Pessoais†is Brazil’s equivalent to GDPR and their newly proposed data protection policy. Currently, the Brazilian data protection landscape is fractured and complicated. This new policy is aimed
What is an ad blocker?Website monetization through online advertisements has grown tremendously throughout the years. Some sites follow Google’s recommended ad placements while others place ads anywhere on their site, which users find distracting. Most users end up wanting t
How to debug your header bidding setup?Header bidding has changed the game for publishers forever! All of a sudden, they can walk away from outdated waterfall setups and earn the highest bid from each ad impression available. However, it’s not without its challenges. Publishers often struggl
How to improve fill rate on a sticky ad unitSticky ad units, also known as anchor ads, ?stick’ to part of the viewable area of a webpage as the user scrolls up and down. The huge advantage for advertisers is that their ad unit will be visible the entire time that the users are viewing content on
How CCPA will pan out and affect the Ad Tech industryEvery day, there are over 2.5 quintillion bytes of data created. Approximately 90% of the data in the world was generated in the last few years. Data is a crucial component in the success of a business. Whereas companies relied on in-person data collectio
How to add AdSense to WordPressIn this post, we’d like to show those new to ad monetization how to add AdSense to their WordPress websites. However, before we do that, what is AdSense? Google AdSense is the most popular way to monetize your site through display ads. It’s Go
How many AdSense ads should you have per page?In the middle of Q3 2016, Google lifted its ads per page policy limit. Publishers used to be able to have only 3 ads per page. Now, they can have unlimited AdSense ads on a single page. However, the total number of AdSense ads or third-party ads (such as
What is your ad ops team’s KPI?It is an undeniable fact that an ad ops team plays a significant in publisher website monetization. The ad ops team implements the website’s monetization plan and focuses on maximizing potential ad revenue. Being able to think critically, working with d
How to improve website engagement and make visitors happy while optimizing adsThere can’t be many people left on the planet who haven’t looked at a website, and only slightly fewer that haven’t looked at a site a be irritated or frustrated by unclear design, intrusive ads or messy layouts. The world surpassed 1.5 billion webs
A Day In The Life ? How Mikky tripled a publisher’s session RPMs in 7 days!My name is Mikky, and I’m one of the ad optimization experts at MonetizeMore. I’ve been around the industry for almost 3 years. The digital advertising landscape has changed so much since I first stepped inside. Ad setups are getting more soph
How to make sure your ad placements are GDPR compliantStaying GDPR compliant is never easy. The more complicated your ad setup, the bigger your chances are of not being GDPR compliant. In this post, we’ll show you how you can check your ad placements for GDPR compliance with our free Chrome extension PubGu
How to get Google to optimize your ad sizes automaticallyRemember when you wished AdSense had the same feature as Ad Exchange, called ?Flexible Sizes?? With the recent product release, Google can now optimize your mobile ad sizes automatically so more ads will be eligible to serve on your ad units and increase
Discover How Header Bidding Is Slowing Down Your SiteTo many publishers, header bidding is the best thing since sliced bread! It helps them to earn the highest bids for each ad impression and can dramatically increase ROI. However, it’s not always smooth sailing. Unless you are using a reliable header bid
How to create a video ad unit in Google Ad ManagerMore and more publishers are turning to video advertising on the sites in order to take advantage of higher engagement rates that advertisers like. At the beginning of the year, eMarketer predicted that US mobile spending alone on video ads would be US$16
California Consumer Privacy Act (CCPA) compliance guide for PublishersA new law focused on businesses that collect personal data from residents in California is set to come into effect on January 1st, 2020 called the California Consumer Privacy Act or CCPA. In this post, we’d like to show you what we know so far regarding
Find out how much ad networks are bidding in real timeEver wanted to find the winning bid for a specific ad unit? How on earth would you go about determining that? How about discovering which ad networks were bidding on an ad unit and what their bids were? Your first thought might be: “I’m going to need so
How to optimize your CMP for GDPR compliance and higher ad revenues!Every publisher is aware of GDPR, especially those operating in the EU or that have site visitors coming from the EU. Although there are many caveats to GDPR, as a publisher, you need consent from users to serve targeted advertising based on their user da
How to Address WhiteOps’ Sophisticated Invalid Traffic (SIVT) Blacklisting“Your site has been flagged for high levels of SIVTâ€. Sounds familiar, but don’t know what to do? What’s more painful is seeing your charts downward sloping. Many of the big players in the advertising industry are using WhiteOps for their fraud-traf
How to use Smart Notifications to troubleshoot and optimize programmatic ads effortlesslyAs an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. We all know that organization is the key to success in Ad
Ad RPM vs Page RPMIf you are looking for what differentiates Ad RPM vs. Page RPM, you have come to the right place. These are valuable metrics that publishers use to analyze their ad performance. However, often, publishers are confused and wonder which of these metrics sho
How to Setup Ad Revenue Attribution via UTM TrackingAs a publisher, you always want to find out what campaigns are working best and scale up in areas that are driving the most profit. Some publishers often test and run campaigns via multiple traffic sources and even base their entire business on media buyi
Does CPM scale with increased viewability?One of the most common things a publisher usually notices when they first start monetizing their site is that placements located in areas where users tend to spend time or are in highly viewable locations on a page, tend to generate more ad revenue. These
Say goodbye to data entry and get unified Ad Revenue stats in secondsAs a publisher, you want to optimize your ads and earn as much ad revenue as possible from your traffic. One of the ways to do this is to bring in more advertising partners to bid on your ad inventory. Publishers often combine as many reputable ad network
Ad revenue seasonality and optimization tips: The ultimate guide for publishers!Ever wondered why your ad RPMs fluctuate throughout the year? It can be both frustrating and amazing to experience these fluctuations as a publisher. One moment your ad revenue RPMs might drop, and the next, you might earn your highest ad RPM ever. It’s